Sellers Guide

TOP AGENT / BROKER

EVERNEST REALTY PROVIDING PREMIER SERVICE

PRESENTED BY THE JULIA FENG GROUP THE COMPLETE GUIDE TO SELLING YOUR HOME

Julia Feng BROKER | OWNER

Julia.evernestrealty@gmail.com | License No. 0144606 7336 W Post Rd Suite 101, Las Vegas, NV 89113 E ve rN e st R ea l ty .n e t

TEAM LEAD

JULIA FENG

Featured Agent on "The American Dream" TV Show Featured in Top Agent Magazine Top Producer Award in Real Estate Rising Star Award in Real Estate Top 25 Women in Real Estate - Las Vegas Top 250 Realtors in Las Vegas Member of Chinese Chamber of Commerce Member of Asian Real Estate Association of America Specializes in Interior Design, Home Staging, and Construction

JULIA.EVERNESTREALTY@GMAIL.COM

(702) 588-1080

JULIA FENG'S

A C C O M P L I S H M E N T S

SPECIALTIES

Certified Divorce Real Estate Expert Homes for Heroes Real Estate Specialist

JULIA FENG'S

D E S I G N A T I O N S

CLHMS - CERTIFIED LUXURY HOME MARKETING SPECIALIST™ SRS - SELLER REPRESENTATIVE SPECIALIST SFR - SHORT SALES AND FORECLOSURE RESOURCE CERTIFICATION ABR - ACCREDITED BUYER'S REPRESENTATIVE CNE - CERTIFIED NEGOTIATION EXPERT MRP - MILITARY RELOCATION PROFESSIONAL MVHC - MILITARY AND VETERAN HOUSING CERTIFICATION

MEET THE TEAM Marketing Coordinator

Transaction Coordinator

Creates and implements

Oversees all aspects of

marketing campaigns

transactions

Builds client relations

Prepares all necessary documentation

Sales Manager

Office Admin

Manages real estate agents

Maintains Client Relationship

and creates incentives for

Management (CRM) systems

agents to close sales

Performs administrative duties

Buying & Listing Agents

Showing Agents

Provides assistance to sellers

Shows homes to buyers and

and buyers in marketing and

caters to the client's schedule

purchasing property for the best terms and price

CONTENTS Introduction

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FAQ by Sellers

8

Three Factors of Selling Your Home

9

Location - Appraisal

10

Condition - Marketing

12

Professional Photography

15

Professional Videography

20

Social Media & Digital Marketing

21

Landing Pages

23

Property Brochures

24

Special Programs

28

Homes for Heroes

29

Traditional Marketing

34

International Marketing

35

Public Reception - Pricing

36

Seven Steps to Selling Your Home

37

MLS Client App

38

Performance Guarantee

40

Listing Packages

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Reviews

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We build relationships before, during, and after the process. We turn clients into neighbors. We close transactions to open new chapters and new legacies.

Comprehensive Line of Business Commercial Residential Luxury Properties Short Sales REO's

Languages Our Team Speaks Spanish Chinese Korean Tagalog English

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WHAT'S ON THE SELLER'S MIND?

How much is my home really worth?

How do I sell my home for top dollar?

How much should I list my home for?

How much will I net from the sale?

8

3 FACTORS OF SELLING A HOME

1. Location - Appraisal Appraisal Strategy How much is my home really worth?

2. Condition - Marketing Marketing Strategy How do I sell my home for top dollar?

3. Public Reception - Pricing Pricing strategy How much should I list my home for?

9

APPRAISALS

How does a home appraisal work?

3 Solds within 180 days not Pending or Active Same Subdivision City 0.5-1 Mile Maximum Same Building Description 1 Story/2 Story Similar Siz e within 20%

10

What adjustments do appraisers consider?

Certain upgrades Pool Spa View Age

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OUR MARKETING PLAN

Professional Photography HDR photos Aerial Photos Home staging / Virtual staging

Professional Videography Walk-through video 3D virtual tour

Social Media & Digital Marketing Google SEO and PPC Facebook, Instagram, and LinkedIn ad campaigns Email marketing

12

Landing Pages SEO PPC

Property Brochures Professional traditional marketing High quality print advertising

Special Programs Homes for Heroes Seasonal giveaways Special zip code grants Government assistance EverNest Neighbors

Traditional Marketing Signage Electronic lockbox ISA - Prospecting Incentive programs

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PROFESSIONAL PHOTOGRAPHY HDR PHOTOS

15

16

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AERIAL PHOTOS

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HOME STAGING

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PROFESSIONAL VIDEOGRAPHY

Walkthrough videos 3D virtual tours

Image Credit: Zillow

Also available on mobile

20

SOCIAL MEDIA, DIGITAL MARKETING, & EMAIL CAMPAIGNS

Source: National Association of Realtors

How does internet marketing help sell homes?

1. Improves Visibility 2. Diversifies Marketing Efforts 3. Offers a Platform for Ease of Verified Information

21

SOCIAL MEDIA & DIGITAL MARKETING

Google SEO and PPC Facebook, Instagram, and LinkedIn ad campaigns Email marketing

22

LANDING PAGES

WHAT BENEFITS ARE THERE FOR LANDING PAGES?

1. Reduces distraction: Landing pages direct the visitor to a call-to-action

2. Builds trust: Landing pages present your listing as professional and legitimate

23

PROPERTY BROCHURES

Professional traditional marketing

High quality print advertising

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25

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SPECIAL PROGRAMS

Homes for Heroes

Seasonal giveaways

Government assistance EverNest Neighbors

Special zip code grants 28

savings4heroes.org

29

Homes for Heroes Our mission is to provide extraordinary savings to heroes who provide extraordinary services to our nation and its communities every day.

Since 2009, Homes for Heroes, Inc., has helped over 41,000 heroes save over $70 million on their real estate transactions, sold over $7.5 billion in real estate to heroes, actively partnered with more than 3,500 like-minded real estate and mortgage professionals who've joined in the mission, and donated over $836,000 to heroes in need through the Homes for Heroes Foundation.

Homes for Heroes, Inc., is the largest nationwide network of affiliate real estate, mortgage, and local business specialists; committed to providing easy ways for heroes to save on a home. Shortly after 9/11, Homes for Heroes, Inc. was established to give back to firefighters, EMS, law enforcement, military (active, reserves & veterans), healthcare professionals and teachers for all they do.

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Circle of Giving

Homes for Heroes provides heroes with more savings than any other national program. When heroes buy or sell a home using Homes for Heroes, they also help other heroes in need because Homes for Heroes, Inc. donates a portion of its earnings to the Homes for Heroes Foundation. This Circle of Giving strengthens American communities by putting more money into the hands of our American heroes, and benefits American community programs, organizations and businesses.

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Frequently Asked Questions Who qualifies as a hero?

Qualifying heroes include, but are not limited to current and former firefighters, paramedics, EMTs, law enforcement and all other first responders. All ranks of active military, reserves and veterans of the U.S. Army, Navy, Air Force, Marine Corps and Coast Guard. All nurses, doctors and other healthcare professionals. Also, Pre-K, elementary, secondary and post-secondary teachers. Please contact us if you would like to know if you qualify.

Is Homes for Heroes for-profit or nonprofit?

Homes for Heroes, Inc., is a for-profit cause-related company that fuels a "Circle of Giving" by providing real estate services and Hero Rewards savings to our nation's heroes. This enables Homes for Heroes, Inc., to donate a portion of its earnings to the Homes for Heroes Foundation, a charitable nonprofit that helps heroes in need as it pertains to housing or emergency financial assistance.

How does the Homes for Heroes Foundation work?

The Homes for Heroes Foundation is a nonprofit private charitable foundation that awards hero grants to local nonprofit charities who serve our heroes in need as it pertains to housing or emergency financial assistance. When heroes buy or sell a home using Homes for Heroes, Inc., they are helping heroes in need because Homes for Heroes, Inc., donates a portion of its earnings to the foundation.

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REVIEWS "The whole selling/buying process went wonderful with the Homes for Heroes program. I am a Special Education Teacher and LOVE my job! This extra help while moving has been amaz ing. Thank you so much for helping me and my family. Many blessings that your program is able to help others in the years to come."

-Roxanne (Teacher, CO)

"Totally surprised, and very humbled, and honored! I've been a nurse for many years and was very surprised to receive money for buying a house! I've never heard of this before but have told everyone at work!

I truly felt appreciated!"

-Jolene (Healthcare Work, IA)

"This program is simply amazing! As everyone knows, buying or selling a house is stressful and costs a significant amount of money. I was able to use my Homes for Heroes check to buy all my furniture for my new house.

Awesome program! Thank you guys so much!"

-John (Law Enforcement, CA)

33

TRADITIONAL MARKETING

Electronic Lockbox – Track All Showings

Unique Design Signage - Property Profile & Client Info ISA – Prospecting Incentive Programs

34

INTERNATIONAL MARKETING

Member of International Real Estate Network Typical international buyers spend nearly $250,000 more than domestic buyers on existing U.S. homes.

The majority of international buyers are cash buyers.

Countries Our International Partners are Located: Australia Canada China Fiji France Germany India Ireland Italy Japan Kenya Malaysia Netherlands Philippines Singapore South Africa Spain Switzerland Thailand United Arab Emirates United Kingdom And more

35

Public Reception: Pricing

Listing Price Appraisal Value Sales Price

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7 steps to selling your home Listing Consultation

Decide on a Realtor

Prep for Showing

Market Your Home

Offer Negotiations

Find Next Home

Close Both Deals

37

MLS CLIENT APP

Join the community on the MLS Client app

Convenient search and save functions, tips, articles, and more

Download the "MLS Client" app in the App Store or the Google Play Store, or use the link: mls-client.com/513EF935

•Updates instantly

38

•User friendly

•Accurate data

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PERFORMANCE GUARANTEE

Easy exit listing guarantee Cancel any time Communication guarantee Weekly status report Special financing packages Vendor relations & contractor team Interior design license

40

LISTING PACKAGES

1% Listing MLS Syndication

2% Listing 1% listing plus Professional photographer Free Digital Marketing

3% Listing 2% listing plus Videography Paid Digital Marketing Brochure Marketing

4% Listing 3% listing plus International Marketing

41

"What more can I say than WOW! Julia and her team are on top of their game. I highly recommend this team to anyone. Their superior knowledge and expertise are by far the best in town."

-CHRIS O.

42

"Julia takes initiative and moves quickly.

She has extensive knowledge of the real estate profession, and is straight forward and friendly. She will be my realtor for my next purchase for sure!! I used the Homes for Heroes program with Julia, and I have given her contact information to my friends and colleagues in the medical procession. Thanks, Julia!!"

-TARA M.

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"Working with a professional is always a pleasure! She educated me and showed me options no other agent did!"

-KATHY P.

"Julia was one of the best real estate agents I had the pleasure of working with.

Straight to the point and more proficient in the market than most agents. Highly recommend."

-DANIEL L.

"Julia was efficient, knowledgeable and reliable. We will definitely do business with her again."

-KOU R.

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"Julia is the perfect real estate agent. She's very kind, helpful, and fights for you. Overall a great professional."

-ZACK M.

"I am back for more services! I could not be happier with how Julia handled the sale of our home. She was there with us every step of the way and answered all our questions with knowledge and expertise quickly that kept our sale on track. And she negotiated for much more than our asking price!"

-MYLAN

"Julia and her fantastic team helped me and my wife find a beautiful home here in the valley. We cannot be more appreciative. Definitely the place to go if you need to find a property in Las Vegas with the best customer service!"

-CLIFF M.

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