Guy Fieri's Dive & Taco Joint KC

Your humble neighborhood drinking den with great grub, a wide selection of canned beer, bold classic cocktails, and wine via can or box, with a side of scratch-made tacos. Friendly but surly, and a little rough around the edges, this unique take on American roadhouse is a true Dive. It’s down and dirty, to the point of being hip and cool, without even trying. A place that is understandable and real but with a bit of irreverence to show off your rebellious, free-spirited side.

Reused materials show the wear from good hard use and fun.

Service is genuine and authentic while still having somewhat of an attitude that is mostly humorous, but with a bit of friendly sarcasm. The American roadhouse is rooted in retro architecture and materials without feeling geographic or dated.

Guy’s Dive has a timelessness that is well aged, always been here, always will. Pull up a stool, elbows on the bar, share a bite, take a shot, tell a bad joke, and let’s get real.

PRIMARY LOGO USAGE

THE ENCAPSULATED LOGO DESIGN WILL DISPLAY PROPERLY IN ALL FULL COLOR APPLICATIONS.

SECONDARY LOGO USAGE

2 COLOR BLACK & WHITE For black and white print applications only.

1 COLOR KNOCK-OUT This logo style should be used for 1 color applications like screen printing for apparel or glassware.

INVERSE 1 COLOR KNOCK-OUT This logo style should be used for 1 color applications like screen printing for apparel or glassware.

MOOD BOARD

Mood Board

PRIMARY BRAND COLORS

#bd202e

#253039

#ece6cc

BRAND TEXTURE

TYPE STYLES & FONTS

header TYPE

HEADER TYPE

SS NICKSON ONE

The body text should be in JMH Typewriter Regular. This is just some random text so please listen to yourself carefully as you read aloud. Aloud is a weird word I wish I had said out loud.

The legs of the rat should never be served on a bed of limes because beds are for sleeping with random hot pillows.

BODY TYPE

JMH Typewriter Reg

FOOTER TYPE

JMH TYPEWRITER BOLD

If you choose to take the stairs please watch your pet. Many bananas come from freeze your fur to keep it fresh. To many potatoes in the water can cause extra surfing on an island with the sheep skin is soft.

Kind leopards,

FOOD

UNIFORMS VINTAGE CHARCOAL TEES PROVIDED

PERFECTLY WORN CLASSIC DENIM

CLASSIC HAT STYLES

WEEKLY SPECIALS

at 5 Happy Hour Dive M-F 5-7pm

½ price Trash Can Nachos $3 Domestic cans $5 Dive bombs

ts Taxidermy Nigh Sund- ays own Bring your

BYOT Donate any treasured piece and receive a $25 promotional gift card

Tuesday - Trash Can Tuesday

4-7pm $2 Tacos a la carte, $3 select cans, $6 trash can nachos Entertainment: Live Music, Format: Blues, bluegrass, harmonica, acoustic: Brody Buster Band

- Cat Scratch Fever Frid:ay $3 Jell-O Shots, $4 Domestics

4-7pm 9:30pm-1am: DJ’s Spinning Vinyl

ay - Party Brunch Sund– 4pm

11am Live DJ’s, partnered with Mosaic Ultra Lounge #PartyBrunchKC

PERSONA

IS LAID BACK AND EASY GOING, NOTHING CAN RUIN THEIR VIBE

SOMEONE WHO :

IS A CLASSIC. MAY BE A LITTLE OLD FASHIONED, BUT NEVER GOES OUT OF STYLE IS A REGULAR. EVERYONE KNOWS THEM IS SARCASTIC, BUT YOU CAN'T HELP BUT LOVE IT LOVES COMFORT FOOD ISN'T AFRAID TO BE UNCONVENTIONAL COMES TO MIX SH*T UP

PERSONA

Single Most Persuasive Idea: Take a load off, eat tacos ‘til you pass out, and talk sh*t with your buds. Guy’s Dive is your heaven on Earth

QUIRKY REAL LAID BACK BOLD DISRUPTIVE FIERY

Here is where opposites meet and live in perfect harmony. Dive bar and tacos? We got it. This is everybody’s water in hole after all, the king land for a melting pot of flavors and celebration of things that typically don’t go together. We’re not afraid to challenge the status quo or be ourselve s.

Unexpected content is encouraged and keeps fans hungry for more.

Are you serious? Yes we are. At Guy’s Drive, being genuine is bigger than beauty. our food, our service, our environment, all provide a place where people can feel more comfortable being themselves. so relax your gut - shove a taco in your pie hole and wipe your hands on your pants. Just be proud to be the real you.

Everyone is welcome at Guy’s. This is practically home and we’re all family. This is where you come to blow off a sh*tty week with buddies. Content should communicate this with pictures of people looking like they are relaxed and genuinely happy. We’re candid, informal, unposed. We’re just chillin’.

From the menu, to the atmosphere, we’re here to make a statement. Content isn’t annoying or agitating, but it catches your attention, grabs it by the balls, and doesn’t let go. This means straight to the point captions with a lot of character and AWESOME dynamic content. We’re fearless. We’re daring. We’ll hit ya with some playful banter and you’re gonna like it.

We’re shaking things up. Exposing you to what you aren’t used to. Breaking down the walls of the norm. And guess what: you’re gonna like it. From unconvential food options to the slightly bizarre stuff on the wall, we’re giving you something you may not have bargained for, it might be absurd but it’s gonna be a great experience, for sure.

We’ve got flair. We’ve got funk. We’re here and you can’t deny us. We’re here to mix sh*t up without remorse.