EXECUTIVE AGENT MAGAZINE - DECEMBER, 2020 INLAND EMPIRE

TM

MAGAZINE

E x e c u t i v e

EXECUTIVEAGENT Ag e n t

M a g a z i n e

I n l a n d

E m p i r e

E d i t i o n

D e c e m b e r,

2 0 2 0

HOW HOWITITWORKS WORKS THE THEFUTURE FUTUREOF OF

LENDING LENDING

loanDepot loanDepotaggregates aggregatesdigital digitalinquiries, inquiries, pre-qualifies pre-qualifiesbuyers buyersand andworks workswith withour our sister sistercompany, company,mellohome, mellohome,totomatch match them themwith withlocal localreal realestate estateagents! agents!

11

meets meets THE THEFUTURE FUTUREOF OF

REAL REAL ESTATE ESTATE

Borrower Borrower(s(s ))

Borrower(s) Borrower(s) complete complete anan online online inquiry inquiry and and connects connects with with the the Loan Loan Consultant.

Consultant.

22

Loan LoanConsultant Consultant

33

Concierge Concierge

44

Real RealEstate EstateAgent Agent

loanDepot loanDepot Loan Loan Consultant Consultant establishes establishes relationship, relationship, gathers gathers info, info, pre-qualifies pre-qualifies the the client client and and continues continues toto work work with with the the borrower borrower until until they they are are ready ready toto begin begin their their home home search. search.

Borrower Borrower is is referred referred toto mellohome mellohome concierge concierge team team member member toto bebe matched matched with with anan expert expert local local real real estate estate agent. agent.

Top Top local local real real estate estate agent agent connects connects with with borrower borrower and and begins begins helping helping them them find find the the home home ofof their their dreams. dreams.

Contact Contactme meto tolearn learnabout aboutwhat whatmellohome mellohomecan cando dofor foryou! you!

Richard RichardHedrick Hedrick

District District Manager Manager | NMLS | NMLS #1059650 #1059650 (909) (909) 912-7835 912-7835 office office (714) (714) 400-2753 400-2753 cell cell rhedrick@loanDepot.com rhedrick@loanDepot.com www.loanDepot.com/rhedrick www.loanDepot.com/rhedrick 3281 3281 E Guasti E Guasti Road, Road, Suite Suite 550 550 Ontario, Ontario, CACA 91761 91761

Ontario Ontario Branch Branch

Riverside Riverside Cactus Cactus Branch Branch

Temecula Temecula Branch Branch

San San Juan Juan Capistrano Capistrano Branch Branch

(909) (909) 912-7810 912-7810 3281 3281 E Guasti E Guasti Road, Road, Suite Suite 550 550 Ontario, Ontario, CACA 91761 91761

(951) (951) 375-4800 375-4800 41607 41607 Margarita Margarita Road, Road, Suite Suite 101 101 Temecula, Temecula, CACA 92591 92591

(951) (951) 368-1850 368-1850 21804 21804 Cactus Cactus Avenue, Avenue, Suite Suite 102 102 Riverside, Riverside, CACA 92518 92518

(949) (949) 799-3050 799-3050 30448 30448 Rancho Rancho Viejo Viejo Road, Road, Suite Suite 250 250 San San Juan Juan Capistrano, Capistrano, CACA 92675 92675

loanDepot.com, loanDepot.com, LLCLLC (NMLS# (NMLS# 174457, 174457, www.nmlsconsumeraccess.org) www.nmlsconsumeraccess.org) andand mellohome mellohome (Texas (Texas brokerage brokerage license license #9006745) #9006745) are are sister sister companies. companies. loanDepot.com, loanDepot.com, LLCLLC NMLS NMLS ID 174457.

ID 174457.

Licensed Licensed by by thethe Department Department of of Business Business Oversight Oversight under under thethe California California Residential Residential Mortgage Mortgage Lending Lending ActAct CRMLA CRMLA 4131040.

4131040.

(082020 (082020 374550) 374550)

3

Cover Story Paul Lazo & Stephanie Crowell Executive Agents of the Month If you’re looking for a real estate team that pays attention to details, has a comprehensive knowledge of the industry and provides sterling service, look no further than Lazo & Associates at Coldwell Banker Town & Country in Claremont.

25 Featured Professionals

08 Arlene Garcia-Tassey loanDepotÂŽ 4

ExecutiveAgent Magazine

14 Sandy Hernandez Synergia Realty

Content

December, 2020

E XECUTIVE AGENT

Creating Safety in Your Organization -Flip Flippeniating Like a Pro -Steve Cook

TM

MAGAZINE

PRESIDENT & CEO EXECUTIVE PUBLISHER

12

Fred Arrias VICE PRESIDENT GRAPHIC DESIGN Garon Arrias

One Brand. One Rule.

-T. Scott Grossting Like a Pro -Steve Cook

EDITOR Trudy Vanderhoff

48

PROFESSIONAL PROFILES H.K. Wilson

It’s Time For Plan B: Brainstorming!

-Craig Harrisoniting Like a Pro -Steve Cook

CONTRIBUTING WRITERS Herbert Clark Charlene Gates John Harris Chris Richards Ronald Taylor Crystal Widen

46 5 Simple Questions Successful People Ask Themselves Every Day -Abby Perkinsiting Like a Pro

PHOTOGRAPHY iPhotography Studio Michelle Fairless Photography

06

EXECUTIVE AGENT MAGAZINE PO Box 73384 San Clemente, CA 92673 Ph: (949) 297-8323 Fax: (949) 266-8757 Fred@ExecutiveAgentMagazine.com www.ExecutiveAgentMagazine.com

Change Begins With Choice -Jim Rohniating Like a Pro -Steve Cook

18 Winning the Thought Battle -Chris Wideneriating Like a Pro -Steve Cook

22

© Copyright 2020 Executive Agent Magazine. All rights reserved.

Reproduction in whole or in part without written permission is prohibited. Although every precaution is taken to ensure accuracy of published materials, Executive Agent Magazine cannot be held responsible for opinions expressed or facts supplied by its authors.

ExecutiveAgent Magazine

5

5 Simple Questions Successful People Ask Themselves Every Day

S

teve Jobs’ often-quoted philosophy about the importance of questioning yourself. “If today were the last day of my life, would I do what I’m about to do today?” It’s true: The most successful people have the ability to objectively evaluate themselves on a regular basis—their skills, their actions and their progress toward goals.

They don’t sleepwalk through the routine. They’re actively thinking about the things they do. But questioning yourself doesn’t mean second-guessing yourself.

It means evaluating your status and objectives, and what you’ll do to reach them with a clear, unbiased mind. It’s a practice that will help make you think and become more successful in work and life.

Here are five simple questions that successful people ask themselves every day: 1. Am I in the right niche?

If you don’t have passion for your job, you won’t be motivated to overcome the natural barriers and obstacles that life puts in the way of success. And even if you started out with passion by the bucketful, that can fade.

This is why it’s so important to routinely check in with yourself and your motivation. If you feel like your passion is waning and you’re burning out, a change may be necessary to reignite your energy for business. Finding a niche that sustains you emotionally will give you the clear mind and passionate drive you need to succeed.

•

These four things will reveal your passion.

2. Am I learning from my mistakes?

Most patterns of success include plenty of failure.

That’s completely normal—even healthy. However, the important thing is that you’re learning and you’re rarely making the same mistake twice. When you hit a roadblock, take time to evaluate what went wrong, what needs to change, and how you can prevent it from happening in the future. Try to take a nugget of wisdom from each failure you encounter on your road to success.

6

•

These are the mistakes you don’t want to repeat.

3. Am I consistently pushing my own boundaries?

Success isn’t attained by driving the speed limit or sticking to the beaten path. You can rest assured that the people who do well in your industry are constantly pushing ahead and challenging their own boundaries.

Creating new, more audacious goals and attempting to reach them will keep your passion ignited and keep you striving toward success. Push through professional barriers and always look to achieve the impossible.

•

Invest in your growth with a 30-day challenge.

4. What is my game plan?

While you are challenging yourself, you should also map out strategies that will allow you to become more efficient and precise. If you are trying to work faster and better, you need to develop routines and processes that allow you to do so. Sit down and create the physical map that will take you from where you are to where you want to go. Leave room for detours that could end up being shortcuts as you learn and grow.

•

A productive day includes these three tasks.

5. Do I still believe I can do this?

The most important ingredient of success is the belief in yourself and what you’re striving toward. The highest ambitions are nothing without the conviction that you can actually reach them. Take a hard look in the mirror and ask yourself if your passion and drive match up with your aspirations. Skills and know-how are less than half the battle. If you don’t believe you can do it, it’ll be hard to convince anyone else you can. You have to be your own cheerleader before you can expect anyone else to be.

Abby Perkins is Editor in Chief at Talent Tribune, where she writes about leadership, workplace culture and HR software.

ExecutiveAgent Magazine

ExecutiveAgent Magazine

7

E XECUTIVE AGENT

TM

MAGAZINE

Arlene

Garcia-Tassey Written by H. K. Wilson

A

rlene Garcia-Tassey is a loan consultant at loanDepot, the nation’s fifth largest retail mortgage lender and the second largest nonbank retail originator. When it comes to helping families make their greatest investment, Arlene Carcia-Tassey sees herself as a trusted advisor for a lifetime, not just a single transaction. That spirit is consistent with loanDepot’s ethos, where being a “lender for life” translates to a wide array of loan products to fit virtually every need and the loanDepot Lifetime Guarantee, which promises customers will pay no lender’s fees the next time they refinance with the company.

Arlene developed her love of homes at a young age, going to open houses with her mom. As a young adult, she sought a career in mortgage lending and worked her way up to loan officer under the tutelage of a top producer. “Thad took me under his wing and taught me a lot — especially how to listen,” Arlene says. “The key to business is making sure you listen to your customer’s needs, and then educate them about their best options.”

Over the years, Arlene advanced in her career and worked for some of the industry’s most notable companies. In 2012, she and her family relocated to Australia, where they lived for nearly five years. Upon her return to California, she reentered the mortgage industry, bringing with her a new cultural perspective that has helped her to connect more deeply with the people she serves.

“We worked for a restoration company in Western

Australia, the most isolated place in the world. Then we moved to Melbourne for two years, and then Sydney for two more years. While we were there, we got to travel around a lot. It was amazing. The people took us with open arms. They are so welcoming, and the culture is beautiful. It’s where I learned about balancing work and family and how to make it all work. They are very familyand health-oriented, and it helped ground me seeing all the things I’m capable of doing without overworking myself. My kids learned a lot about diversity. Seeing the world is the best way to appreciate other cultures. It’s where I get empathy. I love people.”

ExecutiveAgent Magazine

The Investment of a Lifetime As an experienced professional, Arlene is well equipped to assist people in their home buying journey at every stage, whether they are first-time buyers, buying their dream home, positioning for retirement or buying real estate as an investment. Arlene specializes in working with trade unions, and she brings those professional relationships with her to loanDepot.

Whatever her clients’ needs, Arlene is patient, communicative and equipped with solutions to complex problems. She is always available, and clients appreciate the way she explains the lending process and answers their questions. “I believe you should take time when speaking to someone and not rush off. I don’t treat people that way. Service is the reason my client base comes back. I’m transparent about the steps of a loan so they know what to expect. Nothing gets them by surprise. I do a lot of different kinds of loans, but FHA loans and DPA programs are my go-to. I love to help first-time buyers navigate the process.”

Arlene says she joined loanDepot for its high ethical and service standards, as well as the quality of its programs and technology. “The company you work for is a reflection of you, and that’s extremely important to me. The people here genuinely enjoy working here. I’m proud to bring my network here.”

She continues, “The technology loanDepot offers is huge. It’s amazing being able to do everything with the apps loanDepot has. Everything is extremely user friendly, and it’s designed to make the client feel comfortable. We realize not everybody feels comfortable using technology.

Our technology is great for agents too, and we can even send them referrals through our portal.”

At home, Arlene is a wife and mom to four grown children. She is also a grandmother and says that her 3-year-old granddaughter “stole my heart.” Arlene enjoys gardening, hiking, music and dancing, but time with

family is most important. She regularly hosts her extended family for Sunday brunch on the patio. “It’s an opportunity for us to all get together safely with COVID and laugh.

We like to be together. Money may come and go, but family is always there.”

As a lending professional, Arlene is hard-working, compassionate and well-qualified to help her clients make the investment of a lifetime. “What I love most about my work is the long-lasting relationships that I build. My service is for a lifetime. I will always be there for my customer.”

Arlene Garcia-Tassey loanDepot® 3281 E. Guasti Rd., Ste. 550 Ontario, CA 91761 Tel: 909.452.6807 Email: arlenegarcia@loandepot.com Web: https://www.loanDepot.com/arlenegarcia NMLS 1580071

Rates, terms, and availability of programs are subject to change without notice. loanDepot.com, LLC NMLS ID 174457. Licensed by the Department of Business Oversight under the California Residential Mortgage Lending Act CRMLA 4131040.

ExecutiveAgent Magazine

Nomination Form Nominate a fellow REALTORÂŽ to be featured in one of our feature stories; on the cover as Executive Agent of the Month, or as a special feature story. All candidates must be nominated by a real estate professional. The selection process includes a questionnaire, personal interview, reference check and final approval by the Advisory Council. Candidates are evaluated based upon professionalism, length of service and uniqueness of story, as well as industry and community involvement.

DO YOU KNOW SOMEONE

TO NOMINATE? I Nominate: Name____________________________________________________________________ Company________________________________________________________________ Phone___________________________________________________________________ Email____________________________________________________________________ Submitted By: Name____________________________________________________________________ Company________________________________________________________________ Phone___________________________________________________________________ Email____________________________________________________________________ Fax/Email nomination to: Executive Agent Magazine PO Box 73384 San Clemente, CA 92673 Fax: 949.266.8757 Email: Fred@ExecutiveAgentMagazine.com Tel: 949.297.8323

One Time Close (OTC): Construction-to-Permanent Construction-to-Permanent Loans Loans Kinecta’s Construction-to-Permanent loan is is the the perfect perfect fit fit for for clients clientslooking lookingto tobuild buildwith withaa Construction-to-Permanent loan knowledgeable lender who simplifies simplifies aa complex complex process process and and keeps keepsititrunning runningsmoothly. smoothly.

Program Highlights Highlights Program • 30-year fixed, 10/1 and 7/1 ARM products, products, with with no-point and lender-credit options options available available

Lending based basedon onfuture futurevalue valuedetermined determinedby by •• Lending completed appraised value with lot ownership completed appraised value with lot ownership

• California-based lender with portfolio portfolio underwriting

Owner-occupiedand andsecond secondhome home •• Owner-occupied

construction-to-permanent experts experts today. today.

Contact our construction-to-permanent

Joe McGreevy Joe Mortgage Loan Consultant Mortgage cell: 714.396.1619 efax: 310.536.3621 cell: NMLS# 66072 NMLS# joe.mcgreevy@kinecta.org joe.mcgreevy@kinecta.org kinecta.org/jmcgreevy kinecta.org/jmcgreevy

Kurt Kurt Olson Olson Sr. Sr. Mortgage Mortgage Loan LoanConsultant Consultant&& Construction Construction Loan LoanSpecialist Specialist cell: cell: 619.507.4642 619.507.4642 efax: efax:310.727.8071 310.727.8071 NMLS# NMLS# 378459 378459 kurt.olson@kinecta.org kurt.olson@kinecta.org kinecta.org/kolson kinecta.org/kolson

Tayt TaytIanni Ianni Sr. Sr.Mortgage MortgageLoan LoanConsultant Consultant ph: ph:310.727.9119 310.727.9119 cell: cell:949.689.8639 949.689.8639 NMLS# NMLS#310914 310914 tayt.ianni@kinecta.org tayt.ianni@kinecta.org kinecta.org/tianni kinecta.org/tianni

Membership requirements Membership requirements apply. apply. NMLS NMLS (Nationwide (NationwideMortgage MortgageLending LendingService) Service)ID: ID:407870.

407870.Information Informationininthis thisadvertisement advertisementisisintended intendedfor forReal RealEstate Estateand andMortgage MortgageProfessionals Professionals only and and not subject only not intended intended for for consumer consumer use use as as defined definedby bySection Section1026.2 1026.2of ofRegulation RegulationZ, Z,which whichimplements implementsthe theTruth-In-Lending Truth-In-LendingAct. Act.Any Anyexpressed expressedunderwriting underwritingguidelines guidelinesare are subject to change change without to without notice notice and and are are subject subject to to Kinecta Kinecta Federal FederalCredit CreditUnion Unionguidelines guidelinesand andall allapplicable applicablefederal federaland andstate staterules rulesand andregulations. regulations.

Subject to credit and property approval.

Rates, program terms, and conditions are subject to change without notice.

Not all products are available in all states and for all loan amounts.

Subject to credit and property approval. Rates, program terms, and conditions are subject to change without notice. Not all products are available in all states and for all loan amounts.

Other restrictions restrictions and other Other and limitations limitations may may apply. apply. The The actual actualterms termsof ofthe theloan loanwill willdepend dependupon uponthe thespecific specificcharacteristics characteristicsofofthe theloan loantransaction, transaction,the theapplicant’s applicant’scredit credithistory, history,and and other financial circumstances circumstances that financial that may may apply. apply.

25081OC-06/20 25081OC-06/20

Creating Safety in Your Organization

12

ExecutiveAgent Magazine

D

id you know that when people feel safe, they perform better? Have you ever stopped to think that if you could help people feel safe with you, they would perform better for you? That does not mean that you lower your expectations or accept sub-par performance or that you start every meeting with Kumbaya.

You see, when people feel safe, their limbic system “relaxes,” and as it does, they have more access to the higher-functioning areas of the brain, like the hippocampus and the neocortex. You might be thinking, “So, what does this mean to me?” Well, if you want people to deliver topnotch work, you want your staff to be able to access the most sophisticated areas of the brain. It is in these areas where creativity, rational reasoning, decision making, judgment/discernment, and the ability to evaluate and choose a course of action take place.

What is the easiest way to help your staff get to higherlevel brain function? Care about them, talk to them, smile at them, affirm them, praise great effort, recognize them, laugh with them, be pleasant and even ask personal questions.

In the process, you build “relational capacity” with your team. That relational capacity allows you to deal with issues, stress, challenges and opportunities better than the teams that don’t have that kind of capacity.

When people feel safe with you, they also do many other things—especially if you maintain high performance expectations. First, they will give you more of their discretionary effort, the effort that lies above minimal effort to keep their job and current output. It’s the effort they only give when they are “bought into” the leadership.

It’s also effort that you don’t have to pay for, because

they give it to you with the desire to see you become as successful as you can be.

Second, they will talk to you because you are more approachable. Let me tell you what that is worth.

We have a client who used to be fairly hard with his team.

He was not friendly with his team, he did not celebrate their successes, and he did not ask how their families were. In his words, “I’m here to do business, not to be their buddy.”

He was losing money and opportunity. As he began this process of becoming more approachable and thoughtful toward others, his team began to open up. As he built relational capacity, his team began to tell him what was not working and what could be improved. That provided the opportunity for them to come together to address some of the things his staff members were seeing. Of course, that meant they could fix the problems and turn those solutions into profitability and customer service. He was also able to attract some high-quality people who, until this time, would not have joined or stayed with him because of his leadership style, or lack thereof.

People who do not master these abilities will lose great people as well as their best customers. I hear a lot about being the “vendor or provider of choice,” but that is an incomplete offering. The challenge is to be the “leader of choice.” Then, you will know that you have the best team on the field.

Flip Flippen is a New York Times best-selling author as well as a widely recognized entrepreneur, educator, philanthropist. As the founder of The Flippen Group, one of the largest leadership development companies in North America, he is committed to “bringing out the best in people.”

ExecutiveAgent Magazine

13

E XECUTIVE AGENT Sandy Hernandez TM

MAGAZINE

Written by H. K. Wilson

Empowering Families to Achieve the American Dream

N

early 15 years ago, Sandy Hernandez found her life’s purpose in real estate. She was a young college student earning her degree in criminal justice and working toward her dream of joining the FBI. That’s when her mother found an opportunity to achieve a dream of her own.

through all that and became very appreciative of what I do and giving service to the community. I’m a spiritual person, and I finally just said, ‘Okay God, this must be where you want me to be.’ It’s been fulfilling to me to help people and be a resource. The biggest takeaway of my career is knowing I found my purpose.”

“My mom is a non-English speaker who wanted to find a new career that was financially rewarding,” Sandy explains. “She had sold at swap meets since I was little, and I hated to see her working so hard in the heat and cold. I found a school at a mortgage company that offered real estate classes, and she got her license. I ended up taking a front desk position at the company while I was in school and also started learning the business.”

Today, Sandy is the broker/owner of boutique Synergia Realty in Bloomington, where she is the inspiration behind a team of 10 agents. She describes the atmosphere in her office as “warm and close-knit. I think part of our success has been that we are able to maintain more of a family environment. I believe our clients feel that.”

While pursuing opportunities toward her career in law enforcement, Sandy continued to work in the real estate sector, moving up from a receptionist to a mortgage loan processor position. In 2008, she obtained her real estate license. “When the market crashed, there were so many people calling and asking for help. I learned the business

Sandy also runs a real estate school, and she says that for her, it is a way to pay forward the opportunities that real estate has provided to her and her mom. “Somebody gave my mom that opportunity, and through her, I’m in it.

Another part of real estate that I love is giving value back and seeing people succeed. I love the fact that every time I’m done teaching a class, people leave with something they didn’t know before.”

ExecutiveAgent Magazine

As a leader, Sandy describes herself as a “hotline,” since she is available to her team around the clock. “I think the most important thing I have to offer is genuine support,” she says. “I am a 24/7 broker. If someone is trying to figure something out, all they have to do is call me. I find that is huge, especially for newer agents. I love being able to see people grow as a professional and as a person within the business. Most of my team has been with me a long time and I’ve seen them evolve. I’m happy to be part of their growth. My team and staff are key, there definitely wouldn’t be a Synergia Realty without them.”

Outside of real estate, Sandy is married to a “wonderful man,” Asarel Lombera. She is also a devoted pet mom to her fur baby, Walter, and hopes to have a dog shelter someday. In her busy life, Sandy has learned the importance of finding balance. “Real estate can absorb you a lot, so you need to be disciplined about how you spend your time. I focus on filling up my cup by taking care of myself spiritually and taking care of my body, because you can’t pour out if your glass is half empty. Success in your career is a package deal. If one thing is off, everything is off.”

In her real estate practice, Sandy is known for her compassion. She says she always remembers being a child and seeing her parents shopping for their first home. “It was such a big thing for my family. When someone is buying or selling a home, I put myself in their shoes and really look out for them.”

is actively involved in charity events and always gives back. Of course, being a humble individual you would never hear her talk about these things, but character is shown with consistent actions and she is very consistent with her genuine kindness. My husband and I highly recommend Sandy for her skills, knowledge and plain awesomeness!”

According to Sandy, she has found her calling helping families achieve the American Dream of home ownership.

“Anytime you choose a path, look into your heart and truly find that fulfillment, because the only way you will be successful is if you truly feel it in your heart. For me, that defines success. I feel it’s a gift when people trust you wholeheartedly, and I love knowing that I was able to deliver some sort of value into somebody’s life. My purpose is getting people an outcome where they are truly happy and able to start a new chapter in their lives.”

Sandy Hernandez Synergia Realty 17691 Valley Blvd., Ste. E Bloomington, CA 92316 Tel: 909.904.5460 Email: homesbymisshernandez@gmail.com Web: https://www.synergiarealty.com DRE # 01896474

A client who has both purchased and sold homes with Sandy described her as “a true real estate professional,” who is “patient when answering questions and thoroughly explains the real estate process. On a personal level, Sandy cares about her clients and her community. Sandy

ExecutiveAgent Magazine

OUR MISSION P W R’ S M I S S I O N To remain the preeminent real estate association in UPHOLDING PROFESSIONAL

STANDARDS, PROVIDING VALUABLE EDUCATION, and PROTECTING PROPERTY RIGHTS through political advocacy for our REALTOR® members and the public.

To Learn More About the Pacific West Association of REALTORS®, Please contact Lalaine Castillo at lalainec@pwr.net.

EXECUTIVEAGENT

TM

MAGAZINE

SEARCHING FOR OUR NEXT

COVER

DO YOU KNOW SOMEONE

TO NOMINATE? Submit Nominations to: FArrias45@gmail.com Tel: 949.297.8323

Change Begins With Choice

18

ExecutiveAgent Magazine

A

ny day we wish; we can discipline ourselves to change it all. Any day we wish; we can open the book that will open our mind to new knowledge.

Any day we wish; we can start a new activity. Any day we wish; we can start the process of life change. We can do it immediately, or next week, or next month, or next year.

We can also do nothing. We can pretend rather than perform. And if the idea of having to change ourselves makes us uncomfortable, we can remain as we are. We can choose rest over labor, entertainment over education, delusion over truth, and doubt over confidence. The choices are ours to make. But while we curse the effect, we continue to nourish the cause. As Shakespeare uniquely observed, “The fault is not in the stars, but in ourselves.”

We created our circumstances by our past choices.

We have both the ability and the responsibility to make better choices beginning today. Those who are in search of the good life do not need more answers or more time to think things over to reach better conclusions. They need the truth. They need the whole truth. And they need nothing but the truth.

back to those basics that make the biggest difference in how our life works out. And then we must make the very choices that will bring life, happiness and joy into our daily lives.

And if I may be so bold to offer my last piece of advice for someone seeking and needing to make changes in their life - If you don’t like how things are, change it! You’re not a tree. You have the ability to totally transform every area in your life - and it all begins with your very own power of choice.

Jim Rohn knows the secrets of success - in business and in life. He has devoted his life to a study of the fundamentals of human behavior and personal motivation that affect professional performance. He can awaken the unlimited power of achievement within you! Reproduced with permission from the Jim Rohn Weekly E-zine. © 2008 Jim Rohn International. All rights reserved. For information contact FrogPond at 800.704.FROG(3764) or email susie@FrogPond.com; http://www.FrogPond.com.

We cannot allow our errors in judgment, repeated every day, to lead us down the wrong path. We must keep coming

ExecutiveAgent Magazine

19

Your Real Estate Business deserves the BEST option for Escrow.

We set the bar for Escrow excellence by offering you more than just traditional escrow services.

Adding value to you and your clients’ escrow experience is our goal. That’s why we offer so much more to you and your clients, at no extra charge.

Complimentary Agent Wired Commissions at closings Complimentary Seller notary signing service SSAE SOC Certified to safeguard your clients information Cyber Insurance Policy

The only Escrow Company trained directly by the FBI on wire fraud and cyber theft Multi-lingual teams 12 office locations in 5 major counties

Electronic document signing for a faster closing experience

Let us help you make more time for what you do best; sell real estate.

escrowoptions.com

(800) 794-3075

Winning the Thought Battle

I

f you have read my articles or heard me speak, you know that I always come down to action. We need to act if we are going to be successful!

Yet, our success starts long before our actions. In fact, our success begins in our thoughts. .

The process is that thoughts become actions and actions produce results. So the equation starts with the thoughts.

So the key to success is to start with and control the thoughts that we have. Good thoughts become good actions become good results. .

Proactively place good thoughts in your head. Just like a garden, where you weed, or pull the bad stuff out, and plant, put the good stuff in, so we do the same thing with our thoughts. Buy tapes and music that will produce good, happy thoughts in your head! Watch TV programs and videos that put good thoughts in your head!v Avoid the naysayers. They are all around you. You work with them, you live near them – some are even in your family! Whatever you do, do not let them affect you with their negative thoughts. Spend as little time as you can with them (unless it is your spouse or kids – then you need counseling!) .

But there is this predicament we have as humans. It is this “battle” we have with our thoughts. Thoughts of depression, negative thoughts, thoughts of fear etc constantly creep into our minds and cause us to act in certain ways that are going to produce the antithesis of the kind we want that will produce success.

Act on the positive thoughts that you do have. When a positive thought comes into your head, act on it! This will begin to produce a “bridge” between what you think and how you act! This will then make that transition even easier as time goes by! .

So what can we do to win the battle with thoughts? Here are a few main points. Apply these immediately and then constantly and you will be on your way to winning the thought battle. .

Four key ideas to win the thought battle: Guard your mind. Proactively place good thoughts in your head.

Avoid the naysayers. Act on the positive thoughts that you do have. .

Guard your mind. Pretend that behind that forehead of yours is a very precious thing – your mind – because it is precious. If you had a storehouse of gold in your house, you would hire an armed guard to stand watch and keep all the bad guys out. Yet, many of us let any old ting come into our minds. We need to keep the bad thoughts, the negative thoughts O-U-T! Now when I say this, I mean both the ones that start in our heads and the ones that come from external sources. .

22

Go forth and Win the Battle!

Chris Widener is a widely recognized speaker and best-selling author on the topics of influence, integrity, leadership, sales, and personal development. His dynamic seminars help people lead successful lives, become extraordinary leaders, and transform into masterful salespeople. For booking information, contact Michelle Joyce at 704-965-2339 or visit www.ChrisWidener.com.

ExecutiveAgent Magazine

ExecutiveAgent Magazine

23

Know of a Realtor doing amazing things?

NOMINATE them to be our next

Executive Agent of the Month

EXECUTIVEAGENT

TM

MAGAZINE

ExecutiveAgent Magazine

Paul Lazo & Stephanie Crowell Written by H. K. Wilson - Photography by Ian Wiant

I

f you’re looking for a real estate team that pays attention to details, has a comprehensive knowledge of the industry and provides sterling service, look no further than Lazo & Associates at Coldwell Banker Town & Country in Claremont. Regional Manager & Broker Associate Paul Lazo and his teammate Stephanie Crowell are a duo who, in this age of real estate megateams, are proud to offer their clients personalized, face-to-face service.

“We do have assistants and transaction coordinators, but we are the only licensed agents on our team,” says Paul. “We take our time to get to know our clients and

understand their true needs. That way, we can tailor a package to them in terms of the way that we search for or sell their home, and use out-of-the-box thinking to figure out exactly how to achieve their goals in the most efficient manner.”

In a business built on relationships, Paul and Stephanie’s peer connections are also critical to the results they deliver for clients. Stephanie says, “We have great relationships in our community, and we pride ourselves on that. When clients are looking for a home, and not on the easiest terms, we can work with our associates and try to find homes before they hit the market.”

ExecutiveAgent Magazine

“They’re technically our competition, but we look at it as our network of other agents we’re able to lean on, and they’re able to lean on us,” Paul adds.

in the business. If there’s something he doesn’t know, he’s on it in seconds and will get you any information you need.”

Paul and Stephanie are each married and the parents of three children, and they and their families are the best of friends outside of work. Their shared values and outlook on life are what make them so effective as a team. “We’re a small team, and many in this business aren’t successful being in a partnership,” Stephanie says. “I chose to work with Paul because of his sincere, ethical background. He religiously shows respect to our clients — it’s not about the money. Paul is very hands-on, and from the beginning of a transaction you can rely on him for anything. His experience of 17 years means he has knowledge of just about everything

“There’s only so much one person can do in one day on their own,” Paul says. “Stephanie is willing to just dive in with projects and run with them. She’s a doer. Most of all, she is very passionate about people, and she takes clients personally. When it’s good times or bad, its a personal thing to her. She has an investment in these clients, and it shows. The way she treats clients, they know she’s looking out for them, especially when tough scenarios come up. They feel comfortable around her and know she’s looking out for their best interests. Her passion for family is also inspiring. They know they can 100 percent rely on her. I aspire to that as well with my own kiddos.”

ExecutiveAgent Magazine

Buyers and sellers truly get “two for the price of one” when they hire this team. That means they receive personal attention from both Paul and Stephanie for the duration of their transaction. Paul explains, “There are a lot of large teams out there right now, but the way many work is that the big name agent goes for the listing appointment, and as soon as the client signs, they are turned over to the team and the client never hears from the agent again. Our clients always get one or both of us.”

When it comes to buyers, he says, “We’re in a strong sellers’ market, so it’s a tricky thing for buyers. We’re really creative in how we approach buyers from day one.

We start with a buyers’ interview and truly get to know them. It’s not just a question of whether they’re prequalified. We dig deeper to understand their intentions, and why the need to move and where they want to buy. We help talk them through the process in making adjustments to their strategy to help them stay within their budget and still hit the key points of what they’re looking for.”

ExecutiveAgent Magazine

Integrity With Results A recent buyer commented: “Stephanie and Paul truly care about you and what you’re looking for in a home. I highly recommend them if you want that personal touch while going through the home buying process.”

People who choose Paul and Stephanie to help them buy or sell a home can do so with complete confidence, knowing that they are in the care of experienced professionals who deliver “integrity with results.”

Lazo & Associates are also trusted advisors to many investors. In addition to assisting investors with strategic buying and selling opportunities, Paul and Stephanie provide comprehensive property management services.

“We do everything from start to finish: listing, screening tenants, taking phone calls, handling maintenance issues and working with vendors,” Paul says. “All of our tenants and landlords have my personal cell number so they have total peace of mind.”

Stephanie says, “We want people to feel self-assured when working with us and enjoy the journey. Most of our business is by referral. To us, that’s the feel-good part of the job!”

ExecutiveAgent Magazine

Paul Lazo & Stephanie Crowell – Lazo & Associates Coldwell Banker Town & Country 250 W. 1st St., Ste. 100, Claremont, CA 91711 Tel: 909.753.9721 / 909.703.1477 Email: LazoandAssociates@gmail.com - Web: www.LazoandAssociates.com DRE # 01418126 / 01918184 ExecutiveAgent Magazine

SPANISH HACIENDA MALIBU, CALIFORNIA A picturesque original and historic 1920s Spanish Hacienda and compound on approx. 157 acres commands a private setting with ocean, mountain, and canyon views. Gated drive, motor court with massive native stone. Entry courtyard with fountain, covered wraparound porch with outdoor FP. Majestic living/dining great room has massive beams, enormous fireplace. Chefs kitchen has island with seating, dining area, doors to patios on front, side, back of house. Den/family room with fireplace, wet bar, and office. Ocean-view large master with separate sitting room, fireplace, two baths. Private guest wing has two bedrooms, two baths. Kitchen has outdoor living area, herb garden. Vine covered arbors have ample room for seating and dining.

Dining arbor overlooks ocean views. Separate office with bath. Pool with herringbone brick deck, jacuzzi with wraparound stone settee. Lovely guest house/pool house with covered outdoor living area, fireplace, kitchenette, en-suite bedroom. A remarkable residence of tremendous historic character, detail and luxury.11801 Cotharin Road, Malibu, CA. $35,000,000 32

ExecutiveAgent Magazine

Chris Cortazzo is an icon. His name is synonymous with Malibu, a rare breed of real estate agent who was born and raised in the famed coastal haven. When Chris speaks about his beloved hometown, you don’t just hear the passion in his voice — you sense it at the soul level. It’s one of the many reasons why countless celebrities and high-profile business leaders continue to seek him out for real estate representation. “Malibu is the greatest place to live and work in the world,” he says. “My clients trust me because I know the market better than anyone.”

With over $5 billion in sales, Chris has been widely hailed for his outstanding production and his market making opinions, which are sought after by business and financial publications, and broadcast media.

Chris Cortazzo

DRE # 01190363

Tel: 310.457.3995 chris@chriscortazzo.com https://chriscortazzo.com ExecutiveAgent Magazine

33

COUNTRY CLUB ESTATES WESTLAKE VILLAGE, CALIFORNIA Located in Westlake Village. This Luxurious Estate is set behind extraordinary private gates, where no expense has been spared on this Ron Firestone designed Chateau. Approximately 16,200 sq. ft. and on 4.5 acres this Estate has it all!

With 6 Bedrooms, 13 Baths, Movie Theater, Wine Tasting Room, Pool, Spa, and guest house, what more would you need! Price Upon Request.

34

ExecutiveAgent Magazine

denise arledge

DRE #01040071

818.519.4429 denise@thearledgegroup.com www.thearledgegroup.com During her 31-plus years in real estate, Denise Arledge has served three generations of Southern California families with the belief that “EXCELLENCE IS EXPECTING MORE THAN OTHERS THINK POSSIBLE.� She believes that when it comes to helping someone find their home - where they will create treasured memories, build wealth and establish a legacy for future generations - there can be no limits on service. This is why Denise Arledge is in the Wall Street Journals Top 1000 agents.

ExecutiveAgent Magazine

35

36

ExecutiveAgent Magazine

MAGNIFICENT PALOS VERDES ESTATE RANCHO PALOS VERDES, CALIFORNIA Located on the front row near the cliffs of Palos Verdes. Featuring a Grand entrance with soaring high ceilings and a curved Limestone tread staircase to invite you into this magnificent estate with 6 bedrooms and 8 baths with nearly 8,200 sq. feet of living space on a lot just under 25,000 sq. feet. There are good ocean views from many rooms and access to many hiking and walking trails in Palos Verdes. This massive estate has a six car garage of which two spots is occupied with a music studio complete with padded walls, hardwood floors, and AC. The lower level of the property has high ceilings and large rooms offering a luxury lifestyle of comfort. Step outside to the massive pool deck with a spa, covered patio and barbeque island while enjoying the sunset right out your backyard. The lot is flat and there is large area’s of grass to run, play and enjoy the beautiful weather of California and Palos Verdes. www.WantAView.com. $7,490,000

JASON BUCK DRE # 01246340

RE/MAX ESTATE PROPERTIES Tel: 310.383.2578 Email: JasonBuck@remaxpv.com Web: www.jasonbuck.com ExecutiveAgent Magazine

37

LA CIMA VILLA IRVINE, CALIFORNIA Perched on one of the highest points in the coveted gated community of The Summit at Turtle Ridge, this completely remodeled custom La Cima Villa is ideally located on a quiet cul-de-sac showcasing beautiful sunset views. Featuring a level of quality and detail that’s beyond compare, this elegant estate encompasses approximately 6,080 square feet of living space and nearly 13,000 square feet of resort-quality grounds. The luxurious Mediterranean-inspired residence boasts 5 bedrooms, 6 bathrooms, a library, 2 bonus rooms, formal dining and living rooms, and a 4-car garage. A haven for relaxation, enjoy spectacular sunset and city light views from the master suite adorned with a cozy fireplace, massive custom closet, and luxurious master bathroom that will leave you breathless. Perfect for the culinary minded, the opulent kitchen exhibits an oversized marble island, walk-in pantry, premium appliances, butler’s pantry, and kitchen nook. Conveniently located minutes away from award-winning schools such as Vista Verde Elementary/Middle School, TVT, and University High, as well as multiple hiking trails at Bommer Canyon, Crystal Cove, and Laguna Wilderness Park. This home is undoubtedly a very special offering! 29 Reserve, Irvine, CA 92603 $5,388,000 38

ExecutiveAgent Magazine

PRESENTED BY JOJO ROMEO Whether she’s selling real estate, creating harmonious homes through feng shui and staging, or starring on Bravo’s TV show “Real Estate Wars,” JoJo Romeo is always inspired…and inspiring. A charismatic and compassionate entrepreneur who cares deeply about her clients, her family, her work and her community, JoJo’s love for all of her endeavors shines through and is the secret to her success.

JoJo Romeo DRE # 01878195 & ASSOCIATES 949.350.9363 Pacific Sotheby’s International Realty jojoromeo11@gmail.com https://www.jojoromeoandassociates.com

ExecutiveAgent Magazine

39

This expansive home is situated on the ocean side of PCH in the desired oceanfront enclave of Niguel Shores. A 24-Hour guard-gated community. Featuring ocean views, steps to the sand, and a perfect climate zone with a refreshing ocean breeze.

Enjoy a dip in your private courtyard pool and spa or take a short golfcart ride to the oceanfront bluff to enjoy some wine at sunset. Meet friends at the community’s club house that offers a Junior Olympic size swimming pool and spa, multiple tennis courts, pickleball, basketball courts, and park-like grounds including a tot lot. There’s over 50 acres of open space land within the Niguel Shores community. The walkablity is fantastic. Within a few minutes, be at the Ritz Carlton, WaldorfAstoria (formally St. Regis), or the rejuvinated Dana Point Lantern District which offers fine dining and entertainment.

Start living the dream. 33661 Shakleton Isle, Dana Point, CA 92629 $5,750,000 40

ExecutiveAgent Magazine

Over 4 decades ago, Phil started selling Real Estate at 19 years old while majoring in Real Estate and Marketing at San Diego State University. By 28 years old, he became the youngest Vice President of Coldwell Banker in the United States.

He was promoted to the corporate office in Newport Beach and reported to the Chairman of the Board. After an illustrious corporate career, Phil went back into sales when his daughter, Torie, was born. After joining Prudential/Berkshire Hathaway, he became the #1 agent in Orange County and #8 in the U.S.A. In 2018, he joined forces with Pacific Sotheby’s in Dana Point. Today, he is the proud father of 3 children. After college, his son, Ryan, joined him growing the Immel name into a two-generation Father/Son team. It’s proven to be the perfect blend of “old school meets new school.”

Phil Immel DRE # 00545198 Ryan Immel DRE # 01975613 Andrew Vandenberg

DRE # 02108533

Tel: 949.212.7676 VIP@ImmelTeam.com www.ImmelTeam.com

ExecutiveAgent Magazine

41

42

ExecutiveAgent Magazine

RITZ COVE DANA POINT, CALIFORNIA Situated in the guard-gated, oceanfront community of Ritz Cove, this Mediterranean custom estate enjoys white water coastline views. The home features 5 oversized bedrooms each with ensuite bath, 5,821 square feet. Perfect for entertaining with a 9,000 square foot lot and large backyard. Light and bright with spacious open floor plan, soaring ceilings and elegant entry with white marble floors, dramatic staircase and chandeliers. The sprawling master suite and retreat showcases the beautiful coastline views with waves crashing on the beach. Ritz Cove community is located nearby the prestigious Ritz Carlton, Salt Creek Beach and Monarch Beach Resort. Perfect for casual beach and elegant lifestyle along the coast!

77 Ritz Cove Drive, Dana Point, CA. www.77RitzCove.com $4,800,000

Shauna Covington DRE # 00991380

949.412.8088 direct shauna@shaunacovington.com http://shaunacovington.com PREMIER RANKINGS & AWARDS Shauna Covington was recently named one of the leading real estate professionals in the entire country, placing among the top one-half of 1 percent of more than 1,100,000 RealtorsŽ nationwide. #1 Individual Agent in Orange County 2012-2019. Top 10 Individual Agent in North America 2014-2018. Chairman’s Circle Diamond from 2009 -2019 ExecutiveAgent Magazine

43

ITALIAN VILLA! 105 Headwaters, Irvine, California Located beyond the gates in the exclusive enclave of The Groves of Orchard Hills, surrounded by scenic hillsides and avocado orchards. From the grand foyer with sweeping dual staircases, an open-concept floor plan awaits, with unparalleled design and exquisite finishes throughout. Walls of retractable glass in combination with high ceilings provide an influx of natural light.

This newly-built Italian Villa-style home offers 5 bedrooms and 5.5 baths and 4-car garage. Each bedroom features en-suite bathrooms. Main floor bedroom & full bathroom. Stunning Chef’s kitchen offers a large island as well as a secondary island, top-of-the-line stainless steel professional appliances, custom stone countertops & backsplash & fully equipped butler’s pantry.

Escape to your gorgeous master bedroom suite with separate retreat area, palatial walk-in closet & luxurious spa-like master bath with dual-sink vanity & Roman tub. Additionally featuring a large upstairs laundry room. Upstairs media room is perfect for family entertainment time. All bedrooms have been appointed with custom closets. Custom built-ins throughout. Professionally designed rear yard is accessible via retractable doors and offers an outdoor covered kitchen area with professional grill as well as a covered patio providing additional outdoor living space. Conveniently located free-way close to Irvine Spectrum, South Coast Plaza, Orange County Airport. Truly a world-class home. www.105Headwaters.com $3,688,000

ANDREW KARIGAN Douglas Elliman Real Estate Tel: 949.929.6922 AndrewKarigan@gmail.com www.KariganResidential.com

Ranked amongst the Top Realtors® Douglas Elliman Real Estate 44

ExecutiveAgent Magazine

DRE # 01427661

ExecutiveAgent Magazine

45

It’s Time For Plan B:

O

ur workgroup was in the middle of a spirited brainstorming session – a free form session where creativity is encouraged, judgment is suspended, and the best ideas often come after ten or more minutes. The ideas were flying fast and furious, as they should, when the group gets momentum. The energy was intoxicating. And, in a fit of inspiration, I one employee suggested, “Why don’t we reverse the order of the deliverables!?”

While nine other people energetically accepted this offer as worthy of inclusion on their flip chart of ideas, their manager scowled “That will never work!”

Thus ended a productive brainstorming session. Sadly, the manager was unclear on the concept at play. She replaced a brainstorm with a brain fart and stunk up the entire process.

A Different Kind of Collaboration Brainstorming is a special type of meeting, with its own ground rules, tempo and ethos. It’s also an invaluable tool for idea generation, problem solving, innovation, teambuilding and creativity. Whether you are tasked with creating new sales contests, new strategic initiatives or simply trying to break the doldrums of your day-to-day routines, brainstorming carries the day.

46

Rules That Rock!

By definition, brainstorming is unlike your typical meetings. It’s unbounded by traditional rules where predetermined people speak on pre-determined subjects for prescribed times. Like a jam session of Jazz musicians, all you need to do is begin recording and let the sounds begin.

Remember, the key is to record it all. Later you can go back and edit out that which might not be considered beautiful music.

In Brainstorming sessions everyone is equal, all ideas are worthy of consideration, all judgment is suspended and a person’s rank or status is irrelevant. The goal is to fill the air with ideas, depart from conventional thinking, and allow the smorgasbord of strategies, ideas, inspirations and epiphanies to cross-pollinate each other. Think of brainstorming meetings as magnificent melting pots, a veritable giant stew bowl where bouillabaisse bubbles and bursts, unleashing new, exciting and innovative initiatives.

Consider a skilled facilitator for best results, though this isn’t a requirement.

The B-List: Preparing for Your Meeting The following recommendations will insure a successful session, whether it’s a stand-alone brainstorm or part of a larger meeting or event:

ExecutiveAgent Magazine

• Adorn your environment with art, toys, games, crayons, colored markers or other stimuli to get the juices flowing and invite fun, free thinking and playfulness.

• Assign a scribe or tape record the meeting. Consider a graphic recorder. (Visit http://www.graphicrecorders. com/ www.GraphicRecorders.com for one I recommend.)

• Consider special written invitations in advance to set the tone, expectations and goals for the session.

• Allow enough time for people to loosen up. Often the best ideas occur once the group has gotten over any self-consciousness and gathered momentum.

• Create a mental and/or physical ice breaker to loosen everyone up.

• Consider lava lamps, beanbag chairs and even bubble-gum and bubble makers to loosen everyone up.

•

Encourage participation by all.

• Language is key. Use sentences such as “What if we…”, “How about…”, “Let’s try...”, or “Suppose we...”

• Check your skepticism, negativity and ego at the door. It’s not about whose ideas are embraced. All ideas should be received, for the benefit of the group your mission.

• Employ the “Yes, AND...” approach instead of a “Yes, BUT...” stance in response to others’ ideas.

• Remind people to suspend judgment throughout the session.

Remember, like mastermind groups, brainstorming sessions rely on the reality that when multiple brainpower is applied the results are greater than the sum of their parts.

You will generate great results from the blend of talent, experience, ideas and perspectives that naturally result from giving everyone equal footing and freeing them of the usual restrictions of time, structure and rules.

By the way, what if...?

Craig Harrison is an instructor with the University of California at Santa Cruz Extension’s Business department, has been profiled in The Wall Street Journal and cited in Business Week. As a manager, consultant, publisher and curriculum developer, he developed his digital dexterity, helping the technical world train and communicate more effectively. Copyright© 2007, Craig Harrison. All rights reserved. For information contact FrogPond at 800.704.

FROG(3764) or email susie@FrogPond.com.

ExecutiveAgent Magazine

47

Y

ou’ve got a great brand. Plenty of equity. Why not spend a little? Why not? Well, go ahead and spend but only so long as you don’t violate the first and only rule of brand extension: honor the values.

On the far edge of my desk, just close enough to reach in a moment of emergency daydreaming is the Craftsman tool circular from Sears. Page 63 is dog-eared, a sign that I am waiting for an excuse to call for the 336 piece Mechanics Tool Set plus 6 FREE fully polished wrenches.

What’s the brand? Craftsman 336 times over. What’s a Craftsman? Incredibly durable shop tools backed by a lifetime guaranty. One brand, 336 mechanics tools. So long as you don’t step on the brand values, extend all you like.

Could Craftsman build a vacuum cleaner? Yes, and they have. But they’ve built shop vacs, see page 32. Could you use a Craftsman shop vac on carpet? Yes, but perish the thought! Could Craftsman build a carpet vacuum. Yes, but it would violate the values that are Craftsman. Show me a Craftsman carpet vacuum and suddenly my turbocharged shop vac would look a little wimpy.

Then there was Coke. Actually, Coke wasn’t the problem, it was New Coke that violated the values. After decades of telling us that ‘Coke is it’ and ‘Coke is the real thing’ someone failed to notice that the value of Coke lies in a unique taste, that “I can’t get this anywhere else” feeling that defines every true brand experience. Want to extend the line? Diet Coke makes sense. Cherry Coke is alright. Even caffeine free Coke works. Why? Because each is true to the one value that makes Coke Coke… it tastes like Coke.

And what is it that makes Krispy Kreme a brand worthy 48

of protection? Fresh, hot, and sweet are three values that come to mind. So what would you say to Krispy Kreme dinner rolls? Probably not. Krispy Kreme gravy mix?

Definitely not! Just remember, honor the values and you’ll be fine.

Ford F-150 brings to mind three key values: authentic, tough, pick-up truck. So long as you honor the values you can do what you want. Ford has. You can order an F-150 in a thousand permutations but you can’t get an F-150 lawn mower or an F-150 station wagon. If you could I’d be looking to trade my old gray ranch truck for something a tad more manly.

When you have a strong brand the best move is not to do anything that would undermine its strength. On the other hand, if a brand has an attribute that is negative don’t wait until it is too late to take action. As I was heading to the office this morning the local news anchor ended the half-hour saying, “When we come back, a former Dallas Cowboy is arrested on drug charges. And it isn’t Michael Irvin.

Brands are powerful. Be careful.

T. Scott Gross is more than the creator of MicroBranding… he lives it! His best known MicroBrand, Positively Outrageous Service, puts him in front of nearly 100 business audiences each year. Read his books, try his ideas, and you’ll become a MicroBrander too!

Copyright© 2002, T. Scott Gross. All rights reserved.

For information about his keynote presentations, contact the Frog Pond at 800.704.FROG(3764) or email susie@ frogpond.com; http://www.frogpond.com.

ExecutiveAgent Magazine

One Brand.

One Rule.

ExecutiveAgent Magazine

49

Our bone marrow transplant reunion is now standing room only.

Each year, City of Hope invites bone marrow transplant recipients and their families to attend the “Celebration of Life” event. It’s a joyous time during which survivors of blood cancers such as lymphoma, leukemia and myeloma embrace their health, their life and each other. It began more than 35 years ago when City of Hope created what is now one of the largest and most successful bone marrow transplant programs in the world. In fact, we’ve completed over 11,000 transplants and, according to national reports, our outcomes are among the best in the nation. The goal of curing cancer isn’t just something we work at. It’s what we live for.

If you have cancer, make us your first call. Or ask your doctor for a referral. We accept most insurance.

800-826-HOPE

COH-0726_BMT_Hem_fp_4c_ExecAgt.indd 1

WE LIVE TO CURE CANCER. Science saving lives. cityofhope.org/bmt

11/25/13 6:02 PM

HELPING MILITARY & VETERAN

FAMILIES REALIZE THE

AMERICAN DREAM! 2,600 + VETERANS

EDUCATED ABOUT HOMEOWNERSHIP

1,500 + FAMILIES

WHO WE ARE Established in 2011, the USA Homeownership Foundation, Inc. DBA Veterans Association of Real Estate Professionals (VAREP), is a nonprofit 501(c)(3) organization dedicated to increasing sustainable homeownership, financial-literacy education, VA loan awareness, and economic opportunity for the active-military and veteran communities.

WERE HELPED THROUGH VAREP CARES

OUR FIVE POINT PLAN

750 VETERANS PLACED IN HOMES THROUGH OUR PROGRAMS

WHO CAN JOIN? Any individual regardless if you have served or not. VAREP and its members represent and work within all sectors of the real estate, housing and financial services industries...

WE WANT YOU!

1. Homeownership Advocacy – Advocate nationally to develop programs that reduce barriers to homeownership in the military and veteran communities.

2. Community Outreach – Foster responsible homeownership in the military and veteran communities by providing housing education and counseling services.

3. Professional Membership – Provide a place where real estate and financial service professionals can share ideas, get educated, and be empowered to better serve the real estate needs of service members, veterans, and their families.

4. Veteran Job Creation – Provide employment opportunities through posting on our military and veteran job board. We are also working on creating awareness among companies to include veteran-owned businesses in their supplier diversity program.

5. Affordable Housing – Provide affordable home buying opportunities for veterans and service members who have gone through VAREP’s homeownership education counseling services.

info@VAREP.net | w w w .VAR EP. n e t | 951-444-7363 VAREP IS A 501.C.3 NON-PROFIT ORGANIZATION AND YOUR CONTRIBUTION IS TAX DEDUCTIBLE. USA HOMEOWNERSHIP DBA VETERANS ASSOCIATION OF REAL ESTATE PROFESSIONALS TAX ID: 45-2458485

Meet the

CLAREMONT BRANCH

101 N. Indian Hill Blvd., Suite C-1 207, Claremont, CA 91711 Build a partnership with a direct lender that offers exceptional service.

BUSINESS IS ALWAYS PERSONAL! JOHN J. REED Branch Manager NMLS-869516

(949) 398-3655

RYAN PRISCO Sales Leader NMLS-987736

(626) 818-1919

NANCY CONNORS Senior Mortgage Advisor NMLS-240768

(951) 212-3044

RYAN DABICH

Senior Mortgage Advisor NMLS-1659500

(909) 282-4506

We offer in-house agent marketing support providing the following services: POSTCARDS | FLYERS | VIDEO | PHOTOGRAPHY ©2020 Finance of America Mortgage LLC is licensed nationwide | | NMLS ID #1071 (www.nmlsconsumeraccess.org) | 300 Welsh Road, Building 5, Horsham, PA 19044 | (800) 355-5626 | AZ Mortgage Banker License #0910184 | Licensed by the Department of Business Oversight under the California Residential Mortgage Lending Act | Georgia Residential Mortgage Licensee #15499 | Illinois Residential Mortgage Licensee | Kansas Licensed Mortgage Company | Licensed by the N.J. Department of Banking and Insurance | Licensed Mortgage Banker -- NYS Banking Department | Rhode Island Licensed Lender.