AMY SIMS

EXECUTIVEAGENT MAGAZINE

Executive Agent of the Month

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Written by Haley Freeman - Ian Wiant Photographer

eal estate inspires dreams. It empowers people. It changes lives. Top-producing Realtor® Amy Sims has leveraged the power of real estate to transform not just her own life, but the lives of countless others she has helped through real estate.

When Amy’s personal life shifted and she became a single mother with two daughters to care for, real estate gave her both the inspiration and the means to change her life. Amy courageously entered the market during the economic crisis, when many seasoned agents were exiting the profession. She drew strength from the legacy of diligence and integrity handed down to her by her entrepreneurial parents, and taught herself to become an expert in short sales. “My parents were hard-working, ethical people,” Amy says. “My dad, Howard, owned a print shop, and my mom, Raquel, was a Realtor®. When I was eight years old, I remember playing under my mom’s desk, and at the time

I knew I wanted to follow in her footsteps.”

Amy has sold more than 200 properties in her home community of Ladera Ranch. She also assists buyers and sellers throughout South Orange County, and has acquired a following of foreign clients through her work as a relocation specialist for several large corporations. With the power of Coldwell Banker behind her, she provides unparalleled service to both domestic and international clients, using the most current tools in the marketplace. “Coldwell Banker has a huge global reach, with 273 offices in China, which is vital since Chinese buyers are spending over $26.7 billion on real estate in the U.S. every year. My listings are advertised in Chinese, and they are put in magazines that Chinese buyers can tangibly touch. Our technology is heads above other companies, and we do business ethically and with trust. I am proud to align myself and my business with Coldwell Banker Residential.”

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It is not just Coldwell Banker’s brand, but Amy’s own name on the sign, and she takes it personally. Her team of outstanding professionals includes her husband, Matthew Fry, along with buyer’s agent Ron Evans, Spanishspeaking buyer’s agent Erica Hernandez, transaction coordinator Erin Hoff, and marketing coordinator Michael Bullock. They ensure that every step of every transaction is managed with the utmost professionalism and care, while Amy maintains regular and personal contact with each client. “I want people to know Amy Sims,” she says.

“It’s my name getting referred, and each of my clients are so important to me. I want them to be able to call me anytime they need me. If I lead with the heart and genuinely care about people, I know the rest will come.”

That truth is evident in the rave reviews Amy receives from her clients on Zillow, where they continually express their appreciation for her professional guidance and personal service. But there is no greater compliment than receiving such praise from a colleague.

Amy helped a seasoned industry professional through the short sale of her home, and she had this to say about the experience: “I came across Amy Sims through a search for a rental property to move my family into because I was losing my own home. Since I was unable to pay the mortgage on my home, my credit was a disaster. I was afraid I would not be able to get a rental, and I was lost.

Amy was the only agent that would come to my aid. It was an immense amount of work, but Amy came through for us and found a beautiful three bedroom condo in Ladera Ranch for us to rent. I was amazed by her persistence!

Since she found us the rental, we also gave her the listing for the short sale, as well. Her knowledge and expertise of doing short sales was excellent. She knew every aspect of the deal and kept us on track. Even after my 15 years of real estate experience, I had never come across someone in the industry like Amy. I highly recommend her for any real estate transaction. She is the best!”

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Making the World a Better Place

Amy’s diligent communication and professionalism win over even the toughest clients. A self-described skeptic of real estate service providers said, “Right from the start, Amy set and met expectations like a pro, and constantly communicated. I quickly realized that I could relax and trust Amy. She got the job done without a hitch. Our sale closed early. Our seller’s net was almost exactly what Amy estimated when we interviewed her. If everyone did their job that well, the world would be a better place, and maybe I wouldn’t be a skeptic.”

Amy does make the world a better place. She does so by being an excellent mother and example to her two daughters, Skye and Stirling, and by giving back to her community through numerous causes. Skye is the third generation of women in the family to choose a career in real estate, and Stirling is a talented athlete who has her sights set on becoming a physical therapist.

As a busy Realtor®, Amy has little time for hobbies, so she has made philanthropy her leisure activity.

Since losing her beloved father to cancer, Amy is an avid supporter of the Susan G. Komen Foundation and the American Cancer Society. Amy is an animal lover who supports Hope for Paws and Paw Prints in the Sand Animal Rescue, through whom she is currently fostering a puppy. She is also a Big Sister with the Big Brothers Big Sisters organization. “Every other week I see my Little, Alexandra. Last week, we went to get our nails done. Her little face was so in awe. It humbles me to spend time with her and see her enjoying things I’ve earned in my lucrative career and sometimes take for granted. She’s a blessing in my life and reminds me to slow down a bit, enjoy more time with family and friends, and to find more ways to give. She is little size with a huge heart!”

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When it comes to her clients, Amy always strives to add more value. She recently acquired a moving van for her clients to use. She provides home staging, four-color brochures and high visibility in the digital world. Amy is also a certified Dave Ramsey affiliate. Ramsey is a financial author and trainer who teaches people to get out of debt and responsibly manage their finances. He rigorously reviews Realtors® and other professionals before recommending them to his family of clients.

information. Even if they’re not buying or selling right now, I’m here to help.”

Through real estate, Amy has helped hundreds of other families, while overcoming challenges of her own. She has provided a full and abundant life for her children, with time and resources left to share with others. “I love selling real estate,” Amy says, “but what I want to be remembered for is making the world a better place.”

“I consider it part of my job to teach people how to afford a home. There are no Joneses to be keeping up with – it’s just about what’s good for your family. I don’t ever want somebody to be house poor. Ever. And when I interview a seller, I first find out if they can even afford another home. Maybe they can only make a lateral move, and they should hold off and think about how to make the jump the next year. I want to be a resource for anyone who needs

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Amy Sims

Coldwell Banker Previews 25051 Greenfield Drive, Suite A Laguna Niguel, CA 92677 Tel: 949-559-5959 Email: AmySimsTeam@gmail.com Web: www.AmySimsTeam.com CalBRE #01526302

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