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CHAPTER WISE BOOK SUMMARY
"Religion and Consumer Behaviour: Influence of Religiosity and Culture on Consumption," edited by Gaurav Gupta, Mandakini Paruthi, and Shivinder Nijjer, delves into the intricate relationship between religion and consumer behavior. The book is structured into several chapters, each addressing unique aspects of this relationship:
1. The Dark Side of Religion and Consumer Behaviour Explores how certain religious beliefs can lead to negative consumer behaviors.
2. The Impact of Religion on Consumer Decision-Making Analyzes how religious values influence consumer choices and purchasing decisions.
3. Consumers' Doubts and Marketers' Dilemmas: Navigating the Cross-Currents of Religious Taboos in Consumer Behaviour
Discusses the challenges marketers face when addressing products or services that may conflict with religious taboos.
4. Theorizing on Religiosity and Frugal Buying Behavior: A Literature Review
Reviews existing literature on the connection between religious commitment and frugal consumption patterns.
5. Awakening the Might of Heaven: Contextualization of Religious Values, Social Identity, and Purchase Intention in Selected Nations
Investigates how religious values and social identity shape purchase intentions across different countries.
6. Religion, Culture, Ethnicity, and Consumption
Examines the interplay between religion, cultural background, ethnicity, and consumer behavior.
7. Religion Across Cultures/Subcultures and Consumer Behavior
Explores how religious beliefs influence consumer behavior across various cultures and subcultures.
8. Can Religious Conflicts Impact Religious Consumption Choices? A Game-Theoretic Approach
Utilizes game theory to analyze how religious conflicts can affect consumption choices among religious consumers.
9. The Emergence of Consumer Spirituality with an Increase of Religiosity Influencing Their Purchase Intention Amidst COVID-19
Discusses how heightened religiosity during the COVID-19 pandemic has led to the rise of consumer spirituality and its impact on purchase intentions.
10. An Empirical Investigation of the Impact of Religion and Cultural Values on Sustainable Consumption
Presents empirical findings on how religious and cultural values drive sustainable consumption behaviors.
11. A Conceptual Debate on Why Religious Consumers Engage in Ethical/Unethical Behavior: The Role of Moral Disengagement
Explores the reasons behind ethical or unethical behaviors among religious consumers, focusing on moral disengagement mechanisms.
12. Impact of Religion on Food Consumption in India
Analyzes how religious beliefs influence food consumption patterns in the Indian context.
13. Halal as a Religious Cult and Its Impact on Consumption and Livelihood
Examines the significance of Halal certification and its effects on consumer choices and livelihoods.
This comprehensive exploration provides valuable insights into how religiosity and culture shape consumer behavior across different contexts.
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We are accepting a variety of projects. Some of the projects we have engaged in the past but not limited to;
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- Dissertation consulting
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- Case study analysis
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