QuestP Brand Guidelines

1.5 x

x

1 x

1 x

1 x

COLOURS

LOGO

AaBbic DiGgHh Imnop QrSeET TYPEFACE

Name Job Title

5 Grosvenor Gardens London SW1W 0BD United Kingdom T F M E

IMAGERY

+44 (0) 20 7233 5957 +44 (0) 20 7821 1748 17 +44 (0) 1234 567890 jo.barnard @questcollege.co.uk

PRINTING

WEB

BRAND GUIDELINES April 2018

OUR LOGOTYPE Using our corporate identity correctly and consistently is important.

Every time we use our logo, we send a message about the quality of our services, about the value we place on the school and ourselves.

• • • •

Keep safe area around the logo Logo minimum size: 10 mm The logo can be all white or all black The logo can appear on a colour or photo background • The crown can be used on its own • The crown can be used in trasparency as a background

• Do not stretch the logo • Do not reproduce in any other colour • Do not allow type or any other graphic element into safe area

1.5 x

x

1 x

1 x

Colour and all white-out version Minimum size = 12 mm

1 x

12 mm

White-out with gold crown version Minimum size = 15 mm

15 mm

Single colour version Minimum size = 15 mm

10 mm

Primary colours

OUR COLOURS

BLUE

ORANGE

DARK GREY

Print to match PMS 302 C CMYK C 100 M 74 Y 38 K 30

Print to match PMS 804 C CMYK C 0 M 43 Y 80 K 0

Print to match PMS 447 C CMYK C 70 M 60 Y 56 K 65

Digital HTML 003A5D RGB R 0 G 58 B 93

Digital HTML fda53c RGB R 253 G 165 B 60

Digital HTML 323233 RGB R 50 G 50 B 51

Complementary colours

Maintain a bold and modern visual identity.

Mix and match these colours in all their tints (lighter colours) to create the right feeling. Always use at least one of our primary colours.

Avoid using more than 3 colors on the same page.

LIGHT BLUE

GRAIN

LIGHT GREY

Print to match PMS 545 C CMYK C 27 M8 Y7 K0

Print to match PMS Warm Gray 2 C CMYK C 18 M 18 Y 21 K 1

Print to match PMS Cool Gray 2 C CMYK C 23 M 17 Y 18 K 1

Digital HTML C5D9E7 RGB R 197 G 217 B 231

Digital HTML D7CEC7 RGB R 215 G 206 B 199

Digital HTML CDCDCD RGB R 205 G 205 B 205

Secondary colours

PURPLE

RED

GREEN

GOLD

TURQUOISE

Print to match PMS 668 C CMYK C 68 M 69 Y 25 K 8

Print to match PMS 7625 C CMYK C 5 M 80 Y 72 K 0

Print to match PMS 556 C CMYK C 63 M 12 Y 53 K 0

Print to match PMS 7406 C CMYK C 9 M 25 Y 93 K 1

Print to match PMS 325 C CMYK C 56 M 0 Y 25 K 0

Digital HTML 675782 RGB R 103 G 87 B 130

Digital HTML E24E42 RGB R 266 G 78 B 66

Digital HTML 66AB8C RGB R 102 G 171 B 140

Digital HTML eabc1a RGB R 234 G 188 B 26

Digital HTML 73C6C8 RGB R 115 G 198 B 200

Print PMS: Pantone Matching System CMYK: 4-colour process = Cyan, Magenta, Yellow, Black Digital HTML: web safe hexadecimal value RGB: Digital Red, Green, Blue values

OUR TYPEFACE Helvetica and Arial.

Helvetica Neue should be used in all published material.

Arial is to be used when creating documents that will be mainly displayed on screen.

Mix light and bold fonts to create a modern and dynamic look.

Helvetica

Arial

Helvetica Neue Thin

Arial Regular

Helvetica Neue Light

Arial Bold

Helvetica Neue Regular

Arial Black

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!;:/?,.@•%&*()£\’<+>”©

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!;:/?,.@•%&*()£\’<+>”©

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!;:/?,.@•%&*()£\’<+>”© Helvetica Neue Medium

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!;:/?,.@•%&*()£\’<+>”© Helvetica Neue Bold

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!;:/?,.@•%&*()£\’<+>”© Helvetica Neue 85 Heavy

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!;:/?,.@•%&*()£\’<+>”©

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!;:/?,.@•%&*()£\’<+>”©

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!;:/?,.@•%&*()£\’<+>”©

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!;:/?,.@•%&*()£\’<+>”©

LIVELY IMAGERY Images should be contemporary with a strong sense of colour and composition.

A solid colour background will work well as a device to lay text over.

PRINTED MATERIAL

www.questcollege.co.uk info@questcollege.co.uk (+44) (0) 20 7233 5957

It makes our brand tangible.

Paired with our web presence, print media solidifies our brand identity, and readily engages consumers.

Name Job Title

Room 7 www.questcollege .co.uk

5 Grosvenor Garden s London SW1W 0BD United Kingdom

T +44 (0) 20 7233 5957 F +44 (0) 20 7821 1748 E info@questcollege.co.uk

â&#x20AC;˘

Name Job Title

5 Grosvenor Gardens London SW1W 0BD United Kingdom T F M E

www.questcollege .co.uk

5 Grosvenor Garden s London SW1W 0BD United Kingdom

T +44 (0) 20 7233 5957 F +44 (0) 20 7821 1748 E info@questcollege.co.uk

+44 (0) 20 7233 5957 +44 (0) 20 7821 1748 +44 (0) 1234 567890 jo.barnard @questcollege.co.uk

Quest Professional is a trading style of Quest Business Training Ltd Registered in England and Wales No. 549786 Registered ofĂ&#x17E;ce: 62 Wilson Street, London, EC2A 2BU

www.questcollege.co.uk

DIGITAL APPLICATION From our website to all social networks, our brand should be as consistent and considered online as it is everywhere else.