BOOMERANG
edith cowan university, school of communications & arts, austrialia Greta Ronneskogm, Felix Karlsson, Anouka Ranby
Like a Boss
Quotes from the Jury Insightful choice and manipulation of the metaphor contained in «Like a boss». Great structure of the proposal – clear, concise and to the point! Objective Make the client’s information and opportunities more accessible and increase awareness about the opportunities provided by the European Commission.
Target Europeans aged 15–25. Description The team proposes a user and youth-friendly mobile application and website that takes the target audience through hundreds of opportunities allowing them to interact with future employers, simply by «liking» them. «Liking» a boss is equal to applying for a position and connects the applicant with the employer in real-time. The employer is given a choice to «like» the applicant back.