Erin Bucksbaum Boston, MA | 802.558.9327 | erinsbucksbaum@gmail.com
Industry Experience Liberty Mutual Boston, MA (September 2013 - Present) Internal Communications Marketing Contractor • Develop strategy and proposals for improvement of multi-department intranet to drive employee engagement through user-centric design, incentives, and advanced functionality. • Communicate with owners of department site content to address client needs. • Collaborate with team members to manage design, distribution lists, and scheduling for executive emails sent through Exact Target. • Track and interpret metrics for newsletters, emails, and intranet pages to determine effectiveness of communication strategy. Burlington Downtown Corporation Burlington, NC (February 2013 - May 2013) Marketing Intern • Planned and executed an integrated social media marketing campaign to raise community awareness through facebook, instagram, and tumblr • Designed print materials to communicate guidelines and campaign details. Cooperative Extension Burlington, NC (August 2013 - December 2013) Account Manager • Led strategic planning process for client to address communication needs by managing team members, timelines, research, pain points, and deliverables.
Skills Strategic Thinking Time Management Interpersonal Collaboration Power Point
Microsoft Word SharePoint Jive InDesign
Excel Outlook Exact Target Photoshop
Education Bachelor of Arts Strategic Communication Elon University
Elon, NC (August 2009 - May 2013)
Other Experiences Retail Sales Multiple Locations (June 2011 - February 2014) Victoria’s Secret - VSX Brand Ambassador, Michael Kors, Coach • Interacted with customers to communicate brand knowledge and assess needs to ensure proper fit and overall satisfaction. • Managed aspects of brand within the store, achieved store sales plan, distributed promotional materials, and implemented loss prevention strategy. Alpha Omicron Pi Elon, NC (January 2010 - May 2013) • Served on leader’s council for two years, established connections with local businesses, planned events for multiple organizations, raised over $4000 for our national philanthropy, and managed group digital media channels. Study Abroad • Europe - Explored multiple countries while learning about foreign communication organizations. • Honduras - Volunteered with homeless children and studied social entrepreneurship.