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YOUR NETWORK

Promoting excellence in commercial communications education


CONTENTS 5

3

WHO WE ARE 10

11

AD VENTURE

THESIS COMPETITION

15

14

EURO EFFIES 1

2018 CALENDAR

WHAT'S IN IT FOR YOU?


7

9

WHAT WE DO

12

ACADEMIC MEETINGS

13

EDTALKS

EVOLUTION LAB

19

17

MEMBERS 2


WHO WE ARE

T

he European Institute for Commercial Communications Education (edcom) was created by the European Association of Communications Agencies (EACA) to promote excellence in commercial communications education and research. Its aim

is to establish a co-operation between academia and industry professionals, as well as facilitating cross-border education and exchange of students.

FOR STUDENTS

FOR ACADEMICS

edcom organises the Ad Venture

edcom promotes excellence in commercial

Student Competition, the edcom Thesis

communications education and research

Competition, the EACA International

and aims to bridge the gap between the

Advertising Summer School and a series

European commercial communications

of edTalks (webinars and podcasts) on an

sector and academic partners. It also

annual basis.

facilitates European exchanges between academics and students.

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We strive to promote excellence in communications education and research. STRENGTHENING RELATIONSHIPS Our previous president Gresi Sanje, Istanbul Bilgi University,focused on developing edcom’s uniqueness and increase collaborative initiatives to expand the network’s brand

EXPERT LEADERSHIP edcom is managed by a Board composed of professionals working in commercial communications agencies and academics, which is elected for a two-year period. This ensures that our leadership has diverse experience but

is able to remain relevant and fresh. edcom has two committees: the Admission Committee, who approve new members, and the Research Committee, who meet three times a year to discuss edcom's research projects.

recognition. Jan Binar, CEO at McCann Prague and edcom’s President for the term 2017-2019 will focus on creating income streams, strengthening industry relationships and increasing value of the network.

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CALEN 20

22 02 16 17

FEBRUARY

MARCH

MA

Online edcom members’ meeting The first edcom meeting

Announcement of Thesis Competition winners 2018

Ad Venture submission deadline

edcom Ma meeting a Venture fi

is held online, outlining

Winners of the 2018

This is the last opportunity

edcom holds

the hottest topics and

Thesis competion are

for teams to submit their

meeting ever

issues in the marketing

announced and winners

hard work to the panel for

city of one of

communications field and

will be awarded a 500€

review! The finalists will

insitutions. T

discussing the upcoming

cash prize and the school

go to Vienna in May where

the meeting w

edcom projects for 2018.

of the winning students

the winning team will be

in Vienna, ho

will be awarded a 400€

announced! The winning

Wien. This is

EACA voucher!

team will win a trip to

venue of the

Cannes Lions International

Final. Membe

Festival of Creativity in

have the opp

June 2018.

to network du

MARCH

members’ ne dinner.

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NDAR 018

7 02 03 16

AY

JULY

SEPTEMBER

ay and Ad inal

EACA International Advertising Summer School

Call for entries: Thesis Competition 2018-2019

Evolution Lab and Euro Effie Awards

s a members'

This year, the EACA

The purpose of this

gathering where national

ry May in a

International Advertising

competition is to reward

agency associations,

f our member

Summer School will

the best Bachelor and

academics, top agency

This year,

be held in Vienna.

Master theses dealing

executives and advertisers

will be held

During a week in July

with commercial

meet to discuss salient

sted by FH

students attend different

communications among

industry issues and

workshops given by

edcom member schools.

future needs. The

leading advertising

All candidates are invited

EvoLab is highlighted

ers will also

practitioners which help

to submit an essay-style

by the Euro Effies; the

portunity

them appreciate how

abstract of the thesis

only internationally

uring the

the different disciplines

in English and a poster

credible marketing

etworking

fit together to create a

summarising the main

communications

complete campaign.

themes, evidence and

effectiveness awards.

s also the Ad Venture

OCTOBER

Evolution Lab is a 3-day

findings.

6


ALWAYS GROWING We are continually evaluating and improving the scope of our activities!

WHAT WE DO

O

ver the last 10 years, edcom has proven to be a strong academic network and framework within which members can grow. Our mission is to offer students valuable opportunities to apply their skills in our competitions and to build more

bridges between academia and the industry. We are constantly evaluating and improving the scope of all of our projects in order to better accomplish this mission and to contribute to the progression and growth of the communications field.

OUR PROJECTS We currently have a number of different projects and initiatives in cooperation with our member institutions. These projects are focused on building the reputation of our graduates and to raise awareness amongst the industry about those unique characteristics that make edcom alumni stand out. The currency and quality of

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our teaching staff, quality of our content, constant exposure to an international perspective, multi-disciplinary curriculum and exclusive access to international projects and conferences addressing the hottest topics in our industry prepare edcom students for the real world of marketing communications.


We are constantly searching for ways to improve our projects and increase the value of edcom for all of our members, students, academics, and institutions. Our members benefit from free access and participation to our projects and initiatives, as well as everything that comes along with being part of our diverse international network.

BENEFITS TO ACADEMICS Free attendance to two annual member meetings with international speakers and interactive workshops, and one online meeting. Free networking dinners two times per year; A ticket to the EACA Evolution Lab Forum; A ticket to the Euro Effie Awards Gala; Endless opportunities to network, organise exchanges between students and staff across Europe and benefit from a strong connection to the advertising industry

BENEFITS TO STUDENTS 4 student teams for free in the Ad Venture Student Competition Free participation to the edcom Thesis Competition Reduced fees for online learning: the European Advertising Certificate (in association with the IPA) Reduced fees for the Summer School for Students First access to any upcoming initiatives, such as internship opportunities, podcasts and tickets to conferences. First opportunity to write blogs, make podcasts or publish articles and be promoted to the Inspire! by EACA website and network Great opportunities to network with industry professionals and peers through the Inspire! by EACA network

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UPCOMING MEETINGS online meeting: 22 feb 2018 members’ meeting: 17-18 may 2018

ACADEMIC MEETINGS

E

very year edcom holds one online meeting and two international meetings in different European cities to bring all its academic representatives together. These meetings are a great chance to network and share best practices with academics from all over Europe and get inspiration from guest speakers from the industry. edcom projects and initiatives are also discussed and feedback is exchanged.

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SUBMISSION DEADLINE: MARCH 16

AD VENTURE

T

his is a student competition that challenges students to form their own agency and prepare an advertising campaign in response to a specific brief. Campaigns are evaluated by a jury composed of client representatives & EU officials, senior advertising professionals and academics representing a variety of communications and marketing disciplines from each country.

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SUBMISSION DEADLINE: SEPTEMBER 3

THESIS COMPETITION

T

he edcom Thesis Competition aims to reward the best Bachelor and Master theses among edcom member schools. The winning students will receive a cash prize of €500, while the participating winning school will receive a €500 voucher which can be spent on EACA initiatives.

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A DAY IN THE LIFE OF SPECIAL PODCAST SERIES

EDTALKS

W

e organise 6 podcasts for academics and students per year showcasing six different job roles one can get in an advertising agency. It's a great resource for students who would like to learn more about the jobs and roles available to them after graduation.

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D

uring 3 days, national agency association directors, international advertising and media agency networks, academics, top agency executives, and advertisers meet to discuss burning industry issues and future needs.

THE LATEST ISSUES This year's Evolution Lab had a full day conference on ‘Advertising in the age of artificial intelligence’. Players from across the ad industry debated how artificial intelligence will change the ad industry, how agencies can accommodate these changes and lead them, and how to ensure that graduates have the skills needed to thrive in the changing market.

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E

ach year, edcom particpates in the Euro Effie Awards, the gold standard in marketing communications effectiveness, offering its students and its members the opportunity to attend and rub shoulders with some of the most creative and

influential people in the Industry.

EURO EFFIE MODULE In addition edcom provides the Euro Effie Module--ready-touse and up-to-date learning materials using original Euro Effie campaigns that focus on teaching this concept of marketing communications effectiveness by using real case studies and allowing students to serve on a Student Euro Effie Jury to award the most effective campaigns.

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WHAT'S IN IT FO

F

rom students building skills for their future career in marketing co

staying ahead of the lastest trends in research, the benefits to be network are valuable and numerous.

SCHOOLS Opportunity to create joint projects between schools Find partners and receive assistance for EU funding applications

Staff members benefit from further training opportunities

CO-OPERATION

OPPORT

Get exposed to new thinking and latest trends in commercial communications Attend conferences and industry events with key experts and practitioners Participate in interactive workshops and enjoy networking opportunities

EXPERIENCE

A Access the AdForum crea creative library and rese WARC research database for free

ACADEMICS 15

STU


OR YOU?

ommunications, to academics

eing part of edcom's exclusive

A

robust network that offers opportunities for learning, access

to the latest information and advances in the field, and shapes young professionals, is the best way to ad value and prestige to your institution. This cannot be done in a vaccuum and requires engagement with all parts of the industry.

s

TUNITIES Benefit from training and networking opportunities Receive European recognition for their work through competitions

Access the AdForum ative library and WARC earch database for free

D A E H A Y A ST OF I N D U S T RY TRENDS

UDENTS 16


MEMBERS

53 ME

20 co

17


EMBER INSTITUTES across ountries

E

dcom is comprised of European higher education institutes from across 20 countries. edcom

members meet three times a year to discuss the latest projects, trends and industry developments during the edcom meetings and networking dinners. Every two years, edcom Members elect a new Research Committee and Admissions Committee. The current Admissions Committee will supervise edcom’s membership criteria and will approve new membership requests, while the Research Committee is responsible for leading edcom’s research efforts, organising calls for papers and selecting speakers for the edcom Annual Conference.

W

e have recently completed work on an interactive member's map, which

showcases the level of degrees, specialisations, location, ownership and number of students for each of our members.

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WHAT IS ? I

19

nspire! by EACA is a single hub for education and training opportunities in the commercial communications industry. Its aim is to raise industry standards by providing innovative and customised training solutions.

OUR MAIN STAKEHOLDERS

ACADEMICS

STUDENTS

Gain new skills by getting certified or developing a campaign from scratch!

Enhance your CV by gaining hands-on experience through our projects!

SENIOR PROFESSIONALS

YOUNG PROFESSIONALS

Gain new skills by getting certified or developing a campaign from scratch!

Gain new skills by getting certified or developing a campaign from scratch!


Inspire! by EACA is the driving force behind several of edcom's exciting opportunities and valuable educational resources...

EACA INTERNATIONAL ADVERTISING SUMMER SCHOOL

D

APPLICATION DEADLINE: JUNE 15

uring one week, students and young professionals

are guided through the world of advertising and commercial communications by industry professionals whilst working on developing a campaign for a real client in international teams.

INSPIRE BLOG

S

several times each month, original, informative and

thought-provoking entries are posted on the Inspire! Blog by contributors from the edcom network. Covering a wide range of topics, they always give an insightful, inspiring look into today's advertising industry and beyond.

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http://www.eaca-inspire.eu

Profile for EACA

edcom brochure 2018  

Explore what edcom has to offer in 2018!

edcom brochure 2018  

Explore what edcom has to offer in 2018!

Profile for eaca
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