RUDY KUSUMA BROCHURE

AGENT MAGAZINE EXECUTIVE

RUDY KUSUMA

Written by H. K. Wilson

Rudy Kusuma’s real estate journey is a story of reinvention, from an immigrant of humble means to a real estate mogul known worldwide for his entrepreneurial success. Rudy came to the U.S. from Indonesia in 1997, and he started his career in sales at 21 years of age. “I was struggling,” he says. “My parents never talked about money, and I prayed to God to help me figure it out. I promised that when I did, I would help as many people like me as I could.”

Rudy began selling promotional materials, and one of his clients was a real estate broker. For two years, his client prompted him to get his real estate license. “I finally did it,” Rudy recalls. “I was newly married and looking for a way to make more money to provide for my family. I knew something had to change if I wanted to get different results.”

Today, Rudy is CEO of Your Home Sold Guaranteed Realty and number-one best-selling author who has originated more than $1B in real estate transactions. And true to his word, he is helping others fulfill their dreams. His company’s mission is to “help you achieve your heart’s desire,” and he is doing it by making his company the “best place to work, buy and sell real estate!”

For years, Rudy worked alongside his mentor and coach Craig Proctor, whose system has created more millionaire agents than any other coach or trainer. In 2019, Rudy licensed Proctor’s unique selling proposition and launched Your Home Sold Guaranteed Realty. “The name itself was a hack for SEO, a way to influence a Google search and be on page one where customers would find us,” he explains.

Your Home Sold Guaranteed Realty is among the Inc. 5,000 Fastest Growing Private Companies in America for a reason: It is built on a set

of uncompromising core values that support a proven business model. Starting with only 5 agents in Southern California, Rudy began rein venting real estate by putting his tried-and-true tools into agents’ hands. On day one with the company, every team member is presented with a Personal, Professional and Financial Workbook to help them design their life in one-year, three-year, five-year and 10-year increments. “The only thing I ask is that anytime someone hits a milestone, they tell their story,’ Rudy says. “Everyone needs to hear these transformational stories. They are priceless.”

“Helping You Achieve Your Heart’s Desire”

Further, agents are licensed to use the company’s proven systems, which include access to thousands of qualified buyers and sellers. Your Home Sold Guaranteed Realty provides daily trainings and one-on-one mentoring to ensure every person’s success and Fortune 500 employee benefits through its partnership with ADP. “A company’s vision has to be big enough so that each individual can grow within it,” Rudy says. “Each real estate agent and member of our staff has their own, different vision, whether it is an extra $10,000 in income or a $10 million legacy. Our purpose is to make sure we have a platform for each individual.”

Rudy says that only the employees can decide if the company is living up to its vision of being the best place to work. Recently, both staff and agents weighed in on the Inc. 5000 survey, voting Your Home Sold Guaranteed Realty one of the best companies to work for.

The company is also fulfilling its mission of being the best place to buy and sell real estate, as evidenced by its thousands of five-star client

reviews. “For sellers, we’re not just passively put ting up a sign and hoping the home sells. We already have a database of over 100,000 buyers looking in the area. We actually do the research and match with the right buyers to generate mul tiple cash offers for your house. It is a no-hassle experience. The people we bring to look at your house are qualified buyers, not random visitors from an open house.”

Rudy continues, “On the buy side, most real estate agents are just door openers. We can show buyers homes that match their search criteria that they will not find online.”

No one could have predicted that just a year after the company opened, a pandemic would sweep the globe. Rudy met the challenge with positivity and purpose, offering agents, buyers and sellers assur ance in troublesome times. “Usually, the consumer is taking a risk when they hire a real estate agent and hope they perform, but we backed it up with a performance guarantee. At a time when consumers were looking for certainty, we were able to provide it. During COVID, we expanded through the state, and now we have over 200 agents.” As the market is shifting once again, Rudy says his company’s ability to reverse risk is creating greater job stability for agents and financial certainty for buyers and sellers.

Has anyone ever taken the time to ask you, “What is your heart’s desire?” Rudy is asking, and