KEVIN.MURPHY COLOR.ME FREESTYLE TECHNIQUES

FREESTYLE. TECHNIQUES

FREESTYLE. TECHNIQUES A collection of our favourite freehand techniques and the products and tools used to create them, FREESTYLE.TECHNIQUES celebrates going lightening as a true art form.

Utilising fundamental freehand techniques, discover how you can create seamless, sun-kissed colour and brilliant, multi-dimensional shine.

“When it comes to blondes, there is no one-size-fits-all. From baby lights to balayage, lightening techniques are constantly evolving. COLOR.ME offers a complete, yet compact, range of lighteners to address all hair types, textures and personal preferences.”

– KEVIN MURPHY

COLOR.ME Lighteners CREAM.LIGHTENER

CREAM.LIGHTENER AMMONIA-FREE

FREESTYLE.LIGHTENER

This extremely gentle and moisturising formula is a brilliant alternative to powder formulas.

This extremely gentle and moisturising formula is a brilliant alternative to powder formulas.

A clay-based lightener for freehand applications. Paint, lift, highlight and create natural, sun-kissed results.

Up to 7 levels of lift.

Up to 6 levels of lift

Up to 7 levels of lift.

POWDER.LIGHTENER

POWDER.LIGHTENER AMMONIA-FREE

These easy-to-use formulas support the neutralisation of yellow effects, whilst providing amazing hair colour results.

These easy-to-use formulas support the neutralisation of yellow effects, whilst providing amazing hair colour results.

Up to 7 levels of lift.

Up to 6 levels of lift

TOOLS: ANGLED PRECISION COLOUR.BRUSH COLOUR TAIL.COMB COLOUR.PALETTE SECTIONING.CLIPS

RADIANCE Perfectly placed FREESTYLE.LIGHTENER delivers a touch of light and warmth for brilliant shine and dimension from every angle. This salon floor friendly technique is fast and effective, delivering a wash of minky lilac-rose and tousled waves deliver instant intrigue and edge.

RADIANCE COLOR.ME FORMULA A

FREESTYLE.LIGHTENER + CREAM.ACTIVATOR 20 VOL. (6%)

FORMULA B

STONE + ROSE + LILAC + CREAM.ACTIVATOR + 3.5 VOL. (1%)

STEP 03 Starting at the bottom zig-zag halo section, paint the surface of the section with FORMULA A utilising the COLOUR.PALETTE. Drop down the next halo section and continue the same application through the middle halo.

STEP 04 Drop down the top halo section and allow to fall naturally. Using your zig-zag as a guide, take diagonal sections through the top and paint the surface with FORMULA A.

PRO TIP For coarse or resistant textures, a separator can be used with an alternative COLOR.ME lightener.

STEP 01 Using your COLOUR TAIL.COMB section out .5in / 1cm around the entire hairline and isolate with SECTIONING.CLIPS. From the recession area, create a top deep zig-zag halo section and secure.

Take a second zig-zag section across the occipital bone.

STEP 05 Elevate the front hairline section and using your ANGLED PRECISION COLOUR.BRUSH feather FORMULA A from new growth to ends.

STEP 06 Develop, rinse and apply finishing regimen.

STEP 07 Apply FORMULA B to refine.

STEP 08 Develop, rinse and apply finishing regimen.

COLOUR MAINTENANCE 1. YOUNG.AGAIN.WASH / 2. YOUNG.AGAIN.RINSE / 3. YOUNG.AGAIN.MASQUE

STEP 02 Elevate the hairline section at the nape and using your ANGLED PRECISION COLOUR.BRUSH feather FORMULA A from new growth to ends.

STYLE STEP 01 Apply HAIR.RESORT.SPRAY to damp hair and create a side parting.

STEP 02 Blow dry sections using a twist drying technique with your LARGE.ROLL.BRUSH. Alternate the direction on each section as you work around the head. Allow to cool.

STEP 03 Shake the hair out and use KILLER.WAVES as desired.

TOOLS: ANGLED PRECISION COLOUR.BRUSH COLOUR TAIL.COMB SECTIONING.CLIPS

GLOW A smooth-as-butter blonde created with a seamless lightener application, finished with a classic round brush blow dry for an impeccably polished style.

GLOW COLOR.ME FORMULA A

CREAM.LIGHTENER AMMONIA-FREE + CREAM.ACTIVATOR 10 VOL. (3%)

FORMULA B

CREAM.LIGHTENER AMMONIA-FREE + CREAM.ACTIVATOR 20 VOL. (6%)

FORMULA C

NATURAL + ICE + APRICOT + CREAM.ACTIVATOR 3.5 VOL. (1%)

STEP 03 Use your COLOUR TAIL.COMB and take a wide horizontal zig-zag section at the occipital bone. Taking three weaves off the top of your horizontal section, apply FORMULA B from new growth to ends on the first weave. Apply mid-lengths to ends on the second weave and apply to ends only on the third weave. Repeat technique horizontally finishing at the crown.

STEP 04 Move to the side sections and continue technique to the top parting.

STEP 05 Develop, rinse and apply finishing regimen.

STEP 01 To create a strong face frame, use your COLOUR TAIL.COMB and apply FORMULA A to alternating slices and weaves around the hairline.

STEP 06 Refine using FORMULA C.

STEP 02 Take a radial section across the crown. Then create a profile part from crown to hairline and secure with SECTIONING.CLIPS.

STEP 07 Develop, rinse and apply finishing regimen.

COLOUR MAINTENANCE 1. PLUMPING.WASH / 2. PLUMPING.RINSE / 3. SUGARED.ANGEL

STYLE STEP 01 Apply SMOOTH.AGAIN or EVER.SMOOTH and create your parting. From where the parting ends, take a casual profile section to the nape.

PRO TIP To create a more natural finish, adjust your weave size and consider placement based on the density of the hair.

STEP 02 Starting on one side at the nape, take chevron sections and use your LARGE.ROLL.BRUSH to smooth and roll the hair. For more movement and volume, roll the brush to on-base.

STEP 03 Apply SHIMMER-ME.BLONDE to finish.

TOUCH COLOR.ME FORMULA A

FREESTYLE.LIGHTENER + CREAM.ACTIVATOR 30 VOL. (9%)

FORMULA B

FREESTYLE.LIGHTENER + CREAM.ACTIVATOR 10 VOL. (3%)

FORMULA C

7.7 + 10.3 + CREAM.ACTIVATOR 3.5 VOL. (1%)

TOOLS: ANGLED PRECISION COLOUR.BRUSH COLOUR TAIL.COMB COLOUR.PALETTE SECTIONING.CLIPS

PRO TIP Consider the texture of the hair and the amount of time your lighteners will be developing when choosing your CREAM.ACTIVATOR as this will create more variation with your lighteners.

STEP 03 Leave the next thin slice uncoloured. With the following semi-oval slice taken in a brickwork pattern, continue to use the COLOUR.PALETTE and apply FORMULA B in a W-shape onto the hair. Alternate painting in V and W patterns in the same brickwork pattern as you move towards the crown.

STEP 04 Move to the sides, and work in the same way all the way up towards the parting.

STEP 01 Using your COLOUR TAIL.COMB, section hair from ear to ear over the crown. Take a centre section from crown to nape, following the parting to the front.

STEP 05 Develop, rinse and apply finishing regimen.

STEP 06 Refine using FORMULA C.

STEP 07 Develop, rinse and apply finishing regimen.

STEP 02 Start at the nape with slightly diagonal, semi-oval slices on either side. Place your COLOUR.PALETTE beneath the hair and hold it in place. Working in a V-shape pattern, paint the outer perimeter of each section with FORMULA A.

HOME MAINTENANCE Maintain at home with your choice of KEVIN.MURPHY wash, rinse and COLOURING.ANGEL to maintain the reflect.

DIMENSION COLOR.ME FORMULA A

FREESTYLE.LIGHTENER + CREAM.ACTIVATOR 30 VOL. (9%)

FORMULA B

9.31 + CREAM.ACTIVATOR 3.5 VOL. (1%)

TOOLS: PRECISION COLOUR.BRUSH COLOUR TAIL.COMB COLOUR.PALETTE SECTIONING.CLIPS

PRO TIP For a softer effect, apply your lightener on the ends first and feather your way up into the new growth.

STEP 03 Take a section that remains uncoloured before continuing working weaved sections towards the crown in a fishbone pattern.

STEP 04 Move to the side and work diagonal weaves towards the crown.

STEP 01 Using your COLOUR TAIL.COMB section from ear to ear over the crown. Take a triangle section from the crown to the recession areas, leaving a triangle section on either side above the ears.

STEP 05 In the remaining area on top of the head, place weaved sections in a zip-type pattern to the right and left of the parting.

Use the COLOUR.PALETTE for three sections on either side of the parting.

STEP 02 Start at the nape with diagonal medium weaves. Place the COLOUR.PALETTE under the hair and hold it in place while applying FORMULA A.

STEP 06 Develop, rinse and apply finishing regimen.

HOME MAINTENANCE Maintain at home with your choice of KEVIN.MURPHY wash, rinse and COLOURING.ANGEL to maintain the reflect.

STEP 07 Refine using FORMULA B. STEP 08 Develop, rinse and apply finishing regimen.

Technique Glossary

Diffusion Used to create seamless blending when using lightener on the hair. Place your COLOUR TAIL.COMB on a 45° angle at the mid-lengths or ends and push hair towards the new growth.

Starting from the mid-lengths will create less diffusion than starting from the ends.

Surface Paint

Face Frame

Marbling

Colour Melting

In your application, only applying the formula to the surface area of the section.

Placing your formula around the front hairline to enhance facial features.

Combing out the baby hairs around the hairline is a new and quick service to create a hairline that mimics naturally lightened hair.

An interaction of two or more formulas that creates a marble effect.

Best created by using the Weave-Split technique.

Diffusion of colour that can be achieved by blending two or more formulas.

Apply one formula to the new growth and mid-lengths, and then apply the second formula from mid-lengths to ends. Use your fingers to blend the two colours together.

Faux Foil

Free-hand V’s and W’s

Ribbons

Baby Lights

Start applying your formula to the mid-lengths and ends away from the new growth, using the COLOUR.BRUSH in a backwards sweeping motion to soften the line up to the new growth.

Visually applying your formula to the surface area of the section in the pattern of a “V” or “W”. A “V” pattern will create more dimension with a softer result while a “W” pattern creates less dimension.

A vertical .5in/1cm piece of hair that is visually selected and painted to blend the new growth to the existing colour.

Taking a micro weave that creates a subtle and seamless blend. Best created with the LIGHTENING.WAND.

( ) Ocean Waste Plastic.

We’ll let the facts speak for themselves: • Up to 8 million metric tons of plastic enters our oceans every year.

• By the year 2050, there will be more plastic than fish by weight in our oceans.

• More than 5 trillion pieces of plastic currently litter the ocean (150 million tons).

• More than 95% of all plastic packaging is only used once.

It’s time to make a difference, before it’s too late.

COLOR.ME Safety Guidelines COLOR.ME SHADES

WARNING: This product may cause allergic reactions. A sensitivity test is recommended 48 hours before application. The product is suitable for off-scalp application. Do not apply the product to sensitive, irritated or broken skin. Avoid contact with eyes. Rinse immediately if product comes into contact with them. This product must not be used for dyeing the eyelashes or eyebrows. To do so may cause blindness. This product is not to be used by minors under the age of 16. Temporary black henna tattoos may increase the risk of allergies. Do not colour hair: – if the client has developed a rash, - if the client has suffered allergic reactions after previous technical colouring services, - if the client has suffered allergic reactions after temporary black henna tattoos. Wear suitable gloves. Do not use metal tools. For external use only. Do not inhale or ingest. Rinse hair well after application. Use as directed. Do not mix COLOR.ME with other brands.

Keep out of reach of children. For professional use only.

COLOR.ME LIGHTENERS

WARNING: Read and follow the directions for use printed on the packaging.

Do not exceed recommended processing time. Wear gloves. Do not use heat. The product is suitable for off-scalp application. Do not apply the product to sensitive, irritated or broken skin. Do not use to lighten eyelashes or eyebrows. To do so may cause blindness. In case of contact with eyes, skin or clothes, rinse immediately with water. If irritation persists, seek medical advice. Keep out of reach of children. Use the lightening mix immediately. Dispose of any unused mix. Do not leave the lightening mix in a sealed container as this could cause the container to burst. Store in a cool, dry place and do not expose it to any sources of heat.

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