How SAP Punchout Catalog can benefit your Business

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HOW SAP PUNCHOUT CATALOG CAN BENEFIT YOUR BUSINESS

As we all know, B2B buyers have an internal purchasing system (procurement application) to orders products from their supplier's site.

Their purchasing process is far different than the one conducted by B2C buyers.

B2B buyers have their own eProcurement rules; they access the supplier's site via their procurement system to place orders.

As a supplier dealing with B2B buyers, what would be the best way to keep your buyers from moving to your competitors? The answer is to incorporate a PunchOut catalog solution into your business.

Are your B2B buyers using the SAP's eProcurement system to manage their purchasing process? If yes, it is time to ease their procurement process. This can be done by integrating their eProcurement application with your site using PunchOut protocol.

Why Implement SAP PunchOut? A SAP PunchOut allows buyers to launch your website (supplier's store) within their SAP eProcurement system. Simply put, an instance of your eCommerce store (referred to as SAP PunchOut catalog) resides within your eProcurement system.

With PunchOut, you can initiate electronic transactions without the need to enter any login credentials. SAP eProcurement users can view your online store with a single click. Once the buyer clicks the PunchOut link, he automatically gets logged into your store. This is convenient, making it easy to purchase products.

Usually, in a PunchOut session, cXML is the standard format used to exchange information between the eProcurement system and the supplier's site.

But in the case of SAP PunchOut, OCI format is used to connect SAP eProcurement application with the supplier's eStore.

With a PunchOut connection, buyers can 'punchout' from the SAP procurement system into their supplier's online store, which displays only the pre-approved contract catalog.

The contract catalog shows buyer-specific products and pricing. As a result, SAP PunchOut reduces ordering errors as the buyer can never add non-contract products into the shopping cart.

The buyer has access to accurate contract pricing; no need to manually calculate product prices that are part of the contract. The PunchOut catalog is created keeping the B2B buyer's needs in mind.

There is little doubt that SAP PunchOut provides an efficient ordering process for your large buyers, which can go a long way in boosting your business and increasing customer loyalty.

SAP PunchOut will enable you to do business with bigger customers, critical for business growth.Also, the SAP PunchOut catalog supports electronic ordering and invoicing. This means the buyer can send the order electronically via their procurement system.

The supplier too can send the invoice electronically to the buyer.As a supplier, if you want your product catalog to appear in the buyer's procurement system, choose PunchOut.

It is the best way to do business with SAP eProcurement users.You can provide an Amazon-like shopping experience to your buyers using PunchOut. Buyers can use the search functionality on the PunchOut catalog to narrow down their choices.

You can also incorporate clever marketing tactics to boost your business revenue. For instance, you can upsell and cross-sell products, which can help to increase the average order value.

Apart from SAP PunchOut, suppliers should also incorporate a Sales quotation system to simplify their quoting process. It will automate your quoting process and will allow you to create complex quotes in minutes.

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