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EXECUTIVEAGENT MAGAZINE

Kristi Smith Executive Agent of the Month

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Kristi Smith

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By Lalaena Gonzalez-Figueroa - Ian Wiant Photographer

knowledgeable real estate professional with a distinctly even-tempered personality, Kristi Smith operates with an uncanny sense of calm power. Experience has allowed her to cultivate a thriving, clientcentric practice that maintains a focus on the unique needs of buyers and sellers who appreciate her integrity and business acumen. Growing up in Hawaii, Kristi learned early on the value of a strong work ethic. “My parents instilled upon us the importance of earning for ourselves,” she recalls. “I was exposed to the importance of work – and entrepreneurialism – at a young age.” As the child of investors who regularly bought and flipped investment properties, Kristi was also exposed to the inner workings of the real estate

industry. “I was always interested in the business,” she says. Kristi launched her real estate career in 1990, selling residential resale and new subdivision homes in Hawaii and Oregon before transitioning to San Diego in 1996. Today she is particularly well-versed in the regional market; she has lived in Solana Beach, Del Mar and Carmel Valley, and is actively involved in the Del Mar Union School District where her children attend public school. “I know the elements that differentiate communities throughout San Diego,” she says. “From school districts to amenities, I’m able to offer in-depth information that may help buyers and sellers find the homes that meet their wants and needs.”

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ExecutiveAgent Magazine


Knowledge, Passion, Consistent Education is imperative when working with buyers, notes Kristi, who observes that the advent of technology has resulted in increased consumer knowledge. “Buyers today are more savvy than ever, and I strive to continue to add value to the experience,” she says. “It starts with communication - looking beyond the headlines and statistics and educating individuals on the realities of the marketplace.” She’s incredibly thorough, delving into values while building a deep understanding of the driving forces behind each client’s wants and needs. “Buying a home is an incredibly personal and emotional process,” Kristi states. “I’m here to maintain a sense of objectivity throughout the course of the transaction, and to ensure that my clients understand how a purchase will impact their long- and short-term financial goals.” Clients Kono and Wyatt Blackburn say, “Kristi is beyond

qualified and extremely knowledgeable about real estate. We knew we could trust her with the biggest purchase of our lives. Her patience with us was incredible. Over the course of a five year search, she was always willing to show us any home we were interested in seeing. She was as committed as we were to finding the right home for us at the right price. We really trusted Kristi’s opinion and knew she had our best interests at heart.” As a listing agent, Kristi thrives in the opportunity to market homes and negotiate on her clients’ behalf. Consistency, she says, is imperative. “As our market has shifted, many sellers – and agents – are under the impression that homes will sell themselves,” she says. “I believe that presentation is a critical component to successful sales, and have taken measures to ensure that my listings are seen and remembered.”

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Kristi always enlists a professional photographer to capture each home’s unique beauty, which is then marketed in comprehensive print and online campaigns. Innovative marketing and advertising strategies ensure that Kristi’s listings are competitively placed among the consumer and professional communities. Kristi actively promotes the homes she sells, leveraging her expanding network of industry colleagues. “Personal networking is, I believe, as powerful as online marketing,” she says. “We reach different individuals through a variety of mediums.” Supporting Kristi’s business is her transaction coordinator, who manages the details associated with a given purchase or sale. “This allows me to focus on the needs of my buyers and sellers rather than paperwork,” she explains.

Her dedication has earned her a thriving business of repeat and referral clientele, as well as industry accolades and awards. Kristi ranked among the top 20 local agents for closed escrows during much of the first half of 2013, and is a 4-time President’s Circle winner who has achieved a position among the top 5% of agents nationwide for total sales volume. In over two decades she has represented over 200 transactions in San Diego, and over $125M in aggregate property value. An active mother of five, Kristi continues to find excitement and satisfaction in her professional pursuits. “I really enjoy what I do,” she reflects. “I run my business with honesty, integrity and ethics, and I’m making a difference in peoples’ lives.”

She has also focused on continuing education. Kristi has earned professional credentials including Certified Residential Specialist (CRS), Graduate REALTOR® Institute (GRI) and Certified Distressed Property Expert (CDPE). The designations reflect her commitment to excellence and her ongoing passion for the industry. ExecutiveAgent Magazine


Kristi Smith

Keller Williams Realty 12265 El Camino Real, Suite 180 San Diego, CA 92130 Telephone: 858.442.6228 Email: KSmith@kw.com www.KristiSmithRealtor.com BRE # 01205098

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