Ballpark Village St. Louis: Brand Guidelines

Brand Guidelines

1 FA L L 2 018

Why Brand Guidelines Are Important Your brand is how your target consumers recognize and relate to you. And the impression you make on them is only as strong and positive as your brand is coherent and consistent.

This guide is intended to help maintain a solid and steady brand identity for Ballpark Village. It can’t cover every question that might come up, but it does provide useful guidelines to inform design and messaging decisions.

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Contents

4 9 10 14 15 19 21 30 59

LOGOS

COLORS

T YPOGRAPHY

GRAPHIC ELEMENTS

BR A ND AT TRIBUTE S

BRAND VOICE IN ACTION

DESIGN EX AMPLES

ONE CARDINAL WAY

THE PENNANT BUILDING

3

Primary Logo

FULL COLOR ON WHITE

FULL COLOR ON BL ACK

B/ W ON WHITE

B/ W ON BL ACK 4

Usage Clear Space

0.3Ë?

22 Pixels

PRINT MINIMUM HEIGHT

WEB MINIMUM HEIGHT

The logo needs to be seen clearly, so it should never be crowded by other elements.

The logo should be surrounded by clear space equal to the height of the central insignia.

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Secondary Logo ( U S E D I N S O C I A L S P A C E S)

FULL COLOR ON WHITE

F U L L C O L O R O N L I G H T G R AY

FULL COLOR ON BL ACK

I C O N - O N LY V E R S I O N FULL COLOR ON WHITE

I C O N - O N LY V E R S I O N F U L L C O L O R O N L I G H T G R AY

I C O N - O N LY V E R S I O N FULL COLOR ON BL ACK

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What Not to Do

DO NOT DISTORT THE LOGO O R A LT E R I T S P R O P O R T I O N S I N A N Y W AY.

NE VER A DD EFFECTS OR SH A DOWS TO THE LOGO.

DO NOT PUT WHOLE LOGO OR A N Y PA RT OF IT IN A N OFF-BR A ND COLOR.

D O N O T A LT E R O R R E S C A L E INDI V IDUA L PA RT S OF THE L O G O L O C K U P.

DO NOT CROP THE LOGO.

D O N O T T I LT T H E L O G O . T H E L O G O S H O U L D A L W AY S S I T O N A H O R I Z O N TA L B A S E L I N E .

Always use final approved artwork files for the logo. Do not attempt to typeset, re-create, or alter the logo in any way.

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Logo in Co-Branding

WITH PENN A NT BUILDING

WITH S A INT LOUIS CA RDIN A L S

W I T H O N E C A R D I N A L W AY

WITH LIVE! BY LOE WS

When the Ballpark Village logo is used with partner logos, it should appear to the left of the partner logos and must appear greater or equal in size. Logos can be separated by vertical rule. Logos must share a common baseline. Clear space rules for the Ballpark Village logo apply.

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Color Palette

BPV BL ACK

WHITE

BPV RED

B P V G R AY

PMS BL ACK C

PMS 3546 C

P M S C O O L G R AY 3 C

PMS BL ACK U

PMS 3546 U

P M S C O O L G R AY 3 U

CMYK

CMYK

CMYK

10 0 .7 9. 4 3 .9 3

0 .10 0 .10 0 .10

8 . 5 .7.16

HE X

HE X

HE X

#000000

#E00A34

#C8C9C7

9

Aa

Typography FOR PRINT

Chronicle Display Light + Italic ABCDEFGHIJKLMNOPQRSTUVWXXYZ abcdefghijklmnopqrstuvwxxyz 1234567890

Chronicle Display Roman + Italic ABCDEFGHIJKLMNOPQRSTUVWXXYZ abcdefghijklmnopqrstuvwxxyz 1234567890

Chronicle Text G1 Roman + Italic ABCDEFGHIJKLMNOPQRSTUV WXXYZ abcdefghijklmnopqrstuvwxxyz 1234567890

URW Din Medium ABCDEFGHIJKLMNOPQRSTUV W X X YZ abcdefghijklmnopqrstuvwxxyz 1234567890

URW Din Bold ABCDEFGHIJKLMNOPQRSTUV W X X YZ abcdefghijklmnopqrstuvwx xyz 1234567890

URW Din Black

ABCDEFGHIJKLMNOPQRSTUV W X X YZ abcdefghijklmnopqrstuvwx xyz 1234567890 10

Typesetting FOR PRINT

E Y EBROW IN URW DIN BOLD

Longer/formal headline font is Chronicle Display Light weight.

Use Roman weight if it’s in white on colored background.

4.24.18 DIN BL ACK FOR SHORT HE A DLINE S

CAN BE USED IN ALL-CAPS IN CERTAIN CASES.

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Body copy is Chronicle Text G1. Otatibus eumqui dellant autatem pel molesedis poria consequ idenis am suntini musanti untus, offici omni temodis esequae. Latur ratquos esto comnitiat.

STORY HIGH-RISE APARTMENT TOWER

S TAT S U S E C H R O N I C L E D I S P L AY L I G H T/ R O M A N F O R N U M B E R A N D URW DIN MEDIUM FOR DE SCRIP TION

CALL TO ACTION IN URW DIN BL ACK

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Graphic Elements P AT T E R N

INSIGNI A

H O R I Z O N TA L L I N E

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Brand Attributes Ads, websites, brochures, emails, social posts, and more: Regardless of the medium, our messaging is consistent—because it’s based on a carefully constructed foundation of Brand Attributes. These attributes are not intended to be consumer-facing. Behind the scenes, they form the essence of who we are as a brand, which guides all our communications to help build an emotional connection with our audience.

BR A N D PIL L A R S The differentiating strengths that define our unique proposition in the marketplace.

COMPELLING ENERGY

UNRIVALED EXCELLENCE

LOCAL IDENTIT Y

The best things in life bring us together: sports and music, food and drink, friends and family. More than a destination for Cardinals fans, this is the enthralling new neighborhood where you can live and breathe the new spirit of St. Louis.

With the Cardinals as a partner, you know everything here is done the right way. Outstanding design and amenities, enhanced by leading brands and exceptional experiences, create a complete neighborhood of supreme quality.

Welcome to a St. Louis neighborhood with a real sense of place—in the streetscape, in the work of local artists, in the variety of community-focused events. Feel like a member of the Cardinals family, at home with the home team.

BR A N D PE R S ONA L IT Y The personality attributes that guide how we speak and act in all communications, to activate our Brand Pillars in the minds of our audience.

ENDLESSLY ENTICING

GENUINELY WELCOMING

STR AIGHT-UP REL ATABLE

Because of our Compelling Energy, we spotlight a dynamic atmosphere of luxury and connection, powered by the universal appeal of a vibrant neighborhood, where anticipation and satisfaction are teammates.

Because of our Unrivaled Excellence, we simply invite people to join us, confident that our commitment to quality speaks for itself.

No need to overstate our case, so we can be relaxed and inclusive and still stand out.

Because of our Local Identity, we speak with a smile to fellow locals and out-of-towners alike. We are the true voice of this St. Louis neighborhood, always ready to share our stories and express our enthusiasm.

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Brand Attributes

BR A N D POSITION ING Our audience, our offer, and the essential benefit we provide.

Or, whom we serve, what we do, and why it matters.

For those who want to experience the best of St. Louis, Ballpark Village offers a dynamic neighborhood of unrivaled excellence, combining the energy of a destination with the heart and soul of a community to call home.

BR A N D PROM ISE What we believe: the singular idea that drives us and connects us to our audience.

HOME OF THE CARDINALS, HEART OF ST. LOUIS

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Brand Voice Our Brand Attributes are the essence of who we are and what we need to communicate. Our Brand Voice is the way in which we do so. In other words, our Attributes are the What and the Why; our Voice is the How.

Look to the three aspects of our Brand Personality for the keys to our Voice: ENDLESSLY ENTICING

GENUINELY WELCOMING

STR AIGHT-UP REL ATABLE

spotlight

simply inviting

speak with a smile

dynamic

confident

fellow locals and out-of-towners alike

connection

commitment to quality

true voice of St. Louis

universal appeal

no need to overstate

ready to share

vibrant

relaxed

expressive

anticipation and satisfaction

inclusive

enthusiasm

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Brand Concept One of several possible consumer-facing elaborations of our Positioning Statement.

Neighborhood Play Already a game-changing hit, the city’s favorite gathering place is now in play as a complete neighborhood. Live at the height of luxury, work in the center of everything, shop in style and ease, and stay in supreme comfort.

And continue to visit for good times with friends and family. Welcome to Ballpark Village, the home of the Cardinals and the heart of St. Louis.

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Brand Voice in Action As Ballpark Village is a partnership with the St. Louis Cardinals, the rich language of baseball is an important part of how we frame our messaging. Not every single headline needs to be baseball-themed, but the colorful, energetic expressions of our national pastime are a differentiator we can own.

SOME SAMPLE HEADLINES:

Bring the heat

dining and entertainment

Play at the plate

dining

Call for a new pitcher

happy hour

We’re going yard

Ballpark Village expansion

A life in full swing

One Cardinal Way apartments

Celebrate The Pennant

The Pennant Building offices

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Brand Voice in Action A FE W DO’S A ND DON’ TS

We don’t want to be inflexible, but we do want to be consistent.

DO

DON’T

Be enthusiastic

Do it with exclamation points

Speak conversationally

Fall back on clichés

Be proud and confident

Exaggerate the swagger

Use good-natured humor

Poke fun or overuse puns

Say all that needs to be said

Go on and on and on

Use the serial comma

Forget to double-check spelling, punctuation, and grammar

A note about the Live! brand in copy When writing about Fox Sports Midwest Live! (or any other use of the Live! brand in copy), please remember that the exclamation point is part of that brand name, not part of the punctuation of the sentence.

So if Live! appears at the end of a sentence, the sentence still needs a period. That’s how we write about Live!.

If it’s at the end of a phrase that requires a comma, then a comma should follow Live!, just like that. Same goes for other punctuation such as colons, semicolons, em dashes, etc.

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Design Examples BROCHURE S A MPL E PAGE S

W HERE W E’RE HE ADED

A LOOK AT WHAT’S ON DECK

9

ONE CARDINAL WAY APARTMENTS

The New Spirit of St. Louis

BA LLPA RK V I LLAG E O F F I C E TOW ER PHASE 1

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STORY HIGH-RISE APARTMENT TOWER

297

LUXURY RESIDENCES

Our Outstanding Lineup

VIEWS OF BUSCH STADIUM, GATEWAY ARCH, AND DOWNTOWN

ROOFTOP POOL AND OTHER EXHILARATING AMENITIES

Daily delights of exceptional luxury.

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B A L L PA R K VI L L AG E O F F I CE TOWE R ENTERTAINMENT

APARTMENTS

OFFICES

HOTEL

FITNESS

The Midwest’s premier sportsanchored destination and highly anticipated neighborhood.

Luxury living like never before in the heart of downtown St. Louis, with stunning stadium views.

Convenient, efficient, and fully amenitized Class A office space— the first downtown in 30 years.

Luxury boutique hotel for sports fans, families, visitors, and businesses.

State-of-the-art fitness center and health club with unparalleled offerings.

Design Examples E M A I L T E M P L AT E

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Design Examples PRINT A DS

LIVE. WORK. THRIVE.

PLAY. STAY. BELONG.

WE’RE PUTTING THE

VILLAGE IN BALLPARK VILLAGE

This is what it was always meant to be: a true neighborhood in the heart of St. Louis.

Luxury apartments. Class A office space. A Live! by Loews boutique hotel. Plus, even more great dining, shopping, services, and entertainment for the whole community. To thrive, it takes a village: Ballpark Village.

S TLBALLPARK VILL AGE.COM

LIVE. WORK. THRIVE.

PLAY. STAY. BELONG.

BRING THE

HEAT

LIVE. WORK. THRIVE.

PLAY. STAY. BELONG.

CALL FOR A NEW

PITCHER

And savor every delicious moment. Ballpark Village has the flavors you crave and the sights

The crowd is still thirsty, and the night is young. And this is just the start. We’re going yard, making

and sounds that move you. So bring your appetite—soon, we’ll be serving up even more of what you love,

Ballpark Village a complete 24/7 neighborhood, with luxury apartments, leading retailers, prime office space,

when Ballpark Village becomes the complete neighborhood it was always meant to be.

a boutique hotel, and more. You might say it’s a whole new ball game.

S TLBALLPARK VILL AGE.COM

S TLBALLPARK VILL AGE.COM

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Design Examples I N S TA G R A M P O S T S

BASEBALL BASEBALL IS BACK BACK.

4.5.18 BR ING T H E

HEAT

RED, SECON D TO

NONE

BRIGHT & YOU Presented by

TOUCH ’EM ALL

ST E A DY DIET OF

SLIDERS

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Design Examples FENCE B A NNER

700,000 Sq. Ft. of Retail, Restaurants, Offices, Apartments and More

HERE COMES THE NEIGHBORHOOD

. Ft. of nts, Offices, nd More VILL AGE.COM

AY

PHASE2.STLBALLPARK VILL AGE.COM

LE T’S TALK 123.456.7890

WORK

STAY

THRIVE

LIVE 23

Design Examples BILLBOA RDS

WE’RE PUTTING THE

VILLAGE IN BALLPARK VILLAGE STLBALLPARKVILLAGE.COM

3.6.18 JOSH TURNER STLBALLPARKVILLAGE.COM

CALL FOR A NEW PITCHER STLBALLPARKVILLAGE.COM

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Design Examples E VENT POSTER

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Design Examples D I G I TA L B A N N E R A D

WE’RE GOING YARD CHECK OUT THE NEIGHBORHOOD

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Design Examples COA STERS

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Primary Logo

FULL COLOR ON WHITE

FULL COLOR ON BL ACK

B/ W ON WHITE

B/ W ON BL ACK 29

Usage Clear Space

0.3˝

22 Pixels

PRINT MINIMUM HEIGHT

WEB MINIMUM HEIGHT

The logo needs to be seen clearly, so it should never be crowded by other elements.

The logo should be surrounded by clear space equal to the height of the “C” in “Cardinal.”

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Secondary Logo ( U S E D I N H E I G H T- R E S T R I C T E D C I R C U M S TA N C E S S U C H A S B U I L D I N G S I G N A G E )

FULL COLOR ON WHITE

FULL COLOR ON BL ACK 31

Tertiary Logo ( U S E D I N S O C I A L S P A C E S)

I C O N - O N LY V E R S I O N FULL COLOR ON WHITE

I C O N - O N LY V E R S I O N F U L L C O L O R O N L I G H T G R AY

I C O N - O N LY V E R S I O N FULL COLOR ON BL ACK

I C O N - O N LY V E R S I O N ONE COLOR ON RED

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What Not to Do

DO NOT DISTORT THE LOGO O R A LT E R I T S P R O P O R T I O N S I N A N Y W AY.

NE VER A DD EFFECTS OR SH A DOWS TO THE LOGO.

DO NOT PUT WHOLE LOGO OR A N Y PA RT OF IT IN A N OFF-BR A ND COLOR.

D O N O T A LT E R O R R E S C A L E INDI V IDUA L PA RT S OF THE L O G O L O C K U P.

DO NOT CROP THE LOGO.

D O N O T T I LT T H E L O G O . T H E L O G O S H O U L D A L W AY S S I T O N A H O R I Z O N TA L B A S E L I N E .

Always use final approved artwork files for the logo. Do not attempt to typeset, re-create, or alter the logo in any way.

33

Logo in Co-Branding

WITH PENN A NT BUILDING

WITH S A INT LOUIS CA RDIN A L S

WITH B A L L PA RK V IL L AGE

WITH LIVE! BY LOE WS

When the One Cardinal Way logo is used with partner logos, it should appear to the left of the partner logos and must appear greater or equal in size. Logos can be separated by a vertical rule but don’t need to be.

The One Cardinal Way logo should be optically centered, vertically to the other logos. Clear space rules apply.

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Color Palette

OCW BL ACK

WHITE

OCW RED

O C W G R AY

PMS BL ACK C

PMS 3546 C

P M S C O O L G R AY 3 U

PMS BL ACK U

PMS 3546 U

P M S C O O L G R AY 3 C

CMYK

CMYK

CMYK

5 0 / 5 0 / 5 0 / 10 0

0 .10 0 .10 0 .10

8 . 5 .7.16

HE X

HE X

HE X

#000000

#E00A34

#C8C9C7

35

Aa

Typography FOR PRINT

Colatin Regular

AB C DEFG HI J KL MN OPQ R S T UV W XXYZ abcdefghijklmnopqrstuvwxxyz 1234567890

Tiempos Regular ABCDEFGHIJKLMNOPQRSTUVWXXYZ abcdefghijklmnopqrstuvwxxyz 1234567890

URW Din Medium ABCDEFGHIJKLMNOPQRSTUV W X X YZ abcdefghijklmnopqrstuvwxxyz 1234567890

URW Din Bold ABCDEFGHIJKLMNOPQRSTUV W X X YZ abcdefghijklmnopqrstuvwx xyz 1234567890

URW Din Black

ABCDEFGHIJKLMNOPQRSTUV W X X YZ abcdefghijklmnopqrstuvwx xyz 1234567890

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Typesetting FOR PRINT

Hero headlines are our signature

S T Y L E : Colatin Regular C A S E : Sentence N O T E S : Limit use. Pay attention to glyphs and kerning. Make sure each letter connects to the other and there isn’t an overabundance of flourishes.

Secondary headlines are Tiempos Text Regular.

S T Y L E : Tiempos Text Regular C A S E : Sentence Case N O T E S : Tiempos is our body copy font, but in content heavy applications, such as our brochure and website, it is used for headlines as well.

Body copy is Tiempos Text Regular. Otatibus eu dellant autatem pel molesedis poria consequ idenis am suntini musanti untus, offici omni temodis esequae. Latur ratquos esto comnitiat.

E Y EBROW IN URW DIN BOLD S T Y L E : URW Din Bold

LUXURY LIVING WITH BRE ATHTAKING VIEWS

C A S E : All Caps N O T E S : Din is our eyebrow font. It can be used with Colatin, Tiempos or Din. In cases where we want to communicate our message clear and loud like fence banners we use Din large similar to Ballpark Village.

ONECARDINALWAY.COM

37

Aa

Typography FOR WEB

Colatin Regular

AB C DEFG HI J KL MN OPQ R S T UV W XXYZ abcdefghijklmnopqrstuvwxxyz 1234567890

Georgia Regular

ABCDEFGHIJKLMNOPQRSTUVWXXYZ abcdefghijklmnopqrstuvwxxyz 1234567890

URW Din Medium ABCDEFGHIJKLMNOPQRSTUV W X X YZ abcdefghijklmnopqrstuvwxxyz 1234567890

URW Din Bold ABCDEFGHIJKLMNOPQRSTUV W X X YZ abcdefghijklmnopqrstuvwx xyz 1234567890

URW Din Black

ABCDEFGHIJKLMNOPQRSTUV W X X YZ abcdefghijklmnopqrstuvwx xyz 1234567890

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Graphic Elements B A SEB A LL GR A PHIC

TA G L I N E

39

Brand Attributes Ads, websites, brochures, emails, social posts, and more: Regardless of the medium, our messaging is consistent—because it’s based on a carefully constructed foundation of Brand Attributes. These attributes are not intended to be consumer-facing. Behind the scenes, they form the essence of who we are as a brand, which guides all our communications to help build an emotional connection with our audience.

BR A N D PIL L A R S The differentiating strengths that define our unique proposition in the marketplace.

BELONGING

SPIRIT OF ST. LOUIS

UNIQUELY NEW

Your home is where you can really be yourself. And being a fan of your home team makes you a part of something bigger. Living right where the Cardinals play lets you combine personal well-being with a vital sense of belonging.

Gateway to the West in the heart of the country. Like all great cities, St. Louis is a center of perpetual reinvention. And all roads lead downtown, where the energy lives. Be a part of the life of the city—all it has and all it’s becoming.

New season, new place, new start. This is no retrofit or conversion, but a fresh step forward from the ground up. Green grass, blue skies. No time like the present to move toward a bright future—by living well in the modern moment.

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Brand Attributes

BR A N D POSITION ING Our audience, our offer, and the essential benefit we provide.

Or, whom we serve, what we do, and why it matters.

For Cardinals fans and fans of city living, One Cardinal Way offers a whole new experience of refinement and energy—an ideal balance of comfort and connection—in a place like no other.

BR A N D PROM ISE What we believe: the singular idea that drives us and connects us to our audience.

Life in Full Swing

41

Brand Voice Our Brand Attributes are the essence of who we are and what we need to communicate. Our Brand Voice is the way in which we do so. In other words, our Attributes are the What and the Why; our Voice is the How.

Look to the three aspects of our Brand Pillars for the keys to our Voice: BELONGING

SPIRIT OF ST. LOUIS

UNIQUELY YOU

Being Belonging means we speak inclusively, inviting people to live every day like a Cardinal and experience a level of luxury like never before.

Being the Spirit of St. Louis means we speak openly, authentically, and enthusiastically about our city and the endless opportunities that await.

Being Uniquely You means we speak romantically of a life elevated—one that caters to you with alluring amenities, exquisite features, and unparalleled quality.

connection

breathtaking views

simply inviting

thrilling sights and sounds

inclusive

vibrant

ready to share

anticipation and satisfaction

consider this your invitation

expressive energy

the time to step up is now

unmistakable presence

42

confident spotlight unwavering quality towering new heights elevate your everyday modern luxury is all yours

Brand Concept One of several possible consumer-facing elaborations of our Positioning Statement.

If given the chance at a truly one-of-a-kind life experience, would you take it?

To live like a player steps from the home of Cardinals baseball. To experience the heart of St. Louis in the shadow of its iconic archway. To dig in where the roots of tradition grow deep and hometown history unfolds. This is city living with an MVP twist. Step up to a life in full swing.

43

Brand Voice in Action Like Ballpark Village, One Cardinal Way is a partnership with the St. Louis Cardinals.

So while the language of baseball still influences how we frame our messaging, it takes a subtler, more subdued role. Instead, our headlines and body copy often embody the Cardinal Way and leverage the unwavering commitment to quality and elevated lifestyle that define it.

SOME SAMPLE HEADLINES:

New heights of luxury Luxury living like never before Ballpark views Luxury at first sight You’re heading for home Experience breathtaking elegance, down to the finest detail Elevate your everyday Always something exciting waiting on deck Every day gives you a home-field advantage

44

Brand Voice in Action A FE W DO’S A ND DON’ TS

We don’t want to be inflexible, but we do want to be consistent.

DO

DON’T

Be enthusiastic

Do it with exclamation points

Be proud and confident

Be pompous or pretentious

Be descriptive

Be long-winded

Use subtle baseball references

Make it overt or over-the-top

Speak highly of features, amenities, and location

Undersell the opportunity

Use the serial comma

Forget to double-check spelling, punctuation, and grammar

45

Design Examples WINDOW VIN Y L

46

Design Examples BUSINE S S CA RDS

47

Design Examples S TAT I O N E R Y S U I T E

48

Design Examples FENCE B A NNERS

COMING SOON TO BALLPARK VILL AGE:

PROUDLY DEVELOPED BY

LE T’S TALK 123.456.7890

LE T’S TALK 123.456.7890

COMING SOON TO BALLPARK VILL AGE:

NOW LEASING FOR SPRING 2020

LUXURY LIVING WITH BREATHTAKING VIEWS LUXURY APARTMENTS NOW LEA SING FOR SPRING 2020

OneCardinalWay.com

LEA SING NOW FOR 2020 ONECARDINALWAY.COM // 314.621.0001

314.621.0001

NOW LEASING FOR SPRING 2020

OneCardinalWay.com ONECARDINALWAY.COM // 314.621.0001

49

314.621.0001

Design Examples BILLBOA RD

50

Design Examples SPRE A D PRINT A DS

51

Design Examples SINGL E-PAGE PRIN T A DS

STEP UP TO A

STEP UP TO A

Presented by

STEP UP TO A

Luxury apartment living like never before.

Luxury apartment living like never before.

Those looking to call the most thrilling slice of St. Louis home can do

Those looking to call the most thrilling slice of St. Louis home can do

so at One Cardinal Way. It’s an invitation to live every day like part of

so at One Cardinal Way. It’s an invitation to live every day like part of

the Cardinals family—and an opportunity not found anywhere else.

the Cardinals family—and an opportunity not found anywhere else.

Presented by

OPENING DAY, 2020 NOW LEASING ONECARDINALWAY.COM

Introducing One Cardinal Way, luxury apartment living like never before. With alluring amenities, exquisite features, and breathtaking views of both Busch Stadium and the iconic Gateway Arch, it’s an experience you won’t find anywhere else.

OPENING DAY, 2020 NOW LEASING

Presented by

ONECARDINALWAY.COM

52

OPENING DAY, 2020 | NOW LEA SING ONECARDINALWAY.COM

Design Examples BROCHURE S A MPL E PAGE S

W

06 14 20 34 40

ARCHITECTURE AND DESIGN

RESIDENCE FEATURES

EXCEPTIONAL AMENITIES

BALLPARK VILLAGE

A WINNING PARTNERSHIP

5

4 TABLE OF CONTENTS

01 With sweeping elegance, expressive energy, and an unmistakable presence in the outfield skyline of Busch Stadium, One Cardinal Way is an embodiment of the Cardinals’ commitment to unwavering quality—and an homage to traditional St. Louis architecture.

Architecture and Design

Living spaces at One Cardinal Way feature corner-to-corner quality and a lineup of features that will have you hard-pressed to pick just one favorite. Take a glimpse at what to expect: • Floor-to-ceiling windows • Sweeping views of Busch Stadium and the Gateway Arch • Balconies in most units • Gourmet-inspired kitchens • Caesarstone countertops • Raincan showerheads • Washer and dryer in every unit

High-rise balcony apartments in the heart of downtown bring St. Louis luxury to towering new heights.

8

ARCHITECTURE AND DESIGN 9

53

18 RESIDENCE FEATURES

Design Examples SPL A SH PAGE

54

Design Examples E M A I L T E M P L AT E

55

Design Examples L E A SING CEN T ER WA L L GR A PHIC

56

57

Logo Family

PWC

The

PENNANT BUILDING

58

Primary Logo

LOGO ON WHITE

LOGO ON BL ACK

CO-BR A NDED LOGO ON WHITE

CO-BR A NDED LOGO ON BL ACK 59

Color Palette

BPV BL ACK

WHITE

BPV RED

B P V G R AY

PMS BL ACK C

PMS 3546 C

P M S C O O L G R AY 3 U

PMS BL ACK U

PMS 3546 U

P M S C O O L G R AY 3 C

CMYK

CMYK

CMYK

5 0 / 5 0 / 5 0 / 10 0

0 .10 0 .10 0 .10

8 . 5 .7.16

HE X

HE X

HE X

#000000

#E00A34

#C8C9C7

60

Aa

Typography FOR PRINT

Chronicle Display Light + Italic ABCDEFGHIJKLMNOPQRSTUVWXXYZ abcdefghijklmnopqrstuvwxxyz 1234567890

Chronicle Display Roman + Italic ABCDEFGHIJKLMNOPQRSTUVWXXYZ abcdefghijklmnopqrstuvwxxyz 1234567890

Chronicle Text G1 Roman + Italic ABCDEFGHIJKLMNOPQRSTUV WXXYZ abcdefghijklmnopqrstuvwxxyz 1234567890

URW Din Medium ABCDEFGHIJKLMNOPQRSTUV W X X YZ abcdefghijklmnopqrstuvwxxyz 1234567890

URW Din Bold ABCDEFGHIJKLMNOPQRSTUV W X X YZ abcdefghijklmnopqrstuvwx xyz 1234567890

URW Din Black

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Design Examples BROCHURE S A MPL E PAGE S

New building, new neighborhood, new prominence for your business.

120K 8K

DEDICATED, UP SCA LE LOBBY

Welcome to Ballpark Village

The premier sports-anchored destination in the Midwest, Ballpark Village is the place to be for Cardinals fans and for year-round fun. Entertain your clients, enjoy good times with coworkers and partners, meet up with friends, or bring the family—there’s something for everyone.

$100M 150K

SQ FT OF GROUND-FLOOR RETAIL

10K

ADJACENT LIVE! BY LOEWS LUXURY BOUTIQUE HOTEL WITH RESTAURANT AND BAR

INVESTMENT

SQ FT OF RETAIL AT ADJACENT MARKETPLACE

2.8/1,000 RATIO PARKING GARAGE ON SITE; STADIUM GARAGES ACROSS THE STREET

M A RK E TPL ACE, ONELIFE FITNE SS A ND BUSCH II PL A Z A NE X T DOOR

SQ FT OF RETAIL, DINING, AND ENTERTAINMENT

$260M 120K

EVENTS EACH YEAR

720

6M

$50M

SURFACE PARKING SPACES

VISITORS ANNUALLY

IN ANNUAL SALES

THE BARN AT PBR | BUDWEISER BRE W HOUSE | CARDINAL S HALL OF FAME AND MUSEUM CARDINAL S NATION | DRUNKEN FISH | EL BIRDOS CANTINA | FOX SPORTS MIDWEST LIVE! FOX SPORTS MIDWEST STUDIO | THE FUDGERY | HOWL AT THE MOON | THE LOUNGE MA JESTIC ATHLE TIC | PBR ST. LOUIS | THE SK YBOX | TENGO RED

Here Comes the Neighborhood We’re putting the village in Ballpark Village. A new phase of construction, already under way, will make Ballpark Village a complete neighborhood, centered on an

BA LCONIE S ON FLOORS 7–10

electrifying new street, Cardinal Way. It’s where you’ll find luxury apartments, a variety of retailers, a Live! by Loews luxury boutique hotel, and additional parking.

$27.50 PER SQ FT PLUS ELECTRIC

500+

COVERED PARKING SPACES

And The Pennant Building puts your company in the middle of the action.

FLE X IBLE, COLUMN-FREE FLOOR PL ATE S

SIGN AGE OPPORTUNITIE S (ON-BUILDING A ND MONUMENT)

14

62

175K

SQ FT OF CLASS A OFFICE SPACE

SQ FT OF RETAIL SPACE

297

216

900

LUXURY RESIDENCES AT ONE CARDINAL WAY

ROOMS AT LIVE! BY LOEWS LUXURY BOUTIQUE HOTEL

GARAGE PARKING SPACES

INVESTMENT

200+

CURRENT V ENUE S

V IE W S OF BUSCH STA DIUM, GATE WAY A RCH, A ND DOW NTOW N (FLOORS 7–10)

10 STORIES

BALLPARK VILL AGE EXPANSION

IT’S A HIT!

NE W CONSTRUCTION AT BA LLPA RK V ILL AGE

SQ FT OF CLASS A OFFICE SPACE

Design Examples BILLBOA RD

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