SSM Brochure

Just a bunch of Aussies & Kiwis working together

YOU’RE IN GOOD HANDS!

So let’s get started!

Our family-owned company has been around for over 90 years, so you can trust our knowledge about our industry and current market trends, strategies and procedures.

We are the market leaders and in fact the largest business of our type in the Southern Hemisphere.

Year after year we provide targeted advertising solutions to thousands of awesome clients across Australasia, and our calendars and promotional products are used every day in many homes and workplaces.

Our dedicated team of over 100 staff throughout Australia and New Zealand, together with our clients, are the reason for the growth and success of the easy2C family.

We’ve helped

tens of thousands of clients to promote their business and

85% of our client base choose to repeat business.

So we must be doing something right!

Just a bunch of Aussies & Kiwis working together

Our marketing strategies are designed specifically to:

• Protect your client base • Generate new business

So let’s have a look at how we can achieve this for you.

Christchurch Auckland Manufacturing Site

ABOUT YOUR BUSINESS

I’d like to ask you a few questions about your business so I can tailor our ideas to suit your needs.

Of these options, which is the highest priority for your business today?

Protect customer base

Generate new customers

Combat your competition

Combination of the three

RETAIN CUSTOMERS

Were you aware that most businesses lose up to 20% of their customer base in any given year?

This can be due to a number of factors such as ill health, relocation, bad debt, or most commonly, competition.

Statistics show that it can cost up to 10 times as much to bring in a new customer as it does to keep an existing one!

You’d agree it’s very important to protect and reward these existing customers, wouldn’t you?

How long have you been in this business? How did you start?

Have you always been at this location?

What do you think sets you apart from your competitors?

Most businesses sit within 2 of these categories:

Price Product Service

Which of these 3 would you say is your company’s main strength?

What are you currently doing to advertise your business?

Mass ad Sponsorship

Other

Word of mouth

Social media Tradeshows

Do you have a theme or a message you use in your current advertising?

How do you measure the effectiveness of your advertising campaigns?

Promo products

Do you have growth targets for your business, or are you looking at expansion? Yes No

How many customers do you have in your database? 200 500 1000+

How many of these customers would you see on a regular, or semi-regular basis?

Approximately, what is your average sale or service price?

Do you have suppliers that provide you products or services?

What do you currently do to reward their loyalty?

So we can find the best solution for your business

Who are your customers? B2B Private

PROTECT KEY ACCOUNTS

The 80/20 rule suggests that for most businesses 80% of their turnover comes from 20% of their customer base and these would be classed as your key clients.

Is this the case with your business? Yes No

How do you reward, protect or develop these key clients, or your customers in general?

If I could provide you with a cost-effective strategy that promotes customer loyalty, combats competition and generates word of mouth - that would be of interest to you wouldn’t it?

I’d like to show you how we can help protect your customer base and create new business through effective advertising.

The most important ingredient in any advertising campaign is REPETITION.

Advertising can be split into 2 major areas:

MASS ADVERTISING

A shotgun approach where you fire off lots of shots in the hope that it will hit someone relevant to your business (TV, radio etc.)

TARGETED ADVERTISING

A pinpointed direct approach aimed specifically at people who can become customers of yours.

Based on what you know about your business and what we’ve uncovered so far, which type of advertising do you feel is most likely to give you a return on your investment: MASS or TARGETED?

TARGETED ADVERTISING

Why is Targeted Advertising so effective?

GREAT GIFTS

82% of recipients enjoy getting a calendar as a gift. 60% report they would purchase one if they were not given one.1 So why not get your branding in front of them first?

DISPLAYED

76% of consumers say they display their calendars prominently, so they are not just seen by the person you’ve given them to, but everyone who visits them as well. 2

APPRECIATED

70% of calendar recipients do business with the company they received a calendar from, but more importantly they plan to continue to do business with them. 3

USED 50% of people have NEVER used the calendar function on their phone, making a calendar a much appreciated and useful gift.1

In an age of smartphones and the internet, you might think that the days of paper calendars are numbered, but data suggests otherwise.

Not only have they survived the digital revolution, but sales of some kinds of calendars have increased 3

STAYING POWER

Promotional products, on average, are kept by recipients for 7 months.

Calendars have the longest staying power and are the one item used most often for reference purposes, such as referring to a name or phone number. 2

Let’s have a look at one of the biggest advertisers on the planet and see if we can learn something from them that is relevant to your business.

CALENDAR CAMPAIGNS

1891

The first advertising calendar was created

This is thought to be the first advertising calendar for Coca-Cola

1917

4.5 milion Coca-Cola calendars distributed & working for Coca-Cola dealers throughout the world.

We understand that you are not Coca-Cola, but the basic principles remain the same.

No single advertising medium has been as consistent in The Coca-Cola Company’s history as the calendar.

Today

Still using them today, calendars have been promoting Coca-Cola for over 130 years.

Calendars are the most consistent medium of advertising in the company’s history, mainly because they find homes where other advertising is not admitted. It is basically the equivalent of having your business card up in a customer’s home or business, for everyone to see 365 days a year!

Chris Beyer,

KEY BENEFITS

So what exactly are the perks of choosing to advertise with calendars?

THANK YOU

A calendar says thank you, and who doesn’t like to receive a gift?

BRAND REPETITION

Your brand receives exposure 24 hours a day, 365 days a year. Once it’s up on a wall you become the business of choice.

NETWORKING TOOL

Calendars are the edge your business needs to remain the company of choice.

POSITIVE EMOTIONS

Calendars evoke positive emotions which are in turn associated with your business.

PRACTICAL PURPOSE

Like clocks or watches, calendars are needed and used daily - not only personally but also as a business planning tool.

TAX-DEDUCTIBLE GIFT

We invoice you as a marketing concept which is fully tax deductible.

At easy2C we recognise the importance of environmental awareness in our business practices and whenever possible make certain our products are environmentally friendly.

• We primarily use paper sourced from FSC (Forest Stewardship Council) certified suppliers.

• We use elemental chlorine-free and water-soluble chemicals wherever possible.

• We distribute offcuts to local schools and kindergartens.

• We recycle all other waste through various recycling providers.

• We use inks based on renewable raw materials and free of mineral oil, sourced from a carbon-neutral supplier.

AT EASY2C WE GIVE BACK TO OUR COMMUNITY

We donate to local programs helping kids in our community like Radio Lollipop, Camp Quality, Heart Kids Day Out, Caring Families’ Family Fun Days and Barnardos/Southern Stars Kids Big Day Out.

ABOUT OUR BUSINESS

Check out our Proven Track Record!

Our company has survived and thrived in the industry for 90 years as a result of fresh ideas, innovative design and cutting edge printing technology.

Today we’re proud to be positioned as market leaders in our field, with top quality products created by a talented design team and printed on the latest digital and offset presses.

Our market-leading product design delivers stunning imagery, quality finishes and functionality year after year.

This is achieved through great relationships between our in-house design, printing and manufacturing teams where quality, consistency and attention to detail are king.

We are proud that from initial concept design through to production, and quality control through to packing for delivery, our processes remain in-house, granting us the certainty to guarantee quality of the highest level.

WHAT’S THE NEXT STEP?

Let’s look at how we can help you once you have received your calendars.

The primary goal of any marketing plan is to get people to buy your products or services. We know that a targeted approach will give you a better return on your investment, and that repetition is key.

A calendar takes care of the repetition, as your advert will be seen every day for 365 days of the year, but who to target?

With this in mind, think of who your current and potential clients are; not just those who you’ve quoted or approached, but also local businesses. This page includes a list of potential recipients.

Units

KEY CLIENTS

Your top ten key accounts

PROSPECTS

• Relatives and friends

• New customers gained through the year Units

• Target your opposition’s best customers

• Local businesses who are not your customers

• People you would like as customers

• Quotes not materialised

PROFESSIONALS

• Financial Advisor

Units

• Accountant

• Solicitor

• Doctor or Health Care Practitioner

• Real Estate Agent

To assist in the success of your marketing plan we have designed 3 letters to accompany your calendars. These letters are specifically designed by our marketing team to help you maximise the return on your investment and have already achieved results for many businesses.

New Customer

YOUR LOGO HERE

Dear

Thank you for the opportunity to contact you.

My name is. . . . . . . . and I am the . . . . . . . . here at. . . . . . . We specialise in. . . . . . . . .

I believe our product will be of interest, and would greatly appreciate a few moments to discuss how we can be of benefit to you.

Please accept this gift as a token of what will hopefully be a favourable relationship for us both going forward.

Please feel free to contact me at any time if I can be of assistance.

I wish you all the best for this festive season and a successful trading year ahead.

Regards, . . . . . . . . .

General Letter

YOUR LOGO HERE

Dear

As the year draws to a close we look back at the accomplishments of the last twelve months – progress made possible by good friends and valuable customers like you.

We would like to thank you for your continued support by gifting you one of our calendars, carefully chosen for its charm and functionality, and hope you will find it a useful tool for planning the accomplishments of the next twelve months.

We take this opportunity to wish you a safe and happy festive season, and look forward to continuing our relationship in the new year.

Regards,

YOUR CONTACT DETAILS HERE

Customer Lost

YOUR LOGO HERE

Dear

We haven’t heard from you lately and hope that you’re well, as you’ve been missed.

Please accept this calendar as a token of how much we value our relationship, and as a first step in getting back in touch.

If we can be of any assistance or update you on the latest developments, please don’t hesitate to ask.

All the best for the festive season and a successful trading year ahead.

Regards,

Number of key clients

Product Investment per unit

SUBTOTAL

Number of general clients

Product Investment per unit

SUBTOTAL

INACTIVE CLIENTS

Number of potential clients

Product Investment per unit

SUBTOTAL

GENERATE NEW CLIENTS

Number of potential clients

Product Investment per unit

SUBTOTAL

GENERAL OPTIONS Logo Packaging

Divided by total clients

Investment per client per year

Weekly Investment

Delivery Month

THIS IS EXCEPTIONAL VALUE FOR MONEY ISN’T IT.... DO YOU HAVE A BUSINESS CARD HANDY?