EA
Business with a Purpose By Lalaena Gonzalez-Figueroa
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hroughout the course of her lending career, Edna Austin has achieved the pinnacle of success. An award-winning top producer working with consumer, builder and commercial clients, she understands the unique needs associated with a diverse customer base. Today the accomplished lending professional employs a relationshipdriven approach to her work. “It’s not about my numbers,” she reflects. “I’m here to be of service. Every day I strive to do the right thing, to help my clients achieve their goals.” She understands the value of home ownership; Edna was just 19 when she purchased her first property, and the event made a lasting impact on her life. “It was the greatest feeling,” she recalls. “I was hooked; I knew that I wanted to be a part of making this happen for others.” Though she initially delved into real estate sales, Edna soon discovered that her talents – and her passion – lie in the lending aspect of the industry. “I truly enjoy the art of the deal, which hinges upon the financing,” she explains. “The challenge of putting together the right lending package for each client’s unique needs is something I love to undertake.” Edna’s lending experience includes commercial and business opportunity transactions, though she has focused the majority of her career on working with builders and consumers seeking residential loans. Her builder business appreciates her extensive background and thorough industry knowledge. “Every product has distinct elements that impact the loan options available,” she notes. “My builder clients have access to a great range of products, including long-term lock options that are ideal for managing interest rates during the construction process.” As a residential loan specialist, Edna thrives. Her personable, empathetic approach is well-suited to the nature of her business; she connects with consumers to establish trust and gain a comprehensive understanding of their needs. This allows her to identify products and packages that will work with the transaction, facilitating a real estate experience that is as smooth and stress-free as possible.
self-employed. But by taking the time to analyze each buyer’s finances, I’m able to strategize solutions to get them into the lending products that will best meet their short- and long-term needs.” Open communication makes a difference; Edna notes that she’s up front with clients and professional colleagues, addressing potential challenges and issues proactively to avoid unexpected glitches. “My goal is to consistently facilitate a successful closing,” she says. Supporting Edna’s philosophy of business is the team of professionals at imortgage, which has dedicated itself to providing clients with effective and efficient mortgage solutions. The company is known for its ability to meet the needs of a diverse clientele including individuals with less-than-ideal credit, high-end investors and builders, and has differentiated itself for its ability to close loans in less than 30 days. A well-planned internal structure supports a cohesive experience with imortgage; the organization understands the fluid nature of the real estate industry and has poised itself to be responsive to the changing demands of the marketplace. “Transactions are handled in-house and we’re given a great deal of autonomy in managing our business and addressing our clients’ unique needs,” observes Edna. At the heart of her business is a simple, unwavering desire to help others improve their lives. “There’s nothing like it,” remarks Edna. “I’m thrilled to be a part of my clients’ success.”
Edna Austin imortgage - Newport Beach 1301 Dove Street, Suite 101 Newport Beach, CA 92660 Telephone: 949.705.0543 Email: Edna.Austin@imortgage.com NMLS ID 283761
“The lending process isn’t always an easy one,” acknowledges Edna. “I work with a range of individuals, from first-time buyers to seasoned investors. There are complexities involved, particularly with people who are
imortgage is licensed by the California Department of Corporations CRMLA 4130969, NMLS 3096. Equal housing lender. 04/2013
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