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All Youth Can Reach Their Full Potential Canada Safeway
While it’s impressive to see a company donate to a worthy charity, it’s inspiring when it weaves a cause into the fabric of its business. Canada Safeway continues to inspire with their ongoing commitment to their “Helping All Kids Reach Their Full Potential” campaign; reaching new heights year after year in support of kids with disabilities. Throughout April 2010, the grocery retailer and thousands of its employees across western Canada raised funds and awareness for Easter Seals and Special Olympics Canada. The second annual campaign collected donations from customers and was supported by the Canada Safeway Foundation. In total, $1,154,715 was raised for Easter Seals camp programs—an increase of more than $400,000 over the inaugural year. “Canada Safeway supports causes that reflect our diverse workforce and societal issues that are important to our customers and employees,” said Chuck Mulvenna, President and Chief Operating Officer for Canada Safeway. “We’re very pleased to partner with Easter Seals as we make a difference in the lives of youth living with disabilities.”
Beyond fundraising, the campaign raised awareness by inviting the media and public to participate in special store events. The Easter Seals Celebrity Cookie Event in Calgary welcomed Easter Seals ambassadors and supporters such as singer Jann Arden to compete in decorating creative Easter egg-shaped cookies and talk about the difference made in the lives of kids with disabilities through Safeway’s generosity. Easter Seals Canada thanks Canada Safeway, its employees and its customers for their generous ongoing support of camp programs across western Canada.
Singer Jann Arden with Easter Seals Alberta CEO Susan Law. Photo courtesy Joelene Mills, jmills.ca