Oxford Chinese Media Pack

Reach the high-spending Chinese visitor market with the glossy Oxfordshire & The Cotswolds Visitor Guide (Chinese language edition).

Translated into Simplified Mandarin the content will be understood by both Mandarin and Cantonese speakers.

Published annually the Oxfordshire & The Cotswolds Visitor Guide has a targeted distribution of 20,000 copies.

MEDIA PACK

OXFORDSHIRE & THE COTSWOLDS

Editorial The Oxfordshire & Cotswolds Visitor Guide (Chinese language edition) is packed full of Oxfordshire & The Cotswolds editorial with a particular emphasis on the luxury shopping market that affluent Chinese visitors expect to find during their visit.

Sections include: l Sightseeing

& Attractions l Shopping & Fashion l Jewellery & Watches l Dining l Accommodation l Property and much much more

Thompson Media Partners Ltd, Unit 4, Avenue Business Park, Elsworth, Cambridge CB23 4EY

|

01954 267696

|

www.ukvisitorguides.cn

OXFORDSHIRE & THE COTSWOLDS

Distribution l Latest trends website and app coming soon l In-bound flights to London from Asia l Airport Arrival Lounges: Star Alliance lounge - London Heathrow Sky Team lounge - London Heathrow No. 1 Lounges - Stansted l Airport Gate Services: - Birmingham - Edinburgh - Manchester l Selected Tour Groups l City Centre Hotels: - Oxford - London l Trains and Coaches: - Gatwick Express - Stansted Express - Heathrow Express - Virgin Trains - National Express

Thompson Media Partners Ltd, Unit 4, Avenue Business Park, Elsworth, Cambridge CB23 4EY

|

01954 267696

|

www.ukvisitorguides.cn

OXFORDSHIRE & THE COTSWOLDS

OXFORD All Seasons Guest House Apartments in Oxford Balkan Lodge Hotel Bath Place Hotel BEST WESTERN Linton Lodge Hotel Burlington House Hotel Cotswold Lodge Hotel Days Inn Oxford Dial House Ethos Hotel Euro Bar Forte Travelodge Oxford East Galaxie Hotel Hawkwell House Hotel Holiday Inn Express Oxford Holiday Inn Oxford Macdonald Randolph Hotel Malmaison Oxford Castle Manor House Hotel Mercure Eastgate Oxford Middle Aston House Nanford Guest House Newton House Old Bank Hotel Old Black Horse Old Parsonage Hotel Otmoor Lodge Hotel Oxford Apartments Oxford Spires Four Pillars Hotel Pine Castle Hotel

Premier Inn Oxford Remont Oxford Hotel Richmond Hotel River Hotel Royal Oxford Hotel The Holt Hotel The Oxford Hotel The Victoria Hotel The Westwood Hotel Travelodge Oxford Peartree Hotel Travelodge Oxford Wheatley Vanbrugh House Hotel Victoria House Hotel

LONDON 10 Manchester Street 47 Park Street Hotel 5 Maddox Street Hotel Andaz Liverpool Street Barnsley House Hotel Berkeley Hotel Bulgari Hotel & Residences London Cadogan Hotel Cafe Royal Hotel Claridges Hotel Cliveden Country House Hotel Covent Garden Hotel Coworth Park Hotel Crowne Plaza Docklands Excel Danesfield House Dorchester Hotel

AIRPORTS

Four Seasons Canary Wharf Four Seasons Hotel Hampshire Four Seasons Park Lane Fredricks Hotel Goring Hotel Halkin Hotel Hilton Park Lane London Hilton Trafalgar Hotel Missoni Hotel Verta Hyde Park Residences InterContinental London Park Lane Intercontinental Westminster Le Meridien Piccadilly London Marriott West India Quay London Syon Park Hotel Luton Hoo hotel Mandarin Oriental Metropolitan Hotel Milestone Hotel Millennium Chelsea Village Montcalm Hotel - Racks Montcalm London City Montcalm London Hotel One Aldwych Hotel Pennyhill Park Hotel Rafayel Hotel on the Left Bank Riverbank Plaza Hotel Royal Garden Hotel The Langham Hotel The Ritz Hotel

Thompson Media Partners Ltd, Unit 4, Avenue Business Park, Elsworth, Cambridge CB23 4EY

Manchester Airport gate service (12 stands) Edinburgh Airport gate service (10 stands) Birmingham Airport gate services (10 stands) London Heathrow Sky Team Lounge London Heathrow Star Alliance Lounge Stansted No. 1 Lounges

TRAINS Gatwick Express – Magazine rack at Victoria station Stansted Express – On the train Heathrow Express – On the train Virgin Trains – Lounges at Euston, Edinburgh, Crew, Preston, Birmingham & Manchester

NATIONAL EXPRESS Copies can be placed in the National Express waiting area at Birmingham coach station which is actually right next to the Chinese quarter in Birmingham. Magazines that are placed in here are being picked up so rapidly that our agent is visiting the stands 3 times a week to re-stock them

|

01954 267696

|

www.ukvisitorguides.cn

OXFORDSHIRE & THE COTSWOLDS

Trip Characteristics

Activities Undertaken in Britain

With annual spending of £240m China is Britain’s 22nd most valuable source market.

VFR and business visits from China undertake leisure activities to a greater extent than is the case for the average market.

The typical visit from China generates £1,617, almost three times that from the average market.

Half of holiday visits feature time in museums and two-in-five include at least one trip to a castle.

There are now similar numbers of business and holiday visits from China.

Chinese visitors have an above average propensity to go to a park or garden while in Britain.

Trips of 15+ nights account for a larger share of the market from China than is the case for the average market with this the most common trip duration for both VFR and study trips.

Regional Spread (% of visits)

In the first seven months of 2012 China accounted for 19% of tax free shopping (measured by value) in Britain.

Propensity to go to restaurants, pubs, nightclubs and socialise with locals VFR: Socialising with locals

60%

VFR: Going to bars or nightclubs 50%

VFR: Going to a pub VFR: Dining in restaurants

40%

Business: Socialising with Business: Going to bars or nightclubs

30%

Business: Going to a pub 20%

Business: Dining in restaurants Holiday: Socialising with locals

10%

Holiday: Going to bars or nightclubs 0% Nil Nights

Scotland

Wales

London

Rest of England

Holiday: Going to a pub Holiday: Dining in restaurants 0%

10%

20%

30%

40%

50%

60%

70%

80%

China All Markets

Thompson Media Partners Ltd, Unit 4, Avenue Business Park, Elsworth, Cambridge CB23 4EY

All stats correct at time of print. Source:

|

01954 267696

|

www.ukvisitorguides.cn

OXFORDSHIRE

Visits Nights

Historic Visits

Spend

Forecast Visits

& THE COTSWOLDS

Visits, nights and spend by area (% share)

Historic and Potential Visits to England 500

South East South West

450

East of England

400

East Midlands

350

West Midlands Yorkshire

300

North West

250

North East

200

London 150

Northern Ireland Wales

100

Scotland

50

Nil Nights 0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

1993

1997

2001

2005

2009

2013

2017

2021

Most Popular Destinations

Potential Growth in Britain

The share of visits, nights and spend accounted for by each area of Britain is shown in the chart above. This reveals that London dominates with a 42% share of all visits and 37% share of spending, though the capital accounts for just 20% of visitor nights.

The chart above shows the historic trends in the number of visits from China to Britain, along with potential growth through to 2021. The projection suggests strong growth potential throughout the period, with perhaps more than 650,000 annual visits by 2020.

Many areas contest the runners-up spots for visits, including Yorkshire. Whilst for visitor nights it is clear that Yorkshire and South East England lead the remaining areas by quite some margin.

The Government has recently declared an ambition of trebling the number of visits from China over the next few years backed with an additional investment of around £8m.

Shopping A further defining characteristic of the Chinese tax free shopping market is that the average spend per transaction in 2011 stood at €813, up from €731 the year before, and significantly higher than the average spend per transaction when looking at all global tax free shoppers which amounted to €485 in 2011.

The Huran Report also asked millionaires about the types of luxury products that they like to purchase when overseas and watches were cited as a ‘must buy’ item by 56%, ahead of jewellery (43%), leather products and clothes/accessories (37%).

Thompson Media Partners Ltd, Unit 4, Avenue Business Park, Elsworth, Cambridge CB23 4EY

|

01954 267696

|

www.ukvisitorguides.cn

OXFORDSHIRE & THE COTSWOLDS

ADVERTISING RATES

SIZES

Double Page Spread

£2450 (£1960)

Full Page

£1550 (£1240)

Half Page

£850 (£680)

Quarter Page

£450 (£360)

Covers Outside Back Cover

£2050 (£1640)

Inside Back Cover

£1650 (£1320)

Inside Front Cover

£1850 (£1480)

Inside Front Cover DPS

£2650 (£2120)

Depth x width

FULL PAGE 210mm x 148mm

1/2 Page Vertical 185mm x 62mm

1/2 Page Horizontal 90.5mm x 128mm

1/4 Page 90.5mm x 62mm

DPS 210mm x 296mm Full Page and DPS Please add 3mm bleed on all sides

Premium positions Opposite Contents Page

£1650 (£1320)

First Right Hand Page

£1650 (£1320)

(Prices in brackets are for Members of Visit Oxfordshire and Visit Cotswolds who will receive a 20% discount from the standard rates) All rates are exclusive of VAT. Specific positioning of advertisements within the magazine cannot be guaranteed.

Prices include full translation into Simplified Mandarin

Supplying Artwork l InDesign file (for Mac) with all fonts, photos and graphics used in the document. l An editable, high-res PDF of the advert. Text within the PDF should NOT be outlined. l All text you wish to be translated into simplified Mandarin to be supplied in a Word document.

Please Note: Thompson Media Partners Ltd (TMP) retains absolute discretion over the content of any advertisement, published in print, electronically, or by other means.

Thompson Media Partners Ltd, Unit 4, Avenue Business Park, Elsworth, Cambridge CB23 4EY

|

01954 267696

|

www.ukvisitorguides.cn

OXFORDSHIRE & THE COTSWOLDS

Thompson Media Partners Ltd, Unit 4, Avenue Business Park, Elsworth, Cambridge CB23 4EY

|

01954 267696

|

www.ukvisitorguides.cn