continued growth: White’s Farm Supply offers great service, variety.
prime housing: Christopher Community refreshes senior apartments.
With four locations, family-owned business continues legacy of success. To read more see page 10.
To read more see page 5.
Madison County Excellence Feb. 26, 2014
What local business now offers pilates?
See page 4 to find out.
2014excellence
Madison County
A supplement to Eagle Newspapers
momentum
‘Buy Local’ program an opportunity to promote area business, increase tax revenues By Jason Emerson It’s been just over one year since Madison County started its “Buy Local Madison” campaign as a way to promote local shopping to both improve local business and generate higher county sales tax revenues, and the results so far have been positive. “I think were starting to get some pretty good momentum behind it,” said Scott Ingmire, director of the county planning department, which is the agency in charge of the program. Buying local simply means buying where you live. As most county residents have heard by now — and as the theme of the Buy Local campaign states — if each county resident kept $3.52 more of their purchases here a day it would add up to $1.5 million in additional annual revenue to use for local projects and to help fund local non-profits. Nearly one-quarter of the county’s $110 million budget comes from sales tax revenue, and those revenues help fund numerous activities in the county — and directly offsets the taxes paid by residents of every town in the county, said Ralph Monforte, former Cazenovia Town Supervisor and enthusiastic proponent of the Buy Local program. “There’s a reason why we should buy that morning coffee locally here,” he said. “Everybody can have something to say about their taxes — all they have to do is buy local.” The year 2013 was a good “soft entry” into the program, Ingmire said, with the creation of the buymadisonny.com website and Facebook page, the creation of a business directory on the website, the dispersal of posters and stickers at busi-
nesses throughout the county and the posting of “Calculate the Advantage” road signs at entry points into the county. But what really took the program to the “next level” was partnering with Oneida Savings Bank to offer the “Buy Madison debit card,” he said. The debit card, issued exclusively by Oneida Savings, works like any other debit card except it has the buy local logo to remind customers each time they swipe their card to keep their purchases in Madison County. County businesses can promote the debit card and the buying local concept by offering discounts and promotions to customers that use this debit card. The Buy Madison program also will market a business’s promotion or discount to help encourage customers to shop at that business and to generate excitement about buying local. “There are 70,000 people in Madison County, so that’s thousands of cardholders” that could potentially be introduced to participating businesses, Monforte said. “We’ve really used that [card] as an opportunity to get the word out,” Ingmire said. In addition to the card, the word of the campaign has been spreading rapidly through the program’s business directory, which currently has more than 60 county businesses listed, and more than half of them offer discounts when purchases are made with the buy local debit card. One of the most important things people should know about the buy local program, in fact, is that there is such a huge potential for customers to save money while businesses expand their customer base, Ingmire said.
“The end goal for us is to get people to shop local, but at the same time they have an opportunity to save money,” he said. “I think it’s really important [to buy local] … it does make a difference.” To learn more about the Madison County Buy Local campaign and the Oneida Savings Bank Buy Madison debit card, visit buymadisonny.com or call 366-2376. Jason Emerson is editor of the Cazenovia Republican. He can be reached at editor@cazenoviarepublican.com.
Putting the local community first; Shop local. Bank local.
The very nature of a community bank is to support the communities it serves. Oneida Savings has been dedicated to our local communities for nearly 150 years and demonstrates this time and time again. Their latest endeavor is a partnership with Madison County’s “Buy Madison” program that supports local business in the county. Oneida Savings created a special edition “Buy Madison” debit card that allows consumers to get deals on products and services through businesses that participate in the new “Buy Madison County” program. The program allows local businesses to participate by offering a unique deal to card bearers. Consumers either use or show their Oneida Savings “Buy Madison” card to get the deal. Michael R. Kallet states, “Oneida Savings Bank is proud to support Madison County business with this new program. As a local bank, we know that when our community does well, everyone benefits. Our commitment to local business is unsurpassed, and it was an easy decision to become a partner in the County’s efforts to create awareness and enthusiasm for See Oneida Savings bank, page 2
Visit The Ridge for farm to table food in a family-friendly atmosphere By Jennifer Wing The Ridge Golf Club is a semi-private, Robert Trent Jones designed course located at 1281 Salts Springs Road in Chittenango. At The Ridge, you’ll find spectacular views, a park-like setting and the challenging play that Jones’ courses are known for. You’ll also find great food at The Ridge Tavern restaurant and bar, which is open year round and features a farm-to-table, locally sourced menu from local farms. Since acquiring the property in 2011, The Ridge’s co-owners, sisters Melinda Sorrentino and Melissa Spicer, have fully renovated
See the ridge, page 6
What is Clear Path for Veterans?
By offering support and services in a beautiful, home like setting, Clear Path for Veterans encourages both the social and economic support needed to successfully transition from military service. Clear Path for Veterans serves over 230 vets a month and empowers military members, veterans, and their families through traditional and non-traditional, wellness-enhancing programming delivered in a safe and family-centered environment. “It’s so important that they get the support they need,” Sorrentino said. For more information visit clearpathforvets.com.