Subject Lines: The Key to Better Email Marketing When it comes to promoting your restaurant and garnering customer attention, email marketing is just as important as social media and optimizing SEO. The best campaigns use sales data to hone in on what your guests want. By personalizing the message, you strengthen customer relationships and improve retention rates in the long-term. How can you create effective email marketing? It starts with convincing them to open the message at all.
The Importance of Subject Lines Nearly half of email recipients decide whether to read it based on the subject line alone. A compelling call-to-action can significantly raise your open rate, so spend time coming up with something that lands nicely. The ideal subject line is six to ten words long and never more than twelve, although a themed, one-word subject can be just as compelling. Further, personalize your email marketing by including the recipient’s name. There are algorithms that auto-fill names for mass marketing campaigns so you don’t have to send everyone an individual email, which is very time-consuming. Your subject line should be meaningful and to the point. People skim marketing emails and will skip right over anything that doesn’t immediately catch their eye. Watch the sentence length as well. On the desktop, subject