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Robbie & Keith


Executive Agents of the Month


Hass Team Realty Exceeding Your Expectations


Written by Shannon Hartsoe - Ian Wiant Photographer

ifteen years ago, Robbie Calderon-Hass never expected to be a successful real estate broker. She and her husband Keith were both working for a company that ran promotional toy programs for other companies that marketed to families and children. She was doing well, helping the organization secure contracts with major corporations such as Continental Bakeries and Best Western. So when the Chinese toy manufacturer began downsizing, eliminating the United States division, Robbie and Keith found themselves out of work and looking for their next adventure. “We tried for a year and a half to run our own promotional business. Keith and I had spent our entire savings and retirement trying to get this business off the ground,” she recalls. “When we were down to our last $5,000 we

needed to do something that did not require purchasing inventory or hiring staff.” A friend of Keith’s encouraged him to get his real estate license. Not long after, Robbie decided to get hers. Once the first commission check came in, she knew she could do it full time. As a husband and wife team, Robbie and Keith became the No. 2 team in the office in only their second year in business. They went on to become perennial top producers, earning the top spot for the next two years and landing in the top 1% out of 100,000 agents and the top 10% for California /Hawaii. With hard work and an unbeatable combination of prospecting, marketing and customer service, Robbie and Keith were beating out agents with much more experience – and they were enjoying their newfound career.

The Hass Team: Robert Botkin, Odette Pennington, Keith and Robbie, Angela Calderon and David Marquez ExecutiveAgent Magazine

Past honors include earning top producer awards such as the Chairman Award, Platinum Club, 100% Club and the Executive Club. Robbie was also ranked as a Five Star Top Real Estate agent by San Diego Magazine for the past 3 years, scoring highest in “overall real estate customer satisfaction.” A Firm Foundation Creates Solid Success The two discovered that where one was weak the other was strong. By playing off each other’s strengths and minimizing weaknesses, they built a system that worked

to the advantage of their clients. “Keith was great with showings and I was good with the paperwork and had the right disposition to hold the deals together,” says Robbie. “I love negotiating and working with the challenges that come up.” The skills they honed at their previous company helped them leverage past experience for their real estate success. “I had the best trainer ever,” laughs Robbie. “At one time Keith motivated and trained a sales force of more than 1,000 at another company he worked for,” says Robbie.

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A Successful Career Surprises and Fulfills Because she started her professional career in social services in Hawaii, Robbie says that sales didn’t always come naturally for her. But once she pushed herself out of her comfort zone and created systems that worked, she discovered a new passion. “I didn’t always have the confidence to go out and cold call,” says Robbie. “It was overwhelming at first to go out to book the appointment at a corporation and later ask for the order. But Keith was aggresive and encouraging at the same time, and when the orders started coming in it was a real confidence booster, and I learned a lot about myself.” Today, Robbie tells new agents to find a good team that offers exceptional training with the opportunity to build the same kinds of skills that have made her a successful agent. “There are so many moving parts in real estate,” she says. “To be good you have to specialize and make real estate a full-time career.” The Next Level After nine years working for other brokerages, Robbie obtained her broker’s license and she and Keith opened

Hass Team Realty in Oceanside. Built on providing VIP service to all of their clients, Hass Team Realty serves all of North San Diego County, with an emphasis on building relationships and offering exceptional service. “We understand the importance of focusing on community, which better equips us to understand and meet the needs of those who live within our community,” says Robbie. “While residential real estate is our mainstay, we have experience from your typical starter home to condos, new construction and to beachfront properties. We can do it all.” At the heart of their successful business is a willingness to rely on what works for each property, and communicating with buyers to ensure that goals and needs are met. Robbie is a master of proper listing techniques such as staging, marketing and constant contact, keeping clients informed of changes in the market and listing activity. “Communication really is key,” she says. “I work closely with sellers to prepare their homes for the market. Staging is all about creating a lifestyle that buyers can see themselves in.”

Jodi Diamond and Robbie in front of the Oceanside Boys & Girls Club ExecutiveAgent Magazine

The entire Hass Team Realty team works together to meet the needs of the clients, keeping a close eye on details and anticipating changes. “We’re consistently working on ways to improve the home-buying or homeselling experience for the client. We try to make it as stress free as possible; we work hard in our business and care about the people who trust us to assist them with what may be the biggest purchase they will ever make,” she says. “It’s a team effort, all working together using the systems and processes that create success for all of us. Its focus and passion for what I do.” Balance Is Important To Robbie and Keith, hard work is a given. By setting goals and maintaining the systems they’ve already put in place, the two “shoot for the stars.” Keith remains a pivotal part of the company’s success, handling all of the marketing and long-term strategic planning, while Robbie does what she has loved for the past 14 years. “I still do something real estate-related every day,” she says. “After all these years I enjoy what I do and I have a saying, ‘Work is only work if you would rather be doing something else.’ I love the business so much I can’t imagine there’s anything else I’d rather be doing.”

better place for everyone. They are actively involved in several charities and community-based nonprofits. Robbie is president of the Boys and Girls Club of Oceanside and is a member of the Moonlight Cultural Foundation, Soroptomist International and the North County Philanthropic Council. They also volunteer in community events such as the Annual Oceanside Turkey Trot, Susan B. Komen 3-Day cancer walk in San Diego, the homeless shelter at Brother Benno’s and Habitat for Humanity. “I am a firm believer in giving back to the community that has done so much for me,” she says. “I believe our purpose is to serve in any way that makes this a better world – that in turn makes us better people.” In her spare time, Robbie loves to read, cook and entertain. “It’s important to spend time laughing with friends or just ‘vegging,’” she says. “Keith and I love to spend time with our children and grandchildren or just relaxing on a cross-country drive.” Ever the perfect team, the two have even created complementary roles while traveling. “Keith drives, I settle in with a good book,” she laughs. “We always find a way to make things work!”

But They’re Hardly All Work And No Play The duo is committed to making their community a ExecutiveAgent Magazine

The Hass Team

2131 Oceanview Road Oceanside, CA 92056 Tel: 760-213-4084 Email: Web: CalBRE # 1263073 ExecutiveAgent Magazine