Get complete eBook Instant Download Link below https://scholarfriends.com/singlePaper/455330/ebookessentials-of-marketing-18th-edition-by-joseph-cannon
(SPECIAL NOTE)
"We have all the books, eBooks, test banks, and solution manuals available at a cheap price for instant download. If you need any book other than this, feel free to contact us for instant access and downloads, please contact us via email or WhatsApp.
Whatsapp link: https://wa.me/+447507735190
Email: etutorsource@gmail.com
("And we also provide academic writing services.")
Do you need the best quality, organic,and plagiarismfree assignments, and dissertation help without using AI tools? I am a UK-based professional researcher and tutor. I have been consulting and tutoring for more than 14 years in dissertations, essay help, reports, and other assignments.
SERVICES OFFERED
We are accepting a variety of projects. Some of the projects we have engaged in the past but not limited to; - Assignments
- Essay help
- Report - Dissertation consulting
- Research proposal
- Literature review
- Business plan
- Case study analysis
- Annotated bibliography
- PowerPoint presentation and oral script
- Proofreading and editing work
- Statistical Analysis Help & Tutoring Services (SPSS, Stata, R, EViews)
Whatsapp link: https://wa.me/+447507735190
CHAPTER WISE BOOK SUMMARY
"Essentials of Marketing," 18th Edition, by Joseph P. Cannon, William D. Perreault Jr., and E. Jerome McCarthy, is a comprehensive textbook that provides a foundational understanding of marketing principles and strategies. Below is a chapter-by-chapter summary based on the table of contents:
Chapter 1: Marketing’s Value to Consumers, Firms, and Society
This chapter introduces the role of marketing in delivering value to consumers, businesses, and society. It discusses how marketing facilitates exchanges that satisfy individual and organizational objectives.
Chapter 2: Marketing Strategy Planning
Focuses on the development of effective marketing strategies, emphasizing the importance of planning to meet target market needs and achieve organizational goals.
Chapter 3: Evaluating Opportunities in the Changing Market Environment
Explores methods for identifying and assessing market opportunities within a dynamic environment, considering factors such as competition, technology, and regulations.
Chapter 4: Focusing Marketing Strategy with Segmentation and Positioning
Discusses how to divide a market into meaningful segments and position products or services effectively to meet the specific needs of those segments.
Chapter 5: Final Consumers and Their Buying Behavior
Examines the behavior of individual consumers, including the decision-making processes and factors influencing their purchasing choices.
Chapter 6: Business and Organizational Customers and Their Buying Behavior
Analyzes the purchasing behavior of businesses and organizations, highlighting differences from individual consumer behavior.
Chapter 7: Improving Decisions with Marketing Information
Emphasizes the role of marketing research and information systems in making informed marketing decisions.
Chapter 8: Elements of Product Planning for Goods and Services
Covers the components involved in planning products and services, including design, features, branding, and packaging.
Chapter 9: Product Management and New-Product Development
Focuses on managing existing products and the process of developing new products to meet market demands.
Chapter 10: Place and Development of Channel Systems
Discusses distribution strategies and the development of effective channel systems to ensure product availability.
Chapter 11: Distribution Customer Service and Logistics
Explores logistics and customer service strategies that enhance the efficiency of product distribution.
Chapter 12: Retailers, Wholesalers, and Their Strategy Planning
Analyzes the roles of retailers and wholesalers in the marketing channel and strategies for effective planning.
Chapter 13: Promotion—Introduction to Integrated Marketing Communications
Introduces the concept of integrated marketing communications and the coordination of promotional efforts to achieve marketing objectives.
Chapter 14: Personal Selling and Customer Service
Highlights the importance of personal selling and customer service in building and maintaining customer relationships.
Chapter 15: Advertising and Sales Promotion
Examines various advertising and sales promotion techniques used to stimulate demand and increase sales.
Chapter 16: Publicity
Discusses the role of publicity in marketing and how it can be managed to benefit the organization.
Chapter 17: Pricing Objectives and Policies
Explores different pricing objectives and policies that organizations can adopt to achieve their marketing goals.
Chapter 18: Price Setting in the Business World
Provides insights into practical approaches to setting prices in a competitive business environment.
Chapter 19: Ethical Marketing in a Consumer-Oriented World
Addresses ethical considerations in marketing practices and the importance of social responsibility in a consumer-focused marketplace.
This edition continues the legacy of E. Jerome McCarthy's 4 Ps approach to marketing management, integrating contemporary issues and real-world examples to enhance understanding
https://scholarfriends.com/singlePaper/455330/ebookessentials-of-marketing-18th-edition-by-joseph-cannon
Email: etutorsource@gmail.com
("And we also provide academic writing services.")
Do you need the best quality, organic,and plagiarismfree assignments, and dissertation help without using AI tools? I am a UK-based professional researcher and tutor. I have been consulting and tutoring for more than 14 years in dissertations, essay help, reports, and other assignments.
SERVICES OFFERED
We are accepting a variety of projects. Some of the projects we have engaged in the past but not limited to;
- Assignments
- Essay help - Report
- Dissertation consulting - Research proposal
- Literature review
- Business plan
- Case study analysis
- Annotated bibliography
- PowerPoint presentation and oral script
- Proofreading and editing work
- Statistical Analysis Help & Tutoring Services (SPSS, Stata, R, EViews)
Whatsapp link: https://wa.me/+447507735190
Email: etutorsource@gmail.com
CHAPTER WISE BOOK SUMMARY