CHERYL LYNCH

EXECUTIVEAGENT MAGAZINE

CHERYL LYNCH Executive Agent of the Month

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C HERYL L YNCH “Putting The Real Back Into Real Estate”

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Written by Haley Freeman - Ian Wiant Photographer

heryl Lynch is a woman of many talents; she is a wife and mom, a marathoner, a leader in her community, and the President and CEO of The Lynch Group, the award-winning real estate team powered by Realty ONE Group. Cheryl and her team are masters in their field, offering clients unprecedented real estate representation that goes far beyond the industry average.

Cheryl’s positive spirit and energetic drive fuel this multi-talented group of professionals who are setting the standard for service excellence and building relationships that endure for generations.

Cheryl is a business powerhouse who grew up in Southern California and acquired a multidisciplinary education spanning behavioral science, visual fashion merchandising and art history. A self-starter, Cheryl was successful at a young age, developing her own business

at only 15 years old. She eventually moved on to the corporate world where she sold long distance for Sprint Communications. There she realized her great passion for professional development, and she was promoted to regional sales trainer, cultivating sales and management talent all over the country.

When Cheryl was ready to begin a family, she returned to her entrepreneurial roots to pursue a career in real estate, one where her unique aptitudes finally converged.

With her baby daughter in tow, she applied her tenacious spirit and can-do attitude, and in no time she was a standout producer. “In the first year I made more money than I had in the previous three years,” she recalls. “My previous experience and my education in psychology, merchandising and art history all came together and led me to success in what I do today.”

The Lynch Group: Lori Miles, Cheryl Lynch, Trena Burckle, Sandy Meisel, Barbara Waldowski

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Cheryl’s success is by design. Her ongoing passion for education and self-improvement have inspired her to continue acquiring new skills that set her apart from her competition. She is one of only 20 real estate professionals in Orange County who is a Master Certified Negotiation Expert (MCNE). That expertise translates to her exceptional ability to communicate with all parties in a transaction and advocate for her clients while crafting mutually beneficial results.

She is also one of only three Orange County Realtors® who are RCS-D Divorce Certified Specialists. “My husband is a non-practicing attorney. During our first year of marriage, he decided to go back to law school, so I lived vicariously with him and understand the attorney world.

About seven years ago I was sitting in a seminar where the trainer said, ‘You need to figure out a niche.’ Then,

short sales and REOs were the focus, but I remember thinking that was so short-term. It was just a blip on the radar screen.”

Demonstrating her usual industry with purpose, Cheryl immediately identified her niche and put her plan into action. “I started thinking that generally what you’re good at is what you know. Southern California is an affluent area, and I found I was representing a lot of divorcing couples. I also understand attorneys. So literally the next week I found the designation online and learned they were holding the training locally. I now help family law attorneys work with clients to make educated decisions about their real estate holdings before the divorce is final.

After it is final, you can’t undo things you’ve already put in stone.”

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A Woman With a Winning Attitude Cheryl brings distinctive benefits to both her clients and her professional partners by working with collaborative family lawyers to liquidate real estate assets quickly and efficiently. “One of my value adds is that I understand that attorneys may not be paid until the marital home is liquidated, so they appreciate it when I can help their clients to resolve real estate matters quickly. I try to help the parties see it as a business transaction and take the emotion out of it. I’m like Switzerland. I don’t care about the issues on either side. My job is to make the home as marketable as possible and get it sold. By acting in the ‘best interests of the home,’ I can help to make sure that a couple doesn’t remain financially married and that they can each move on with their lives.”

One way in which Cheryl so artfully prepares her clients’ homes for quick and profitable sale is by “destigmatizing” them, or eliminating clues that the sellers are divorcing and thereby avoiding the perception of a distressed sale.

She recently sold a home for a divorcing couple. The wife had moved out, and Cheryl did her magic and “merchandised the home so it didn’t feel like a divided household.

I brought in women’s clothes and hung them in the closet, and put magazine pictures of a happy family around the house. The personality of a house changes as the parties transition out of the home.”

A dynamic leader, Cheryl has assembled a mighty team who stand by her in delivering unrivaled service.

Client care and transaction details are top priorities for Executive Assistant Lori Miles and Transaction Coordinator Janice Alimohammadi. Communications and marketing are always effective in the capable hands of Graphic Designer Courtney Hyles and Web & E-Communications Director Zac Cusac. Legal Default Specialist Eric Crisp works with financial institutions to expedite property contracts through the banking system when clients are buying or selling legally distressed properties. The Lynch Group also includes Realtors® Mike Cambra, Sandy Meisel, Trena Kay Burckle and Barbara Waldowski, all of whom are seasoned professionals whose diverse business backgrounds bring exceptional value to buyers and sellers in the unique Orange County market.

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“We strive for excellence, not perfection,” Cheryl explains. “I know I cannot be all things to all people. I know my strengths and have great people working with me who are phenomenal in other areas.”

Cheryl sets clear expectations for her team and her clients, and constant communication is essential to her success. “When I give a seller a marketing plan, I intend to deliver on every point on that plan. I’ve found that sellers are not usually as educated as buyers. While buyers are online looking for homes months before they actually buy, sellers tend to have a shorter time frame from the time they are thinking about selling to putting their home on the market. When I walk into a listing, they usually have a number in mind of what they think the home is worth, but it may not be accurate. I come prepared with analytics and can show them a good picture of their property value. Factbased selling is what I focus on.”

Buyer education is also a priority. “I not only want them to consider local and current market conditions, I want them to look at what is happening in the country and the world that can affect their investment. For instance, if the Fed is meeting next week, they may need to consider that

interest rates could change. I try to give them well-rounded expectations about the process and check off the boxes as we go through.”

Cheryl has been married for 23 years and has an “amazing 29-year-old stepson and a crazily-talented 16-year-old daughter. My family has been such a huge support to me in this very demanding business.” She is a bible study teacher for kids and teens at Saddleback Church, where she loves “helping them walk through life. Their conversations are so real, full of wonderment and curiosity.” Cheryl is also a marathoner who says that “being an entrepreneur can leave you in a vacuum. That 26-mile road in a marathon can be lonely, but it teaches you to push through, persist and succeed.”

Cheryl’s perseverance, positivity and professionalism make her exceptional in every aspect of her life. “If I can do it, somebody else can do it, as well. I think if you have an awesome attitude, everything else falls into place!”

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Cheryl Lynch - The Lynch Group

25910 Acero, Ste. 100, Mission Viejo, CA 92691 Tel: 949-842-5340 - Email: Cheryl@cherylLynch.com Web: www.TheLynchGroupOC.com - CalBRE # 01314572 ExecutiveAgent Magazine