Properties of Distinction, Agents for Life - Dave Perry-Miller Listing Presentation

Properties of Distinction Agents for Life LOCAL EXPERTISE & GLOBAL REACH

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A Premier Real Estate Brokerage

1,800+ REAL ESTATE AGENTS

28 STRATEGIC LOCATIONS

$8B

Established in 2007, Dave Perry-Miller Real Estate has created a collaborative culture of highly trained and very successful professionals. The standards are high, and an invitation to join the company is considered a privilege and reward for high sales and admiration within the real estate community.

With four locations that allow us to specialize in marketing the key areas of Dallas, our approximately 350 agents represent properties of distinction throughout North Texas, helping clients buy and sell everything from high-rises to ranches.

Dave Perry-Miller Real Estate’s parent company, the Ebby Halliday Companies, is the No. 1 real estate brokerage in North Texas. This relationship allows us to heavily market properties beyond Dallas city limits. And our affiliations with the worldwide network of Luxury Portfolio®, Leading Real Estate Companies of The World®, and Mayfair International Realty, enable us to showcase properties to buyers from all over the world. Your listing receives superior exposure in not only national print and digital media, but also on an international stage.

APPROX. 2025 VOLUME

11K+ 2025 TRANSACTIONS

The legacy of Ebby Halliday, who founded her namesake company in 1945, is carried out daily through 1,800-plus agents and staff and in-house mortgage, insurance and title companies. It is now amplified by our affiliation with HomeServices of America.

Acquired by HomeServices in 2018, the Ebby Halliday Companies are modernizing homeownership services and are focused on ensuring that homeownership is available to everyone who wants to own a home. In addition to our three real estate brands, the Ebby Halliday Companies partners with these essential services: Prosperity Home Mortgage, HomeServices Insurance, and Independence Title.

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Our Responsibility as Your Broker We will provide the luxury of personalized service and take care of everything from specialized market knowledge to negotiating and closing your transaction.

Expert Guidance Provide a marketing strategy, a Competitive Market Analysis (CMA) and recommend an appropriate list price for the sale of your property

Responsiveness Act in good faith at all times Adhere to your instructions Return calls, texts and emails promptly

Market your property to buyers and other agents utilizing all possible appropriate methods Make recommendations on staging, potential repairs, remodeling, upgrades and cleaning your property, in order to make your home as attractive as possible to potential buyers Suggest quality professionals, including attorneys, handymen, stagers and inspectors Guide you in making informed decisions leading to a satisfactory transaction

Closely track dates and deadlines

Accounting Receive and remit earnest money deposits Receive and deliver all documents in a timely manner Review final settlement statements

Loyalty Place your interests above all others

Present and respond to all offers in a timely manner

Keep your personal information strictly confidential Ensure that all parties to the transaction are fully informed about any material facts that may affect the transaction and closing

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A Respected Brand Built On a Foundation of Service Dave Perry-Miller Real Estate as a local brand has always taken pride in being a good neighbor – and today, our agents continue to support numerous civic and community endeavors. Every year, Dave Perry-Miller Real Estate and our associates demonstrate our commitment to the community by volunteering and supporting local charities and events.

The Ebby Halliday Family of Companies was founded in 1945 on three simple principles of service: service to the client, service to the industry and service to the community.

In business now for over 80 years, and having grown from one office to the largest real estate company in Texas, the company has consistently maintained a focus on service to our community. In addition to its support of the organizations below, we are a member of 27 local chambers of commerce, and actively promote our local economy.

Service to the CLIENT Service to the INDUSTRY Service to the COMMUNITY

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Network & Affiliations

As members of Leading Real Estate Companies of the World®, we are able to provide our clients global reach when selling their home. Being a part of the global economy goes far beyond technology – it requires the human touch. We are proud to belong to a global network whose name says it all. Only the best are part of this collection. Wherever you go, the Leading Real Estate Companies of the World® logo is a symbol of the finest local real estate professionals.

Our luxury listings enjoy access to the Luxury Portfolio International Network. LPI provides the tools to drive growth and innovation, including access to empowering technologies that result in better decisions, and coveted partnerships in the growing lifestyle market. The exclusive selection of independent brokerages that are invited to be part of LPI offer the local expertise and exceptional service that today’s experience-oriented affluent demand. Diverse in geography and demographic, the LPI network is united by a desire to deliver a high-value, highly personalized experience.

Founded in 1995, the Mayfair Office has grown to become one of the foremost groups of luxury real estate agents in England, Scotland, Wales and Ireland. In 2005 this group was expanded to North America. Today, Mayfair International Realty members can be found across the globe, bringing sophisticated international real estate marketing to a worldwide community of buyers and investors. Through this partnership, our properties syndicate to not only Mayfair’s website, but also The Financial Times real estate site, bringing qualified buyers to our listings from all over the world.

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HomeServices of America The Ebby Halliday Companies are the leading residential real estate services company in Texas. Our parent company, HomeServices of America, is known for its integrity, financial strength and operational excellence. Its ever-expanding family of real estate brokerage, mortgage, title and insurance companies are among the most admired in the industry.

As members of the nation’s premier residential home services family, our sales associates and employees put our valued clients first, ensuring the Ebby Halliday Companies remain No. 1 in North and East Texas and growing in Oklahoma.

35K+ REAL ESTATE AGENTS

773 U.S. OFFICES

$139B 2025 SALES VOLUME

216K 2025 TRANSACTIONS

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daveperrymiller.com daveperrymiller.com offers your home the most extensive online exposure available. Our award-winning website boasts thousands of active users per day from dozens of countries around the world, ensuring that your home is in front of relevant buyers no matter where they are.

Through our affiliations with outside networks, your listing will syndicate to dozens of popular, U.S.-based consumercentric sites, as well as specialized sites that serve the international community.

AWARD-WINNING, RESPONSIVE WEBSITE

Listing syndication maximizes a home’s exposure and a brokerage’s online presence. We give your home the most exposure by syndicating the property to top-rated sites with thousands of unique users every day and millions of page views every month.

Mobile Responsive 15-Minute Updates Advanced Searches Property Alert Notifications National & International Syndication Individual Property Websites

MOBILE & TABLET FRIENDLY

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Individual Property Websites

The internet, print marketing and signage are three sources used by potential buyers to find their next home. We have combined these advertising mediums into a unique marketing program that will help you sell your home faster.

Created for each listing

Your property will be advertised around the world via a unique Individual Property Website (IPW) URL. This is most often “address. daveperrymiller.com.” To make the process of finding your property easy, the IPW can be included on sign riders and, more importantly, any direct mail or print advertising that showcases your home.

Adds value to home sellers

We are able to generate Seller Reports that highlight site traffic and engagement within the IPW. This allows us to bridge the gap between digital and print advertising by determining print campaign effectiveness, ensuring that your property will be in front of qualified, relevant buyers – regardless of where your property is seen.

Searchable by address Helps keep buyers focused

Generate detailed reports for sellers

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Where Do Buyers Find The Home They Purchase?

A successful sale is based on understanding the buyer. Your Dave Perry-Miller Real Estate agent understands how to market your home to those prospects who are looking for similar properties. They will create a comprehensive marketing plan to fit your needs and your property.

INFORMATION SOURCES USED IN HOME SEARCH LOOKED ONLINE FOR PROPERTIES FOR SALE CONTACTED A REAL ESTATE AGENT SEARCHED ON A MOBILE OR TABLET DEVICE VISITED AN OPEN HOUSE YARD SIGNS ONLINE VIDEO SITE HOME BUILDER

ALL BUYERS FIRST-TIME HOME BUYER REPEAT BUYER

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Market Value Expertise Strategic pricing is the key to selling your home in an acceptable amount of time. At Dave Perry-Miller Real Estate, we take to heart our fiduciary duty to provide you with current market research and strategic advice on pricing.

If you overprice your home: It makes other homes more attractive and can actually help sell the competition It will be shown to fewer prospective buyers Fewer prospects will respond to the advertising You may lose buyers who are willing to negotiate

Strategic Pricing for Best Exposure Proper timing and pricing for your home is imperative to a satisfactory sale. Your agent will help you analyze these factors to get the best price in the least amount of time.

PRICING ABOVE FAIR MARKET VALUE WILL ATTRACT FEWER BUYERS

FAIR MARKET VALUE LOWER PRICE WILL ATTRACT MORE BUYERS

NUMBER OF INTERESTED BUYERS

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Achieving Premium Pricing Three tools will help you achieve a premium price and sell your home in the time frame you desire: competitive pricing, optimizing its condition, and making it accessible to buyers. We consistently sell homes for premium prices in shorter periods of time than our competitors. Buyers and agents recognize our reputation for marketing well-priced homes in top condition. When our sign is in your yard, your home will be perceived as more desirable and less negotiable. This unique added value will get you to the closing table faster at a premium price.

COMPETITIVE PRICING With competitive pricing of a new listing, multiple buyers will be interested, which will lead to a sale at the highest price available in the current market. We offer sellers professional guidance for proper pricing. A professional appraisal is another option for an objective opinion of fair market value.

OPTIMIZING YOUR HOME’S APPEARANCE Attractive street appeal and an updated interior will generate a top market price for your home. Buyers have many options, and a very presentable home with a positive first impression will draw repeat showings and offers.

MAKING IT ACCESSIBLE TO BUYERS The more accessible your residence is to prospective buyers and agents, the more quickly it will sell. Properties that are easily available for showings benefit with the shortest time on the market. It takes only one buyer; that one buyer could be making a trip from out of town, and your house could be their top choice.

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Comparative Market Analysis SUCCESSFULLY SOLD HOMES

Strategic pricing is the key to selling your home at an attractive price in an acceptable amount of time. Many brokers can list your home for sale, but the reality is that if it is not properly priced, your home may sit on the market month after month and actually help sell competing properties. You deserve a knowledgeable real estate agent who can advise you on properly pricing your home to sell in today’s market.

Examines the selling price of recently purchased homes comparable to yours.

We can provide you with a professionally prepared COMPARATIVE MARKET ANALYSIS (CMA) – an analysis and evaluation of market factors that help determine current value.

Since they are not yet sold, the market value is undetermined, but they are important, as buyers most likely will view and compare these properties with yours.

COMPETING PROPERTIES FOR SALE

PENDING SALES Though they have not yet closed, homes under contract are a good indicator of value in the current market.

FAILED TO SELL The listed prices of these homes suggests what potential buyers will not pay.

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What We Need To Get Started In the listing and selling of your home, please provide the following items. Much of this information is available from within your CLOSING DOCUMENTS (when you purchased your current home):

О Loan Number/Payoff О The Survey О Utility Information: gas, electric, water (average bills/providers) О Alarm System Information (code/location of pads/contract) О Phone Numbers and Email where you can be reached О Key to Your Home О Any Floor Plans/Blueprints you may have from purchase О A list of any items that do not remain with the property (I.E. any special window coverings, light fixtures, fire equipment, etc.) О Copies of all Home Inspections and Reports for Prospective Buyers

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Seller’s Disclosure Notice Texas state law requires sellers of residential property to provide a Seller’s Disclosure Notice to any prospective buyer. This makes the seller responsible for full disclosure of items or conditions that could effect a buyer’s decision to purchase. If there are now (or have been in the past) problems or repairs and you know of them, you must disclose them to any prospective buyer. Disclosure should be made before an offer to purchase is written.

A blank Seller’s Disclosure Notice is included for your use. It must be completed, signed and dated by the seller and furnished to any prospective buyer. The form must be updated if changes occur during the listing period.

Exemptions to Providing the Seller’s Disclosure Notice Sellers may be exempt from providing the notice if they are:

The Top Seven Issues: Foundations Water Penetration Termites

Selling pursuant to a court order A trustee in a bankruptcy A lender selling at foreclosure Transferring to a lender after foreclosure or deed in lieu A fiduciary in the administration of an estate, guardianship, conservatorship or trust A co-owner selling to another co-owner Selling to a spouse or a direct descendant Spouses transferring pursuant to court order Selling to a governmental entity

Roof Problems Asbestos Septic Tanks Repairs

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The Dave Perry-Miller Real Estate Advantage From listing to closing, we have the knowledge and resources to help you obtain the best price for your home, sell it in the shortest time, and do so with the most convenience for you and your family.

Prepare a Competitive Market Analysis to help you determine the optimum price for your home Provide guidelines on preparing and showing your home in its best light List your home with the Multiple Listing Service, ensuring exposure to thousands of REALTORS® Display our reflective yard sign Create digital and print collateral that showcases the details and features of your home Promote your property on daveperrymiller.com When appropriate, hold an open house to attract prospective buyers Present purchase offers and help with contract negotiations to obtain the highest price for your home Keep you up-to-date on progress, changes, market conditions and negotiations Maintain 24/7 coverage of inquiries on your home from the internet through daveperrymiller.com

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The Dave Perry-Miller Real Estate App SIMPLICITY ON THE GO We offer the most intuitive and powerful mobile real estate experience available. Our Mobile App features a variety of search options and filters, making it easier than ever to search for homes on the go.

The app also makes it easy to connect with your agent from anywhere on any mobile device through a built-in chat feature.

Easy-to-use home search options include:

DRAW TOOL - Draw custom boundaries using your finger to search for available homes within a specific area.

COMMUTE TIME - View properties within proximity to work, school or other regularly traveled places.

HOME SCAN - Using Augmented Reality technology, the Home Scan feature overlays property details through your device’s camera.

The details you need in the palm of your hand. Available for free in the Apple App Store for iPhone and iPad, and on Google Play for Android devices.

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Print Marketing Every home has a story. And, through our local and national connections, we have access to dozens of outlets to tell them.

We ensure that our properties are presented to sophisticated readers in a variety of publications across the region.

We have consistent, year-round presence in many local monthly publications, and through our elite network we can showcase properties in regional, national and even internationally syndicated publications.

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Digital Advertising dpmre.com While the likeness of your listing shines across ebby.com and syndicated major outlets, its reach compounds through our digital grapevine each and every day. Both far reaching and viable as a lead-generation tool, our presence across the mostused digital platforms is highly likely to capture the attention of buyers.

With 207,000+ average monthly impressions and 93,000+ followers and counting on Facebook and Instagram alone, our paid and unpaid social-media advertising is as intriguing as it is effective.

We’ve saturated search engine results across devices, boasting over 4,000,000 unpaid impressions per month. We remain in step with the ever changing world of Google and we meet your would-be buyers where they are, online.

Programmatic and retargeting ad campaigns are yet another tool in our digital toolbox which makeup our comprehensive array of digital competencies. Your listing has the highest probability of reaching the right buyer in the right place at the right time with our vast digital network backing it.

93K+

207K+

391K+

EHC SOCIAL FOLLOWERS

EHC MONTHLY SOCIAL IMPRESSIONS

MONTHLY WEBSITE TRAFFIC

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Email Marketing With our targeted email marketing program, your property can quickly reach 35,000+ real estate agents in the D-FW area. The emails can be sent en-masse, or targeted to relevant top-producing agents that specifically service your neighborhood.

Thousands of highly qualified prospects receive email notifications when properties are updated on our website. We also send email marketing pieces to our network of brokers in the D-FW area and beyond.

Broker Open invitations can also be prepared and distributed, should you want to hold an agent-only Broker Open. This event can be promoted to thousands of agents, or sent to a network of qualified agents that represent more discerning buyers.

35K+ LOCAL AGENT REACH

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World-Class Marketing At Your Fingertips Time is money when it comes to new listings and marketing collateral. Our proprietary intranet, Agent Resources & Technology (ART), makes it easy for your Agent to build stunning brochures, postcards, social media graphics and more in minutes. This ensures they can quickly and easily begin marketing your property to potential buyers as soon as they receive photos.

Digital assets, such as the social media graphics, can be posted to Facebook Business Pages for immediate exposure of your property to their followers.

High-quality print brochures and direct-mail pieces can be created in minutes, printed in 24 hours, and delivered in days.

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Cyber Security We understand that in today’s digital world, cyber security is a top priority. That’s why we’ve equipped our agents with the tools and safeguards needed to ensure that every step of your transaction remains safe and secure. Email and wire fraud has become a nationwide epidemic, and in an instant, all of the money for the purchase of a home can be compromised. We understand these threats and know how to keep your money and personal information both safe and secure.

EMAIL – Through multi-factor authentication, all company-provided email accounts use an enterprise email system with multiple layers of security and policies that are specifically designed to thwart would-be hackers and any unauthorized email access.

HOMESERVICES OF AMERICA – As part of HomeServices of America we have access to the latest technologies and measures to reduce the risk of cyber fraud.

Wire Fraud Wire Fraud is the crime of digitally defrauding another person out of money or something else of value, and is on the rise due to the increased use of email and the internet for transactional and banking services.

Stay aware of your communications and double check all email addresses you’re communicating with.

Use a reputable title company and either visit the title company in person or call the number listed on their website.

Understand your agent’s means of communication. Your agent will not suddenly begin to contact you in a different manner.

On the day of the wire transfer, don’t hesitate to pick up the phone and call the recipient to verify wiring instructions.

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What About Zillow?

Zillow can be a good tool for house hunting, but it isn’t reliable for pricing. Zillow’s Zestimate is an algorithm that depends on the availability and location of retroactive data in a house’s area.

On the other hand, Dave Perry-Miller Real Estate agents are local professionals who have their finger on the pulse of all current and even proactive data, so they can help you price your home to sell in a reasonable amount of time and at an attractive price.

Simply put, a Dave Perry-Miller Real Estate agent, not an algorithm, is the best way to set your listing price so you can close for the right amount, the right terms and at the right time.

FACTORS THAT AFFECT ZESTIMATES MISTAKES IN KEY FIGURES Zestimate factors the date and price of the last sale into estimates. In some areas, this information makes up a big part of a Zestimate. If this information is inaccurate, it can throw off the Zestimate. Since comparable sales also affect a home’s Zestimate, a mistake in one home’s sales price record may affect the Zestimates of other homes in the area.

IMPROVEMENTS NOT IN THE PUBLIC RECORD Sometimes a homeowner makes improvements or upgrades to a property that should increase the value of the home. However, unless the local property tax authority has added that information to the public database and record, Zillow can’t use it. Zillow can only update its listings when this information is made available.

HOUSING TURNOVER RATE The more home sales that occur in your area, the more data Zillow has about how much buyers think those homes are worth. This makes Zestimates more accurate. If you live in a strong real estate market with frequent home sales, your Zestimate might be more accurate than if you live in a rural community where people stay in their homes for decades and sales are rare.

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Steps in the Listing Process LISTING Your signed listing agreement with us will engage the company to market your home and confidentially represent your interests in negotiating a successful sale. A seller’s disclosure form regarding the condition of your property will be provided for you to complete.

Our marketing will commence with professional photography, MLS listing, signage, advertising, tours and showings. Through progress reports, we will share all feedback from showings, as well as listings and sales activity in your neighborhood.

CONTRACT PENDING When a written offer is received, we will assist you in negotiating. The executed contract will be submitted to a title company with the buyer’s earnest money. The title company will receive an option fee from the buyer for an option period, during which time the buyer will conduct property inspections through a licensed inspector.

There may be a second negotiation following inspections for repairs to be made or a credit allowed at closing to the buyer in lieu of repairs.

If financing is requested, the buyer will apply for a loan and provide documentation for loan approval. The lender will order a property appraisal, and the title company will seek an existing survey or order one, if applicable.

CLOSING Once the buyer’s loan has been approved, it is time to coordinate your move: You and/or the buyer will contact utility providers for changes in service.

You’ll hire a moving company to assist with packing and relocating your possessions.

The title company will schedule the closing date and time, coordinating your availability with the title company.

The closing statement, which lists the costs and proceeds of the buyer and seller, will be reviewed.

The buyer often schedules a final walk-through of the home prior to closing.

A seller’s appointment to sign the closing documents typically takes less than 30 minutes.

A set of keys is usually brought to the closing at the title company.

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Listing Process Flow Chart EXPLAIN THE SELLING PROCESS

DETERMINE AND COORDINATE MARKETING STRATEGIES THAT BEST FIT YOUR HOME AND GOALS

CONDUCT SHOWINGS & COLLECT FEEDBACK

ATTRACT & SCREEN QUALIFIED BUYERS

RESEARCH MARKET ANALYTICS

PRINT MARKETING

MLS LAUNCH

PROPERTY WEBSITE

NEGOTIATE OFFERS

DETERMINE LIST PRICE

PRINT COLLATERAL

SIGNAGE

REAL ESTATE WEBSITE SYNDICATION

HANDLE CONTRACT ADMIN

INTERNET & DIGITAL MARKETING

E-BLAST & AGENT PUSH

FINAL WALK THROUGH

ENSURE ALL PARTIES ARE ON THE SAME PAGE

FINALIZE TRANSACTION

ORDER TITLE

OPEN HOUSE

MEET APPRAISER

DIRECT BUYERS TO FINANCING OPTIONS

SUCCESSFUL TRANSACTION, COORDINATE MOVING DAY

COORDINATE HOME INSPECTION

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First Impressions Experts say most home buyers will make their decision at first sight. A small investment in time and money gives your home an edge over competing listings. Prospective buyers will react positively to signs your home has been meticulously maintained.

THE FRONT DOOR IMPRESSION

THE SPACIOUS LOOK

О Clean and tidy entrance

О Clear stairs and halls

О Ensure doorbell is functional

О Store excess furniture

О Eliminate cobwebs on porch and windows

О Reduce knickknacks

О Touch up paint or stain on front door

О Minimize possessions on counters

О Add pots of flowering plants at entry

О Box and store unused belongings

О Polish door hardware

О Clear counters and stove

GENERAL MAINTENANCE

О Make closets neat and tidy

О Replace burned-out light bulbs

THE BUYING ATMOSPHERE

О Clean and repair windows

О Please be absent during showings

О Touch up chipped paint

О Turn on all lights and lamps

О Touch up caulking in showers and tubs

О Open drapes and blinds

О Repair dripping faucets and commodes

О Play quiet background music

О Clean out and organize garage

О Keep pets outdoors or away

О Oil squeaky doors О Tighten doorknobs

EXTERIOR AND CURB APPEAL О Cut lawn

NEAT AND TIDY

О Trim shrubs

О Shampoo carpets

О Weed and edge garden

О Eliminate offensive odors

О Prune trees

О Organize and de-clutter closets

О Clear walk and driveway of leaves

О Launder bedding

О Repair gutters and eaves

О Clean refrigerator and stove

О Touch up exterior paint

О Clean and refresh bathrooms

О Make sure your pool looks its best

О Replace or clean shower curtains

О Keep garage door closed

О Clean drapes and blinds

О Keep driveway clear of parked cars

О Consider professional cleaning service

О Consider professional cleaning service

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Getting Ready for Showings Follow this checklist to ensure your home is “show ready.”

LIGHTING О Make sure all lights and lamps are on О Your home should be light and bright О Lift your shades and pull back the curtains О Let in as much natural light as possible ATTRACT ALL THE SENSES О Burn a few candles and then blow them out before you leave so the smell lingers (never leave candles burning while away) О Set your dining table with plates, napkins and a centerpiece but no utensils О Turn on soothing music in the living area DE-CLUTTER О Consider removing extra furniture until your home sells to give it a more spacious appearance О Limit decorative items on furniture to groups of one, three, or five О Reduce the number of small appliances and unnecessary items on kitchen countertops О Put away books and magazines О Minimize décor on coffee tables О Depersonalize bathrooms О Put away all toiletries in bags or baskets and put under the sink

STAGE ROOMS APPROPRIATELY О Prepare your home so that anyone could see him/herself living in the space О Make sure each room is being used for its intended purpose О Consider professional staging

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Notes:

All information deemed reliable but not guaranteed and should be independently verified. All properties are subject to prior sale, change or withdrawal. Neither listing broker(s) nor Dave Perry-Miller Real Estate shall be held responsible for any typographic errors, misinformation, misprints and shall be held totally harmless.