Budweiser Brew House Concept Book

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ABOUT Th e B u d we i s e r B r ew H o u s e i s a t h r e e - l eve l , 26,000-square-foot venue that offers an unparalleled beer and dining experience for baseball fans and visitors in St. Louis. The destination includes an outdoor beer garden, an interior inspired by Anheuser-Busch and Budweiserâ&#x20AC;&#x2122;s rich heritage and commitment to quality, and a rooftop deck that puts St. Louis Cardinals fans within reach of baseball heaven.

DINING From wings and lobster tacos to St. Louis-style ribs, fresh salads and more, each Budweiser Brew House menu item was created by the chef with a specific beer pairing in mind. Add a suggested beer to your entrĂŠe or select one of your favorites for a unique dining experience.

BEER The Budweiser Brew House offers 239 beer taps, from Budweiser— proudly brewed in St. Louis since 1876—to new and exciting beers you’ve yet to try. A unique, selfserve 21-foot tap wall featuring a variety of brews allows guests to pour and explore new beers or old favorites. With the help of an in-house beer ambassador, adults 21 and older can visit our tap wall, and watch as their chosen tap dispenses a perfectly chilled beer.

ENTERTAINMENT The rooftop deck includes an incredible view of St. Louis Cardinals games in a fun, outdoor atmosphere. The Budweiser Brew House also includes a stage so guests can sit back with some of the worldâ&#x20AC;&#x2122;s finest beers while enjoying live music in an intimate and inviting atmosphere. Gameday tickets for the rooftop deck are available through the St. Louis Cardinals.

FPO

RETAIL Th e B u d S h o p f a n s t o r e , located at the main entrance of Budweiser Brew House feature local design and screen printed items including scarves, jewelry and other accessories. Partnered with the owners of the longtime popular Clayton boutique, Lusso, the store boasts local charm for your favorite St. Louis teams.

Anheuser-Busch

An Era of Growth

Anheuser-Busch’s roots date back to the mid-1800s when a large number of German immigrants arrived to St. Louis, mainly due to political upheavals in Germany and Bohemia in 1848. With the large migration of Germans to St. Louis the principal industry in the area soon became brewing beer. These immigrant brewers introduced a new style of beer to the United States: Lager. Lighter, crisper and more difficult to brew, Lager beer requires more time and care than other styles of beer. In a short time, Budweiser would go from a local favorite to the King of Beers around the world.

Following World War II, both America and Anheuser-Busch experienced an era of growth and prosperity throughout the 1950s and 1960s. In 1946, August A. Busch, Jr. became president of the company following the death of his brother, Adolphus III. Beginning with the opening of the Newark, N.J. facility in 1951, August Jr. created a national network of nine breweries.

Modern Times

Early Innovations

In 1901, the company broke the 1 million barrels of beer sales mark for the first time, making it one of the nation’s leading breweries.

By 1938, Anheuser-Busch hit the 2 million barrel mark.

In 1982, the company introduced Bud Light nationally, which grew quickly in popularity and today is one of the world’s best-selling beer brands.

In 2008, Anheuser-Busch and InBev combined to become AnheuserBusch InBev. The new company is the world’s largest brewer and one of the top 5 consumer goods companies in the world.

Today, Anheuser-Busch continues to satisfy diverse tastes by marketing more than 100 varieties of beer and alcohol beverages.

Surviving Prohibition The brewery’s bleakest period began at midnight on Jan. 16, 1920, when national Prohibition became law. Rather than close its doors, as more than half of the nation’s breweries did, Anheuser-Busch diversified and remained in business.

Under the leadership of August Sr., the company marketed more than 25 different non-alcohol products such as soft drinks, truck bodies and ice cream.

In preparation for Prohibition, Anheuser-Busch released Bevo, a non-alcohol cereal beverage, in 1916. On April 7, 1933, beer was re-legalized.

In the early 1870s, Adolphus Busch became the first American brewer to use pasteurization, which allowed beer to be shipped long distances without spoiling. By the mid-1870s and early 1880s, he introduced artificial refrigeration, refrigerated railcars and rail-side icehouses. These technological innovations allowed the company to grow – now, it could distribute beer across the country. Budweiser was the first national beer brand, introduced in 1876. To market his beers, Busch used traditional, proven selling methods but in a far more organized and deliberate manner than his competitors. He pioneered the use of giveaways and premiums, and used his brewery as a showplace for the public to visit.

MOOD BOARD

Space + Environment

FemaleServer/Bartender

Male Server/Bartender

Male Barback

The Staff

FEATURED MENU ITEMS APPETIZERS

SALADS

PRETZELS WITH POBLANO QUESO

CHICKEN APPLE BLUE CHEESE

Roasted poblano peppers in a white cheese queso with salted ballpark pretzel bites

Sliced apples, candied walnuts, blue cheese crumbles, grilled sliced chicken, dried cherries and smoked bacon

BRATWURST SLIDERS

TOSSED COBB

Three mini bratwursts with caraway sauerkraut, Anheuser-Busch Beer Mustard on mini buns

Smoked bacon, chopped egg, avocado, tomatoes, roasted turkey & lettuce blend tossed in your choice of dressing

BREW HOUSE TOASTED RAVIOLI

SOUTHWEST SIRLOIN SALAD

Portabella mushroom and Parmesan cheese stuffed ravioli served with Pomodoro sauce

Seasoned top sirlon served on a bed of romainhearts, cotija cheese, corn and poblano salsa, green onions avocado, and rosted jalapino ranch

STREET TACOS

SANDWICHES

BAJA FISH

RUEBEN BRATWURST

Three crispy grouper tacos with shaved cabbage, cojita cheese, pickled onions, avocado, lime aioli and salsa

SPICY LOBSTER Three sauteed lobster tacos with avocado, shaved cabbage, cojita cheese and pickled onion, Served with lime aioli and salsa

JERK CHICKEN Three Jamaican spiced chicken tacos topped with a charred pineapple pico de gallo stuffed into a flour tortilla

Beer boiled and grilled bratwurst on a hoagie roll with Thousand Island dressing, melted Swiss cheese and caraway sauerkraut, Served with coleslaw

TRIPLE DECKER CLUB Roasted turkey, grilled chicken, bacon, lettuce, tomatoes, Swiss cheese, peppercorn aioli on grilled ciabatta bread, served with French fries Suggested beer: Goose Island Honkers Ale

ST. LOUIS BRISKET MELT Slow Roasted brisket, grilled poblano peppers, red onions and white cheddar cheese on grilled sourdough bread. Served with French fries Suggested beer: AmberBock

FEATURED MENU ITEMS BURGERS DRIVE THRU BURGER Certified black angus burger served with American cheese, dill pickles, old school secret sauce, shredded lettuce, tomato, red onions and French fries

BACON & BLUE BURGER Crispy smoked bacon, blue cheese crumbles, caramelized onions and peppercorn aioli

BBQ BRISKET BURGER Brisket, Budweiser BBQ sauce, American and white cheddar cheese

FARMERS BREAKFAST CHEESEBURGER Fried egg, bacon, American cheese and peppercorn aioli

ENTREES HAWAIIAN GRILLED PORK STEAK A 14 oz. pork steak marinated for two days and grilled to perfection, served with grilled pineapple, sushi rice, soy syrup, and a soy scallion sauce on the side

FISH AND CHIPS Crispy Budweiser battered cod over French fries, with coleslaw and sweet gherkin tartar

CAJUN SHRIMP AND ANDOUILLE LINGUINE Tomatoes, red onions, garlic butter and Cajun spices tossed with linguine, served with a garlic toast point

ST LOUIS RIBS Full rack of spiced ribs smothered in Budweiser BBQ sauce.

Served with BBQâ&#x20AC;&#x2122;d backed beans and coleslaw

ABC BURGER The Anheuser-Busch cheeseburger withAmerican and white cheddar cheese and peppercorn aioli

ABC TURKEY BURGER The Anheuser-Busch turkey burger withAmerican and white cheddar cheese and peppercorn aioi on brioche bun

VEGGIE BURGER Grilled veggie burger

HAND MADE DESSERTS CHOCOLATE CRUNCH CAKE Double chocolate cake with crunchy peanut butter filling and ice cream

GOOEY BUTTER CAKE St. Louis style yellow butter cake served with ice cream

FEATURED DRINKS & COCKTAILS DRAFT BEERS

FLIGHTS

Budweiser Bud Light Bud Select Budweiser Signature Draught Michelob Golden Michelob Ultra Michelob Amberbock Busch Shock Top Shock Top Seasonal Goose Island Honker’s Ale Goose Island IPA Goose Island 312 urban Wheat Goose Island 312 Pale Ale Goose Island Matilda Goose Island Sofie Stella Artois Stella Artois Cidre Hoegaarden Kona Longboard Lager Bass Guiness Faust

FLIGHT OF THE GOOSE

Ask your server for a list of our seasonal rotators

Green Line, 312 Urban Wheat, Honkers Ale, Goose Island IPA

HOME TOWN Budwiser, Michelob Amberbock, Michelob Golden, Faust

EXPLORER Hoegaarden, Shock Top Seasonal, Matilda, Sophie

12 0Z BOTTLED BEER Budweiser Bud Light Bud Select O’Doul’s Michelob Ultra Bud Light Lime Corona Lime-A-Rita 16oz. can Straw-Ber-Rita 16oz. can

FEATURED DRINKS & COCKTAILS BEER COCKTAILS

WINES

THE GOLDEN EAGLE

Darkhorse Cabernet Darkhorse Chardonnay Canyon Road Pinot Grigio Canyon Road White Zinfadel Ck Mondavi Moscato Chateau Ste Michelle Reisling

Michelob Golden Light, Woodford Reserve, and ginger beer

GRAPEFRUIT LEAGU Shock Top Belgian White, Smirnoff Grapefruit vodka, and ginger beer

RIVERFRONT Michelob Amberbock, Frangelico, and Creme de Cocao

CLARK STREET CONNECTION Stella Cidre and St. Germain liqueur

BLOODY LOUIE Budweiser, Tito’s vodka, and Brewhouse Bloody Mary mix

RENARD’S RITA Shock Top Belgian White, El Jimador Tequila, and Grand Marnier

Joel Gott Cabernet William Hill Chardonnay Seaglass Pinot Noir Seven Falls Melot Wente Sauvignon Blanc Zonin Prosecco

Website : Stlbudweiserbrewhouse.com STLBudBrewHouse