TOP AGENT / BROKER
EVERNEST REALTY PROVIDING PREMIER SERVICE
PRESENTED BY THE JULIA FENG GROUP THE COMPLETE GUIDE TO SELLING YOUR HOME
Julia Feng BROKER | OWNER
Julia.evernestrealty@gmail.com | License No. 0144606 7336 W Post Rd Suite 101, Las Vegas, NV 89113 E ve rN e st R ea l ty .n e t
TEAM LEAD
JULIA FENG
Featured Agent on "The American Dream" TV Show Featured in Top Agent Magazine Top Producer Award in Real Estate Rising Star Award in Real Estate Top 25 Women in Real Estate - Las Vegas Top 250 Realtors in Las Vegas Member of Chinese Chamber of Commerce Member of Asian Real Estate Association of America Specializes in Interior Design, Home Staging, and Construction
JULIA.EVERNESTREALTY@GMAIL.COM
(702) 588-1080
JULIA FENG'S
A C C O M P L I S H M E N T S
SPECIALTIES
Certified Divorce Real Estate Expert Homes for Heroes Real Estate Specialist
JULIA FENG'S
D E S I G N A T I O N S
CLHMS - CERTIFIED LUXURY HOME MARKETING SPECIALIST™ SRS - SELLER REPRESENTATIVE SPECIALIST SFR - SHORT SALES AND FORECLOSURE RESOURCE CERTIFICATION ABR - ACCREDITED BUYER'S REPRESENTATIVE CNE - CERTIFIED NEGOTIATION EXPERT MRP - MILITARY RELOCATION PROFESSIONAL MVHC - MILITARY AND VETERAN HOUSING CERTIFICATION
MEET THE TEAM Marketing Coordinator
Transaction Coordinator
Creates and implements
Oversees all aspects of
marketing campaigns
transactions
Builds client relations
Prepares all necessary documentation
Sales Manager
Office Admin
Manages real estate agents
Maintains Client Relationship
and creates incentives for
Management (CRM) systems
agents to close sales
Performs administrative duties
Buying & Listing Agents
Showing Agents
Provides assistance to sellers
Shows homes to buyers and
and buyers in marketing and
caters to the client's schedule
purchasing property for the best terms and price
CONTENTS Introduction
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FAQ by Sellers
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Three Factors of Selling Your Home
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Location - Appraisal
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Condition - Marketing
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Professional Photography
15
Professional Videography
20
Social Media & Digital Marketing
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Landing Pages
23
Property Brochures
24
Special Programs
28
Homes for Heroes
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Traditional Marketing
34
International Marketing
35
Public Reception - Pricing
36
Seven Steps to Selling Your Home
37
MLS Client App
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Performance Guarantee
40
Listing Packages
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Reviews
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We build relationships before, during, and after the process. We turn clients into neighbors. We close transactions to open new chapters and new legacies.
Comprehensive Line of Business Commercial Residential Luxury Properties Short Sales REO's
Languages Our Team Speaks Spanish Chinese Korean Tagalog English
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WHAT'S ON THE SELLER'S MIND?
How much is my home really worth?
How do I sell my home for top dollar?
How much should I list my home for?
How much will I net from the sale?
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3 FACTORS OF SELLING A HOME
1. Location - Appraisal Appraisal Strategy How much is my home really worth? 2. Condition - Marketing Marketing Strategy How do I sell my home for top dollar? 3. Public Reception - Pricing Pricing strategy How much should I list my home for?
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APPRAISALS
How does a home appraisal work? 3 Solds within 180 days not Pending or Active Same Subdivision City 0.5-1 Mile Maximum Same Building Description 1 Story/2 Story Similar Siz e within 20%
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What adjustments do appraisers consider? Certain upgrades Pool Spa View Age
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OUR MARKETING PLAN
Professional Photography HDR photos Aerial Photos Home staging / Virtual staging
Professional Videography Walk-through video 3D virtual tour
Social Media & Digital Marketing Google SEO and PPC Facebook, Instagram, and LinkedIn ad campaigns Email marketing
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Landing Pages SEO PPC
Property Brochures Professional traditional marketing High quality print advertising
Special Programs Homes for Heroes Seasonal giveaways Special zip code grants Government assistance EverNest Neighbors
Traditional Marketing Signage Electronic lockbox ISA - Prospecting Incentive programs
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PROFESSIONAL PHOTOGRAPHY HDR PHOTOS
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AERIAL PHOTOS
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HOME STAGING
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PROFESSIONAL VIDEOGRAPHY
Walkthrough videos 3D virtual tours
Image Credit: Zillow
Also available on mobile
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SOCIAL MEDIA, DIGITAL MARKETING, & EMAIL CAMPAIGNS
Source: National Association of Realtors
How does internet marketing help sell homes? 1. Improves Visibility 2. Diversifies Marketing Efforts 3. Offers a Platform for Ease of Verified Information
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SOCIAL MEDIA & DIGITAL MARKETING
Google SEO and PPC Facebook, Instagram, and LinkedIn ad campaigns Email marketing
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LANDING PAGES
WHAT BENEFITS ARE THERE FOR LANDING PAGES?
1. Reduces distraction: Landing pages direct the visitor to a call-to-action
2. Builds trust: Landing pages present your listing as professional and legitimate
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PROPERTY BROCHURES
Professional traditional marketing
High quality print advertising
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SPECIAL PROGRAMS
Homes for Heroes
Seasonal giveaways
Government assistance EverNest Neighbors
Special zip code grants 28
savings4heroes.org
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Homes for Heroes Our mission is to provide extraordinary savings to heroes who provide extraordinary services to our nation and its communities every day. Since 2009, Homes for Heroes, Inc., has helped over 41,000 heroes save over $70 million on their real estate transactions, sold over $7.5 billion in real estate to heroes, actively partnered with more than 3,500 like-minded real estate and mortgage professionals who've joined in the mission, and donated over $836,000 to heroes in need through the Homes for Heroes Foundation. Homes for Heroes, Inc., is the largest nationwide network of affiliate real estate, mortgage, and local business specialists; committed to providing easy ways for heroes to save on a home. Shortly after 9/11, Homes for Heroes, Inc. was established to give back to firefighters, EMS, law enforcement, military (active, reserves & veterans), healthcare professionals and teachers for all they do.
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Circle of Giving
Homes for Heroes provides heroes with more savings than any other national program. When heroes buy or sell a home using Homes for Heroes, they also help other heroes in need because Homes for Heroes, Inc. donates a portion of its earnings to the Homes for Heroes Foundation. This Circle of Giving strengthens American communities by putting more money into the hands of our American heroes, and benefits American community programs, organizations and businesses.
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Frequently Asked Questions Who qualifies as a hero? Qualifying heroes include, but are not limited to current and former firefighters, paramedics, EMTs, law enforcement and all other first responders. All ranks of active military, reserves and veterans of the U.S. Army, Navy, Air Force, Marine Corps and Coast Guard. All nurses, doctors and other healthcare professionals. Also, Pre-K, elementary, secondary and post-secondary teachers. Please contact us if you would like to know if you qualify.
Is Homes for Heroes for-profit or nonprofit? Homes for Heroes, Inc., is a for-profit cause-related company that fuels a "Circle of Giving" by providing real estate services and Hero Rewards savings to our nation's heroes. This enables Homes for Heroes, Inc., to donate a portion of its earnings to the Homes for Heroes Foundation, a charitable nonprofit that helps heroes in need as it pertains to housing or emergency financial assistance.
How does the Homes for Heroes Foundation work? The Homes for Heroes Foundation is a nonprofit private charitable foundation that awards hero grants to local nonprofit charities who serve our heroes in need as it pertains to housing or emergency financial assistance. When heroes buy or sell a home using Homes for Heroes, Inc., they are helping heroes in need because Homes for Heroes, Inc., donates a portion of its earnings to the foundation.
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REVIEWS "The whole selling/buying process went wonderful with the Homes for Heroes program. I am a Special Education Teacher and LOVE my job! This extra help while moving has been amaz ing. Thank you so much for helping me and my family. Many blessings that your program is able to help others in the years to come." -Roxanne (Teacher, CO)
"Totally surprised, and very humbled, and honored! I've been a nurse for many years and was very surprised to receive money for buying a house! I've never heard of this before but have told everyone at work! I truly felt appreciated!" -Jolene (Healthcare Work, IA)
"This program is simply amazing! As everyone knows, buying or selling a house is stressful and costs a significant amount of money. I was able to use my Homes for Heroes check to buy all my furniture for my new house. Awesome program! Thank you guys so much!" -John (Law Enforcement, CA)
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TRADITIONAL MARKETING
Electronic Lockbox – Track All Showings
Unique Design Signage - Property Profile & Client Info ISA – Prospecting Incentive Programs
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INTERNATIONAL MARKETING
Member of International Real Estate Network Typical international buyers spend nearly $250,000 more than domestic buyers on existing U.S. homes. The majority of international buyers are cash buyers. Countries Our International Partners are Located: Australia Canada China Fiji France Germany India Ireland Italy Japan Kenya Malaysia Netherlands Philippines Singapore South Africa Spain Switzerland Thailand United Arab Emirates United Kingdom And more
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Public Reception: Pricing
Listing Price Appraisal Value Sales Price
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7 steps to selling your home Listing Consultation
Decide on a Realtor
Prep for Showing
Market Your Home
Offer Negotiations
Find Next Home
Close Both Deals
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MLS CLIENT APP
Join the community on the MLS Client app
Convenient search and save functions, tips, articles, and more
Download the "MLS Client" app in the App Store or the Google Play Store, or use the link: mls-client.com/513EF935
•Updates instantly
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•User friendly
•Accurate data
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PERFORMANCE GUARANTEE
Easy exit listing guarantee Cancel any time Communication guarantee Weekly status report Special financing packages Vendor relations & contractor team Interior design license
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LISTING PACKAGES
1% Listing MLS Syndication
2% Listing 1% listing plus Professional photographer Free Digital Marketing
3% Listing 2% listing plus Videography Paid Digital Marketing Brochure Marketing
4% Listing 3% listing plus International Marketing
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"What more can I say than WOW! Julia and her team are on top of their game. I highly recommend this team to anyone. Their superior knowledge and expertise are by far the best in town." -CHRIS O.
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"Julia takes initiative and moves quickly. She has extensive knowledge of the real estate profession, and is straight forward and friendly. She will be my realtor for my next purchase for sure!! I used the Homes for Heroes program with Julia, and I have given her contact information to my friends and colleagues in the medical procession. Thanks, Julia!!" -TARA M.
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"Working with a professional is always a pleasure! She educated me and showed me options no other agent did!" -KATHY P.
"Julia was one of the best real estate agents I had the pleasure of working with. Straight to the point and more proficient in the market than most agents. Highly recommend." -DANIEL L.
"Julia was efficient, knowledgeable and reliable. We will definitely do business with her again." -KOU R.
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"Julia is the perfect real estate agent. She's very kind, helpful, and fights for you. Overall a great professional." -ZACK M.
"I am back for more services! I could not be happier with how Julia handled the sale of our home. She was there with us every step of the way and answered all our questions with knowledge and expertise quickly that kept our sale on track. And she negotiated for much more than our asking price!" -MYLAN
"Julia and her fantastic team helped me and my wife find a beautiful home here in the valley. We cannot be more appreciative. Definitely the place to go if you need to find a property in Las Vegas with the best customer service!" -CLIFF M.
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