SILVIA MENDEZ BROCHURE

EXECUTIVE AGENT MAGAZINE

SILVIA MENDEZ Executive Agent of the Month

T

SILVIA MENDEZ Written by H. K. Wilson - Photography by Ian Wiant

he South Bay’s Beach Cities are a string of glittering communities that edge the Pacific south of Los Angeles. The region boasts stunning homes, a world-famous strand and a lifestyle sought for its unrivaled coastal ambiance.

In 2017, REALTOR® Silvia Mendez opened the doors to Realty ONE Group United in Hermosa Beach, bringing with her nearly 20 years of local, boutique agency experience. Through its ONE Luxe brand, Realty ONE Group delivers a distinctive real estate experience to affluent clientele in the South Bay and around the world. Silvia seized the chance to deliver the same exceptional level of service to buyers and sellers in the commercial market by leveraging her deep knowledge of commercial real estate. In her dual role as branch and commercial division manager, she is helping clients and agents to achieve lucrative transactions across both residential and commercial markets.

Having had extensive training in loan analysis, processing and underwriting during her many years in the commercial banking sector, Silvia began offering commercial training to the agents at her new branch. “I started inputting commercial language Executive Agent Magazine

in our sales meetings and educating our agents on how not to turn away clients with business opportunities. So many investors own businesses as well, and they may be thinking of buying or selling real estate for their company. Questions about commercial property were automatically being turned down or redirected to other companies because agents lacked education about how to handle a commercial transaction. Now, almost all of our sales meetings include a commercial topic. If someone has a commercial transaction come their way, I’m here to walk them through it step by step. The response has been amazing.”

In order to fully support her agents’ success, Silvia’s career is now focused entirely on management and training rather than personal production. This year alone, she has helped to generate an additional $10 million in revenue for her branch via commercial real estate. “My value is in helping other agents with their residential and commercial transactions. A lot of agents are afraid to take on commercial deals, but in some ways, they are actually easier than residential. There is a higher degree of liability, but I have the experience to help them bypass deals with red flags.”

OPENING DOORS TO OPPORTUNITY IN THE SOUTH BAY This is great news for agents who are feeling the effects of recent market contraction, since the commercial market remains robust. “Now that the market is slowing down, it’s a great time to complement residential sales with commercial. Numbers show the commercial market is still growing 1-2% in every category, with the exception of raw land.

It’s very rewarding to me to help put money in an agent’s pocket. So many who are trying to break into the industry have been renting for generations.

When they reach that place where they can buy a house, it shows the power of real estate to change a family’s future.”

Silvia was recently invited to serve on the board for the Commercial Division of the South Bay Board of REALTORS®. She is proud to be one of two women on the board and a Latina, making strides for two underrepresented groups in the commercial real estate profession.

Executive Agent Magazine

Despite her love of commercial real estate, Silvia says that what inspires her most about real estate is helping families become homeowners. “I so enjoy turning the keys over to a new family in their new home. To me, that is the whole reason for being in this business. I value being one of the professionals on their team that gets them from point A to B, and helping them with their first home, then their second, their third, and even their commercial investments. I love it that people see me as an extended family member as well as a member of their professional team. The fun part for me is being invited to graduations and weddings and Executive Agent Magazine

seeing a family grow through the years.”

For anyone questioning whether or not this is the right market for investing in real estate, Silvia’s advice to buyers is this: “Just get in”. “I often remind first-time buyers that you’re not buying your dream home the first time out. My job is to help you buy property, even a one-bedroom condo, if that’s what you can afford. For people who did that last year, many saw their investment double. The only way you can consistently create that kind of wealth is in real estate. But every month you delay, you’re losing out.”

According to Silvia, real estate is about more than any single transaction. It is about approaching each day and each relationship with purpose. She offers this advice to agents: “You have to at least show up.

That means literally. Come to the office and interact with your colleagues, see the new forms, get new ideas and go to the brokers’ open house every week.

The pandemic affirmed that real estate is an essential business, and people always need a place to live, no matter what else is happening. It’s so important to keep up with changes and learn new skills that bring value to clients.”

Silvia and the agents at Realty ONE Group United are poised to help you make the most of your next real estate opportunity. A recent client commented: “Silvia and team bring the highest level of service to the real estate market in the South Bay. They are professional, very knowledgeable of the local market and provide focus to each party. I highly recommend.”

Executive Agent Magazine

SILVIA MENDEZ Realty ONE Group United 243 Pacific Coast Hwy., Hermosa Beach, CA 90254 Tel: 310-200-4858 Email: silviamendezrealestate@gmail.com - silvimendez@aol.com Web: https://silviamendez.myrealtyonegroup.com - myrealtyonegroup.com DRE # 01290832