2023
2023 Sponsorship Packages
Help us make Christmas
2023 a year to remember by sponsoring our programme of events including the popular Christmas Lights Switch on, The Brewhouse Christmas shows and Christmas Markets.
We want to help the residents and visitors of Burton-upon-Trent experience the magic of Christmas whilst giving local businesses and the local area a chance to celebrate and thrive.
This years annual Christmas in Burton campaign will attract visitors to the area through thematic events and activities, social media campaigns and local business support.
Sponsoring the 2023 campaign could not be easier and to help make getting involved as affordable as possible, we’re offering packages in both Headline and Supporting tiers.
Media Activity & Exposure
Christmas in Burton is a high profile campaign, featuring a wide range of outdoor media, press activity, promotional videos, social media campaigns and printed advertisements.
Last year saw 11 local businesses support the campaign and over 5,000 people attend the Christmas Light Switch On. Paid socials saw 656,211 impressions whilst organic and partner socials saw a total of 229,587. Content articles were read over 3,700 times and the local press created numerous articles across the period.
Visitors were clearly delighted with their experiences, giving a NPS (Net Promoter Score) of 62.
“I thoroughly enjoyed my afternoon at the Brewhouse. Came to see Neil Sands Christmas and it was excellent. Great value for money and left feeling very happy and festive”.
“Lots of activities for the children before and after show. Will be returning again”.
“Great first theatre experience for my young grandson. He loved the show as I think did the majority of children there. I wouldn’t hesitate to book for another show”.
There are fantastic opportunities available for businesses and organisations to get involved in our Christmas in Burton campaign. This annual campaign can be used as a platform to strengthen and showcase your relationship with local residents and the town, taking advantage of the close association with one of our flagship campaigns.
Headline Partner
£10,000
Headline partner logo in exclusive position on all branding alongside East Staffordshire Borough Council and tagged as ‘headline partner’, on all printed, outdoor, event signage and digital marketing publicity.
Headline partner messages and mentions in all press releases.
Headline partner name included in Burton upon Trent Christmas Lights Switch On event naming.
Invitations to Christmas in Burton events.
Opportunities (at sponsor’s expense) for customer engagement activities and ‘pop up’ presence at Burton upon Trent Christmas Lights Switch On for promotion, leafletting, sample distribution.
A highly visible demonstration of your organisation’s commitment to corporate social responsibility fulfilment and the Burton upon Trent community.
Supporting Partner
£2,000
Supporting Partner logo included on all branding, tagged as ‘supporting partner’, and on all printed, outdoor, event signage and digital marketing publicity.
Supporting partner mentions in all press releases.
Invitations to Christmas in Burton events.
A highly visible demonstration of your organisation’s commitment to corporate social responsibility fulfilment and the Burton upon Trent community.
For more information or to join us as a sponsor in 2023, please email marketing@eaststaffsbc.gov.uk
Discover East Staffordshire @discovereaststaffordshire @discovereaststaffordshire
