EXECUTIVE AGENT MAGAZINE-SOCAL NOVEMBER 2022

AGENT MAGAZINE

E x e c u t i v e

EXECUTIVE

®

Ag e n t

M a g a z i n e . S o C a l

E d i t i o n . N o v e m b e r, 2 0 2 2

Martin Realty Group

ORANGE COUNTY COUNTY ORANGE BRANCH BRANCH 420 Exchange, Suite 250 | Irvine | CA, 92602 420 Exchange, Suite 250 | Irvine | CA, 92602

Build a partnership with a direct lender that offers exceptional service.

Build a partnership with a direct lender that offers exceptional service.

John J. Reed John J. Reed Area Manager

Heather Millspaugh Heather Millspaugh Branch Manager

949.398.3655 949.398.3655

949.547.5848 949.547.5848

Area Manager NMLS-869516 NMLS-869516

Mark Martinez Sales Leader Mark Martinez

Ryan Prisco SalesPrisco Leader Ryan

NMLS-302745 949.398.3666 949.398.3666

NMLS-987736 626.818.1919 626.818.1919

NMLS-302745 Sales Leader

Hanh Duong

Senior Mortgage Advisor Hanh Duong SeniorNMLS-352080 Mortgage Advisor NMLS-352080 714.689.9834 714.689.9834

Lynn Nelson

Senior Mortgage Advisor Lynn Nelson Senior NMLS-653022 Mortgage Advisor NMLS-653022 714.412.8608 714.412.8608

NMLS-987736 Sales Leader

Branch Manager NMLS-450387 NMLS-450387

Chris Cannon

Senior Mortgage Advisor Chris Cannon Senior NMLS-455423 Mortgage Advisor NMLS-455423 949.613.2564 949.613.2564

Holly Frost

Joyce Hanson

NMLS-483931 909.240.5988 909.240.5988

NMLS-185180 425.829.6150 425.829.6150

Mario Pierce

Patricia Redfern-Wright Patricia Senior Mortgage Advisor Redfern-Wright

Mortgage Specialist Joyce Hanson Senior Mortgage Advisor Reverse Holly Frost NMLS-185180 Specialist Senior NMLS-483931 Mortgage Advisor Reverse Mortgage

Senior Mortgage Advisor Mario Pierce NMLS-491911 Senior Mortgage Advisor NMLS-491911 714.689.9846 714.689.9846

SeniorNMLS-483924 Mortgage Advisor NMLS-483924 714.329.8620

714.329.8620

Alan Cipolletti Senior Mortgage Advisor Alan Cipolletti

SeniorNMLS-653005 Mortgage Advisor

John Kramer

NMLS-653005 949.394.1757 949.394.1757

Dwight Lagos

Senior Mortgage Advisor John Kramer Senior NMLS-282232 Mortgage Advisor

Senior Mortgage Advisor Dwight Lagos SeniorNMLS-457806 Mortgage Advisor

Bob Snowden

Tom Testerman Senior Mortgage Advisor Tom Testerman

NMLS-282232 714.689.9830 714.689.9830

Senior Advisor BobMortgage Snowden Senior NMLS-662201 Mortgage Advisor NMLS-662201 949.510.3284 949.510.3284

NMLS-457806 714.401.3339 714.401.3339

Senior NMLS-435148 Mortgage Advisor NMLS-435148 949.422.4497 949.422.4497

Nancy Connors Senior Mortgage Advisor Nancy Connors

SeniorNMLS-240768 Mortgage Advisor NMLS-240768 951.212.3044 951.212.3044

Kevin Luttrell

Senior Mortgage Advisor Kevin Luttrell Senior NMLS-933256 Mortgage Advisor NMLS-933256 714.497.0713 714.497.0713

Jim Thiel

Senior Mortgage Advisor Jim Thiel Senior NMLS-907893 Mortgage Advisor NMLS-907893 949.521.0039 949.521.0039

We offer in-house agent marketing support providing the following services: We offer in-house agent marketing support providing the following services: POSTCARDS | FLYERS | VIDEO | PHOTOGRAPHY POSTCARDS | FLYERS | VIDEO | PHOTOGRAPHY ©2022 Finance of America Mortgage LLC is licensed nationwide | Equal Housing Opportunity | NMLS ID #1071 (www.nmlsconsumeraccess.org) | 1 West Elm Street, First Floor, Conshohocken, PA of 19428 | (800) 355-5626 | AZ Mortgage Banker License Licensed by |the Department of Financial Protection and Innovation under California Residential ©2022 Finance America Mortgage LLC is licensed nationwide | Equal#0910184 Housing |Opportunity NMLS ID #1071 (www.nmlsconsumeraccess.org) | 1 West Elm the Street, First Floor, ConMortgage Lending Act | Georgia Residential MortgageBanker Licensee #15499 | Kansas| Licensed Company of | Licensed the N.J. Department of Banking andCalifornia InsuranceResidential | Licensed shohocken, PA 19428 | (800) 355-5626 | AZ Mortgage License #0910184 Licensed Mortgage by the Department Financialby Protection and Innovation under the Mortgage Banker -- NYS Banking | Rhode Island Licensed | Massachusetts Licenseof MC1071.

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Cover Story Craig Martin Executive Agent of the Month High energy and bigger than life, Realtor® Craig Martin makes the prospect of buying or selling a home in Santa Clarita feel like a grand adventure.

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Featured Estates

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Content

November, 2022

EXECUTIVE

“Many of life’s failures” -Thomas Edison -Steve Cook

AG E N T M AG AZ I N E

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®

PRESIDENT & CEO EXECUTIVE PUBLISHER

Fred Arrias A Dollar and Some Ambition -Jim Rohn -Steve Cook

VICE PRESIDENT GRAPHIC DESIGN Garon Arrias

10 Investing in Real Estate -Walter Sanford -Steve Cook

EDITOR Trudy Vanderhoff PROFESSIONAL PROFILES H.K. Wilson

16 Surprise! Google searches for “sell my house” explode -Tracey Veltk

28 The Talent You Already Posses -Zig Ziglarg Like a Pro -Steve Cook

06 What will happen in today’s real estate market?

-Dirk Zeller

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CONTRIBUTING WRITERS Herbert Clark Charlene Gates John Harris Chris Richards Ronald Taylor Crystal Widen PHOTOGRAPHY iPhotography Studio Ian Wiant EXECUTIVE AGENT MAGAZINE PO Box 73384 San Clemente, CA 92673 Ph: (949) 297-8323 Fax: (949) 266-8757 Fred@ExecutiveAgentMagazine.com www.ExecutiveAgentMagazine.com © Copyright 2022 Executive Agent Magazine. All rights reserved.

Reproduction in whole or in part without written permission is prohibited. Although every precaution is taken to ensure accuracy of published materials, Executive Agent Magazine cannot be held responsible for opinions expressed or facts supplied by its authors.

Executive Agent Magazine 5

The Talent You Already Possess Many people do not realize that Nat “King” Cole started his musical career as a piano player. It was while he was on a trip to California, performing in a night club, that his singing career got a jump start.

The singer who was to have performed that evening was taken ill. When Cole showed up the club owner asked about the singer. When he learned the singer was sick, the club owner responded, “No singer, no check.” That’s the night Nat “King” Cole launched his career.

Actually, he had always been a singer but had never recognized and used that talent.

Those of us who remember him as a person and as a talent consider him one of the true greats in all of entertainment.

His music was spell-binding, soft, melodious and heart-warming. Unforgettable titles are “Unforgettable,” “Ramblin’ Rose,” “The Very Thought of You,” “L.O.V.E.,” “Straighten Up and Fly Right,” “Mona Lisa,” “When I Fall In Love,” “Too Young,” “Sweet Lorraine,” “Nature Boy,” “Love Letters,” “For All We Know,” “The Very Thought of You.”

I tell this story because you might be like me, unable to carry a tune. I certainly can’t, but I’m convinced that you have a song to sing, and here’s hoping you will take a different view of what you can do with the talent you already possess.

Zig Ziglar is a beloved author and America’s motivator. He is the author of 25 books and offers training and consulting to organizations all across the globe. To learn more about Zig and his business visit his website at www.ziglar.com

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Executive Agent Magazine

Executive Agent Magazine

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HELPING MILITARY & VETERAN

FAMILIES REALIZE THE

AMERICAN DREAM! 2,600 + VETERANS

EDUCATED ABOUT HOMEOWNERSHIP

1,500 + FAMILIES

WHO WE ARE Established in 2011, the USA Homeownership Foundation, Inc. DBA Veterans Association of Real Estate Professionals (VAREP), is a nonprofit 501(c)(3) organization dedicated to increasing sustainable homeownership, financial-literacy education, VA loan awareness, and economic opportunity for the active-military and veteran communities.

WERE HELPED THROUGH VAREP CARES

750 VETERANS PLACED IN HOMES THROUGH OUR PROGRAMS

119 HOUSING SUMMITS TO EMPOWER VETERAN HOMEOWNERSHIP

WHO CAN JOIN? Any individual regardless if you have served or not. VAREP and its members represent and work within all sectors of the real estate, housing and financial services industries...

WE WANT YOU!

OUR FIVE POINT PLAN 1. Homeownership Advocacy – Advocate nationally to develop programs that reduce barriers to homeownership in the military and veteran communities.

2. Community Outreach – Foster responsible homeownership in the military and veteran communities by providing housing education and counseling services.

3. Professional Membership – Provide a place where real estate and financial service professionals can share ideas, get educated, and be empowered to better serve the real estate needs of service members, veterans, and their families.

4. Veteran Job Creation – Provide employment opportunities through posting on our military and veteran job board. We are also working on creating awareness among companies to include veteran-owned businesses in their supplier diversity program.

5. Affordable Housing – Provide affordable home buying opportunities for veterans and service members who have gone through VAREP’s homeownership education counseling services.

info@VAREP.net | w w w .VAR E P. n e t | 951-444-7363 VAREP IS A 501.C.3 NON-PROFIT ORGANIZATION AND YOUR CONTRIBUTION IS TAX DEDUCTIBLE. USA HOMEOWNERSHIP DBA VETERANS ASSOCIATION OF REAL ESTATE PROFESSIONALS TAX ID: 45-2458485

Executive Agent Magazine

The State of Hispanic Wealth Report benchmarks how Latinos in the United States are faring when it comes to wealth creation. This year’s report features a deep dive into the financial characteristics of the HWP network, Latino real estate professionals. As their influence spans far beyond the real estate transaction, wealth-building programs tailored to this population create a multiplier effect on the greater Latino community.

Share the stats and download the report today!

Download the report at hispanicwealthproject.org/annual-report

A Dollar And Some Ambition Jim Rohn motivational speaker and author. Each of us has two distinct choices to make about what we will do with our lives. The first choice we can make is to be less than we have the capacity to be. To earn less. To have less. To read less and think less. To try less and discipline ourselves less.

These are the choices that lead to an empty life.

These are the choices that, once made, lead to a life of constant apprehension instead of a life of wondrous anticipation.

And the second choice? To do it all! To become all that we can possibly be. To read every book that we possibly can. To earn as much as we possibly can.

To give and share as much as we possibly can. To strive and produce and accomplish as much as we possibly can. All of us have the choice. To do or not to do. To be or not to be. To be all or to be less or to be nothing at all.

Like the tree, it would be a worthy challenge for us all to stretch upward and outward to the full measure of our capabilities. Why not do all that we can, every

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moment that we can, the best that we can, for as long as we can?

Our ultimate life objective should be to create as much as our talent and ability and desire will permit.

To settle for doing less than we could do is to fail in this worthiest of undertakings.

Results are the best measurement of human progress. Not conversation. Not explanation. Not justification. Results! And if our results are less than our potential suggests that they should be, then we must strive to become more today than we were the day before. The greatest rewards are always reserved for those who bring great value to themselves and the world around them as a result of who and what they have become.

Jim Rohn was a leading author, speaker and business lecturer. He is the author of 7 Strategies for Wealth & Happiness: Power Ideas from America’s Foremost Business Philosopher, among other fantastic books and audio programs.

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Top 35 Sales Agents & Teams of 2020

EXPERIENCED CONNECTED & ESTABLISHED It's good to know people who know.

Blair Newman The Van Leeuwen Team #1 TEAM of 2020

#1 AGENT of 202o

The Sisters

Neri Group

The Right Team

Eduardo Morales

Lisa Papazian Stolt

Ravinder Sood

Kristina Fruneaux

Micaela Solis

Sean Lee

Nall & Rojo Real Estate

Marc Schwartz

Ying Ying Zhang

Edmead Team

The Brummett Tony Lopez Group

Nancy & Feng Huang

EB Group

Mother & Son Sonia Arias Real Estate

Mark Henderson

The Apples Team

JoAnna Nassar

The LeGris Team

Juan Morales

Jose Rodriguez

Josephine Velasco

Jane Li

Maria Ellen Cupino

The Begley Team

Frank Zuniga

Michelle Arredondo

Ada Simpfenderfer

Marjorie Tyson

18000 STUDEBAKER RD. SUITE 600, CERRITOS, CA 90703 | (562) 860-2625 | WWW.BHHSCAPROPS.COM | DRE #00338699

©2021 BHH Affiliates, LLC. An independently owned and operated franchisee of BHH Affiliates, LLC.Executive

Agent Magazine 15

Investing In Real Estate

I

nvesting in real estate is one of my favorite subjects and the one item in my career that has been my largest estate builder. Using the three main leverage points of real estate has always been my goal. Let me explain.

Sellers (listings) produce buyers. As you search unlisted inventories for their purchase, buyers produce sellers.

However, the best leverage point of real estate is that as an agent you get paid by your clients to examine and find real estate inventory everyday. Sometimes that inventory is the correct investment to add to your personal plan.

There is never a better time to buy than when prices are soft. I do not want you to assume that I base my investment decisions on buying low, because that would assume that I sell high. I can buy during all market types. My investment philosophy is not to sell but instead let the tenant pay the mortgage off. You might thing this takes a long time, but if you buy a breakeven or cash flow property and manage it well for rental increases, you can pay it off much sooner than the standard amortization periods. If you take any positive cash flow from a real estate investment and apply it to the underlying loan every month, you can amortize a 15-year loan in 7-10 years. Almost anything that produces an income will qualify. Houses, condos, multi-family, and commercial properties are all candidates for purchase.

As an agent, you have access to the MLS so it is easy to check the “hot sheet” each morning for new listings. Then you can apply my six rules for purchase.

1.

Can I own it forever?

2.

Is it break-even or positive cash flow after the first 6 months?

3.

No balloon payments.

4.

No variable or adjustable interest rate loans.

5.

Do not choose horrible areas where pride of ownership is not practiced, and good school districts help, too.

6.

Buy within a two-hour drive time from my home.

After implementing the six steps, my investment goal is to increase my net worth then create income as the loans fully amortize. Use that income to accelerate the other amortizations, creating a snowball effect of paid off properties for retirement.

The analysis is fairly simple. Imagine what you can get the income to in about 6 months. Use a 35% expense factor.

This expense factor is high to most investors, but I have found it to be more realistic. Subtract this expense factor from the proposed income to find what is left over to pay principal and interest. Next, work backwards to see how much of the loan this payment will pay off with the current interest rate. Take the loan amount and divide it by the inverse percentage of the down payment you are going to use. This gives you the sales price. Using a digital offer form with a nice cover letter, E-mail the offer to the listing agent.

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This plan works in any market; however, you find more properties that qualify in a slow market than you do in a crazy market. It is important that you try to buy for the long term. It gives you holding power if you get the market direction wrong.

I never buy to sell, but sometimes I sell if I discover that I do not like the property. Investors who buy for appreciation usually loose more than their original investments because they keep buying bigger properties. Finally when the market changes, they loose everything because they can not hold on.

It is important with this program to get a fixed loan, because I believe we have no where to go but up. It is harder to get fixed loans on commercial and multi-family, so private money or carry backs on free and clear properties would be options.

Managing while you are doing great in brokerage can be a horrible time drain. I teach that sellers are easier to handle rather than buyers; but almost anything is easier to handle than bunch of tenants! You can mitigate the time drain by using my management secrets.

1.

Rent a good property at a fair rent. Be the best option available.

2.

Get a great tenant. This requires a full background check by confirming every detail. Run reports for credit, sex offender list, job history, previous landlords history, and police reports.

3.

Get a large security deposit. If they have to pay it over time, fine.

4.

Get long-term leases. Your greatest cost is turnover.

5.

Have their current place of residence checked out. It is difficult to watch your cute little rental destroyed! Referral directories for other cities are helpful in this regard. Other REALTORS® are usually glad to help if your new tenants are from out of town.

As a great real estate agent, you owe a fiduciary responsibility to your clients and everyone else to deal with them fairly and ethically. Even though I have bought my own listings, I don’t recommend it. I would give the seller the option to get out of the transaction any time they wanted, and I would disclose what the property might be worth if properly marketed.

However, when I negotiated a great deal for a buyer then that buyer stepped out of the deal, then I would step in.

Being in this business offers agents the greatest leverage! Other people pay you everyday to look over the investments for your family and future.

Walter Sanford was one of the top real estate agents in North America for nearly thirty years, and now, he is one of the most requested speakers, trainers, and coaches. He has authored dozens of systems and books on checklists, pro-active lead generation, affiliate lead generation, plus others. You can hire Walter for speaking engagements or coaching or buy his products by visiting his website. For more details, visit www.waltersanford.com, call 815.929.9258, or email Walter at walter@waltersanford.com.

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A Great Real Estate Agent Buys Real Estate

Executive Agent Magazine 19

Know of a Realtor doing amazing things?

NOMINATE them to be our next ®

Executive Agent of the Month

EXECUTIVE

®

AGENT MAGAZINE

Martin Realty Group

MARTIN REALTY GROUP Selling Santa Clarita Written by H. K. Wilson - Photography by Ian Wiant

H

igh energy and bigger than life, Realtor® Craig Martin makes the prospect of buying or selling a home in Santa Clarita feel like a grand adventure.

A musician and successful entrepreneur who has lived in the Greater Los Angeles area for more than 30 years, Craig began buying and flipping homes, as well as buying land and building new homes, long before he was a professional Realtor®. His own adventures in home buying have made him a celebrity, landing him on TLC’s hit television series, “Flip That House.”

“It’s a hidden gem and the perfect family community,” he says. “It still feels small and connected, and is amazingly affordable, with lots of new developments going in.

Our schools are exceptional, and our system is independent of LA. My wife and I have been together for nearly 25 years, and we finally had a child when we came out here. We love watching our 10-year-old son grow up in this community and making new friends. There are so many family-friendly activities here with lots of parks, trails, sports, concerts, and events that bring the community together.”

Craig is more than a seasoned real estate professional of 20-plus years. He is a community stakeholder, whose family, home, business, and relationships are all deeply rooted in the Santa Clarita region. A resident of the Santa Clarita Valley for more than 14 years, Craig is passionate about helping people find the perfect home in this vibrant community of 325,000 (and counting).

After successfully navigating a high volume of transactions as a solo agent, Craig decided to create a team, with resources that would enable him to help more people achieve the American Dream. Today, he is the leader of the award-winning Martin Realty Group at Realty ONE Group in Valencia, a family of professionals who are united by a shared credo: “We care.”

Executive Agent Magazine

Martin Realty Group: L-R; Nicole Lopez, Brian Hulz, Dolores Mattice, Milanka Mendez, Criag Martin, Cheryl Insua, Patty Brauneisen, George Orphanopoulos, Nicole Raach “We strive to connect with our clients and the way they feel,” Craig says. “We know they are making one of the biggest financial decisions of their lives, and we understand the pressures they are facing. We want to make them comfortable and help with what they need to feel confident and secure. It’s our privilege to be able to do that.”

Craig first teamed up with Cheryl Insua, a real estate veteran of 15 years, who joined him as an assistant. She is now the team’s listing manager as well as a buyer’s agent. “Cheryl came in and helped me get organized and put systems together that were instrumental to our next phase of growth.”

The synergy that Craig and Cheryl generated together created opportunities for other like-minded people to join the team. Next, they welcomed buyer’s agents Brian Hulz and Milanka Mendez. “I’ve known Brian for over 20 years.

He and Milanka both have extensive sales experience, and this is the community where they have both lived for over 20 years and raised their children with each having 2 that are now in college. Next, we brought in Nicole Raach as our leads manager and buyers’ agent. Nicole has over 15 years of experience and was instrumental in the process and organization of client leads and follow up. Together the five of us supercharged the team by taking sales from 71 closed homes to over 150 the next year. This is what helped to build the team to the point that we added four amazing new agents last year — George Orphanopoulos, Nicole Lopez, Patricia Brauneisen and Dolores Mattice (who also supports the team as a transaction manager).

To round out the team we added Laurel Carden as a fulltime social media specialist who promotes the brand’s messaging across all online platforms and Jeannine as an in-office transaction coordinator from Realty ONE Group and part of our extended team.

Executive Agent Magazine

In addition to the proven systems that make buying or selling a home a seamless process, Craig has cultivated relationships with reliable industry partners, vendors and contractors who are integral to a satisfying real estate experience.

This is something that other Realtors® may not offer and can save a buyer thousands on the home purchase.” And if that wasn’t enough, Craig’s team also drops off boxes and gives an additional credit towards professional movers on moving day.

When it comes to helping buyers find the right home, the team knows their inventory, and they view more than 5,000 area homes each year. “When you tell us what you’re looking for, we know where to take you. We take buyers to see enough homes that they can be sure they’re buying the right one. We love working with buyers and going out to see all the homes. We enjoy spending that time with our clients, stopping for lunch and showing them the city. We have a lot of fun together.”

Sellers receive the same VIP treatment. While Craig generally sells homes at a flexible commission, clients always receive premium service. An expert at selling homes for a profit, Craig, at no additional charge, sends in his professional home team to declutter, clean (including carpets and windows), yard clean-up, trash haul and repair of small items. Craig can also work within his clients’ budget to make improvements that will bring higher offers. “We want everything to look bright, clean and fresh. You have to know how to present a home, to get it from living condition to showing condition. This helps take the stress out of the selling process by getting a quick sale at the highest price.”

Buyers also receive a cash rebate toward the close of escrow. They can use this credit towards escrow or to buy down the loan rate. In addition, “All our services for buyers are complementary, with no Realtor® or compliance fees.

Executive Agent Magazine

L-R Dolores - Transaction Manager & Agent / Cheryl - Listing Manager & Agent Nicole R - Client Manager & Agent ( Sitting ) Craig then engages in a comprehensive marketing campaign that includes still, video and aerial photography; an individual website for each home; print and digital advertising; social media marketing; and well-orchestrated open houses.

Craig and his team are the number one selling real estate team in Santa Clarita and ranked number one in California for all of Realty ONE Group in 2021. The Martin Realty Group is everywhere — on 12 local billboards, grocery carts, postcards, Valpak promotions, magazines, social media, radio and television. The team airs more than 170 commercials each day on top networks throughout Santa Clarita.

a reality, and they tell the story best. One said: “We had a phenomenal experience. He knows what he’s doing and how to make a deal happen that satisfies everyone involved. He is highly recommended!”

Craig and his team members are all Santa Clarita residents, and they are thrilled to live, work and play in this extraordinary community. “We’re all super proud to sell here,” Craig says. “It’s a beautiful life out here.

We know what the area has to offer and how special it is, and we take pride in welcoming new people to our neighborhoods.”

Hundreds of families have trusted Craig and the Martin Realty Group to make their dreams of home ownership

Executive Agent Magazine

Newest Team Agents with Craig: L-R; George, Dolores, Craig, Nicole L, and Patty

CRAIG MARTIN Martin Realty Group Realty ONE Group 24251 Town Center Dr., #201, Valencia, CA 91355 Tel: 661.361.6843 - 661.466.HOME Email: CraigMartinHomes4u@gmail.com Web: CraigMartinHomes.com / SantaClaritaHomeListings.com / MartinRealtyGroup.one DRE # 01939259

Surprise! Google searches for “sell my house” explode

I

t looks like inventory is about to get a

house’ more than doubled within the past month,

boost. An analysis of Google search data

a huge increase in Americans looking to sell their

reveals that searches for ‘sell my house’

property, according to Google search data anal-

exploded 147% in the United States as of July

ysis. The data also reveals that searches for ‘sell

2022 — the highest level in internet history for

my house for cash’ are also at an all-time high.

America, according to luxury real estate platform RubyHome.

This comes at a time where the U.S. housing market sees mortgage rates doubling from this

This comes as Americans face rising property

time last year (5.5% up from 2.8%), and, according

and rent costs, with fears of a recession looming.

to Zillow, the average house price in America is

The analysis reveals that searches for ‘sell my

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up 20.7% on last year at $350,000.

The top ten states searching to sell their house the most are:

sively, meaning homeowners and sellers are in a prime position to reap the benefits, especially with

Mississippi

any money left over from selling a property being

Connecticut

able to help towards the growing costs of everyday

Virginia

items,” said a RubyHome spokesperson.

Wyoming

They added, “With Zillow’s report that the

Florida

average house price in America has risen 20.7%

Iowa

from last year, it is clear to see why Americans are

New Mexico

tempted to sell at this time. However, with afford-

North Carolina

able housing becoming increasingly challenging to

New York

come across throughout America, it will be inter-

Kentucky

esting to see if these figures translate into actual

“With the rate of inflation skyrocketing in recent

sales and what this may mean for the housing

years, the value of a house has increased mas-

market.” - By Tracey Velt Executive Agent Magazine 29

“Many of life’s failures are people who did not realize how close they were to success when they gave up.”– Thomas A. Edison

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Chris Cortazzo DRE #01190363 Greg Sharpe DRE #01908937

COMPASS Tel: 310.457.3995 / 310.702.9387 chris@chriscortazzo.com / greg@chriscortazzo.com www.chriscortazzo.com 32 Executive Agent Magazine

Sunrise-To -Sunset Ocean Views 22040 Pacific Coast Highway, Malibu, CA

With 80 feet of beach frontage, non-stop sunrise-to-sunset ocean and island views, and magnificent, open interiors, this Carbon Beach contemporary is both private refuge and luxurious gathering place. Four separate decks and vanishing walls of glass define a lifestyle of relaxed elegance just steps from the sand. The ever-changing vistas take in a wave-fringed panorama from Point Dume to the Malibu Pier to the sparkling lights of the Queen’s Necklace.

5 Bedrooms, 6 Bathrooms.

Offered at $40,000,000

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Stunning Traditional Estate 1498 Moraga Drive, Bel Air, CA Located in the exclusive gated Bel Air community, Moraga Estates, tucked into the canyon and at the end of a cul-de-sac, this Traditional Estate with 10,000+ sqft of living space offers privacy and luxury. Tremendous master suite, 4 additional bedroom suites and staff quarters. Gym, media room and indoor sport court. Canyon views.

Offered at $13,995,000

Jade Mills DRE #00526877 Tel: 310.285.7508 homes@jademills.com jademills.com Beverly Hills real estate agent, Jade Mills is renowned among colleagues and clients alike for her integrity, loyalty, and professionalism in the luxury real estate market. Jade is currently ranked the #1 Agent Worldwide for Coldwell Banker and the #5 Agent Worldwide or all Brokerages. Jade has achieved the highest sales volume on record of any agent in Coldwell Banker history.

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Exquisite California Monterey Dream Home 2340 N Park Boulevard, Santa Ana, CA

Stunning California Monterey dream home with a prime location within the special neighborhood of Floral Park – a trifecta of amazing location, historic Mills Act status and curb appeal! Beautiful and professional drought tolerant landscaping accentuates the stately character of the home as you approach the front porch.

The formal entry showcases the beautifully restored wood floors that are present throughout the house, along with a taste of the exquisite interior design elements that can be found in every room. This two story home boasts four spacious bedrooms, three updated bathrooms, a formal living room and a sunny casual family room…..both with fireplaces for added charm. There is also a room ideal for an office, a music room, a library or a possible downstairs fifth bedroom based on your needs. The kitchen boasts granite counter tops, stainless steel appliances, updated cabinets and a Viking Range and oven. Off the kitchen is a butler pantry with lots of storage, leading out to the gorgeous backyard and two car garage. The backyard is ideal for entertaining with a gas firepit, large pool and jacuzzi, with lush greenery for peace and privacy. This historic home has been meticulously restored with updated electrical, plumbing, HVAC system, roof and pool equipment. Come explore this gem today!

Listed at $1,975,000

Kevin Shuler

BRE #01953088 Neighbors Real Estate Partners Tel: 949.633.6668 kevin@neighborsrep.com https://neighborsrep.com

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Stunning Monarch Beach Property 96 S Monarch Beach Resort, Dana Point, CA 92629

Sumptuous finishes with fresh coastal flair make this stunning property in Monarch Beach truly turn-key.

With nearly 3800 SF of interior living space, this home offers endless amenities inside and out, as well free membership to the Waldorf Astoria with access to the hotel amenities and beach club, and discounts on golf memberships, shopping, and restaurants. This end-unit showcases three bedrooms including an expansive primary suite opening out to the charming and tranquil backyard. All three bedrooms are on the main level, along with a bright and open chef’s kitchen, dining room, and spacious living room.

Price: $5,500,000

John Stanaland

Tel: 949.689.9047 The John Stanaland Group john@johnstanaland.com johnstanaland.com 38 Executive Agent Magazine

DRE # 01223768

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Absolutely stunning 4 bedroom, 3 bathroom Belmont Park home on a large corner lot. This classic Long Beach home was completely rebuilt in 2005 and has just been updated with new interior and exterior paint and new floors upstairs and downstairs. Upon entering, you are welcomed by 9 & 10 ft tall ceilings, a beautiful formal living room with a fire place and sitting area with built-ins and French doors that lead to the quaint wrap around porch. Following the hallway further into the house, you pass the formal and spacious dining room and arrive to the family room and kitchen. The cozy family room also has a fire place and French doors opening up to the wrap around porch and back yard. The gourmet chef’s kitchen has custom cabinetry, all stainless steel appliances, a large, built-in refrigerator/ freezer, 6-burner cooktop with a pot filler, built-in oven and convection oven/microwave, a warming drawer, a wine fridge and a walk-in pantry. The large, separate laundry room is conveniently located between the kitchen and the garage access. Also downstairs is the guest bedroom and a full bathroom with a claw-foot tub. Upstairs, is an open loft/landing with built-in cabinetry that is currently being used as office space. The private and tranquil primary suite has built-ins, a fire place and a large private balcony with views of Marine Stadium, a spacious bathroom with a Jacuzzi tub, separate walk-in shower, dual sink vanity, separate water closet and a large walk-in closet. Two large bedrooms (one with amazing views of Marine Stadium’s Pacific Ocean waters) each have large walk-in closet and a Jack & Jill bathroom and its own vanity & sink area. 5250 E Appian Way, Long Beach, CA 90803.

Offered at $2,500,000

Lorette Murphree

DRE #01271840 So Cal DWELL Tel: 562.397.1735 Lorette@SoCalDwell.com https://www.lorettemurphreerealtor.com 40 Executive Agent Magazine

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Exquisite Hilltop Estate 15437 Pallux Star Court, Jamul, CA 91935 Exquisite self sustaining hilltop estate consisting of 12 acres, 2 separate homes/guest house, saltwater infinity pool, entertainer’s dream backyard. Completely off grid if needed with a 60 panel owned solar and battery system! Privacy abounds in this secluded yet convenient Jamul location with endless views of the ocean, downtown San Diego, surrounding mountains, valleys, and sunsets. Resort style living with spacious cabana/game room, expansive pool and spa with beach entry, fire pit, bath with outdoor shower, custom rock waterslide, waterfalls, grassy play area, batting cage and stables.

Offered at $5,195,000

Melissa Goldstein Tucci Broker/Realtor Broker #01380034 COLDWELL BANKER Direct: (619) 787-6852 Email: Sold@MelissaTucci.com www.MelissaTucci.com

OFFICIAL REAL ESTATE AGENT OF THE SAN DIEGO PADRES 42 Executive Agent Magazine

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Private Oasis Over Mt. Helix Lake 9881 Lemon Ave, La Mesa, CA 91941

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Soaring over Mt. Helix Lake with captivating views, this 3 bedroom, 3 full and partial bath residence is a true private oasis in a tranquil and park-like setting surrounded by serene outdoor spaces. With a grand formal entry 30’ beamed ceilings, this home features a large formal living and dining room, library, game room/wine cellar, gourmet top-of-the-line kitchen and luxurious master suite with spa-like features.

Featuring 48 owned solar panels and 4-car garage, pool/spa, an expansive wraparound Trex deck, koi ponds, stone pathways, artificial turf and meticulously landscaped

grounds.

Offered at $1,925,000

Joel Blumenfeld DRE #01889382 Paris Jandrokovic DRE #02114072 Berkshire Hathaway HS Joel: 619.508.2192 / Paris 619.919.2488 Info@JoelBlumenfeld.com ParisJandrokovic@bhhscal.com TheBlumenfeldGroup.com Executive Agent Magazine 45

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California Craftsman

or the Architectural Buff who understands good design and construction, this Magnificent Residence is a jewel set amongst majestic Pines and Cedar Trees. You are in another world when you live here! Cedar Ridge is one of Lake Arrowhead’s most sought out gated communities. A private driveway allows direct entrance from the 3 Car Attached Garage. Pristine Hardwood Floors, moldings and mantles impeccably built to perfection and the Bradbury Style Ceiling Trim is a recognizable statement along with the impeccable wood doors and muted pallets and support columns at the beautiful outdoor veranda. 5 lovely Bedrooms, the Master Suite and one other Bedroom are on the main level. The Large Family Room is unexpectedly on the Upper Level with Wet Bar and built-in Cabinetry. There is an enclosed interior Lounge for afternoon tea or reading a good book. 2 Grandscale Brazilian Wood Decks for Entertaining. Central A/C in lower level. Seller has created a workshop area in the Garage with cabinets. Mostly Furnished. Approx. 1 Acre. $1,969,000.

Call or Text: (951) 741-7117

DRE# 01509039

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Lake Arrowhead Office: (909) 337-2080

Website: CottagestoCastles.net • Email: info@Lynneonthego.com • YouTube Video: http://lynnebwilson.com/watch/

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Magnificent Lodge!

ot another one like this! Probably one of John Radleighs best Custom Homes! This Lodge explodes of Mountain Character like no other! Soaring Hand Hewn Beamed Ceilings. Custom floors... Rich in Wood and Glass! Grandscale spaces for entertaining, inside and out! Breathtaking Lake Arrowhead Views!

The Dining area for 10 is situated at a floor to ceiling window overlooking the lush green mountains and sparkling blue lake. This is only one of many spaces to entertain. The Chef's Dream Kitchen is wide open to the room with stone counter and Bar Chairs. Every possible kitchen amenity including Pizza Oven! The Eccentric English Bar is the focal point of the room which seats 10. Each of the 6 Bedrooms is "Designer Perfect" and there are 3 private suites. 7 total Bathrooms.

Cozy Den with Fireplace. Game Room. Sweeping View Decks surround the home. Heated floors in some rooms. 4 Car Attached Garage, 2 electric car chargers.

Large Gym! Private Parking. Generator powers the entire home. Central A/C. Lake Rights! Includes 1/2 Double Dock!! Dream Showing! Asking $4,398,000.

Call or Text: (951) 741-7117

DRE# 01509039

•

Lake Arrowhead Office: (909) 337-2080

Follow us on Facebook and Instagram: Lynnebwilsonandassociates

What Will Happen In Today’s Real Estate Market?

P

eople are concluding what will happen in today’s real estate market after the Federal Reserve Bank of Dallas highlighted symptoms of a “brewing U.S. housing bubble”. According to the internet, social media, blog articles, and other online platforms, we’re on the verge of a market crash.

As professionals in the real estate business, do you feel that the market is crashing?

One Data Point Thinking Is Wrong People conclude what is happening in the marketplace based on only one data point. They are comparing a specific data point where everything appears to be fine; buyer and seller appreciation is high. Today, people are afraid of a market crash because the current data isn’t as good as that one data point before the pandemic.

One Data Point Thinking is blocking the logic. It’s an emotional-based point of thinking. That specific emotion is none other than fear. Here is a gathering of market fears, along with an explanation of why these fears are wrong.

Fear of Market Correction A real estate correction is a slight decrease in the market’s value. We’re currently experiencing a market correction but we are far from a market crash.

We should not be afraid of a market correction. We need to highlight that as homeowners or real estate owners, you want to get the longest term possible or even make it a forever home or property.

Highlight the following: Length of intended ownership Short-term vs long-term ownership Be in the longest-term home possible Fear We Have Hit The Peak or Are The Peak We haven’t yet seen the sign that we’ve arrived at the peak. So, even if today’s market appreciation is low, there is a better possibility that it will rise next year or even in the next few months.

Fear if They List, Can They Find a Replacement?

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Fear of not having a replacement property is one fear that many sellers are facing. Fear of not being able to find a replacement is haunting them, which is why they are delaying their listings. As a result, many individuals believe there are fewer listings in today’s market, leading them to believe the market is crashing.

Fear of Market Overheating When housing demand outpaces supply significantly and consistently, there is overheating. Yes, this may be a true scenario, but it is not taking place right now. The market chain is somewhat shifting, but it is far from overheating.

Fear of the Volatility in the Economy Due to Inflation The unfortunate war in Ukraine may have an impact on inflation rates in all markets, not just real estate. One of the most significant challenges is the high cost of petroleum, which we generally consume regularly to meet with our clients, buyers, and sellers. This issue is widespread and is not causing the market to crash.

Fear of Interest Rates Rising While we may be experiencing high-interest rates today, interest rate shifts are normal. And today’s interest rates are relatively normal and nothing to be concerned about.

Bottom Line Pulling back out of fear is a wrong decision in the end. If you put off or delay moving to a new home because of fear, it will lead to causing you more money 2 or 3 years from now. That’s why it’s critical to advise bio prospects, sellers, and buyers that relocating to a new home sooner rather than later will save them money and time. If they ignore the reality and make a bad decision out of fear, there will be significant financial penalties, particularly in terms of interest rates.

In reality, interest rates are up and closing in on 5%. Payments are up and buying power is down.

Sellers are more confident and assertive than they were last year. They’ll be a handful, testing the boundaries of cost.

Payment will increase and the span between what their home is worth and what they want to buy is too great.

“You can avoid reality, but you cannot avoid the consequences of avoiding reality.”

-By Dirk Zeller

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Each year, City of Hope invites bone marrow transplant recipients and their families to attend the “Celebration of Life” event. It’s a joyous time during which survivors of blood cancers such as lymphoma, leukemia and myeloma embrace their health, their life and each other. It began more than 35 years ago when City of Hope created what is now one of the largest and most successful bone marrow transplant programs in the world. In fact, we’ve completed over 11,000 transplants and, according to national reports, our outcomes are among the best in the nation. The goal of curing cancer isn’t just something we work at. It’s what we live for.

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