LEAH FRIEDLINE AND DON FRIEDLINE

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Leah & Don

Executive Agents of the Month O r a n g e

C o u n t y

E d i t i o n

S e p t e m b e r,

2 0 2 0

Leah & Don Friedline Finding True North on the Journey Home Written by H. K. Wilson - Photography by Michelle Fairless

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or the past 20 years, Leah Friedline has displayed these famous words by Zig Ziglar in her email signature: “You can have everything in life you

want, if you will just help enough other people get what they want.”

“I live by this motto,” she says. “It’s something I’ve always believed in.”

If positivity is a super power, then Leah is Super Woman. To her, challenges are opportunities to become a better person and professional. As the CEO and founder of real estate boutique The Monarch Realty Group, she leads from the front, sharing her decades of real estate expertise via training, support and tried-and-true business systems.

For Leah, real estate is a family enterprise. She is joined by her husband Don Friedline, also a licensed agent, and their daughter Lynette Knight, the team’s transaction coordinator. Leah and Don previously owned a full-service real estate, mortgage and escrow company. After taking a sabbatical from ownership, but still active as a producing Branch Manager, they opened The Monarch Realty Group in 2016. Leah describes Don as a “quiet, laid-back person” who has a gift for connecting with people and empathizing with their circumstances.

“He’s a problem-solver. He’s great at overseeing inspections because he’s detailed and analytical.” Clients aren’t the only ones who rely on his even temperament and measured insights. “Our agents, and agents outside, respect Don and take his advice when it comes to decisions they need help with.”

Lynette works diligently behind the scenes to make transactions close seamlessly.

“Lynette was 18 when she first got her license and helped run escrow, show properties and package loans. She’s so good at what she does, and we’ve been called ‘The Dream Team.’ We have 2 wonderful granddaughters from her too, ages 5 and 3. She is the backbone of our business and another instrument for keeping deals on track.”

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When the pandemic struck and California issued a stay-athome mandate, Leah led with confidence. She reached out to her team members and immediately made arrangements to continue the team’s regular training sessions remotely.

“I also have a Friday ‘water cooler’ just to touch base and see how everybody is doing. When the lockdown hit, everyone was confused and scared. I wanted to make sure everyone’s mindset is still focused on what we need to do.

I didn’t want to pause. I’ve been working hard not to just help myself but our group and even agents from outside who pop in. I have an open door for anyone who wants to join our trainings. I’m happy to be a foster home for them.”

The regular coaching Leah receives from the Mike Ferry organization constantly recharges the energy she brings to her clients and colleagues. “Through the Mike Ferry network, we can help with relocations and can refer clients internationally. I love the collaboration with top producers, and I love the culture because we’re all sharing and help

one another. For a culture to be successful, it has to have integrity, and everyone has to support each other.”

Leah and Don are always seeking ethical and compassionate professionals who are willing to learn and grow with their team. “If you want to join us, you have to be coachable, open-minded and have a positive attitude. Our goal is to help build someone’s business. It’s nice if they’ve been in the business for three to five years, but we will still take new agents with the right mindset.”

This duo’s real estate practice is forward-looking, with a goal of helping families build a legacy through home ownership. Don says, “We help clients build generational wealth by buying their house and then re-investing later, and growing a real estate portfolio. We are now helping the second generation of many families we’ve helped and are looking forward to the third generation.”

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“We’re big supports of helping clients and their children when it’s time for them to own,” Leah adds. “We love helping every generation build their dreams of homeownership, we love it when it’s time for the move-up, and we are there for them when it’s time to move down. At the end of day, it’s always about the client and never about us. We want them to leave knowing they had the best service and were cared for. We really do care about them and their next transition.”

One client summed up his experience with Leah this

way: “Leah’s dedication and passion are unsurpassed. Not only is she our Realtor® forever, she is now a family friend for life!”

Leah’s personal compass is guided by her desire to help others. “When you follow your true north, you can never go wrong. Every morning I wake up and think, who can I help today? I want to look back on my life and know that’s what I did for clients and for agents. I want to see them have the best life possible.”

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Leah Friedline and Don Friedline The Monarch Realty Group 23276 South Pointe, Suite 115, Laguna Hills, CA 92653 Tel: 949-328-7137 - Email: Leah@leahfriedline.com Web: www.LeahFriedline.com - DRE #01731479 / #01504940 ExecutiveAgent Magazine