EXECUTIVE AGENT MAGAZINE - DECEMBER, 2020 LOS ANGELES/SAN GABRIEL

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Jesse Garcia

Executive Agent of the Month

E x e c u t i v e A g e n t M a g a z i n e - L o s A n g e l e s / S a n G a b r i e l - D e c e m b e r, 2 0 2 0

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Gabriel Garza

Branch Manager | Mortgage Advisor NMLS-208008

c: (323) 819-3660 ggarza@financeofamerica.com Edward Aguirre

Maria Rosa

Melody Gomez

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Phillip Johnson Sales Manager Mortgage Advisor NMLS- 255343

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Marlene Damian

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Diane Avina Mortgage Advisor NMLS- 382664

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Dan Villarreal

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Patty Fonseca Mortgage Advisor NMLS- 255279

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Give our experienced lenders a call today! Š2019 Finance of America Mortgage LLC is licensed nationwide | Equal Housing Opportunity | NMLS ID #1071 (www.nmlsconsumeraccess.org) | 300 Welsh Road, Building 5, Horsham, PA 19044 | (800) 355-5626 | AZ Mortgage Banker License #0910184 | Licensed by the Department of Business Oversight under the California Residential Mortgage Lending Act | Georgia Residential Mortgage Licensee #15499 | Kansas Licensed Mortgage Company | Licensed by the N.J. Department of Banking and Insurance | Licensed Mortgage Banker -- NYS Banking Department | Rhode Island Licensed Lender | Massachusetts Lender/Broker License MC1071.

This document is provided by Finance of America Mortgage. Any materials were not provided by HUD or FHA. It has not been approved by FHA or any Government Agency.

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Cover Story Jesse Garcia Executive Agent of the Month A real estate professional with more than 20 years’ experience, Jesse Garcia is a RealtorŽ and associate broker at Realty Masters & Associates.

25 Featured Professionals

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08 Sergio Tafolla CENTURY 21 Realty Masters 4

ExecutiveAgent Magazine

Brooke Christian My Home Group

Content

December, 2020

E XECUTIVE AGENT

Creating Safety in Your Organization -Flip Flippeniating Like a Pro -Steve Cook

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PRESIDENT & CEO EXECUTIVE PUBLISHER

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Fred Arrias VICE PRESIDENT GRAPHIC DESIGN Garon Arrias

One Brand. One Rule.

-T. Scott Grossting Like a Pro -Steve Cook

EDITOR Trudy Vanderhoff

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PROFESSIONAL PROFILES H.K. Wilson

It’s Time For Plan B: Brainstorming!

-Craig Harrisoniting Like a Pro -Steve Cook

CONTRIBUTING WRITERS Herbert Clark Charlene Gates John Harris Chris Richards Ronald Taylor Crystal Widen

46 5 Simple Questions Successful People Ask Themselves Every Day -Abby Perkinsiting Like a Pro

PHOTOGRAPHY iPhotography Studio Michelle Fairless Photography

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EXECUTIVE AGENT MAGAZINE PO Box 73384 San Clemente, CA 92673 Ph: (949) 297-8323 Fax: (949) 266-8757 Fred@ExecutiveAgentMagazine.com www.ExecutiveAgentMagazine.com

Change Begins With Choice -Jim Rohniating Like a Pro -Steve Cook

18 Winning the Thought Battle -Chris Wideneriating Like a Pro -Steve Cook

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© Copyright 2020 Executive Agent Magazine. All rights reserved.

Reproduction in whole or in part without written permission is prohibited. Although every precaution is taken to ensure accuracy of published materials, Executive Agent Magazine cannot be held responsible for opinions expressed or facts supplied by its authors.

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5 Simple Questions Successful People Ask Themselves Every Day

S

teve Jobs’ often-quoted philosophy about the importance of questioning yourself. “If today were the last day of my life, would I do what I’m about to do today?” It’s true: The most successful people have the ability to objectively evaluate themselves on a regular basis—their skills, their actions and their progress toward goals.

They don’t sleepwalk through the routine. They’re actively thinking about the things they do. But questioning yourself doesn’t mean second-guessing yourself.

It means evaluating your status and objectives, and what you’ll do to reach them with a clear, unbiased mind. It’s a practice that will help make you think and become more successful in work and life.

Here are five simple questions that successful people ask themselves every day: 1. Am I in the right niche?

If you don’t have passion for your job, you won’t be motivated to overcome the natural barriers and obstacles that life puts in the way of success. And even if you started out with passion by the bucketful, that can fade.

This is why it’s so important to routinely check in with yourself and your motivation. If you feel like your passion is waning and you’re burning out, a change may be necessary to reignite your energy for business. Finding a niche that sustains you emotionally will give you the clear mind and passionate drive you need to succeed.

•

These four things will reveal your passion.

2. Am I learning from my mistakes?

Most patterns of success include plenty of failure.

That’s completely normal—even healthy. However, the important thing is that you’re learning and you’re rarely making the same mistake twice. When you hit a roadblock, take time to evaluate what went wrong, what needs to change, and how you can prevent it from happening in the future. Try to take a nugget of wisdom from each failure you encounter on your road to success.

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These are the mistakes you don’t want to repeat.

3. Am I consistently pushing my own boundaries?

Success isn’t attained by driving the speed limit or sticking to the beaten path. You can rest assured that the people who do well in your industry are constantly pushing ahead and challenging their own boundaries.

Creating new, more audacious goals and attempting to reach them will keep your passion ignited and keep you striving toward success. Push through professional barriers and always look to achieve the impossible.

•

Invest in your growth with a 30-day challenge.

4. What is my game plan?

While you are challenging yourself, you should also map out strategies that will allow you to become more efficient and precise. If you are trying to work faster and better, you need to develop routines and processes that allow you to do so. Sit down and create the physical map that will take you from where you are to where you want to go. Leave room for detours that could end up being shortcuts as you learn and grow.

•

A productive day includes these three tasks.

5. Do I still believe I can do this?

The most important ingredient of success is the belief in yourself and what you’re striving toward. The highest ambitions are nothing without the conviction that you can actually reach them. Take a hard look in the mirror and ask yourself if your passion and drive match up with your aspirations. Skills and know-how are less than half the battle. If you don’t believe you can do it, it’ll be hard to convince anyone else you can. You have to be your own cheerleader before you can expect anyone else to be.

Abby Perkins is Editor in Chief at Talent Tribune, where she writes about leadership, workplace culture and HR software.

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E XECUTIVE AGENT

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SERGIO TAFOLLA Written by H. K. Wilson

S

ergio Tafolla is an award-winning Realtor® at CENTURY 21 Realty Masters in Montebello, where he consistently performs among the company’s top five agents. With more than 30 years’ experience in real estate, Sergio has earned a reputation for delivering service with integrity, professionalism and personal care.

Relationships are at the core of Sergio’s success, and much of his business is by referral. “The beauty of this business is that a lot of clients I sold to back in years past are now sending me their kids,” Sergio says.

As the industry becomes more digitized, he believes that technology can never replace the human touch. “Despite all that technology has to offer, may we never in our industry forget about the person itself. I care about every single person that walks into our office and the relationship we have with them. A home is the biggest investment they will make. Some families save a whole year to go to Disneyland. How long have they had to save to buy their first home?

I don’t ever want to replace relationships with an app. Ever.”

Whether he is working with a young family buying their first home, or the seller of a multi-million-dollar property, Sergio delivers the same service characterized by transparency and availability. In this time of COVID, Sergio is especially vigilant about his clients’ safety and that of the public. “I approach

every transaction from the place of how I would want somebody to sell my house or sell me a house with my family situation. What would be my concerns as a father and husband? What would make feel comfortable and safe? I’ve approached this by strategically pricing listings and being up to date on market trends. I get potential buyers to come on one day, and then I have a gentleman who comes out and sprays the entire house to make it COVID-safe before the owner comes back in. I keep my promise and make sure to take every precaution. I had one client in their late 60s who was worried when COVID started, and we stopped showing the property. I think about how I would want someone to handle my parents’ sale. It’s just good business.”

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A Career of Service Many clients have shared their appreciation for Sergio’s conscientious care in their five-star reviews.

One said: “During these difficult times, I was so stressed and frustrated, dealing with the housing market, work and the pandemic. I had so many scenarios and questions for Sergio. He was always calm, answered my questions and gave me hope when I most needed to hear something positive.

After a couple of months, I had a buyer. Sergio, thank you for being there for my family and for being patient with me. Keep up the excellent work and your exceptional customer service that you provide.”

Another seller stated: “Sergio is an absolutely brilliant agent; he is extremely knowledgeable, hard working and a delight to work with. I would definitely recommend him. Sergio was always there to answer any questions and to provide all the support needed to get through the transaction. Thank you Sergio!”

Sergio and his wife have been married for 21 years, and they share five children. They are a unique family, as their two oldest children are in college, and their youngest, Sergio Jr., is only a year old. Sergio has been leading youth programs at his church for the past 25 years, and his wife is a full-time youth minister.

bears the message, “Great strength comes from faith in God.” These words communicate the mindset that Sergio brings to his family, his real estate practice and his community service. “During our Zoom office meetings, I lead our office in prayer.

For me to be productive, I credit my faith in God. Life happens in this business and in taking care of my family members and teen ministry — it’s going full blast at you at all times. Faith in God gives me the strength to come through those struggles and help others.”

Sergio Tafolla CENTURY 21 Realty Masters 830 N. Wilcox Ave. Montebello, CA 90640 Tel: 562.882.6408 Email: tafolla4@msn.com Web:https://www.century21.com/real-estate-agent/ profile/sergio-tafolla-P25280741 DRE #00993732

A year ago, Sergio brought two young people from his youth program to work with him in his real estate practice. “Because of our shared values, I felt I could trust them and know that clients will receive something similar to working with me. I enjoy walking them through transactions and being there to coach them through challenges. I want to make sure they succeed.” Sergio says he owes much to JJ Lopez, a colleague who has mentored him for the past 12 years. Teaching others the business is an opportunity to pay it forward.

Inside Sergio’s office hangs a framed scroll that

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WHO WE ARE Established in 2011, the USA Homeownership Foundation, Inc. DBA Veterans Association of Real Estate Professionals (VAREP), is a nonprofit 501(c)(3) organization dedicated to increasing sustainable homeownership, financial-literacy education, VA loan awareness, and economic opportunity for the active-military and veteran communities.

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1. Homeownership Advocacy – Advocate nationally to develop programs that reduce barriers to homeownership in the military and veteran communities.

2. Community Outreach – Foster responsible homeownership in the military and veteran communities by providing housing education and counseling services.

3. Professional Membership – Provide a place where real estate and financial service professionals can share ideas, get educated, and be empowered to better serve the real estate needs of service members, veterans, and their families.

4. Veteran Job Creation – Provide employment opportunities through posting on our military and veteran job board. We are also working on creating awareness among companies to include veteran-owned businesses in their supplier diversity program.

5. Affordable Housing – Provide affordable home buying opportunities for veterans and service members who have gone through VAREP’s homeownership education counseling services.

info@VAREP.net | w w w .VAR EP. n e t | 951-444-7363 VAREP IS A 501.C.3 NON-PROFIT ORGANIZATION AND YOUR CONTRIBUTION IS TAX DEDUCTIBLE. USA HOMEOWNERSHIP DBA VETERANS ASSOCIATION OF REAL ESTATE PROFESSIONALS TAX ID: 45-2458485

Creating Safety in Your Organization

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D

id you know that when people feel safe, they perform better? Have you ever stopped to think that if you could help people feel safe with you, they would perform better for you? That does not mean that you lower your expectations or accept sub-par performance or that you start every meeting with Kumbaya.

You see, when people feel safe, their limbic system “relaxes,” and as it does, they have more access to the higher-functioning areas of the brain, like the hippocampus and the neocortex. You might be thinking, “So, what does this mean to me?” Well, if you want people to deliver topnotch work, you want your staff to be able to access the most sophisticated areas of the brain. It is in these areas where creativity, rational reasoning, decision making, judgment/discernment, and the ability to evaluate and choose a course of action take place.

What is the easiest way to help your staff get to higherlevel brain function? Care about them, talk to them, smile at them, affirm them, praise great effort, recognize them, laugh with them, be pleasant and even ask personal questions.

In the process, you build “relational capacity” with your team. That relational capacity allows you to deal with issues, stress, challenges and opportunities better than the teams that don’t have that kind of capacity.

When people feel safe with you, they also do many other things—especially if you maintain high performance expectations. First, they will give you more of their discretionary effort, the effort that lies above minimal effort to keep their job and current output. It’s the effort they only give when they are “bought into” the leadership.

It’s also effort that you don’t have to pay for, because

they give it to you with the desire to see you become as successful as you can be.

Second, they will talk to you because you are more approachable. Let me tell you what that is worth.

We have a client who used to be fairly hard with his team.

He was not friendly with his team, he did not celebrate their successes, and he did not ask how their families were. In his words, “I’m here to do business, not to be their buddy.”

He was losing money and opportunity. As he began this process of becoming more approachable and thoughtful toward others, his team began to open up. As he built relational capacity, his team began to tell him what was not working and what could be improved. That provided the opportunity for them to come together to address some of the things his staff members were seeing. Of course, that meant they could fix the problems and turn those solutions into profitability and customer service. He was also able to attract some high-quality people who, until this time, would not have joined or stayed with him because of his leadership style, or lack thereof.

People who do not master these abilities will lose great people as well as their best customers. I hear a lot about being the “vendor or provider of choice,” but that is an incomplete offering. The challenge is to be the “leader of choice.” Then, you will know that you have the best team on the field.

Flip Flippen is a New York Times best-selling author as well as a widely recognized entrepreneur, educator, philanthropist. As the founder of The Flippen Group, one of the largest leadership development companies in North America, he is committed to “bringing out the best in people.”

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Nomination Form Nominate a fellow REALTORÂŽ to be featured in one of our feature stories; on the cover as Executive Agent of the Month, or as a special feature story. All candidates must be nominated by a real estate professional. The selection process includes a questionnaire, personal interview, reference check and final approval by the Advisory Council. Candidates are evaluated based upon professionalism, length of service and uniqueness of story, as well as industry and community involvement.

DO YOU KNOW SOMEONE

TO NOMINATE? I Nominate: Name____________________________________________________________________ Company________________________________________________________________ Phone___________________________________________________________________ Email____________________________________________________________________ Submitted By: Name____________________________________________________________________ Company________________________________________________________________ Phone___________________________________________________________________ Email____________________________________________________________________ Fax/Email nomination to: Executive Agent Magazine PO Box 73384 San Clemente, CA 92673 Fax: 949.266.8757 Email: Fred@ExecutiveAgentMagazine.com Tel: 949.297.8323

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Written by H. K. Wilson

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Brooke Christian

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Southern California native of South Orange County, Realtor® Brooke Christian is an enthusiastic young real estate entrepreneur. After beginning her career in customer service and sales, she entered real estate for the opportunity to develop a satisfying, lifetime career that makes a meaningful difference in the lives of others. “I’ve always really had a passion for design, architecture and fashion, and I ended up falling in love with real estate. This is my passion, and I’m giving it my all.”

As a member of The Laughton Team at My Home Group, Brooke works closely with Janisse Dale, designated broker and vice president of sales, and Tim Hayden, team lead and office manager. “I looked at different brokerages, and I chose this one because of the opportunity to learn from people who have so much experience and knowledge in real estate. We definitely have a team atmosphere, and I like how hard we all work together and help each other out. Janisse and Tim are always available, and it’s a huge advantage to be able to talk to them every day.

They are always there to help guide and lead with the knowledge they give and, in turn, I’m able to give it to my clients. I’m really happy here.”

Brooke’s authenticity and faith-based values guide her dealings with clients. She puts their best interests first and creates an atmosphere of trust. She is known for being honest, relatable and easy to work with.

“I try to maintain a good balance of being professional and also laid back. I think it makes people feel comfortable and not so much pressure. I’m always available if anybody has questions, and I’m good at walking buyers and sellers through the process. The key is consistency and always being there when clients need you.”

Clients have a lot to gain from working with Brooke. As a young professional at the early stages of her career, she is energetic, highly motivated, and constantly setting goals and achieving new milestones. “I plan to make this my long term career and I have the energy to back it up. I have the opportunity to put every bit of myself into this. I am constantly educating myself and asking questions from others who have found success.”

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Brooke’s dedication is keenly felt by her clients. A recent buyer shared: “As a first-time home buyer, I really appreciated Brooke’s down-to-earth demeanor.

She walked me through the process very concisely, and was always open to my questions, no matter how basic.

She was very accommodating to my schedule, which is a great blessing with the long hours I’ve been working recently. I highly recommend her to any first-time home buyer!”

Another stated: “Brooke was fantastic to work with.

She considered and prepared for all the details of the house-hunting process and was very knowledgeable about each property. She is also very strategic in her approach and logical in her assessment — she was able to quickly lay out the pros and cons of each property for my wife and I. Brooke also has an uncanny ability to quickly figure out what we like and was able to know right after stepping into a property whether we would like that property. This ability also saved us a lot of time and made the search very enjoyable. Needless to say, we would highly recommend Brooke to anyone looking for a house/condo/apartment in Orange County.”

Brooke says she is blessed to have many people in her life who support her endeavors. “My mom and I are extremely close, and she always taught me to be a go-getter and follow my dreams.” Brooke’s boyfriend, Brian Wheat, is a firefighter. “It’s easy to feel motivated when you’re surrounded by people who are motivated as well,” Brooke says. She and Brian have a YorkieTerrier mix puppy, Parker, who loves to join them for adventures in the mountains. Brooke gives back to the community by donating to animal shelters and firefighter relief funds. She is also a huge football fan who roots for Kansas City every season.

Brooke’s favorite quote comes from Neil Barringham, who said: “The grass is always greener where you water it.”

it to. Real estate is not an easy career to jump into, and it’s truly about how bad you want it. What I love most about it is helping people make their dreams come true.

Real estate is a huge life decision, and it feels amazing to be included in that. If I can help people while doing something I love, there is nothing better than that.”

Brooke Christian My Home Group / The Laughton Team 2520 Paseo De Alicia, Suite 105 Laguna Hills, CA 92653 Tel: 909.234.3198 Email: BrookeC@LaughtonTeam.com Web: www.Brookec.mycahomesearch.com DRE # 02096062

She says that in real estate, the results are in proportion to the time you invest. “I’m a big believer that if you nurture something, it will grow in the way you’d like

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Change Begins With Choice

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ny day we wish; we can discipline ourselves to change it all. Any day we wish; we can open the book that will open our mind to new knowledge.

Any day we wish; we can start a new activity. Any day we wish; we can start the process of life change. We can do it immediately, or next week, or next month, or next year.

We can also do nothing. We can pretend rather than perform. And if the idea of having to change ourselves makes us uncomfortable, we can remain as we are. We can choose rest over labor, entertainment over education, delusion over truth, and doubt over confidence. The choices are ours to make. But while we curse the effect, we continue to nourish the cause. As Shakespeare uniquely observed, “The fault is not in the stars, but in ourselves.”

We created our circumstances by our past choices.

We have both the ability and the responsibility to make better choices beginning today. Those who are in search of the good life do not need more answers or more time to think things over to reach better conclusions. They need the truth. They need the whole truth. And they need nothing but the truth.

back to those basics that make the biggest difference in how our life works out. And then we must make the very choices that will bring life, happiness and joy into our daily lives.

And if I may be so bold to offer my last piece of advice for someone seeking and needing to make changes in their life - If you don’t like how things are, change it! You’re not a tree. You have the ability to totally transform every area in your life - and it all begins with your very own power of choice.

Jim Rohn knows the secrets of success - in business and in life. He has devoted his life to a study of the fundamentals of human behavior and personal motivation that affect professional performance. He can awaken the unlimited power of achievement within you! Reproduced with permission from the Jim Rohn Weekly E-zine. © 2008 Jim Rohn International. All rights reserved. For information contact FrogPond at 800.704.FROG(3764) or email susie@FrogPond.com; http://www.FrogPond.com.

We cannot allow our errors in judgment, repeated every day, to lead us down the wrong path. We must keep coming

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Winning the Thought Battle

I

f you have read my articles or heard me speak, you know that I always come down to action. We need to act if we are going to be successful!

Yet, our success starts long before our actions. In fact, our success begins in our thoughts. .

The process is that thoughts become actions and actions produce results. So the equation starts with the thoughts.

So the key to success is to start with and control the thoughts that we have. Good thoughts become good actions become good results. .

Proactively place good thoughts in your head. Just like a garden, where you weed, or pull the bad stuff out, and plant, put the good stuff in, so we do the same thing with our thoughts. Buy tapes and music that will produce good, happy thoughts in your head! Watch TV programs and videos that put good thoughts in your head!v Avoid the naysayers. They are all around you. You work with them, you live near them – some are even in your family! Whatever you do, do not let them affect you with their negative thoughts. Spend as little time as you can with them (unless it is your spouse or kids – then you need counseling!) .

But there is this predicament we have as humans. It is this “battle” we have with our thoughts. Thoughts of depression, negative thoughts, thoughts of fear etc constantly creep into our minds and cause us to act in certain ways that are going to produce the antithesis of the kind we want that will produce success.

Act on the positive thoughts that you do have. When a positive thought comes into your head, act on it! This will begin to produce a “bridge” between what you think and how you act! This will then make that transition even easier as time goes by! .

So what can we do to win the battle with thoughts? Here are a few main points. Apply these immediately and then constantly and you will be on your way to winning the thought battle. .

Four key ideas to win the thought battle: Guard your mind. Proactively place good thoughts in your head.

Avoid the naysayers. Act on the positive thoughts that you do have. .

Guard your mind. Pretend that behind that forehead of yours is a very precious thing – your mind – because it is precious. If you had a storehouse of gold in your house, you would hire an armed guard to stand watch and keep all the bad guys out. Yet, many of us let any old ting come into our minds. We need to keep the bad thoughts, the negative thoughts O-U-T! Now when I say this, I mean both the ones that start in our heads and the ones that come from external sources. .

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Go forth and Win the Battle!

Chris Widener is a widely recognized speaker and best-selling author on the topics of influence, integrity, leadership, sales, and personal development. His dynamic seminars help people lead successful lives, become extraordinary leaders, and transform into masterful salespeople. For booking information, contact Michelle Joyce at 704-965-2339 or visit www.ChrisWidener.com.

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Know of a Realtor doing amazing things?

NOMINATE them to be our next

Executive Agent of the Month

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Jesse Garcia Executive Agent of the Month

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Jesse Trustworthy, Honest and Garcia Knowledgeable Written by H. K. Wilson - Photography by Ian Wiant

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real estate professional with more than 20 years’ experience, Jesse Garcia is a Realtor® and associate broker at Realty Masters & Associates.

He recently opened a new office in Montebello, bringing with him a team of buyers’ agents, a dedicated transaction coordinator and a savvy plan for future growth. “This is wonderful, growing company. I love our broker — if you call, he’s there. I’m excited about growing a team at RMA. I think there are a lot of families out there who need our help.”

Jesse entered real estate while he was attending college at Cal Poly, Pomona. As a new agent in a volatile REO market, he earned the title “Rookie of the Year.” In his second year, he achieved the number one slot in an office of 60 agents. “I sat in open houses for months, and I became known as the ‘Open House King.’

Since I had plentiful buyers, listing agents would come to me to match them with all the people I’d met at open houses.

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It’s Always a Good Time to Invest in a Home

Along the way, I learned that buyers turn into sellers, and that’s where a lot of repeat business comes back around. My philosophy is that real estate is a full-time job, and it means putting in 70 and 80-hour weeks if you want to be a top producer. The hours are strange, but wonderful. I knew right away I’d found my niche. I love what I do.”

Jesse is known for being responsive to his clients day and night. He is always eager to help, as he recognizes

that the process of buying or selling a home is daunting to many. Born to immigrant parents in L.A., Jesse says he remembers how they struggled to purchase their first home, and he brings a spirit of compassion to the families he works with today. “I realize that for some people, they have been saving their whole lives for a down payment.

They can afford a monthly payment, but they can’t do more. I remember when we were like that. It’s nice when people say, ‘Jesse, you’re the one I trust to guide me through the process of buying a home.’”

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According to Jesse, it is always a good time to invest in a home. He advises families not to try to wait out the market. “Real estate is forever — that’s a guarantee.

Right now, with COVID, there a lot of families in apartments who want to be safe and buy a home to get away from living near other people. Interest rates have never been better, even if prices are high. I tell everyone, if they are able, they should buy. If you’re ready buy now or whenever you have the credit and money available.

When you’re buying your residence the market really

isn’t a consideration. It’s different if you’re an investor and looking to strategically buy and sell at the right time. I’ve helped many customers become very wealthy after they were on the fence trying to decide whether to buy house or not many years ago. Now they are thankful we had that conversation about buying and not waiting. The homes they purchased for $250,000 are now worth $1 million, and they’ve turned around and bought investment property that has become their retirement plan.”

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A past client said: “I have worked with Jesse on the purchase and sale of a few homes. His character and integrity are sky high, and he has always looked out for my best interests when I have looked to him for guidance.

Definitely a must when you are making life changing investments and why I look to him.”

In his free time, Jesse enjoys hanging out with his son and daughter. One of his contributions to the community is supporting AYSO 1065 in Montebello, where he sponsors an all-girls soccer team. He is also a consummate fisherman.

“I love deep sea fishing, and I try to go twice a year down to La Paz. Locally, I fish lakes and rivers, and it’s nice to go out with friends and enjoy the scenery. But it’s a different

rush when you hear that reel spin with a 100-pound tuna on the line, and you know you have one shot to bring it in.”

Jesse says that he knows people have many choices when they select a Realtor®, and he considers it a privilege to be the one they choose. “I love meeting new people, and I’m here to help. It’s pretty awesome to be part of someone’s journey.”

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SPANISH HACIENDA MALIBU, CALIFORNIA A picturesque original and historic 1920s Spanish Hacienda and compound on approx. 157 acres commands a private setting with ocean, mountain, and canyon views. Gated drive, motor court with massive native stone. Entry courtyard with fountain, covered wraparound porch with outdoor FP. Majestic living/dining great room has massive beams, enormous fireplace. Chefs kitchen has island with seating, dining area, doors to patios on front, side, back of house. Den/family room with fireplace, wet bar, and office. Ocean-view large master with separate sitting room, fireplace, two baths. Private guest wing has two bedrooms, two baths. Kitchen has outdoor living area, herb garden. Vine covered arbors have ample room for seating and dining.

Dining arbor overlooks ocean views. Separate office with bath. Pool with herringbone brick deck, jacuzzi with wraparound stone settee. Lovely guest house/pool house with covered outdoor living area, fireplace, kitchenette, en-suite bedroom. A remarkable residence of tremendous historic character, detail and luxury.11801 Cotharin Road, Malibu, CA. $35,000,000 32

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Chris Cortazzo is an icon. His name is synonymous with Malibu, a rare breed of real estate agent who was born and raised in the famed coastal haven. When Chris speaks about his beloved hometown, you don’t just hear the passion in his voice — you sense it at the soul level. It’s one of the many reasons why countless celebrities and high-profile business leaders continue to seek him out for real estate representation. “Malibu is the greatest place to live and work in the world,” he says. “My clients trust me because I know the market better than anyone.”

With over $5 billion in sales, Chris has been widely hailed for his outstanding production and his market making opinions, which are sought after by business and financial publications, and broadcast media.

Chris Cortazzo

DRE # 01190363

Tel: 310.457.3995 chris@chriscortazzo.com https://chriscortazzo.com ExecutiveAgent Magazine

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COUNTRY CLUB ESTATE WESTLAKE VILLAGE, CALIFORNIA Located in Westlake Village. This Luxurious Estate is set behind extraordinary private gates, where no expense has been spared on this Ron Firestone designed Chateau. Approximately 16,200 sq. ft. and on 4.5 acres this Estate has it all!

With 6 Bedrooms, 13 Baths, Movie Theater, Wine Tasting Room, Pool, Spa, and guest house, what more would you need! Price Upon Request.

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ExecutiveAgent Magazine

denise arledge

DRE #01040071

818.519.4429 denise@thearledgegroup.com www.thearledgegroup.com During her 31-plus years in real estate, Denise Arledge has served three generations of Southern California families with the belief that “EXCELLENCE IS EXPECTING MORE THAN OTHERS THINK POSSIBLE.� She believes that when it comes to helping someone find their home - where they will create treasured memories, build wealth and establish a legacy for future generations - there can be no limits on service. This is why Denise Arledge is in the Wall Street Journals Top 1000 agents.

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MAGNIFICENT PALOS VERDES ESTATE RANCHO PALOS VERDES, CALIFORNIA Located on the front row near the cliffs of Palos Verdes. Featuring a Grand entrance with soaring high ceilings and a curved Limestone tread staircase to invite you into this magnificent estate with 6 bedrooms and 8 baths with nearly 8,200 sq. feet of living space on a lot just under 25,000 sq. feet. There are good ocean views from many rooms and access to many hiking and walking trails in Palos Verdes. This massive estate has a six car garage of which two spots is occupied with a music studio complete with padded walls, hardwood floors, and AC. The lower level of the property has high ceilings and large rooms offering a luxury lifestyle of comfort. Step outside to the massive pool deck with a spa, covered patio and barbeque island while enjoying the sunset right out your backyard. The lot is flat and there is large area’s of grass to run, play and enjoy the beautiful weather of California and Palos Verdes. www.WantAView.com. $7,490,000

JASON BUCK DRE # 01246340

RE/MAX ESTATE PROPERTIES Tel: 310.383.2578 Email: JasonBuck@remaxpv.com Web: www.jasonbuck.com ExecutiveAgent Magazine

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LUNADA BAY ESTATE 1103 VIA CURVA, PALOS VERDES ESTATES, CALIFORNIA LOCATION LOCATION LOCATION! Don’t miss out on this once in a lifetime opportunity to own an oasis of an estate extending over 1/2 acre in Lunada Bay. This incredible home, designed by the renowned architect, Edward Beall, has it all.

The back yard is a secret garden that you only see in movies or novels. This garden boasts of flowing fountains, a variety of fruit trees, flowers and plants all while overlooking a breathtaking ocean view. Whether you prefer a secluded retreat or a home with the ability to host huge events/parties, you can do it all here. Sitting back off the street, privacy gates extend across the front of the home leading to a tranquil courtyard perfect for breakfast or tea to start off your morning. When entering the beautiful wooden front door you feel all the vibes of an inviting, homey space. The immediate ocean views from the spacious living room will capture your attention and as you walk closer to the windows, the view of the yard from above will be more than the mind can grasp. On the main living space you’ll find an amazing kitchen, two bedrooms, a dining space and second large living space for the whole family to entertain together. The main level deck area provides that indoor-outdoor living opportunity which is every super host’s dream. As you head upstairs you’ll enter the spectacular master suite with all the space necessary for an in-suite office or sitting area. You have to see the back yard/terraced garden to believe it! $2,598,000 38

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Steve and Ceci Watts are Palos Verdes’ preeminent real estate partnership. They are consistently garnered Top Agent Awards and their reputation and statue in the industry are without parallel. With over 33 years in the industry and calling Peninsula their home, Steve & Ceci Watts are trained professionals and marketing specialist whom utilize a wide variety of advertising media and methods; including the latest technological advances and customized online prospect matching. Having sold over a billion dollars in real estate on the Peninsula and South Bay, they are consummate professionals willing to go any distance to get the job done for their clients.

Steve & Ceci Watts

DRE # 00966894 / 01040493

Tel: 310. 874.8775 SteveWatts@vistasir.com https://wattsrealestate.com

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LA CIMA VILLA IRVINE, CALIFORNIA Perched on one of the highest points in the coveted gated community of The Summit at Turtle Ridge, this completely remodeled custom La Cima Villa is ideally located on a quiet cul-de-sac showcasing beautiful sunset views. Featuring a level of quality and detail that’s beyond compare, this elegant estate encompasses approximately 6,080 square feet of living space and nearly 13,000 square feet of resort-quality grounds. The luxurious Mediterranean-inspired residence boasts 5 bedrooms, 6 bathrooms, a library, 2 bonus rooms, formal dining and living rooms, and a 4-car garage. A haven for relaxation, enjoy spectacular sunset and city light views from the master suite adorned with a cozy fireplace, massive custom closet, and luxurious master bathroom that will leave you breathless. Perfect for the culinary minded, the opulent kitchen exhibits an oversized marble island, walk-in pantry, premium appliances, butler’s pantry, and kitchen nook. Conveniently located minutes away from award-winning schools such as Vista Verde Elementary/Middle School, TVT, and University High, as well as multiple hiking trails at Bommer Canyon, Crystal Cove, and Laguna Wilderness Park. This home is undoubtedly a very special offering! 29 Reserve, Irvine, CA 92603 $5,388,000 40

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PRESENTED BY JOJO ROMEO Whether she’s selling real estate, creating harmonious homes through feng shui and staging, or starring on Bravo’s TV show “Real Estate Wars,” JoJo Romeo is always inspired…and inspiring. A charismatic and compassionate entrepreneur who cares deeply about her clients, her family, her work and her community, JoJo’s love for all of her endeavors shines through and is the secret to her success.

JoJo Romeo DRE # 01878195 & ASSOCIATES 949.350.9363 Pacific Sotheby’s International Realty jojoromeo11@gmail.com https://www.jojoromeoandassociates.com

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RITZ COVE DANA POINT, CALIFORNIA Situated in the guard-gated, oceanfront community of Ritz Cove, this Mediterranean custom estate enjoys white water coastline views. The home features 5 oversized bedrooms each with ensuite bath, 5,821 square feet. Perfect for entertaining with a 9,000 square foot lot and large backyard. Light and bright with spacious open floor plan, soaring ceilings and elegant entry with white marble floors, dramatic staircase and chandeliers. The sprawling master suite and retreat showcases the beautiful coastline views with waves crashing on the beach. Ritz Cove community is located nearby the prestigious Ritz Carlton, Salt Creek Beach and Monarch Beach Resort. Perfect for casual beach and elegant lifestyle along the coast!

77 Ritz Cove Drive, Dana Point, CA. www.77RitzCove.com $4,800,000

Shauna Covington DRE # 00991380

949.412.8088 direct shauna@shaunacovington.com http://shaunacovington.com PREMIER RANKINGS & AWARDS Shauna Covington was recently named one of the leading real estate professionals in the entire country, placing among the top one-half of 1 percent of more than 1,100,000 RealtorsŽ nationwide. #1 Individual Agent in Orange County 2012-2019. Top 10 Individual Agent in North America 2014-2018. Chairman’s Circle Diamond from 2009 -2019 ExecutiveAgent Magazine

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CLASSIC BEACH CHARMER HERMOSA BEACH, CALIFORNIA This single-family home sits on a highly desirable corner lot measuring 51x40 and is just 1 1/2 blocks to the Strand, a 5-minute walk to downtown Manhattan Beach and a 15-minute walk to downtown Hermosa Beach. The 2-story home has great ocean views just as it is, with the potential for 180-degree ocean views from a rooftop deck or third story! Live here just as it is, or build your dream home! 201 34th St, Hermosa Beach, CA 90254 $2,999,999 44

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Hoffman Murphy Team DRE # 01008829 / 01070673 Keller Williams Realty

Tel: 310.939.9393 Email: info@hoffmanmurphy.com Web: www.hoffmanmurphy.com

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It’s Time For Plan B:

O

ur workgroup was in the middle of a spirited brainstorming session – a free form session where creativity is encouraged, judgment is suspended, and the best ideas often come after ten or more minutes. The ideas were flying fast and furious, as they should, when the group gets momentum. The energy was intoxicating. And, in a fit of inspiration, I one employee suggested, “Why don’t we reverse the order of the deliverables!?”

While nine other people energetically accepted this offer as worthy of inclusion on their flip chart of ideas, their manager scowled “That will never work!”

Thus ended a productive brainstorming session. Sadly, the manager was unclear on the concept at play. She replaced a brainstorm with a brain fart and stunk up the entire process.

A Different Kind of Collaboration Brainstorming is a special type of meeting, with its own ground rules, tempo and ethos. It’s also an invaluable tool for idea generation, problem solving, innovation, teambuilding and creativity. Whether you are tasked with creating new sales contests, new strategic initiatives or simply trying to break the doldrums of your day-to-day routines, brainstorming carries the day.

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Rules That Rock!

By definition, brainstorming is unlike your typical meetings. It’s unbounded by traditional rules where predetermined people speak on pre-determined subjects for prescribed times. Like a jam session of Jazz musicians, all you need to do is begin recording and let the sounds begin.

Remember, the key is to record it all. Later you can go back and edit out that which might not be considered beautiful music.

In Brainstorming sessions everyone is equal, all ideas are worthy of consideration, all judgment is suspended and a person’s rank or status is irrelevant. The goal is to fill the air with ideas, depart from conventional thinking, and allow the smorgasbord of strategies, ideas, inspirations and epiphanies to cross-pollinate each other. Think of brainstorming meetings as magnificent melting pots, a veritable giant stew bowl where bouillabaisse bubbles and bursts, unleashing new, exciting and innovative initiatives.

Consider a skilled facilitator for best results, though this isn’t a requirement.

The B-List: Preparing for Your Meeting The following recommendations will insure a successful session, whether it’s a stand-alone brainstorm or part of a larger meeting or event:

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• Adorn your environment with art, toys, games, crayons, colored markers or other stimuli to get the juices flowing and invite fun, free thinking and playfulness.

• Assign a scribe or tape record the meeting. Consider a graphic recorder. (Visit http://www.graphicrecorders. com/ www.GraphicRecorders.com for one I recommend.)

• Consider special written invitations in advance to set the tone, expectations and goals for the session.

• Allow enough time for people to loosen up. Often the best ideas occur once the group has gotten over any self-consciousness and gathered momentum.

• Create a mental and/or physical ice breaker to loosen everyone up.

• Consider lava lamps, beanbag chairs and even bubble-gum and bubble makers to loosen everyone up.

•

Encourage participation by all.

• Language is key. Use sentences such as “What if we…”, “How about…”, “Let’s try...”, or “Suppose we...”

• Check your skepticism, negativity and ego at the door. It’s not about whose ideas are embraced. All ideas should be received, for the benefit of the group your mission.

• Employ the “Yes, AND...” approach instead of a “Yes, BUT...” stance in response to others’ ideas.

• Remind people to suspend judgment throughout the session.

Remember, like mastermind groups, brainstorming sessions rely on the reality that when multiple brainpower is applied the results are greater than the sum of their parts.

You will generate great results from the blend of talent, experience, ideas and perspectives that naturally result from giving everyone equal footing and freeing them of the usual restrictions of time, structure and rules.

By the way, what if...?

Craig Harrison is an instructor with the University of California at Santa Cruz Extension’s Business department, has been profiled in The Wall Street Journal and cited in Business Week. As a manager, consultant, publisher and curriculum developer, he developed his digital dexterity, helping the technical world train and communicate more effectively. Copyright© 2007, Craig Harrison. All rights reserved. For information contact FrogPond at 800.704.

FROG(3764) or email susie@FrogPond.com.

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Y

ou’ve got a great brand. Plenty of equity. Why not spend a little? Why not? Well, go ahead and spend but only so long as you don’t violate the first and only rule of brand extension: honor the values.

On the far edge of my desk, just close enough to reach in a moment of emergency daydreaming is the Craftsman tool circular from Sears. Page 63 is dog-eared, a sign that I am waiting for an excuse to call for the 336 piece Mechanics Tool Set plus 6 FREE fully polished wrenches.

What’s the brand? Craftsman 336 times over. What’s a Craftsman? Incredibly durable shop tools backed by a lifetime guaranty. One brand, 336 mechanics tools. So long as you don’t step on the brand values, extend all you like.

Could Craftsman build a vacuum cleaner? Yes, and they have. But they’ve built shop vacs, see page 32. Could you use a Craftsman shop vac on carpet? Yes, but perish the thought! Could Craftsman build a carpet vacuum. Yes, but it would violate the values that are Craftsman. Show me a Craftsman carpet vacuum and suddenly my turbocharged shop vac would look a little wimpy.

Then there was Coke. Actually, Coke wasn’t the problem, it was New Coke that violated the values. After decades of telling us that ‘Coke is it’ and ‘Coke is the real thing’ someone failed to notice that the value of Coke lies in a unique taste, that “I can’t get this anywhere else” feeling that defines every true brand experience. Want to extend the line? Diet Coke makes sense. Cherry Coke is alright. Even caffeine free Coke works. Why? Because each is true to the one value that makes Coke Coke… it tastes like Coke.

And what is it that makes Krispy Kreme a brand worthy 48

of protection? Fresh, hot, and sweet are three values that come to mind. So what would you say to Krispy Kreme dinner rolls? Probably not. Krispy Kreme gravy mix?

Definitely not! Just remember, honor the values and you’ll be fine.

Ford F-150 brings to mind three key values: authentic, tough, pick-up truck. So long as you honor the values you can do what you want. Ford has. You can order an F-150 in a thousand permutations but you can’t get an F-150 lawn mower or an F-150 station wagon. If you could I’d be looking to trade my old gray ranch truck for something a tad more manly.

When you have a strong brand the best move is not to do anything that would undermine its strength. On the other hand, if a brand has an attribute that is negative don’t wait until it is too late to take action. As I was heading to the office this morning the local news anchor ended the half-hour saying, “When we come back, a former Dallas Cowboy is arrested on drug charges. And it isn’t Michael Irvin.

Brands are powerful. Be careful.

T. Scott Gross is more than the creator of MicroBranding… he lives it! His best known MicroBrand, Positively Outrageous Service, puts him in front of nearly 100 business audiences each year. Read his books, try his ideas, and you’ll become a MicroBrander too!

Copyright© 2002, T. Scott Gross. All rights reserved.

For information about his keynote presentations, contact the Frog Pond at 800.704.FROG(3764) or email susie@ frogpond.com; http://www.frogpond.com.

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One Brand.

One Rule.

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Our bone marrow transplant reunion is now standing room only.

Each year, City of Hope invites bone marrow transplant recipients and their families to attend the “Celebration of Life” event. It’s a joyous time during which survivors of blood cancers such as lymphoma, leukemia and myeloma embrace their health, their life and each other. It began more than 35 years ago when City of Hope created what is now one of the largest and most successful bone marrow transplant programs in the world. In fact, we’ve completed over 11,000 transplants and, according to national reports, our outcomes are among the best in the nation. The goal of curing cancer isn’t just something we work at. It’s what we live for.

If you have cancer, make us your first call. Or ask your doctor for a referral. We accept most insurance.

800-826-HOPE

COH-0726_BMT_Hem_fp_4c_ExecAgt.indd 1

WE LIVE TO CURE CANCER. Science saving lives. cityofhope.org/bmt

11/25/13 6:02 PM

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TO NOMINATE? Submit Nominations to: FArrias45@gmail.com Tel: 949.297.8323

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