Everything you need to know about perma link for your B2B eCommerce store

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Everything you need to know about Permalink for your B2B eCommerce Store Published by Team WorksLeader

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Introducton

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Permalink Characteristics

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Step by step instructions to have SEO Friendly Permalinks for your B2B eCommerce Store Final Words

Contents

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A permalink (also known as permanent link) is the address of a particular web page or site. It is called a permanent link because it's not normal to change throughout the lifetime of a page. In this document, you will learn all that you at any point need to know about permalinks.

Introducton

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How about we start with a quick introduction to URLS. To those not versed, every webpage on the internet has a unique URL, also known as a Uniform Resource Locator. The URL addresses the address of a page and it is relied upon to remain the same as long as the page is published on the web. Thus, it is also termed as permalink. Now, for those not aware of the term, permalink structure is basically the depiction of how a permalink of every page is like.

Don't stress on the off chance that this is confusing now, read on and you will understand in a piece what is the relationship among permalinks and permalink structure and what it means for your SEO. Here is an example of a permalink: https://www.xyz.com/seo-strategy

Permalink Characteristics

A permalink is made of two parts: The website domain The page slug

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A permalink should have all the characteristics of a SEO friendly URL. Best practices are: Commence with https - What this implies is that the webpage is totally secure.

Any sort of data that gets transmitted between the browser and the server is highly encrypted.

It should be short and distinct – A permalink should be short without having unnecessary information but at the same time, it should depict what a page is about.

For example, look at these two permalinks: https://www.example.com/what-is-seo https://www.example.com/2019/12/a/d/DFI_U.html

Step by step instructions to have SEO Friendly Permalinks for your B2B eCommerce Store

Just by looking at the first, you know what to expect prior to visiting a page while the second one contains information that doesn't help users or search engines. For your customized B2B online store, make sure these things are in place.

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By and large, a permalink is displayed in the search engine result pages (SERPS) and thus it is important to be meaningful as well.

Including SEO Keywords is a must – For those not well-versed, SEO keywords are none other than the key phrases any user searches for in the search box. By including those terms in your permalinks, you provide search engines a strong insight about the content of a page and this increases your chances of ranking high for those keywords. It also provides users with a big hint of what to expect by visiting the particular page.

Words in permalink should be separated by dashes – Any words that make up a permalink should be separated by '- ' and no other characters.

They are in lowercase – It has always been a practice to have all the letters in a permalink to be in lowercase., specially to avoid any sort of issues. This is because a few web servers treat uppercase characters differently.

Should not include stop words – These are common words that don't add any value or help in understanding the actual content of a page.

For example, words like "a", "the", "on", "and", "is", "of", "you" and other similar words.

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Final Words

Now, the only need for the hour is the support of a B2B eCommerce software that has been recognized to provide the best possible solutions and features and acts as the most trusted B2B online store builder, of course, at affordable price and no hidden costs.

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