Hotel Karaoke - Lounge Singers Wanted: Brand Guide

B R AND G U I DE

LOUNGE SINGERS WANTED! Hotel Karaoke, the newest venue to open in the Kansas City Power & Light District is the perfect place to unwind and sing your heart out.

Don’t worry, we won’t judge.

This unique venue parallels no other as it transports you around the globe with eight private karaoke suites modeled after some of the most iconic hotels worldwide. The venue also features a swanky showroom, complete with a stage, hall of fame, and large bar serving your favorite cocktails.

Grab your crew and come rock out. Who knows, maybe your inner super star will be revealed at Hotel Karaoke. Sing your heart out!

TALENT RIDER 1. The consumption of alcohol may lead to the belief that you can sing.

2. We don’t pay people to sing, they pay us.

3. We know you don’t know any of the words, but that’s ok.

4. There will be a point in the night when we’re all good singers.

5. Everyone hates being humiliated. Yet, we still love karaoke.

LOGO & COLORS

PRIMARY BRAND COLORS

HOTEL GOLD #c9a746

RICH BLACK #000000

2 COLOR LOGO USAGE GUIDELINES

1 COLOR LOGO USAGE GUIDELINES

FONTS & TYPE STYLES Font Family

Core Sans

HEADER TYPE Core Sans Medium All Caps Tracking Set to +50

Body Type

Core Sans Regular Sentence Case Tracking Set to 0 FOOTER TYPE Core Sans Medium All Caps Tracking Set to 0 All type should be Gold on Black

HEADER TYPE Body type and special details should be styled like this.

FOOTER TYPE SUCH AS LOCATION DETAILS SHOULD LOOK LIKE THIS

UNIFORM GUIDELINES

BLACK VEST – provided WHITE SHORT-SLEEVE T-SHIRT Can be crew neck or v-neck. Must be clean, without stains. Undergarments should not be visible through the fabric.

BLACK DRESS PANTS Comfortable, but not baggy or too tight, no holes, rips or ornamentation, not distressed. No stitching, metal studs, rhinestones, sequins or other types of decoration. Straight cut is the spec. No bell, flare, etc. cuts.

BLACK SHOES Slip-resistant, no open toe or open heeled shoes, no heels higher than 2 inches. Shoe must be polished; no cloth, suede, canvas. Clean and in good repair.

WEEKLY PROGRAMMING THURSDAY Nashville Nights 4-8pm • ½ price whiskey cocktails • Room rental waived for groups of 10+

FRIDAY Sake Orchestra 4-8pm • $3 select calls, $3 domestic beers and $4 sake bombs • Sushi specials for pre-booked parties

MENU & PACKAGES

PERSONA Someone who isn’t afraid of the limelight, regardless if they can sing.

Someone who who is comfortable in their own skin, even if they may embarass themselves.

Someone who enjoys an experience outside of the normal bar.

Someone who once he or she has a few drinks; is the most confident person in the room.

Someone who is a little sassy, full of spiirit and tries to get everyone to get out of their shell.

Someone who has a sophisticated wit/sarcasm.

Someone who enjoys and appreciates what different cultures has to offer.

TONE OF VOICE DYNAMIC This venue is all about creating memories with friends old or new. Content showcases all the interaction between groups; karaoking to their favorite songs, enjoy tasty cocktails to give them some liquid courage. There should be focus on video content and capturing unique memories and performances; even some funny ones (all within good fun). Think boomerangs, gifs, etc.

MULTI-CULTURAL Unlike any other venue at Kansas City Power & Light, Hotel Karaoke’s decor and aesthetic represents different cultures as it transports you worldwide to the most ionic hotels worldwide in each karaoke room. Tone and language should be welcoming, educated and embrace the worlds diversity. Content should feature specific details about each of the private karaoke suites and specialty cocktails.

FUN-FILLED Whether it be live music, lounging, or karaoke, there is always something entertaining going on. Content should capture all of the excitement and the enjoyment between guests; never making fun. Tone should never be boring or too serious.

“Just because we can’t sing, doesn’t mean we won’t sing.”

WELCOMING Everyone is welcome at Hotel Karaoke. You don’t need to have pipes to come here.

The only thing we care about is that you’re enjoying yourself. Content and copy should embrace all who want to have a good time with others.

“Judgement is not welcome.”

“We know you don’t know any of the words, but that’s ok.”

EXUBERANT Content showcases the lively atmosphere and high energy inside the venue. Tone and language is animated and euphoric. Despite not everyone being great singers, guests are happy and spirited.

“Everyone hates being humiliated. Yet, we still love karaoke.”

SOCIAL MEDIA CONTENT - BRANDING

hotelkaraokekc ...Dreaming of the next song I’m gonna nail at @hotelkaraokekc

hotelkaraokekc Who’s up on the mic next? Let’s see what you got!

hotelkaraokekc We’re all about that bass

#daydreams #karaoke

#karaoke

#karaokepower #kcmo #bassheads

SOCIAL MEDIA CONTENT - KARAOKE

hotelkaraokekc Beer is good, because eventually, everyone can sing.

hotelkaraokekc Friends. Drinks. Karaoke. What more can you ask for?

#haveadrink #karaoke #noshame

#kansascity #karaoke

hotelkaraokekc There will be a point in the night when we’re all good singers. Grab yourself a glass and you’ll see what we mean

LOCATED AT KC POWER & LIGHT DISTRICT 1300 GRAND BLVD. KCMO 64106 HOTELKARAOKEKC.COM HOTELKARAOKEKC