cXML PunchOut - The Key to Improve B2B Business

cXML PunchOut - The Key to Improve B2B Business

Are you a supplier and serious about retaining and winning B2B customers? Are you determined to increase your sale? The answer to all these questions lies in providing a pleasant shopping experience. Well, this does not mean offering one-page simple checkout process. This is because their ordering process is not similar to B2C checkout process. So what you can do to ensure that their shopping experience is an excellent one.

Offering them cXML PunchOut is the right solution to add convenience to their buying process.

cXML is a standard language used for exchanging business information between procurement applications and ecommerce sites. Developed by Ariba, cXML is intended for two-way communication between systems. cXML PunchOut helps to facilitate business transactions between the supplier’s site and the customer’s procurement system. This functionality can help to optimize your business and give your customers the best possible shopping experience.

As you know, there is an agreement about what products a supplier will sell to his B2B customer. A contract catalog containing the preapproved products and pricing is decided, which the customer can access to fulfill his buying needs. cXML PunchOut solution will allow your customers to directly access this contract catalog in a hassle free manner. No use of username or password; just a single click from the procurement system takes him to your pre-approved contract catalog.

Also, since the shopping cart requires approval from the B2B company’s management authority, PunchOut protocol allows the shopping cart to return to the company’s procurement application.

Here the cart goes through the approval process and once confirmed, a purchase order is created and electronically transmitted to the supplier.

On the whole, PunchOut provides a great deal of convenience to B2B shopping experience. It offers a personalized shopping experience as the PunchOut site is designed keeping in mind the customer’s purchasing needs.