Key differentiators between b2b ecommerce software and b2c ecommerce software

Key Differentiators Between B2B and B2C eCommerce Software

Introduction

When we talk about B2B eCommerce setup, we mean transactions between two businesses. In the case of B2C eCommerce, the transaction is between a business and the end-user without the involvement of an intermediary. The target audience emerges to be one of the most notable differences between B2B and B2C eCommerce models, and they become the base for future customizations. The target audience must have an idea of your product offerings and most importantly your business model as soon as they land on your website or app. Thus, the difference between B2C and B2B Commerce software should be clear before you step into the digital commerce business.

DIFFERENCE BETWEEN B2B AND B2C ECOMMERCE SOFTWARE

THE PRODUCT DETAILING OF A BUILT-IN CONTRACT MODULE When working on product detailing, there is a difference between B2B and B2C buying behavior which must be taken into consideration. One thing is clear that a B2B buying process takes time and is more of an informed decision. Across the organization hierarchy, there exists more than one decision-maker involved. This complicates the decision-making process in its entirety. Hence, product detailing is extremely crucial for B2B businesses where conversions usually take time.

B2B eCommerce websites need to focus on: Buying guides Product videos, explainer videos Articles and blog posts 24/7 customer support Case Studies Whereas, on the other hand, in the case of B2C software, the decision-making process is spontaneous because it solely depends on the end-user or the consumer. Here, the product detailing should focus on: Reviews and ratings Product videos Product features and highlights Clear, high-resolution images

THE DIFFERENCE IN CTAS (CALL-TO-ACTION)

According to the thumb-rule of marketing, one must say things that their customers want to hear, i.e., how their product is going to benefit the customer.

In the case of B2B, the actionable content must revolve around how the product offering would benefit the customer's business. Let us understand this through an illustration. If you are into selling office furniture like chairs for new office setup, the B2B example for CTA can be: "Comfy chairs that ensure employee productivity"

Unlike B2B, the actionable content, on the other hand for B2C must revolve around how the product offering would benefit the individual customers.

Following B2B's example, CTA for B2C business can be: "Enhance your home's appeal with these latest designed chairs"

THE CATALOG & PRICING MODEL

On analyzing B2B and B2C eCommerce differences, it can be seen that B2B works on the wholesale model where ordering quantity is more and the price per item is substantially lower.

Furthermore, with an increase in the quantity ordered the price will automatically decrease. Here, the running discounts are less to few since the price per item is already at its best-listed price. The pricing model of B2B eCommerce software focuses on: Customized pricing for loyal customers The presence of an automated pricing calculator where price changes with a change in the quantity.

In the case of B2C eCommerce software, the pricing is consistent. Therefore, the price per item does not get affected by changing quantity. First-time POs, coupons, and seasonal sales are the customizations that occur in the B2C pricing model. The pricing model of B2C must have a focus on: Maintaining transparency and consistency of the price T&C, along with discounts and offers are enlisted on product pages and checkout pages B2B eCommerce catalog is different when compared to B2C one. PunchOut integration is there when talking about B2B catalogs to make the buying process much smoother because here the transactions involved are huge, unlike in the case of B2C, where PunchOut and huge transactions are not present.

ONLINE STORE

In the case of B2B eCommerce, a custom online store is made following the buyer's needs and requirements since the order values are huge. But, in the case of B2C eCommerce, a specific online store is created where the buyers can purchase all those products or services they desire. Customized is not there in the case of B2C because customer order value is not huge here.

CONCLUSION Some of the important differences have been highlighted in this document with regards to B2B and B2C eCommerce software. It is believed that these differences might have imbibed readers with concrete knowledge about the two business models. For B2B readers, it's time to get in touch with a B2B eCommerce solution provider and get your business growth and development going.