OCTOBER 2018 SANTA CLARITA

EXECUTIVEAGENT MAGAZINE

BRI WATERMAN Executive Agent of the Month

Inside Features: Knighton & Fordonski

Kinecta Federal Credit Union

Anthony Ramirez

Keller Williams Realty

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In an uncertain market with changing interest rates and home prices, it's important now more than ever to work with a professional Mortgage Consultant to ensure your success in today's housing market and in securing your Home Financing.

RYAN GRANT region

home buying

RYAN GRANT Producing Branch Manager NMLS #118767

Phone: 949.651.6300

Team@RyanGrantTeam.com www.RyanGrantTeam.com

100 Spectrum Center Drive #750 Irvine, CA 92618

CopyrightŠ2017 Fairway Independent Mortgage Corporation. NMLS#2289. 4801 S. Biltmore Lane, Madison, WI 53718, 1-877-699-0353.

All rights reserved. Other restrictions and limitations may apply. Equal Housing Lender. Licensed by the Department of Business Oversight under the California Finance Lenders Law. Loans made or arranged pursuant to a California Finance Lenders Law License.

EXECUTIVE AGENT OF THE MONTH

Bri Waterman

Realty Executives Valencia

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Inside Features

26 Shane Knighton & Joseph Fordonski

Kinecta Federal Credit Union

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ExecutiveAgent Magazine

06 Anthony Ramirez

Keller Williams Realty

Santa Clarita - October, 2018 Editorials

E XECUTIVE AGENT

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MAGAZINE

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How Business Women Who Are Positive Thinkers Win -Roxanne Batson

Fred Arrias Executive Publisher PO Box 73384 San Clemente, CA 92673 Ph: (949) 297-8323 Fax: (949) 266-8757 FArrias45@gmail.com www.ExecutiveAgentMagazine.com

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Become A Speciaist -Linda Brakeall

ADVERTISERS’ INDEX City of Hope.......................................................34 Fairway Mortgage................................................2 iPhotography Studio.....................................23 & 36 Kinecta Federal Credit Union................................13

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How to Trample High Turnover and Turn More Profits -Carla Cross

SRAR..................................................................................8

The Termite Guy......................................................3 VAREP................................................................................9

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Photography: iPhotography Studio, Ian Wiant, Rob Paino Graphic Designer: Garon T. Arrias Editorial Manager: Trudy Van Writers: Ben Angel, John Boe, Haley Freeman, Jim Rohn, Walter Sanford, Dirk Zeller, Zig Ziglar Craig Harrison, Simma Lieberman, Chris Widener

The Genious of Teamwork -Patricia Fripp

© Copyright 2018 Executive Agent Magazine. All rights reserved.

Reproduction in whole or in part without written permission is prohibited. Although every precaution is taken to ensure accuracy of published materials, Executive Agent Magazine cannot be held responsible for opinions expressed or facts supplied by its authors.

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Once In A Lifetime -Chris Widener

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E XECUTIVE AGENT

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MAGAZINE

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Written by Haley Freeman

Anthony B. Ramirez ccording to Realtor® Anthony B. Ramirez at Keller Williams Pacific Estates, he is selling more than houses — he is selling a lifestyle.

A SoCal native, Anthony earned his degree in business with an emphasis in real estate from California State

University, Long Beach. He began his career working with a major lending institution as an appraiser, before transitioning to mortgage lending, where he engaged in both sales and management. Anthony’s gregarious nature and desire to be out in the field meeting new people eventually drew him to real estate sales.

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Selling the SoCal Lifestyle With 20 years of experience across varying aspects of the industry, Anthony is a well-rounded professional with a deep knowledge of Southern California’s many unique markets and ways of life. “I try to sell a lifestyle, especially in the beach cities,” he says. “I was born and raised in Whittier, and I’ve lived in Chino Hills. Now I live in Huntington Beach Harbour, and I love it there. The reason I chose it was the lifestyle and the unique combination of great weather, entertainment, luxury homes and outdoor activities. Where else can you surf in the morning and snowboard in the afternoon?”

Anthony adds value to his real estate representation by continuing to draw upon his appraisal and lending expertise to help clients understand local market values and prepare for loan qualification. “I can educate sellers about what their home is worth and why, and help them understand how an appraiser might discount the property for something like backing up to a freeway. When a buyer is looking at a property, I can give them an idea of what a lender will lend on, and whether a house would qualify as an FHA or VA-approved home.”

A lifelong student of real estate, Anthony is wellequipped to advise clients from first-time buyers to savvy investors about lucrative buying opportunities. Before taking a listing or holding an open house, he does his research and becomes a neighborhood expert. “When someone comes into my open house, I make the extra effort to educate them on things like local schools and police statistics for the area. I strive to be the answer guy. If someone is thinking about buying or selling, I want to give them the information they need to help them make a sound decision. And if someone needs a referral for a contractor, insurance, or other professional, I am a resource for reliable professionals who I know will get the job done right.”

While real estate has always been Anthony’s profession, he is a man of many talents. He is a martial artist in several disciplines and a four-time Ironman triathlon competitor.

He says his athletic background makes him highly competitive and assertive in business, but he tempers those traits with a strong desire to do right by others.

Anthony is also a professional actor, and his adventurous spirit and diverse interests make him relatable to all kinds of people. Because of his connection to the sports and entertainment industries, he is able to serve high-profile clients with understanding and discretion, and he is adapting

his real estate practice to better serve these professionals.

“I just closed on a home for a high-profile individual. I understand how to navigate a transaction when someone has an Assistant, an Agent, a Financial Consultant and an Attorney involved in managing their lives.”

After several years of working with a top-producing team, Anthony is now a solo agent at Keller Williams Pacific Estates, where he enjoys the support of his colleagues in a culture of continuous learning. “Keller Williams has the best educational resources in the industry, and our team leader structure is first-class. It’s such a motivating environment, and everyone here really cares about one another and pushes each other to be successful. It’s really inspiring to be part of it. Environment matters!”

Keller Williams encourages everyone to find their “why,” and Anthony describes his this way: “My ‘why’ is to be positive and inspiring to others. I know I’ve done my best when a client closes escrow from a transaction with me feeling great. In real estate, I want to provide a positive experience and help people find the home that gives them the lifestyle that will make them happy for years to come.”

Anthony B. Ramirez Keller Williams Pacific Estates 17785 Center Court Dr., Suite 120 Cerritos, California 90703 Tel: 714.292.5097 Email: RealEstateByAnthony@gmail.com Web: http://realestatebyanthony.com CalBRE #01876946

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Southland Regional Association of REALTORSÂŽ

TOP 10

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CRISNet tech support Monday through Friday 8am-6pm and Saturday 8am-5pm. Call (818)947-2202 or (661)295-7117

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HELPING MILITARY & VETERAN

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WHO WE ARE Established in 2011, the USA Homeownership Foundation, Inc. DBA Veterans Association of Real Estate Professionals (VAREP), is a nonprofit 501(c)(3) organization dedicated to increasing sustainable homeownership, financial-literacy education, VA loan awareness, and economic opportunity for the active-military and veteran communities.

WERE HELPED THROUGH VAREP CARES

750 VETERANS PLACED IN HOMES THROUGH OUR PROGRAMS

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WHO CAN JOIN? Any individual regardless if you have served or not. VAREP and its members represent and work within all sectors of the real estate, housing and financial services industries...

WE WANT YOU!

VAREP San Bernardino - Veterans Housing Summit Saturday · September 22, 2018 Check In 8:00AM Event 9:00AM - 2:00PM Ontario Chamber Of Commerce Education Training Room 3200 Inland Empire Blvd., Ste 130 Ontario, CA 91764 VAREP San Diego - Golf Tournament September 26, 2018 Riverwalk Golf Club 1150 Fashion Valley Road · San Diego CA 92108 View the full VAREP Events Calendar at:

https://varep.net/eventsfront/advocacy

info@VAREP.net | w w w .VAR E P. n e t | 951-444-7363 VAREP IS A 501.C.3 NON-PROFIT ORGANIZATION AND YOUR CONTRIBUTION IS TAX DEDUCTIBLE. USA HOMEOWNERSHIP DBA VETERANS ASSOCIATION OF REAL ESTATE PROFESSIONALS TAX ID: 45-2458485

The Genius of Teamwork

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rue teamwork is the rarest, most exhilarating, and most productive human activity possible. Every business wants to harness this incredible energy, but achieving such a level of motivation and esprit is not always easy.

A team is not just a group of individuals who work at the same location or have the same logo on their business card. A real team is made up of people who may be unequal in experience, talent, or education, but who are equal in their commitment to working together to achieve the goals and good of the organization, each other and their customers.

If we are going to be successful, we can no longer look at our organizations as departments, divisions, or branch offices. We must look at the bigger picture and resolve to work together in ways we may never have done before.

We may even need to cooperate with the competition.

Think of all the mergers and acquisitions in the past few years. Your number one competitor today could be your partner tomorrow.

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Futurist Bob Treadway CSP, from Littleton, Colorado often gives the Mensa IQ Test to participants in his seminars. He has found that many “average” people, when working as a team, test at “genius” level or higher.

Participants contribute in different ways. Some brainstorm. Some work alone and then report back to the group. Treadway finds that a team “becomes a genius when everyone works together.”

Treadway also noticed that when a team is working at optimal performance, it is hard to know who the leader is.

In other words, the team runs the team.

Such teamwork doesn’t happen by accident. It requires commitment and effort, a willingness to accept the uniqueness of others, and an appreciation of diversity. We build teams in our companies the same way we build relationships with our friends and coworkers. High-functioning teams establish us and our companies as reliable, internally and externally. We then project this image to our customers, vendors, competitors, and communities.

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With downsizing and restructuring, many managers today are responsible for as many as 250 people. More than ever, these managers need to build responsible and committed team members if they want the best performance from them. But how do they go about it?

A very dynamic, productive example was the team led

by Mike Powell, when a senior scientist at Genentech.

Because of its past successes, his ten-person team was given the most important assignments. I asked Mike how he managed to keep his people highly motivated in an environment with long hours and a great deal of frustration.

“I keep them happy,” he said. Now, every manager wants to do this, so I pressed Mike for details. “Ten years ago,” he continued, “I told team members only what I thought each needed to know. Now I tell everyone everything. It may slow them down a bit while they are filtering through all the information, but they get the big picture.

Then they can then decide what it is they need to know and do.”

He added, “I also gave them lots of positive feedback via email and voice mail. One group at Genentech lost their leader, but they stayed incredibly productive. I left a

voice-mail message for one of them, saying ‘Everyone in the company is talking about how well you all are doing.’

They were really effective as a team and appreciated knowing it.”

Building a real team gets real results, but it can’t be done with slogans and directives. Ed Stair, Senior Vice President at Gap talks about ‘Gap Heroes,’ everyone who uses innovation to find ideas to save money or improve productivity. Start by respecting each person’s individual contribution, showing appreciation, exciting them about their possibilities for achievement, and sharing with them that their group effort has the potential for real genius.

Good luck!

Patricia Fripp, CSP,CPAE is a professional speaker on Change, Teamwork, Customer Service, Promoting Business, and Communication Skills. She is the author of Get What You Want! And, a Past-President of the National Speakers Association. For information about Patricia’s Keynote presentations, please contact The Frog Pond Group at 800-704-FROG (3764) or email susie@frogpondgroup.com; http://www.frogpondgroup. com.

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Oh My, Jumbo Loans up to 50% DTI? Portfolio Lending – Hey, we’re flexible.

Expect the Unexpected when you partner with Kinecta. What better way to deliver on that promise than with our Portfolio Mortgage Program? It gives you the flexibility to close more deals by allowing for a debt ratio of up to 50%.

With fluctuating rates and property values, you need all of the help you can get to boost your clients’ buying power. You can do just that with our expanded debt ratio program: • No adjustments to the rate – That’s right no rate adjustment!

• Most big banks hard stop at 43% DTI – Our 50% DTI program can mean the difference between your clients being approved for their dream homes or being forced to settle for lesser homes.

• Avoid qualifying surprises – Such as discovering one day before loan contingency removal that your client has a debt ratio income issue – uh oh.

Contact me!

George Deekrich

Sr. Mortgage Loan Consultant NMLS #194556 Dir. 949.293.7359 Cell 714.955.9191 gdeekrich@kinecta.org www.kinecta.org/gdeekrich

Membership requirements apply. NMLS (Nationwide Mortgage Lending Service) ID: 407870. Information in this flyer is intended for Real Estate and Mortgage Professionals only and not intended for consumer use as defined by Section 1026.2 of Regulation Z, which implements the Truth-In-Lending Act. Any expressed underwriting guidelines are subject to change without notice and are subject to Kinecta Federal Credit Union guidelines and all applicable federal and state rules and regulations.

19748-05/18

Once In A Lifetime

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The opportunity to take that dream trip you have thought of for years.

Touché! Indeed, he is correct. Every moment of our lives is the last chance we get to live that moment.

Live for today my friends. Make today the best day that you can. Be aware of every moment and how it is the last time you will be able to make the decision on how to spend it.

subscriber recently wrote to me and asked me to consider this common phrase – Once in a Lifetime.

“Isn’t every moment of our lives, once in a lifetime?” he asked.

The opportunity to take that business risk.

What happens though is that we figure we will be able to live another moment in the same way we are passing on right now. Time becomes a commodity that we trade… and the riskiest commodity of all – futures! We pass on this moment for the option to live it in the future.

Today is your once in a lifetime opportunity to live your dreams, love your family, and make a difference.

The problem is that there is no guarantee of the future…

Chris Widener is the President of Made For Success.

He teaches leaders how to become Extraordinary Leaders. Chris’ speaking and consulting services have challenged the best to become optimists, to pursue excellence relentlessly, and to dream big dreams. Copyright© 2007, Chris Widener. All rights reserved. For information about Chris’ speaking and consulting services, contact the FrogPond at 800.704.

FROG(3764) or email susie@FrogPond.com; http:// www.FrogPond.com

Take some time this week to think about the Once in a Lifetime opportunities you are passing up each day: The opportunity to play with your children or grandchildren.

The opportunity to love your spouse.

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As the marketing profession would put it: Don’t miss this Once in a Lifetime Opportunity!

ExecutiveAgent Magazine

Written By Chris Widener

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EXECUTIVEAGENT MAGAZINE

Nomination Form Nominate a fellow REALTORÂŽ to be featured in one of our feature stories; on the cover as Executive Agent of the Month, or as a special feature story. All candidates must be nominated by a real estate professional. The selection process includes a questionnaire, personal interview, reference check and final approval by the Advisory Council. Candidates are evaluated based upon professionalism, length of service and uniqueness of story, as well as industry and community involvement.

I Nominate: Name_______________________________ Company___________________________ Address____________________________ _____________________________________ City, State, Zip_____________________ _____________________________________ Phone______________________________ Email_______________________________ Submitted By: Fax/Email nomination to: Executive Agent Magazine PO Box 73384 San Clemente, CA 92673 Fax: 949.266.8757 Email: Info@eamag.net Tel: 949.297.8323

Name_______________________________ Company___________________________ Phone______________________________ Email_______________________________

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Cover Story

BRI WATERMAN Executive Agent of the Month

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Written by Haley Freeman

ri Waterman acquired her passion for real estate before she was even old enough to be licensed. At only 16 years of age, this entrepreneurial young woman acquired a summer job at a small real estate and loan company while also taking community college courses during high school. She moved quickly from loan processing to transaction coordination and became a Notary Public at age 18. By age 19, she was a licensed Realtor®.

Bri learned early on that she loved sharing the excitement people felt when finding the perfect home, and she had a talent for soothing their anxieties during their journey. Today, with nearly 20 years of experience in real estate, Bri has achieved her goal of becoming a licensed Broker. She maintains a well-balanced practice representing both buyers and sellers across the Santa Clarita Valley and is now branching out with a team at Realty Executives Valencia that reflects her downto-earth personality and commitment to professional excellence.

By being accessible and ready to answer questions and

offer solutions, Bri has built a large community of repeat and referral clients throughout her home community of Santa Clarita. Bri says she is humbled by the numerous heartfelt, five-star reviews her clients have posted about her across various online platforms.

One enthusiastic client who both sold and bought another home with Bri had this to say: “I can’t imagine working with another Realtor® — in Santa Clarita or otherwise. Not only is she the consummate professional, she is 100 percent committed to ensuring you are taken care of as her client — whether buying or selling your home. I did both with Bri’s help, and not only set the record for our neighborhood in our sale, but found the perfect new home to move to. She was always available, incredibly responsive, patient with my millions of questions, and made the entire process as easy and effective as it could be. Selling or buying a home ranks as one of the most stressful things a person can go through. Working with Bri removed 99 percent of that stress, and allowed me to focus on what is truly important — finding and making the best new home for my family.”

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A PROFESSIONAL FROM START TO FINISH Bri has also earned a fine reputation among her peers.

“I always tell my clients that other agents are our greatest asset. Many times, agents will entertain my offers over others because they know it’s going to be a smooth escrow, even through the turbulence that comes with just about every deal. I pride myself on maintaining humility and professionalism from start to finish. I work with a lot of amazing Realtors®, and I think it’s important that we all feel good about the deal. I never want somebody to leave feeling like they got taken advantage of. We can almost always find a happy medium.”

Bri has cultivated relationships with affiliates and vendors across the industry, and these relationships add further value to the service she provides to her clients. “I want to connect with as many people as I can. Whatever

you need, I have somebody I can recommend. People know that if they need something, call Bri. She works with top-notch people who will not take advantage of you.”

As someone who has been successful in real estate from an extraordinarily young age, Bri offers some sage advice to other young professionals who are developing their careers: “I would say be consistent. Stick with it, as opposed to marketing yourself as things other than a real estate professional. Pick one thing and do it well, and don’t give up until the numbers are there. Keep your goals written down where you can see them. Also, have confidence in yourself. And always do right by other people. Never put money before the best interests of your client. Your relationships mean so much more than a few hundred extra dollars.”

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So what’s next for this enterprising real estate professional?

Bri is working her way into more involvement within her local city council. “There is such a demand for the younger generation to get involved. More than 80 percent of our local government is run by people age 70 and over. I have so much respect for all that these people have done for our incredible city, and I would love to join the effort and carry some of that weight in an effort to give back.”

Bri is also in the process of becoming a certified interior designer, enhancing her ability to showcase homes for sale

and attain record prices.

Bri and her husband, Philip, have been together for 15 years. These days, they share a bustling home filled with four little boys and a whole lot of laughter. “He is in the title industry, and he’s a huge asset to me. We’re each other’s business coaches. Between juggling a young family and two careers in sales, we just have to laugh. We have a good following of our boys’ antics on Facebook.

They keep us laughing all the time, and we count our blessings every day.”

ExecutiveAgent Magazine

Five-year-old Reed recently declared, “My mom has the most important job in the world. She gives people houses who don’t have one.”

Despite her busy schedule, Bri somehow finds time to provide leadership in her community. She is the president of the SCV Power Team networking group; a sponsor, model and supporter of Bras for a Cause through global volunteer organization, Soroptimist International; and a Platinum sponsor of the Spotlight Arts Center, which provides tuition-free arts instruction for kids.

ance it all. LOOK! She’s doing it too!’ Who you surround yourself with is everything. I try to limit my time around those who tend to make excuses. Everyone in my circle is driven. It’s so inspiring.”

Bri maintains a positivity and energy that propels her business forward while driving her clients toward their goals. “I want to inspire the people around me by constantly striving for and attaining the end result. When you’re helping somebody else accomplish their goal, you accomplish your own.”

“I have such an amazing network of other working moms.

It’s so cool to look at somebody and say, ‘You CAN bal-

ExecutiveAgent Magazine

BRI WATERMAN

Realty Executives Valencia 26650 The Old Road, Suite #300, Valencia, CA 91381 - Tel: 661.433.4485 Email: Bri4RE@gmail.com - Wholesale/Investment Email: Bri4reVentures@gmail.com Web: www.BriWaterman.com - CalBRE # 01357740 ExecutiveAgent Magazine

How Business Women Who Are Positive Thinkers Win

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hink back. Who inspired you on your path to leadership? We are all inspired by someone, somewhere, along the way in our career. It could have been a parent, grandparent, boss, friend or someone we just read about.

Regardless, they did or said something that motivated us to attempt to achieve more and dream bigger. Aren’t you thankful?

When you look at the source of your inspiration, I believe you’ll find someone who was positive at heart.

Someone who never talked about how hard life was and how difficult the journey would be, but instead they were the kind of person who demonstrated positive thinking.

How do I know?

It is because dull, ordinary thinking never inspires us. Neither does thinking that drags us through the mud of all that go wrong and all that is bad in the world inspire us. As you lead people, whether it be children or employees or managers, remember that what you think is what you get. If you are to inspire people to greatness, you must think greatly yourself. This can only be done through positive thinking.

As Ann Moore, Chairman and CEO of Time, Inc said in a recent speech at the 7th annual Wharton Women In Business Conference, “All behavior emanates from the top and reverberates down the organization to the lowest level.”

Positive thinkers win!

So, if you realize that positive thinking inspires and you realize that inspiration is what leads to achieving success, then how do you keep negative thinking from invading your space?

Mark Victor Hanson, a great motivational speaker, once said “If you hear that negative voice trying to stop you, just visualize putting a big red X through it.”

Before you go to work, or on your way, take a few minutes to meditate on what you want to accomplish during the day. How will you do it? What is the best end result in your mind?

Then see it. Feel it. Do it.

You’ll feel the positive momentum the rest of the day.

It does make a difference.

By the way, there is a new World Positive Thinkers Club for those who want to expand their horizons and join the ranks of positive thinkers around the country.

Check it out at www.worldpositivethinkersclub.com.

Ken Bossone took 10 years of research and discovered the three word motto all Positive Thinkers have imbedded in their hearts, minds and souls that leads to constant winning and happiness. There are now over 500 members of the club in the professional sports and business world.”

All Ken’s research resulted in this book ‘Why Do Positive Thinkers Win’. It is being considered right now for the shelves of libraries around the country.

And remember, that it is you and your thinking that will help you achieve whatever it is that you are looking for in life. I hope you see a future full of lots of positive outcomes!

Roxanne Batson is Managing Partner of WSN Sales 75 LLC, a global marketing company and Co-Founder, WomenCorp, an international women’s leadership training company. She is a speaker, author and sales trainer with 25 years of experience in business development for companies such as Southern Living, Merrill Lynch and TurnerBatson Architects. Copyright© Roxanne Batson. All rights reserved. For information about Roxanne’s presentations, contact FrogPond at 800.704.FROG(3764) or email Susie@FrogPond.com; http://www.FrogPond.com

My own belief is that we should start the day visualizing positive events.

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ExecutiveAgent Magazine

Written By Roxanne Batson

ExecutiveAgent Magazine

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E XECUTIVE AGENT

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MAGAZINE

Shane Knighton & Joe Fordonski

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Written by Haley Freeman - Erin & Jake Photography

eet Shane Knighton, FVP of Business Services, and Joseph Fordonski, Manager of Commercial Loan Origination, at Kinecta Federal Credit Union — the commercial lender in your neighborhood. While many think of their local Kinecta Credit Union as a great place to open a checking or savings account, or obtain a car loan,

they may not realize that Kinecta also offers a full spectrum of commercial products and services.

Kinecta’s commercial division provides members with real estate loans, business credit cards, merchant services, deposit accounts and SBA loans for business acquisition, working capital, tenant improvement and business expansion.

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Gail Jansen - VP, Business Services Operations and Credit; Joe Fordonski - Manager, Commercial Loan Originations; Sandra Sanchez - Director, Operations and Loan Servicing; Shane Knighton - FVP, Business Services During his 30-plus years in commercial lending, Joseph has worked with some of the world’s largest financial institutions. He joined Kinecta seven years ago to help kickstart its commercial lending programs, and discovered a culture where people matter over profits. “This is probably the best of both worlds as far as commercial real estate lending goes. After working in the huge banking realm, it’s great to work inside a culture focused on relationships first and foremost.

We get to know our members, how they got where they are today, and what their vision is for the future.”

Joseph leads a team of five originators whom he describes as a talented group of people who strive for meaningful connection with members from the very first contact. “In hiring, I look for someone who takes the extra step to make it about more than a transaction, but a relationship.”

Shane brings more than 20 years of commercial lending experience to his role at Kinecta, where he has been instrumental in nearly doubling the company’s commercial loan portfolio, which is now approaching $1 billion. He came to Kinecta with a passion for its not-for-profit model that prioritizes service and value to its members above all else.

This spirit drives a flexible approach to lending that responds to changing needs within local communities. He explains, “One thing that sets us apart is our willingness to respond to underserved communities, lending on certain property types or geographies that are less desirable to other lenders. Some of our core values are to be resourceful, find the best solution and do the right thing. Our mission is to continue growing so we can keep serving our members in the ways they need us.”

ExecutiveAgent Magazine

The Commercial Lender in Your Neighborhood “For example,” Joseph adds, “we financed four mobile home parks in Lancaster and provided affordable housing for people in a lower-income community. We standardly handle what we call the four food groups of commercial lending: office, industrial, retail and multi-family, but we also have a nice exposure in self-storage facilities and mobile home parks.”

As a portfolio lender that funds and services its own commercial real estate and SBA loans, Kinecta

makes it a practice to consider each borrower and lending scenario on its own merits. “No two people and no two deals are the same,” Shane says. “I like having the opportunity to look at each one as an opportunity for learning something new. Of course, a loan needs to make sense. We’re looking for typical debt service coverage ratios with loan terms of 15 years maximum with up to 30 years’ amortization, and we usually cap out at 70 percent loan-to-value.

We don’t have a prepayment penalty, which is a huge benefit to our members.”

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Kinecta walks its talk in more than just the way it does business. It is also a leader in community outreach, serving numerous worthy causes through donations of both time and money. Kinecta employees are strongly encouraged to volunteer, and each receives eight hours of paid time off to participate in their cause of choice. Joseph notes, “Here at the Newport office we have a group that goes to help out at the Second Harvest Food Bank each month. It’s not only great for the community, but also promotes camaraderie among our team, as well, and reminds us to appreciate what we have.”

With their years of experience and credentials, both Shane and Joseph could choose to work for any commercial lending institution, but Shane explains why they choose Kinecta: “I read a lot about how companies are using culture as a way to attract millennials. But that consideration came after the fact here. Kinecta has always been a place that puts its members and the community first, and it shows just how genuine the organization is. We choose to work for Kinecta because we enjoy working for a company that aligns with our values. It’s great to come to work

in a place where we can laugh and have fun at what we do, while knowing we are making a difference for our members.”

Kinecta Federal Credit Union 4041 MacArthur Boulevard, Suite 100 Newport Beach, CA 92660 Web: www.kinecta.org Shane Knighton FVP Business Services Office: (949) 253-5373 Cell: (949) 423-9855 shane.knighton@kinecta.org Joseph B. Fordonski Manager, Commercial Loan Originations Office: (310) 643-4683 Cell: (310) 662-3573 E-mail: jfordonski@kinecta.org

ExecutiveAgent Magazine

How to Trample High Turnover and Turn More Profits

W

hat’s your agent turnover? In some companies, it’s 100% a year! Just think of the lost income, lost time, and lost opportunities! (See the handout this month to figure out just how much it costs you when an agent fails—you’ll be stunned!)

1. Culturize

Were you surprised? Yet, many brokers tell me it costs them nothing when an agent leaves (at the same time, the broker wonders why she can’t recruit winners). Many times, we don’t see the connection between recruiting and retaining.

After you do this worksheet, though, I think you’ll get the connection strong and clear!

4. Create support

A simple yet uncommon solution to high agent turnover: An awesome onboarding process.

Why Onboarding is So Important.

Imagine you’re a new agent (or new to your office). What are you doing that first day? The first week? The first month?

60 days? 90 days? Write down exactly how your office guides that agent through these time periods. Be sure to list managerial/coaching interactions with the agent, too (when you review the agent’s progress). Is your paper pretty blank?

If so, you’re missing the opportunity to create loyalty in the new hire with these four actions:

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2. Familiarize 3. Form relationships

How People Feel with a Weak Onboarding Process I just read a wonderful study from Baudville.com (the recognition products company). They talked with and studied onboarding procedures in companies and found: 1. Companies that leave onboarding to chance experience a 50% higher failure to retain rates.

2. 89% of new hires say they do not have the optimum level of knowledge and tools necessary to do their job.

3. 61% of hires say they’ve found aspects of a new job different than expectations set during the interview process.

4. On day one of a new job, 67% of Millennials are already thinking about looking for another job.

ExecutiveAgent Magazine

5. New hires are 69% more likely to stay more than three years if they’ve experienced a well-structured onboarding program. 6. 86% of new hires decide to stay or leave within the first six months.

First Steps to Take 1. Review your onboarding process as asked in this article.

The Operations You Need in Place 1. Support: First day checklist with a check-in between manager and new hire.

3. Ask those who’ve joined you in the past 6 months to review and analyze their onboarding process and make suggestions.

2. Familiarize: Thorough operational checklists for the first 1-4 weeks—with a place for the administrator AND the new hire to check off to assure work has been completed; check-in weekly for support.

4. Create deadlines for portions of your onboarding process to be finished.

3. Culturize: A company workshop with all company leaders to explain the culture, the training, the materials/ support (technology, opportunities) the company provides.

4. Form relationships: a mentor program.

Higher Retention Rates with Mentors Do you have a mentor program? Retention rates for hires who are mentored are 72% higher than those who aren’t.

A caveat: Your mentor program must have clear focus, guidelines, and training for your mentors. Someone must manage the mentors. Otherwise, both mentor and new hire will be let down.

2. Get a task force together to review your process.

Taking Away the Fear of the Unknown is a Great Recruiting Tool. So often, the fear of change stops a good agent (or even a prospective agent), from joining a company. Having a thorough, friendly, supportive, culturizing onboarding process and showing it to your potential recruits will go a long way in alleviating their anxiety and helping them make the decision to join you.

Carla Cross, CRB, MA, is an international speaker, writer, and coach, specializing in real estate management. Her Leadership Mastery Coaching program is unique in the industry. A National Realtor Educator of the Year, Carla was recently named one of the 50 most influential women in real estate. Join Carla’s Community and receive special offers and free resources. Contact Carla at 425-392-6914 or http://www. carlacross.com.

ExecutiveAgent Magazine

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BECOME A SPECIALIST! I

n this age of finely tuned niche marketing, I find surprisingly few Realtors® who position themselves as specialists.

you have to give him or her something to work with! If you do like the financing angle, that may be an area for you to focus on.

Most other professionals position themselves as specialists. Doctors do it. Lawyers do it. Dentists do it. Even chefs, landscapers, decorators and CPA’s specialize in one segment of the market that they know inside out. They become a knowledgeable resource and the ultimate expert in their field. And everyone likes to work with an expert.

How about working with people with damaged credit?

That certainly takes some skill and finesse. I’ve got friends in lending who just adore putting the pieces of the puzzle together till it looks like a viable loan!

You are a professional. I’m sure there is something that you do better than most other Realtors®. What is it? And how do you get the word out?

Let’s start with “what is it?” Which customers do you like to work with best? When and where are you most effective? Is there a particular area, buyer or price range that you could sell and talk about all day long?

Examples: If you are bi-lingual, you might position yourself as the lender who specializes in the .....(ethnic) community. Home-buying is tough enough to understand in your native language! If English was not my first language, I’d really appreciate having someone explain things to me in my mother tongue! You might consider compiling a glossary in that language as a resource for your clients.

Do you love working with first time home-buyers?

Does that bring out the nurturer, the teacher, the counselor in you? Position yourself as the First Time Home Buyer Specialist! Do you remember getting your first home? I do! And it was tough. No one wanted to take the time to explain all the details to me. There are wonderful booklets available free or close to free from the government’s printing office in Pueblo, Colorado.

Keep some on hand to enhance your image, and offer helpful information.

Are you really good at government loans or creative financing? That takes a certain amount of experience and expertise that not everyone has. We’ve all seen perfectly good loans rejected because an amateur didn’t know the ropes. And while a lender can back you up 32

We work together to make it happen. Again, make sure that clients and potential clients understand that what you do is not easy. We’re not talking whining but perhaps you’ve compiled “a 54 item check list to assist your clients in the process of repairing credit and getting a loan.” ¾ so that they can actually buy a house.

If nothing comes immediately to mind, you might track your last 50 buyers and see if more than 20% of them had anything in common. It might be a product, it might be a personality type or an occupation. For example, if you find that accountants really enjoy working with you and you serve their needs well, that might be a specialty that you could pursue.

Once you figure out what your specialty is then add that catchy phrase to your business card, write a couple of press releases and start giving talks at civic, social and service clubs to let people know what you do and how good you are.

Now isn’t that special?

Linda Brakeall, GRI, CRB, is a nationally recognized expert in sales and marketing for Realtors®. Linda, a Realtor® for 13 years, three of which were as an award wining sales person, spent the next ten years as a manager and corporate trainer. She has been speaking professionally speaking, training and consulting since 1992. Copyright© 2001, Linda Brakeall. All rights reserved.For info about Linda, please contact The Frog Pond Group at 800-704-FROG (3764) or email susie@ frogpondgroup.com; http://www.frogpondgroup.com.

ExecutiveAgent Magazine

You are a professional. I’m sure there is something that you do better than most other RealtorsŽ

ExecutiveAgent Magazine

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Our bone marrow transplant reunion is now standing room only.

Each year, City of Hope invites bone marrow transplant recipients and their families to attend the “Celebration of Life” event. It’s a joyous time during which survivors of blood cancers such as lymphoma, leukemia and myeloma embrace their health, their life and each other. It began more than 35 years ago when City of Hope created what is now one of the largest and most successful bone marrow transplant programs in the world. In fact, we’ve completed over 11,000 transplants and, according to national reports, our outcomes are among the best in the nation. The goal of curing cancer isn’t just something we work at. It’s what we live for.

If you have cancer, make us your first call. Or ask your doctor for a referral. We accept most insurance.

800-826-HOPE

COH-0726_BMT_Hem_fp_4c_ExecAgt.indd 1

WE LIVE TO CURE CANCER. Science saving lives. cityofhope.org/bmt

11/25/13 6:02 PM

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