Waterside District: Logo Style Guide

a quick reference logo guide January 2017

The Waterside logo is the pimary mark

PREFERRED LOGO

and visual representation of the company.

The frequent use of the logo builds up an identity when it’s used in all aspects of the brand.

The Preferred Logo should be used first, in cases of dark backgrounds and when the logo is being used over imagery. There should be a 40% black-to-transparent gradient set to Multiply behind the logo when it’s being used over top of a photo.

The gradient should cover as little of the Photo background with 40% Multiplied black gradient

image as possible while still allowing for legibility of the logo.

The Alternate Color Logo should be used when the background is white or other light color. When in doubt, use the Preferred Logo.

By applying these guidelines across all platforms and means of communications, we will create a powerful identity that reinforces all aspects of who we are, what we represent and our key values. The following pages are guidelines for these applications and should be strictly adhered to on all accounts.

ALTERNATE COLOR LOGO

The Waterside District colors are shown to

BRAND COLORS

the right in CMYK, PantoneÂŽ (PMS) colors, Hexachrome and RGB. PRIMARY

The primary colors shown here may be used as background and accent colors on marketing materials.

The secondary colors are to be used as accent colors in marketing materials and website buttons/calls to action.

C0 M62 Y95 K0

C75 M10 Y37 K6

PMS 158C

PMS 2234C

HEX e87722

HEX 4f9fa6

R232 G119 B34

R79 G159 B166

When using these colors, type in the corresponding color codes to maintain consistency. Do not sample the colors from this page.

SECONDARY

C100 M21 Y28 K76

C100 M2 Y46 K49

C0 M89 Y99 K0

C8 M92 Y100 K33

PMS 548C

PMS 2238C

PMS Bright Red

PMS 484C

HEX 003d4c

HEX 006975

HEX d73d20

HEX 952F22

R0 G61 B76

R0 G105 B117

R215 G61 B32

R149 G47 B34

The Waterside logo should have at a minimum

CLEAR SPACE

a margin of clear space on all sides around it equal to the cap-height of ‘District’ within the logo. No other elements (text, images, other logos, etc.) can appear inside this clear space.

The minimum size reduction of the preferred logo should never be smaller than 1” wide.

IGHT

CAP-HE

CAP-HEIGHT

CAP-HEIGHT

MINIMUM SIZE

1”

The logo may not be redrawn, altered or reflected

DO NOT stretch or distort

and should always appear clean, crisp and undistorted. The logo may not be boxed or enclosed with the exceptional use as a graphic icon, bullet, text end tag or favicon. A unique spacing configuration is necessary. The full-color logo is always preferred, but see the brand color section of this guide for alternate use. Always use provided artwork for the logo.

DO NOT change color

• Any scaling must retain the original logo proportions.

• The logo may not be altered in any way.

• No text may be added in a way that makes it appear to be part of the logo.

DO NOT add a ruled box or circle to the logo

DO NOT change the tilt of the logo

There are two fonts for the Waterside District brand.

Brandon Printed Two is only to be used for headlines.

Gotham is the secondary font, to be used in

HEADLINE FONT

Brandon printed two

collateral and any other pieces that require large amounts of copy.

If someone intends to produce art using these fonts

THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG.

outside of Free Agents Marketing, the typefaces will have to be purchased separately.

Brandon Printed Two can br purchased here: https://www.myfonts.com/fonts/hvdfonts/ brandon-printed/two/

Gotham can be purchased here: http://www.typography.com/fonts/gotham/styles/ gothambundle

SECONDARY FONT

Gotham Book The quick brown fox jumps over the lazy dog.

THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG.

Montserrat is the web-safe font that should be used for boxy copy on the Waterside District website.

WEB FONT

Montserrat The quick brown fox jumps over the lazy dog.

THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG.