B2B PunchOut: The way to reduce manual error and maximize online selling

B2B PunchOut: The way to reduce manual error and maximize online selling

Introduction

For modern businesses, procurement is a strategic and vital function. B2B eCommerce businesses are adopting eProcurement to take control of spending but they face challenges when integrating their opted eCommerce platform with the supplier's website.

With a PunchOut catalog, such issues can be taken care of. They enable sellers to integrate buyers' procurement applications with their products. A PunchOut feature enables the buyer to have access to the supplier's catalogs from within their procurement application, processes being streamlined, and an increase in better user experience.

PUNCHOUT: REDUCE MANUAL ERROR AND MAXIMIZE ONLINE SELLING Benefits of eCommerce

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With PunchOut, B2B supplies can integrate their catalogs with the buyer's procurement application with minimal labor and expense. PunchOut catalogs are always updated in real-time and data transfer between platforms takes place with errors that plague manual transaction processing, unlike in the case of manual catalog imports.

REAL-TIME AVAILABILITY Whenever a B2B buyer utilizes a PunchOut catalog, they visit the supplier's eCommerce store. Any changes that are made to the products or the entire catalog get reflected in the interface or procurement application used by the buyer. The buyer can enjoy the product, pricing, availability, and discount information on a real-time basis without having to think about the maintenance burden of importing and hosting a catalog. The catalog and underlying features and aspects are maintained by the supplier.

PROCUREMENT IS COST-EFFICIENT eProcurement assists organizations with overseeing spending by consolidating procurement information and processes. Organizations use eProcurement to obtain an understanding of spending and to implement proficient procurement measures. Unless an integration takes place between the sell-side and the buyside of any business transaction, it is not possible to reap the full benefit of eProcurement.

Medium-sized associations often need to manually handle a large number of B2B transactions every year, with the entirety of the costs that involves PunchOut catalogs help streamline and automate data exchange between platforms, along with providing up-to-date product data. They synchronize the buyer's and supplier or seller's platforms, enabling the procurement employees to become free to generate value for the organization

ORDER ACCURACY IMPROVES AND INCREASES Thanks to the usage of manual order processing, various expensive errors take place such as pricing mistakes, duplicate orders, pricing and delivery schedule mishaps, misconfigured products, etc. PunchOut catalogs can automate most of the sources of error, making sure that both the buyer and seller are provided with accurate and appropriate data.

How to make PunchOuts work for eCommerce Business EASY FOR SUPPLIERS TO INTEGRATE It becomes effortlessly easy for a B2B eCommerce business to provide PunchOut catalogs via a third-party integrator. However, in order to facilitate fast integration, they must ensure that all the processes are in place. To negotiate better with the buyers, every B2B organization must have sales and marketing personnel with training and sales establishment material. It should be clear that every buyer wants the suppliers to be serious when it comes to integration and PunchOut catalogs and that they can provide PunchOut catalogs without the need for extensive support and onboarding.

PRODUCT SEARCH MADE FASTER The efficiency of PunchOut catalogs is directly proportional to that of the seller's eCommerce platform. When it comes to eCommerce search, personalization, and conversion rates, B2B businesses have a lot to learn from their colleagues. They should strive to make sure that the eCommerce platform they opted for provides an experience proportionate to that of consumer eCommerce. As millennials, raised with digital retail, come to rule procurement divisions, there is less capacity to bear unpredictable and baffling procurement encounters

TO THE CUSTOMERS, YOU MUST BE ADAPTABLE Your buyers might be utilizing out of the dozens of spend management and eProcurement platforms from industry pioneers like Coupa and SAP Ariba to custom platforms. Merchants who can't adjust to their buyer's platforms are off guard. It isn't practical to make custom integrations for every buyer who may need them, however, by means of a managed gateway, a B2B online business can provide seamless integration between their store and any eProcurement platform.

CONCLUSION Buyers are increasingly preferring eCommerce. They need the suppliers to integrate their platform with buyer's procurement applications. Custom integrations are costly, time-consuming, and they might not be the economically viable plan for the supplier long tail. It is the supplier, who oftentimes, faces the burden of building integrations. PunchOut catalog software helps eradicate these problems by enabling buyers to buy products from the supplier's store without having to leave their procurement application Hence, the concept of PunchOut catalog integration is important for every VAR who wishes to see stress and hassle-free business process, eliminating manual errors and maximizing online sales. Get in touch with a trustable and renowned eCommerce platform and start witnessing your business growth.