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EXECUTIVEAGENT MAGAZINE

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Written by Haley Freeman - Photography by Ian Wiant

eet Rod Watson, Director of the Watson Group Sports and Entertainment Real Estate Division at Keller Williams Hollywood Hills. A former college and professional athlete, Rod is enjoying a second prosperous career in real estate and connecting extraordinary people with extraordinary lifestyles. Rod was raised by a single mother in a tough Houston neighborhood where poverty and violence were daily realities. He took refuge in sports, and went on to play college basketball, eventually playing professionally overseas and returning to the U.S. to coach at the college level. Along the way, Rod benefitted from many coaches and mentors who taught him the rewards of hard work and self-discipline, qualities that helped Rod both to win and

create winners on the court. Rod’s entrepreneurial drive and natural aptitude for business inspired him to purchase a Carleton Sheets real estate investment program. He bought his first property in Texas with a strong desire to build sustainable wealth and control his own financial future. He obtained his real estate license, and when the market crumbled in the mid-2000s, Rod began helping distressed homeowners to either stay in their homes or protect their credit through short sales. “I built my brand around servicing that niche group and developed relationships with two major banks, Bank of America and Chase. Finally, Bank of America offered me a chance to head up their cooperative short sale department in California, so my family and I moved here in 2011.”

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Photography by Richard Gaisie

After he helped a friend and professional sports figure with a difficult real estate transaction, Rod saw a new opportunity in real estate. “I did some research and realized that this was an underrepresented niche. A lot of times, professional athletes don’t receive the high level of service they should because most people aren’t familiar with that market. As a former player, I understood their needs and concerns, and I realized I was in a unique position to help.” With a mindset of service, Rod began reaching out to his large professional network, people who already knew his work ethic and were ready to trust his expertise. By focusing on relationships rather than transactions, Rod quickly established a new real estate niche representing professional athletes and entertainers. His insight into the unique lives his clients lead helps him serve them with sensitivity and discretion. He understands that successful people like to work with others who are the best at what they do, and he is constantly renewing his market

knowledge to keep pace with changes that will affect his clients’ financial interests. Above all, Rod and his two team members, Sheree and Armad, come to business with the utmost ethics and integrity, seeking solutions to their clients’ needs that are crafted with their best interests in mind. “I’ve learned that the whole process revolves around asking the right questions, listening to what people need, and then doing what you say you’re going to do. Providing the highest level of service is our core philosophy, making sure our clients needs are met and they are protected throughout the process. We keep people informed during and after a transaction, and we stay engaged and keep providing whatever service they need. I was a smaller guy and always had to work harder to compete as an athlete. I learned to overcome that objection early in life, and it helps me overcome objections in this career. When you serve people to your fullest ability, they remember that. It is the foundation of success in my career and what keeps people coming back.”

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Connecting Extraordinary People With Extraordinary Lifestyles Moochie Norris, former NBA player for the Houston Rockets, said: “Rodrick is a class act. He is a man of his word. He goes above and beyond for his clients. I was in a bind trying to sell my large property at the last minute and find a new one at the same time. I just remember the call from him saying, ‘Don’t worry about it. I got it covered.’ And when the time came, he got it done.” Rod has remained in the media spotlight with the publication of his book, “The Secret of Wealthy Sellers,” and through his production of two popular radio shows on 1700 AM ESPN. He is set to release his new real estate course, “Rookie to Pro Rod Watson Play Book to Building a 6 Figure Brand in Real Estate” in July 2018. Rod also invests in all kinds of media to generate buzz around his clients’ properties for sale. He makes sure homes are

red carpet ready and then launches a strategic campaign of photography, videography, internet and social media advertising designed to capture the right buyer. “We focus on telling that property’s story. It’s more than how many bedrooms or square feet it has. We tailor the story so that it is attractive to the niche market of buyers who are looking to live in that particular area or in a home with those features. We act like a media agency at all times and make sure we show up in all the right places.” In LA’s highly competitive market, Rod is also skilled at selling off-market properties - those that have previously been poorly marketed or wrongly priced, as well as highend properties whose sellers demand privacy. Clients also benefit from Rod’s robust network of qualified contacts who are ready and able to purchase on his recommendation.

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Rod is also keen on providing opportunities to other former athletes who are interested in transitioning to new careers in real estate. “I have a lot of friends who have struggled after leaving professional sports. They weren’t prepared for life after that. What many don’t realize is that they have a database of some of the most influential and wealthy people on the planet. They have a head start in a real estate career if they can deepen those relationships with people who already know and respect them. Keller Williams is number one in the industry for training and empowering agents to have successful careers. By aligning myself with this brand, I have the tools to teach people how to build a business so they can have success in the longterm.” Rod and his wife, Laura, have three daughters: Renecia, Halana and Fatima. They worked together as a real estate team in Texas, and Rod says that Laura continues to be his greatest support in pursuing his dreams. “She is my life partner in everything. She provides vision and insight in everything I do, and I owe her my thanks for the sacrifices she makes to take care of our daughters. We are building a

legacy that our daughters can benefit from when they are adults.” Grateful for his own opportunity to experience the American Dream, Rod is passionate about paying it forward to others. He is an ardent supporter of community who gives generously of his time and resources to numerous causes. And he is committed to the success of his team members and their clients who are building financial security through real estate. “It is such a privilege to live in this country and be able to live the way we want to and own our own businesses. Everything is attainable in this country. I grew up in a drug-infested community, and I learned how fragile life is. I know the American Dream is priceless, and you can attain it even if you start at zero. The purpose I live for every day is to help everyone I meet to live their best life.”

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ROD WATSON

Keller Williams Hollywood Hills 9000 Sunset Blvd., Beverly Hills, CA, 90069 Tel: San Diego 619-512-9120 - Los Angeles 323-596-7461 Email: Rod@thewatsongroupagency.com Web: www.LAVIPAGENT.com - www.TheWatsonGroupRealty.com CalBRE # 01891044 ExecutiveAgent Magazine

ROD WATSON  
ROD WATSON