ENCORE GROUP KW

EXECUTIVEAGENT MAGAZINE

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Written by H. K. Wilson - Photography Jerry Phim

aniel Poon and Krissy Tu are the energetic force behind Encore Group KW - the number one producing group at Keller Williams Costa Mesa. With their combined experience of more than two decades in California real estate backed by Keller Wililams’ leading edge technology and agent support, they and their team are delivering comprehensive, customer-focused service to buyers and sellers in Orange County and beyond. Daniel is the Team Leader of the group, and together they lead and mentor their group of over 10 agents, all the while having fun and inspiring each other to achieve their goals.

After graduating with a degree in Business Administration from CSUF, Krissy jumped into a career

in mortgage home loans during the housing boom. She went on to work as an escrow officer before finally acquiring her real estate license in 2007. Krissy says, “I learned a lot of the steps of the entire real estate transaction, and I think it really helps our clientele, since I am able to educate and advise them every step of the way.”

Also equipped with a Business degree from UCR and a Culinary degree from Le Cordon Bleu, Daniel followed his passion in food and enjoyed a successful first career as a R&D Chef for one of the world’s largest seafood manufacturers. Inspired by Krissy’s success in the real estate sector, he joined her in 2011 and earned his own real estate license.

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Together, Daniel and Krissy helped hundreds of families buy and sell properties, which allowed them to pave their own path into real estate investments and owning multiple rental properties. In 2012, they began buying, rehabbing, and flipping properties and discovered that they shared a talent and passion for putting homes back on the market in pristine condition. They have since turned over 70 properties on their own, and in 2019, they started their own construction & design company, Westcliff Construction. “With nearly a decade of flipping, we realized that contractors are not always reliable, and that was one of the hardest challenges in our business,” Daniel explains. “We wanted to take control of that aspect.”

They have since overseen dozens of home remodels and have consulted on the design of dozens more. Going

forward, their construction focus will be solely on custom home development and luxury remodels. Daniel continues, “With our construction business, we have a partner that runs the operations side and crew. Our role is more on the business development side, which is integrated with our real estate practice.”

Due to Southern California’s ever-increasing housing shortage, Daniel and Krissy are helping clients build secondary housing on their properties, also known as Accessory Dwelling Units, or ADUs. “If someone has a large lot, they can build an ADU for rental income or to house extended family members,” says Krissy. “We see it being a big boom in the next few years, so we’re building a mini-team whose only focus will be ADUs.”

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BUILDING ON PASSION According to Daniel and Krissy, what makes them so successful as a husband-and-wife duo is their complementary skillsets and their mutual accountability. Daniel says, “We always want to improve on the business and grow as professionals. There is never a point where we have to question each other. We know our goals, and we each take care of what needs to be done. Then we come back and collaborate to see how we can improve together as a team.�

Daniel and Krissy have a young daughter and son, and

their dream is that their children will one day take over the real estate legacy they are building. Since real estate is more like a hobby than a career, they enjoy taking the kids along to construction sites and inspiring them to think about the exciting careers they could have in the housing sector. Daniel and Krissy are currently building their own custom home in Fountain Valley, a project that involves the whole family. In spite of their demanding schedules, they also make time to give back to the community, and they regularly take on charitable projects.

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With their exceptional work ethic, positivity and commitment to excellence, Daniel and Krissy prove that when you follow your passion, anything is possible. Daniel says, “Early in my career, I thought I wanted to cook food, but as a job, I found I didn’t have the passion for it. My passion for real estate has allowed me to take myself and my business to the next level.”

“We love what we do, and we show people that by taking care of them and treating them right, we’ll continue to earn their respect and referrals,” Krissy adds. “You can definitely achieve big goals as long as you never stop dreaming big!”

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Daniel Poon & Krissy Tu Encore Group – Keller Williams Costa Mesa 3100 Bristol St. Ste. 150, Costa Mesa, CA 92626 Tel: 714-720-6088 - Email: poon.daniel@gmail.com - encoregroup@kw.com Web: www.encoregroupkw.com - DRE # 01897213 / 01817251 ExecutiveAgent Magazine