Avalan’s Rich Schuette has used auto racing to reinvent wealth management
t
he race isn’t over. Work needs to be done. The crew jumps into action to keep the machine in tip-top shape. A light tightening here. Fuel there. And in what seems like a blink of an eye, the competitor roars away and is back in the race until the finish. A car race? Not really. An entrepreneur looking to grow his or her business, maximize earnings, minimize tax, and find the balance between hard work and relaxation? That’s right. Rich Schuette has not only learned racing from the world’s top racing teams, but he’s learned how to apply their high-performance teamwork to his own wealth management practice. “There is an old saying in racing,” says Rich, “that you have to slow down to go fast. Our clients are entrepreneurs, and as such, they are always on the gas. Our job is to slow them down, to let them see the big picture, and to see what there is out there to get if you take the time to properly prepare. You can’t race everyone around you. To win, you have to race the track, and in life, you have to race the situation you are navigating.”
WINNING THE
Wealth
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