Telling Our Story: Communications Key Messages OSER is committed to strengthening the social and economic fabric of local communities through: o Market transformation o Enabling local and regional capacity for growth o Inclusivity o Advocacy and policy change o Economic renewal o Awareness building [We need to have a simple and easy to remember description of ‘social economy’] [We need three specific examples from different areas of the province] We are o focused on market transformation [this will need a simple definition] o inclusive o focused on advocacy and policy change o convinced that the social economy is part of a strong economic renewal o committed to awareness building Audiences Initially, we will focus our communications on social economy stakeholders and political leaders. We will not be engaging the general public immediately. This may change after the completion of the Discussion Paper. Communication and Engagement Tools Website and social networking tools Newsletter available online and hardcopy in both official languages Ongoing consultation with other provinces Possible Communication Challenges Address different languages/ethic/cultural backgrounds Need to develop credibility and a profile which will draw in other groups. Virtual consultation process will need to be simple and easy to participate in for those who cannot attend regional meetings Visual Voice and Tag Line Based on suggestions from Pearl Street, develop a brand and style guide in cooperation with OSER communications lead Share the logo and style guide with all members Build electronic and web materials based on the OSER style guide
May 2009 • OSER Work Plan • page 8 of 11