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The New Rules of Content Style Free Download
Your audiences time and interest are in low supply. Connect with your reader faster while reducing energy wasted on edits.Writing for a global internet audience presents many challenges. The most pressing is writing for both humans and search engine spider robots. Communicating with both involves a thoughtful content strategy and writing style guide that doesnt compromise either users needs.Its difficult to write and design with consistent style and formatting without concrete content rules to follow. Whether youre a seasoned writer, new to the craft, or trying to get your team to follow a
uniform approach this book can serve as the foundation for building a coherent, on-brand reader experience with your content creation efforts. By setting actionable standards, youll improve the strength of your message and professional reputation to help achieve your business goals.Founder and CEO of The Blogsmith content agency, Maddy Osman, wrote Writing for Humans and Robots as a modern-day homage to The Elements of Style for content creators, also expanding on the AP Stylebooks rules to address the unique needs of an online audience.In this book and style guide reference, youll learn how to balance optimizing for search engines while appealing to human readers in terms ofIntentionally choosing words.Writing compelling titles and descriptive subheadings.Formatting and improving readability for lists, links, images, and numbers.Telling stories in content.Using foundational references like the AP style guide to customize your unique brand writing style guide.Understanding search intent as an important part of your content strategy.Establishing a writing process for content creation that includes researching, outlining, drafting, and editing.8230and much more, with 22 chapters total.