MARTY RODRIGUEZ - EXECUTIVE AGENT MAGAZINE

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Executive Agent of the Month

E x e c u t i v e A g e n t M a g a z i n e - L o s A n g e l e s / S a n G a b r i e l V a l l e y - M a r c h, 2 0 2 1

MAGAZINE

Bringing Value to Generations of Homeowners

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Written by H. K. Wilson - Photography by Ian Wiant

ew real estate professionals may lay claim to the accolades, experience and reputation earned by Marty Rodriguez. During more than 40 years in the industry, Marty has adapted through changing times and markets, always with the goal of being better at what she does and giving more value to her clients. In a business where many can perform the mechanics of buying or selling a home, she says value is the true differentiator. “Service is a given,” she says, “It’s expected. But not everybody brings value to the table, and that’s where we shine.”

The award-winning team that helps Marty shine includes her husband of 50 years, her daughter and son. “My daughter Shelley is a graduate of USC. She runs the company and my personal business, and she is

the responsible broker. She brings great organizational skills to the systems and procedures that make us an exceptional company. My son Sean handles my IT and can do anything from building a computer to building a house. I have two awesome kids and otherwise wouldn’t be doing what I do. Since I’m a workaholic, it means I get to see them all the time. I am fortunate to have 2 additional ladies, who happen to be sisters, on my Management Team, Jesenia Magallon, Sales Manager and Valerie Ayala our Sales Support Manager. Both ladies started working with me as teenagers and are now going on 16 years and 11 years, respectively. These two ladies exemplify the standards of our company in everything they do and are an invaluable part of our family business.”

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The story of Marty’s extraordinary career begins in childhood. She developed her own ideas about the profound meaning of the American Dream growing up in El Monte, California, with her parents and 10 brothers and sisters in a two-bedroom house with only one bathroom.

“For as long as I can remember, my parents owned the house we lived in. Owning our own home gave us the security and stability that all families dream of. There were 13 people in that house, but it was ours. My dad served in the Army under General MacArthur and then worked as a barber while my mom stayed home to raise all 11 of us. We all went to Catholic school for 12 years, and since we all wore uniforms, we never had a lot of

clothes. I always say it’s a good thing, because we had no place to put them!”

Precocious and inquisitive, Marty proved herself a superb salesperson at an early age, when she repeatedly achieved the highest sales of candy and Christmas cards at school.

Her success foreshadowed what she would later achieve in real estate. She got into the business at her husband’s behest in 1978, achieving award-winning sales in the early 1980s when interest rates were 18 to 20 percent. Marty went on to win numerous honors in the CENTURY 21 system. She was named World Sales Champion 10 times in her career, and from 2008 to 2020 #1 CENTURY 21 team in the U.S.

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“I’ve been through some interesting times,” she says.

“People who get into the business today don’t know what tough is. It was harder to qualify for loans back then. Today, everything is easier and faster, but it taught me I could sell in any market as long as I put my mind to it.”

According to Marty, the biggest challenge in the current market is a surplus of buyers and lack of inventory.

She and her team strive daily to find homes and win transactions for their clients. In addition to being known for their professional excellence, they often succeed for their tenacity and communication. “Communication

and documentation make all the difference in whether an offer is accepted or not. When you’re negotiating a transaction and text and email are not moving things forward, it’s important to pick up the phone and have a conversation with the parties.”

There is nothing Marty doesn’t know about real estate, and she considers education an ongoing process. “You never stop learning until the day you die,” she says. Marty has made it her mission to become an expert in every aspect of her business, including construction, trusts, probate, conservatorships, contracts, REOs and short sales. She can also call upon innumerable resources to get the job done.

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In addition to bringing value, Marty also brings values — the old fashioned kind. More than 20 years ago, she and her team crafted their “Rules of the Road.” These include things like respect, positivity, open communication, excellence and teamwork. Marty says these values still define her business and team just as accurately today as they did then. The things that truly matter never go out of fashion.

During her remarkable career, Marty has touched the lives of countless families, ensuring their opportunity to experience firsthand the benefits of home ownership. “A home is the most important and valuable thing you can give a family. I picked the right profession, because I believe in the value of home ownership.”

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Marty Rodriguez CENTURY 21 1030 E. Route 66 Glendora, CA 91740 Tel: 626.674.1466 mr@c21martyrodriguez.com www.c21martyrodriguez.com DRE # 00632854 ExecutiveAgent Magazine