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Foreword from the EBL Institute CEO The purpose of business is to solve problems and to change people's lives. Going into business means you are making people's lives better, either by moving them away from pain or towards pleasure. Ultimately, there is a need that you are satisfying. Once you have fulfilled the need, the profits follow. Yes, profits may be the bottom-line for a business, but they are not the sole purpose of a business. Great companies aren’t great because they make lots of money. They make lots of money precisely because they are great- Julie Hanna (Technologist and entrepreneur). When asked, people often say that they are in business to make money, however what I’ve learned is that profits follow purpose. When you build a business with a clear vision and a strong purpose, you will observe something: the greater your impact, the greater your profits. Think of Jeff Bezos’ Amazon. The company employs almost 1.5 million people globally. It’s impact on the economy, on families, on customers is incredible.
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