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FRIDAY 16 OCTOBER 2015 CITY OF BIRMINGHAM SYMPHONY ORCHESTRA (CBSO CENTRE) BIRMINGHAM INFO@MIDLANDSFASHIONAWARDS.CO.UK | WWW.MIDLANDSFASHIONAWARDS.CO.UK
MIDLANDS FASHION AWARDS 2015
After the huge success at the 2014 Midlands Fashion Awards, Emerging Designer of the Year Michael Wallace along with finalist Rose Perkins the designer behind the brand Fashionsistas were invited to showcase their collection at the pre Oscars fashion show in Los Angeles February 2015. Previous winners have also showcased their collection at fashion shows in London and New York and have also appeared on catwalks in Dubai and in London. .
MIDLANDS FASHION AWARDS 2015 Created in Birmingham the Midlands Fashion Awards (MFA) celebrates and rewards fashion and creativity, providing emerging designers across Birmingham and the Midlands with the opportunity to showcase their talent.
The Awards, now in its seventh year of production, bring together some of the best up-‐and-‐coming design creatives from across the region and attracts over 300 attendees. Recognised as helping to launch the careers of numerous up-‐and-‐coming designers, the event presents a series of fashion shows where the best innovative and cutting edge designers will showcase their talent to hundreds of visitors from across the UK.
The show will be judged by a respected panel of industry professionals consisting of fashion editors, stylists, buyers and designers who will select the next wave of emerging fashion and creative talent. Designers and creatives will be vying to be the best in one of the following awards:
Best Independent Fashion Designer of the Year, Best Emerging Fashion Designer of the Year, Best New Fashion Talent of the Year, Best Accessory Designer of the Year, Best Stylist of the Year and Best Make-‐Up Artist of the Year.
Why Become a Sponsor The Midlands Fashion Awards is a great opportunity for businesses to come on board to utilise a unique and innovative promotional platform to promote their products and services. We offer a number of sponsorship packages developed to create publicity and heightened visibility of your brand. Each of which can be tailored to your organisation’s needs. The annual event attracts over 300 visitors between the ages of 19 – 40 offering your brand high visibility to your target audience. Visitors include fashionistas, media professionals, models, stylists, make-‐up artists, designers, fashion boutiques and some of the region’s top retail professionals. This highlight event invites you to join designers, models and media in a unique and exciting celebration of Midlands’s fashion. Be a part of the glamour and excitement at the Midlands Fashion Awards 2015 and witness the regions most talented designers doing what they do best.
Demographics The Midlands Fashion Awards attracts some of the UK’s most stylish and fashion forward people. With over 300 guests between 19 -‐ 40 years old, your brand will be exposed to its core audience. Even better, you’ll get to meet new audiences too.
Our audience ABCIs 65% West Midlands’ residents 35% from across the UK 72% are Female 28% Male Age 19 – 24 (54%) 25 – 34 (34%) 35 – 40 (12%)
SPONSORSHIP PACKAGES AND BENEFITS
The Midlands Fashion Awards is excited to offer tailored packages that provide you with the opportunity to be part of this stylish evening of fashion and entertainment. Be one of the Midlands Fashion Awards sponsors and gain exposure for your company during and after the event to a national audience; enjoy media exposure to an affluent audience. With a history of sell-‐out shows, our packages offer a unique opportunity to experience the excitement and glamour of this amazing event from the comfort of exclusive front row seating.
£5,000 Lead Sponsor • • • •
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Reserved Seating Front row at the Runway shows. Complimentary Sparkling Wine and Canapés on arrival. Exclusive status as primary sponsor of Midlands Fashion Awards. Promotion as headline sponsor on all literature and display material during our Fashion Networking Soiree, Fashion Shows and the Awards Ceremony. Company profile on website and in the event programme. Full colour back page of programme advert.
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Company logo on all AV screen slides on the night. Logo inclusion via the Midlands Fashion Awards website with a link to your website. Inclusion in press releases and announcements via social media. Opportunity to present an Award to a winning designer. Promotional material in all visitors gift bag 6 passes to attend the VIP Reception, Fashion Show and Award Ceremony.
SPONSORSHIP PACKAGES AND BENEFITS £3,000 Supporting Sponsor • • • • • • •
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£2,000 Silver Sponsor
Reserved Seating Front Row at the runway shows. Complimentary Sparkling Wine and Canapés on arrival. Company logo on 5,000 promotional flyers circulated across the Midlands and beyond. Company profile and photo in the event programme. Company logo on AV screen slides on the night. Company profile and logo inclusion via the Midlands Fashion Awards website. Inclusion in press releases and announcements via social media. Opportunity to present an Award to a winning designer. Promotional material in all visitors’ gift bags. 4 VIP tickets to the event.
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Reserved seating (Row B) at the fashion show. Complimentary glass of sparkling wine on arrival. Promotion as Midlands Fashion awards Catwalk Sponsor. Promotional opportunities at Midlands Fashion Awards. Your company profile and write up in the event programme. Company logo on AV Screen slides on the night. Logo inclusion via the Midlands Fashion Awards website. Promotional materials in all visitors gift bags. 2 VIP tickets to attend the event.
SPONSORSHIP PACKAGES AND BENEFITS £500 VIP Drinks Sponsor •
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The Midlands Fashion Awards drinks reception will allow attendees to network with designers, stylists, editors, press, bloggers fashionistas and the public. Your company branding placed during the cocktail hour. Your company logo and link placed on Midlands Fashion Awards website for one year. Logo presence on sponsorship section in events programme. Your company logo on the video loop as Champagne Drinks sponsor. Logo presence on sponsorship section in events programme. Your company logo on the video loop as Champagne Drinks sponsor. 2 VIP tickets to attend the event.
SPONSORSHIP PACKAGES AND BENEFITS
£500 Category Sponsor • • • • • • •
Recognition on Midlands Fashion Awards website. Complimentary Sparkling Wine and Canapés on arrival. Recognition in the events programme. Opportunity to present the Award to the winning designer. Sponsor will be acknowledged at the Midlands Fashion Awards and thanked for being a Category Sponsor. Your company logo and link placed on Midlands Fashion Awards website. 2 VIP tickets to the event.
£300 Gift Bag Sponsor • • • • •
Gain access for your business to Birmingham/Midlands most prominent guest list. You will have the opportunity of placing branded items in each of the gift bags for the show. Your company logo placed on Midlands Fashion Awards website for one year. Recognition in the events programme as Gift Bag Sponsor. 2 tickets to the event.
MARKETING, PR AND WEBSITE PROMOTIONAL ACTIVITY The Midlands Fashion Awards has received fantastic press coverage over the years, including Style Birmingham Magazine, SIXTYNINEDEGREES Magazine, Dluxe Magazine, Touchbase Magazine, Insight Magazine, Birmingham Living Magazine, Area Magazine, The Debut Magazine, Niji Magazine and Birmingham Mail; in addition to regional press and popular fashion blogs. You will be reaching hundreds of thousands of people locally, regionally and nationally via magazines, newspaper; website and social media promotional activities. Our press releases are sent to our official media sponsor and circulated to other regional and national media.
Social Media Network The event will be promoted through popular social networks such as Twitter, Facebook, Instagram and LinkedIn. Bloggers will be invited to blog at the event.
Media Sponsor Media Sponsor for 2015 are Style Birmingham Magazine and SIXTYNINE Degrees Magazine.
Timeline May 2015: Press releases announcing finalists and sponsors distributed to the press/media. 7 th August 2015: The Independent Designers Catwalk Show and Networking Soiree, a networking event to promote the up-‐coming Midlands Fashion Awards. Press, Media will be invited and flyers circulated to promote the event. September 2015: Press release distributed to the press/media. October 2015: Midlands Fashion Awards 2015. October / November 2015: Press release announcing the winners circulated to press and media.
Direct Mail 5,000 event flyers carrying your company logo will be emailed electronically to our target audience. Flyers will also be distributed at strategic locations across Birmingham and the Midlands region.
MFA SPONSORS & PARTNERS