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EXECUTIVEAGENT MAGAZINE

Crystal Unrue Executive Agent of the Month

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Crystal Unrue Creating Happy Results

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Written by H. K. Wilson - Ian Wiant Photographer

ealtor® Crystal Unrue was inspired to begin a career in real estate after she was represented by a caring and highly skilled agent during the sale and purchase of her own homes. She says that her experience taught her how vital communication, patience and trust are to a successful real estate transaction. “I loved her high energy and positive vibe,” Crystal says. “She inspired me, and I knew that if I sold real estate, I would be successful, as we share similar qualities and passion.” Crystal went on to obtain her real estate license and develop a successful real estate practice in Orange County and the Inland Empire. In 2019, she joined forces with her former agent and became part of Lumbattis & Associates at First Team Real Estate in Yorba Linda.

Crystal is a valuable addition to this powerhouse team of five women whose focus is on building lasting relationships with clients and colleagues. In order to maintain meaningful bonds with people in their community, the team hosts quarterly client appreciation events and sponsors monthly “pop byes,” or campaigns in which they visit clients and potential clients with seasonal gifts. “Together, we’re able to bring more value to our clients, and we enjoy creating opportunities to connect with people in our spheres of influence. In October, we delivered pumpkin carving kits. We do something different each month. It’s our way of saying thank you and making people feel valued. Even if it’s something small, people still know they were on our minds.”

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While the team collaborates to deliver an exceptional real estate experience to clients, each member has her own unique skills and approach to doing business. Crystal places a high priority on marketing, and she works exclusively with award-winning photographer Mike Dew and his team to create eye-catching images of her listings. “The quality of photography makes a real difference in marketing, especially with higher priced homes. I also pay extra for social media marketing to get more exposure than just the syndicated real estate websites. And since statistics show that most people would rather watch a video than look at pictures, I also provide video and aerial drone footage for the homes I sell. Mike has an eye for the things that matter in a property. He’s an essential part of my team.”

According to Crystal, price, commission and marketing are the essential elements to selling a home. She builds value for sellers right from the start by providing them with reliable market data and expert pricing opinions. Then she follows through with comprehensive marketing that ensures a swift sale at maximum price. Recently, Crystal marketed a home for sale that had previously been on the market for 90 days with a discount broker, with no offers. In only two weeks, she brought the seller a full-price offer. “It was a beautiful home, but it wasn’t getting any exposure. My commission was more, but this is a good example of how you get what you pay for in real estate. I go to a listing appointment confident I can sell your home because I will market it correctly.”

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Crystal is also a savvy negotiator on behalf of buyers, and her positive peer relationships often make the difference in getting her clients’ offers accepted in a competitive market. “Building trust with other industry professionals is often crucial in resolving problems that come up in a transaction.” Clients describe Crystal as “easy to talk to” and “the ultimate professional.” One said: “Crystal was an exceptional agent! She went above and beyond what was expected. She worked diligently in preparing our home for sale, including helping with cleaning and out of pocket expenses that were so helpful to us. She was a pleasure to work with, and we highly recommend her.”

Outside of real estate, Crystal is a busy wife and mom to husband, Garrett, and their children, Kelsey and Bradley. When she’s not at an open house or showing properties, weekends are often filled with soccer games and barbecues. Working out six days a week helps her maintain the energy and positive outlook that she brings to her real estate practice. Crystal says she gives ongoing consideration to the ways in which she can bring value to her clients. “I think about it a lot. Caring about people is where the true joy of this job comes from. I love getting the end results, seeing happy clients and knowing I was involved in creating them. I think that’s where my value comes from.”

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Crystal Unrue First Team Real Estate 18180 Yorba Linda Blvd #501, Yorba Linda, CA 92886 Tel: 909.373.6073 - Email: crystalsellssocal@gmail.com Web: www.crystalunrue.firstteam.com - DRE #02031370 ExecutiveAgent Magazine

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CRYSTAL UNRUE  

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