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CHINA FISH 15-pagee show preview SPECIAL ISSUE starts onn page 39 February 2012 Issue 49

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How to prosper in the Eurozone crisis Retail chains on what will sell in 2012 p33 February 2012 Issue 49

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Essential reading for buyers in the tackle trade


Extreme Fishing shows its Passion

Why it believes its new lures will appeal to Chinese buyers p52

Pure Fishing in talks over US carp event

Tournament would be designed to rapidly grow the market p20

Paladin brings the Magic Flight to Beijing

Inside: view the new-look spool inspired by golf ball design p48

Record-breaking sales for Western Filament How new branding and a focus on big sellers made major profits p10

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he company behind China Fish has confirmed the dates for a major new consumer angling show in the country and revealed plans to take the event to mainland cities across the nation. China Fish President Li Jiang has confirmed to Angling International that many major international brands have already shown great interest in the events which could open up a lucrative new export market to fishing tackle manufacturers. The news of a series of consumer events across China will present a unique opportunity for foreign companies to tap into a market that boasts at the most conservative estimate 20 million anglers and was worth $3bn (US) last year. On the eve of this year’s China Fish in Beijing, Li Jiang said: China Fish 2012 could become the gateway to China for exporters. ga “Companies are already realising the potential. This Th year the number of international exhibitors at China Fish has increased by nearly 50% with at least 17 of those looking at China as an export market. ma “The introduction of consumer shows will help p build that momentum.” Li Jiang revealed that this year China Fish has ‘gone to great gr lengths’ to attract Chinese buyers to the show and added that at the time of going to press 547 from 200 ad tackle shops and trading companies had registered to attend – a 20% increase on last year. “To reduce our dependence on the world economy we are vigorously promoting the Chinese domestic

market and going out of our way to help overseas exhibitors.” The move into consumer shows follows an experiment with the GCG Show when the ‘little brother’ of China Fish allowed members of the public to attend. More than 20,000 people – an increase of 5,000 on the previous year – visited the show. Li Jiang added: “As China’s economy continues to develop rapidly many overseas companies will want to enter our domestic market and China Fish, the CGC and consumer shows will provide them with an opportunity to win a slice of a very lucrative market.” The first consumer show takes place in Beijing from August 24th to 26th 2012. Ch Fish will now China be part of a larger se series of shows he helping global co companies en enter China.

COMMUNIQUÉ continued on page 6 >


Benvenuto,Bienvenida Bienvenue,Willkommen


ould China Fish be on the verge of changing the business landscape of the fishing tackle industry? Its President Li Jiang certainly thinks so. In our front page story he tells Angling International that the Chinese domestic market could provide a much-needed boost for hard-pressed manufacturers looking for export alternatives to countries in the west. Although the doom and gloom predictions about countries in the Eurozone and beyond are overhyped (see pages 33 to 35) there is no doubt that these are difficult times. So the news that another market could be opening up will be well received in most quarters. He says that the number of buyers from China visiting the show has increased by 20% (at the time of going to press) and the number of exhibitors looking to export to the home of fishing tackle manufacturing is also on the rise. Factor in the establishment of consumer shows across China, where there are at least 20 million tackle-hungry

anglers, and a burgeoning domestic economy and it is difficult to resist the appeal. China will not be the panacea, but it is certainly offering an opportunity for all those willing to take a chance on the opportunity that it offers. Talking of China Fish, don’t miss our comprehensive 14-page preview to the Beijing showcase in this issue. Angling International will be at China Fish and bringing you all the latest news and views from one of the world’s premier fishing tackle exhibitions. Also in next month’s Angling International will be our comprehensive Bait Special where we will be looking at the state of the market and the latest innovations within it. If you want to see your company included, please contact Commercial Director Lucie Henton or US Sales Manager Stuart Pavlik to discuss the opportunities. Their contact details can be found below.


Meet the makers of Angling International... MEL BAGNALL, PUBLISHING EDITOR Mel’s vast experience in the angling industry includes six years as the publisher of UK company Emap’s angling business. He began his career on Angling Times where he was reporter, feature writer, sub editor and news editor. He has worked in magazines for more than 40 years.

ANTHONY HAWKSWELL, ASSISTANT EDITOR Anthony is an experienced news editor with a strong background in angling journalism, having worked as News Editor on the UK’s leading angling weekly newspaper, Angling Times. His background also includes time spent editing a national businessto-business title in the UK.

ROB CARTER, EDITORIAL DIRECTOR Rob began his career writing for and editing specialist consumer magazines in the UK (including Match football magazine, Fore! golf magazine and Trout Fisherman) before being appointed editor-in-chief of Emap’s contractpublishingdepartment.He is a founder director of Top Corner, the publishers of Angling International.

LUCIE HENTON, INTERNATIONAL COMMERCIAL DIRECTOR Lucie can call upon 12 years’ experience of delivering commercial solutions for angling clients. Czech-born, she is also familiar with other eastern European languages. Call her to discuss your advertising and marketing needs.

KEELY DOCHERTY-LEE, ART DIRECTOR As Top Corner’s art director and co-founder, Keely has 17 years’ design experience, and a proven record of producing successful ad campaigns, brochures and direct mail. She has worked with many angling clients and today leads the design team on Angling International, managing the editorial production of each issue.

STUART PAVLIK, US NATIONAL SALES MANAGER Stuart is based in North Palm Beach, Florida where he manages the accounts of Angling International’s US and Canadian clients. An avid fisherman with advertising experience gained at Florida Sportsman, Stuart has a strong understanding of worldwide fishing from his tenure at IGFA and from extensive travel.

MAGAZINE CREDITS Angling International magazine is published by Top Corner Editorial and Design Limited. 4 Milnyard Square, Bakewell Road, Orton Southgate, Peterborough Cambridgeshire, United Kingdom, PE2 6GX • International Commercial Director: Lucie Henton;; Tel. +44 7825 999230; Skype. lpetrickova • U.S. National Sales Manager: Stuart Pavlik;; Tel. 561-627-2520 direct; Skype. stuart.pavlik • Publishing editor: Mel Bagnall; +44 (0)1733 392 977 • Assistant Editor: Anthony Hawkswell; • Editorial director: Rob Carter; • Art Director: Keely Docherty-Lee; • Designer: Kate Holt • Database Manager: Graham Goor; • Subscription enquiries: • Colour reproduction: AT Graphics UK Ltd, Peterborough •THANKS THIS ISSUE GO TO: Bertrand Bouis, Loic Chaurel, Paul Devlin, Cyrille Devorsine, Janet Doyle, Peter Foley, Graham Goor, Dmitry Gorodkov, Kate Holt, Jay Kincaid, Tom McMurray, Joe Meehan III, Rex Nelson, Jussi Ristimaki, Eric De Schepper, Laurent Vallenet and Dieter Willenbruch. ● Nopartofthismagazinemaybereproducedwithoutthepermissionofthepublisher.Themagazineassumesnoresponsibilityforthesafetyofcontributions,althoughallreasonablecarewillbetaken.

February 2012 Angling International





weden’s Loop Tackle, which suffered from cash flow problems at the beginning of last year, has secured its financial future. The company, which has been making fly fishing tackle for over 30 years, has announced that Swedish investment company Goldcup AB has acquired a 75% stake in the business. At the beginning of last year Loop had to negotiate a financial ‘reconstruction’ with its bank following several difficult years. In a statement the company said: “Under the guidance of the new Board of Directors, Loop management is pleased to inform its suppliers, distributors, retail sales shops and loyal customers that although Loop has experienced several challenging years, this new partnership creates financial stability and will now allow the management team to resume principle focus on its core strengths of producing quality fishing tackle.

“Loop is built around a team of incredibly talented and passionate anglers merging the latest technologies and materials with creative design to make tackle innovations that benefit all anglers.” Loop CEO Christer Sjoberg added: “With 30 years of leading product development in the fly fishing industry, we are pleased to now have the financial and business strengths that our new partner brings to Loop. “We now look forward to re-establishing our products in the industry and continuing our goals of producing superior angling tackle.” Chris Verbiski, CEO of Goldcup, said: “Our decision to invest in Loop was based on the company’s ability – even under adverse business conditions – to lead by example with innovative new product development. “As an avid angler logging several hundred days a year on the rivers and flats, the Opti Series and the

newest Cross S1 series from Loop are simply amongst the best casting performance rods I have ever used. “This company brings incredible value to the industry and we will work with the Loop team to build the brand and broaden our markets.” Goldcup is a wholly-owned Swedish subsidiary of Coordinates Capital Corporation (CCC), a privately owned Canadian business that focuses in natural resource sector investments. CCC also owns Atlantic Rivers Outfitting Company which operates a brand of remote fly fishing and big game hunting lodges in Newfoundland and Labrador, Canada.

“This new partnership will allow the management to focus on producing quality fishing tackle again.”


Old Ghost puts bait launch on hold

Yi Zhe: Old Ghost baits not ready for the market.

Old Ghost has announced it will wait until after China Fish before making its much publicised launch into the European bait market. In fact, the Chinese bait giant says it will continue to make further improvements to its products until EFTTEX in Paris in June, and only then will it launch its baits onto the European market.

Old Ghost was recognised for its new baits for Europe last year with awards at China Fish and in the Best New Hookbait category at EFTTEX 2011. But after testing the baits in Europe in September and October, owner Yi Zhe has concluded they are not yet ready for market. He has announced he will use China Fish 2012 to continue talks with potential distributors while also revealing a ‘big surprise’ on the Old Ghost stand in Beijing. More details of Old Ghost’s plans for China Fish can be found in the Preview section on page 42.

RAPALA DISPOSES OF ITS NON-CORE GIFTWARE BUSINESS Rapala VMC has disposed of its non-core giftware business, Willtech Gift. The Finnish lure giant has sold 100% of the shares of the company to Pylones SAS, the French-based designer and retailer of premium gifts worldwide. Rapala acquired the Willtech Gift and lure manufacturing business in 2001. The purpose of the acquisition was to offset the seasonality of fishing tackle manufacturing.


Rapala CEO Jorma Kasslin.

Angling International February 2012

Today Willtech manufactures fishing tackle under several group brands throughout the year in its facilities in China and Indonesia. “During the last ten years Willtech’s gift business has developed very positively into an independent business of its own together with its main customer, Pylones,” said Jorma Kasslin, CEO of Rapala. “We believe that as a member of the Pylones group, Willtech Gift will fully enjoy the benefits

of being part of a group totally devoted to the premium gift business.” The divestment of Willtech Gift will slightly lower Rapala’s net sales and operating profit and gearing. Willtech Gift has represented some 3% to 4% of Rapala’s net sales while its profitability has been lower than the group’s fishing tackle business. The financial details of the transaction have not been revealed.


First Dart issues new rebuttal in war of words with Dyneema


irst Dart – the international fishing line manufacturer – has issued a strong rebuttal over claims that it misused the DSM Dyneema trademark at an exhibition in China last year. The move follows claims by DSM Dyneema in a press release that preventative action was taken against First Dart and that promotional material was confiscated during the 2011 Fishing Show in Langfang. The release alleged that representatives from the local AIC (Administration of Industry and Commerce) in close cooperation with DSM Dyneema’s China IP (Intellectual Property) agent, seized a range of marketing material from the First Dart booth, including brochures, products and packaging, that were all said to be falsely using the Dyneema trademark. It also claimed that First Dart, which exports its products globally, was prohibited

from making any further displays of the infringing materials.

Simon Henton: Says First Dart is ‘innocent’ of allegations of infringing Dyneema’s IP.

FirstDart has hit back and insisted: ● It did not infringe the DSM Dyneema trademark at the show; ● The exhibition organiser has confirmed in writing that it is not aware of any action taken against First Dart at the show; ● The local AIC has also confirmed in writing that it took no action against First Dart; ● No marketing materials were seized from its booth; ● No prohibition was placed on First Dart by DSM, its agent or the local authorities during or after the show; ● No letter was received by First Dart from DSM, its agent or the local authorities after the show. Simon Henton, Global Marketing Manager

for First Dart, told Angling International: “When I first saw the press release from DSM I was shocked. It in no way reflected the way we run our company. “However, as I was not at the show in question myself, I decided to make absolutely sure there was no truth in these allegations before refuting them. “I am very pleased to say this is the case and First Dart is innocent of the allegations. “First Dart acknowledges that there are companies in China that do not respect trademarks or other IP belonging to third parties. However, First Dart is not one of these companies. “First Dart markets and sells its products under the First Dart trademark. This trademark has become well respected in the field of high quality fishing lines. We do not knowingly infringe trademarks of other companies in the same way that we would want our trademarks and IP respected.”

Simms backs bill designed to protect local shops New US legislation that would enforce taxes on internet sales from out-of-state retailers with online revenues of over $500,000 has received the backing of K.C. Walsh: Wants to close loophole that benefits online Simms Fishing retailers over shops. Products. The apparel and soft goods specialist is urging Congress to approve the Marketplace Fairness Act (S-1832), which it says levels the playing field for local retailers. The act would grant the state authority power to enforce existing laws and would


require out-of-state online retailers to collect and remit sales taxes to those states. “Our business and the sport of fly fishing depend on healthy specialty fly shops. They are critical to growth in revenue and jobs,” said K.C. Walsh, President of Simms. “This legislation will close a critical loophole that has given an unfair competitive advantage to online retailers. Our dealer-partners in states with high sales taxes have been hit hard under the current structure. “They are being unfairly impinged by online retailers who do not currently collect sales taxes, challenging their viability and jobs in local markets.” The legislation does not mandate a new sales tax. Under current law in 45 states, consumers are supposed to pay

Angling International February 2012

sales taxes on the goods they purchase but, says Simms, online sellers are not collecting the tax in the same way that local bricks-and-mortar businesses are. Bill Kiene, owner of Kiene’s Fly Shop in Sacramento, said: “Fly fishers can go online and get an all-inclusive price. When an online retailer doesn’t charge California’s 8% to 10% sales tax, that price comes in below what my shop must charge. This bill would rectify that.” The legislation is supported by retailers, manufacturers and organisations including The Outdoor Industry Association and the American Specialty Toy Retailing Association., Sears Holdings Corp. and traditional retailers including Wal-Mart Stores Inc. also back the measure.

BROWNING DEAL Browning Fishing, part of the Zebco Europe group of brands, has signed a sponsorship deal with the SPA Match group in the UK. The move is the latest in a series of team and individual signings aimed at broadening product exposure in certain areas of the UK. “We take sponsorship very seriously,” said Zebco’s Marketing and Public Relations Manager Frerk Petersen. “The primary aim is to help our retailers by generating interest in products on the bank. It also provides us with an incredibly diverse test-bed for our products, the results of which can be see in our exciting 2012 range.”


Mustad will be ‘a global winner’ new owners promise


ustad can be a winner again – that is the upbeat message from the new owner of the iconic Norwegian hook making brand. On the day that the shares of O.Mustad & Son were transferred to investment company NLI Utvikling, its Development Director, Mette Krogsrud, promised to ‘leave no stone unturned’ in order to achieve its goal. He said: “The world’s largest manufacturer of fish hooks can be further developed. Our vision is to develop companies we acquire into winners within their industry. “Mustad has huge global potential. I believe that together with the management and employees we can make Mustad a winner.” Krogsrud said that NTL Utvikling has a tradition of investing in long-term ownership. “With Mustad it appears that innovation and adaptation are required – our aim is to work closely with the company ny personnel to implement the necessary measures to succeed.


“To take Mustad to the next level is all about developing the organisation,” he added. “Mustad’s staff are very pleased to see the company stay in Norwegian hands,” said employee representative on the Board of Directors, Arild Vie. He added: “For some time we have been through a period of concern for the company. We are now focusing on the opportunities and want to be part of securing Mustad’s future.” Lars Lemhag, CEO of Mustad said: “I have great respect and understanding for what must have been Happy: CEO Lars Lemhag believes NTL Utvikling is ‘best thing to happen to Mustad’.

Angling International February 2012

a difficult decision for Hans Mustad to concentrate on other projects. Given the situation, there is no doubt in my mind that NTL Utvikling is the best thing that could have happened to Mustad. “It is a milestone for us. The Norwegian heritage will be safeguarded with a new owner who has an outstanding track record in taking acquired companies to a higher level. “Mustad is an iconic brand. I am sure this change will help us sharpen the focus on our goals to strengthen our position in the market. NTL Utvikling brings significant expertise in many fields to support Mustad as a key player in the industry and can help boost our performance as a favoured supplier.”

Western Filament records best ever sales figures Western Filament has celebrated its 73rd year in business by recording the best sales figures in its history. The US line specialist has reported a 7% increase on its previous year’s trading, despite an economic climate that has seen many companies struggle just to stand still. The company has enjoyed significant growth with its Duracast brand and new products such as TUF Leader, TUF Rigging Floss and Duracast Ice Line. Export sales have also continued to flourish. “We have seen increased distribution, both with mass merchants and independent dealers,” said Western Filament President Rex Nelson. “We have achieved continued strong growth in Europe and export sales now make up over 30% of our annual sales. We consider it a pretty good performance considering the state of the economy.” Nelson points to a comprehensive rebranding strategy for the TUF Line brand as the primary component behind increased sales volume. “This has been a key part of our marketing efforts over the last two years,” he continued. “This strategy, combined with an already high quality product offering, set in motion a chain reaction with our dealers and distributors. The retail product looks like it should and this has increased inventory turns and brand awareness.”

Western Filament capitalised on its rebranding by working with pro community and industry television personalities and supporting numerous advertising venues, including regional and national television. Ensuring that personalities use the most current packaging and wear the current logos on their clothing has delivered a uniform, easily-recognised brand that is sought after by the consumer. Regional and national print advertising, trade magazine advertising, seminars, trade shows and consumer shows are additional key elements of a carefully coordinated marketing plan. Timing has also been key. Says Nelson: “Our strong brand focus was certainly implemented at the right time due to a large number of competitor acquisitions in the 2009/10 season. This left some distributors searching for a brand to promote in their region and we were an obvious fit for many customers searching for a new braided line. “We have also continued to introduce new products to the market. While some companies try to redevelop a market by introducing products that consumers do not necessarily need or want, we have focused on our top sellers, while at the same time introducing smaller niche products to give the distributor one source for all their braided line needs.”

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Honoured: L.L. Bean’s fly casting instructor, Macauley ‘Mac’ Lord.



Major fly casting award for L.L. Bean’s Macauley Lord


ne of North America’s top flycasters – Macauley ‘Mac’ Lord – has been recognised for his contribution to the world of fly casting tuition. Lord, a fly fishing instructor at outdoor apparel and equipment manufacturer, L.L. Bean, has been given a Lifetime Achievement Award from the Federation of Fly Fishers. He joins an esteemed list that also includes Lefty Kreh, Joan Wulff and Mel Kreiger.

“Mac inspires his students and co-instructors not only at casting and catching, but he also teaches them the importance of being good stewards of the environment,” said Chuck Willey, L.L. Bean Outdoor Discovery Schools Fly Fishing and Wingshooting Supervisor. “He works tirelessly at being an overall ambassador of fly fishing.” Lord is also an accomplished author, having written the L.L. Bean Fly-Casting Handbook as well as dozens of articles for America’s top angling magazines.

Veniard acquires Flash Attack in the UK


eniard, the UK distributor of fly tying materials, has acquired the Flash Attack products brand. Flash Attack Managing Director Craig Barr will help Veniard with the future development of materials but retains the fly side of the business. “It had got to the stage where the materials business needed to be taken further. My other commitments were making that impossible and Veniard is the perfect vehicle to take it to the next stage,” said Barr, who also manages the Draycote fishery and is a consultant to the Wychwood brand. “I am pleased to have sold the brand to such a well known and industry-recognised company. 12

Angling International February 2012

“The flies side of the business is my main focus. It is what I am best at and that remains with me.” A delighted Peter Veniard commented: “Craig’s tying products are second to none and his considerable knowledge of materials should bring more excellent additions to the Veniard range.” The entire Flash Attack product range will be available from Veniard in 2012.


Redington satisfied with e-commerce start


ly fishing brand Redington reports that sales are in line with expectations following the launch of its ‘direct to consumer’ strategy in early November. The company, which is part of the Far Bank group in the USA, had to delay the launch for technical reasons. Marc Bale: Says online “At this point we’ve had a little sales are ‘in line’ with the company’s expectations. over a month of running time,” explained International Sales Manager Marc Bale as this issue of Angling International went to press. “We’ve done zero promotion as we want to make sure all the technical pieces are ironed out before we start to draw much attention to it. “Sales have been in line with expectations and we’ve certainly learned a lot about what the Redington consumer is looking for.” Although Redington’s online strategy is aimed more at expanding the brand experience than a total focus on

e-commerce, the company conceded that some dealers may not like it. “With regard to dealer reaction, we continue to take the attitude that we would be very happy to have our dealer network taking all of these sales,” said Bale. “But on the other hand we do not intend to miss any business that materialises or is otherwise out there to be had. “As the Redington brand is nowhere near as well represented as Sage and Rio, we still feel strongly that this is the correct attitude. “Since we made the announcement, I think we have generally heard most of the blowback that might be coming from our dealer network. Frankly, it has not been a large amount. “It’s too early to make a call about direct selling in the fly fishing channel, but overall we are certainly pleased about where we are.”

“We’ve done zero promotion as we want to make sure all the technical pieces are ironed out first.” – Marc Bale

John Tomsett resigns his consultancy role with Northern Sport Fishing (UK) John Tomsett has resigned his sales and marketing consultancy role with Northern Sport Fishing (UK). The former Shakespeare Managing Director has decided to devote more time to his charity work and to his family in New Zealand. “Since the company was newly formed in 2009 the business has been efficiently developed to comprise the

existing broad customer base,” said Tomsett. “Specialist quality fly lines are currently supplied to a majority of the major UK brand names and many others internationally. Northern Sport fly lines are now well established in the market.” Northern Sport acquired Pure Fishing UK’s fly line production facility in 2009. Allistair Fergusson,

co-owner of Northern Sport, said: “We are extremely grateful to John for the help and guidance he gave us during the purchase process and for sharing his wide experience with our staff in Bromsgrove. John is leaving on his terms and not for any economic or other reason. Northern Sport’s UK Manager Chris Shepherd will take on John’s responsibilities.”

RBFF WEBSITE ‘MOTIVATING ANGLERS IN USA’ A new survey has revealed that the website influences more than one third of visitors to be more likely to go fishing next year. The site, launched and managed by the Recreational BoatingandFishing Foundation(RBFF),isdedicatedto increasingparticipationbyprovidinga resourceforUSanglersandboatersto

learn,planandequipforadayonthewater. The survey’s key findings indicated high levels of satisfaction, with 78% of visitors describing their overall experience as excellent or good. The site scored high on influence and motivation, with three in five visitors who sought information on state fishing licences purchasing a licence and 63%

finding it influential in helping them with their fishing activities. The annual online survey involved 1,000 existing visitors and 500 nonvisitors. An executive summary is available on request to Strategies Director Maria Knight at The RBFF launched a mobile version of the in 2011.

February 2012 Angling International



Angling boosts Russian show


The opening ceremony at last year’s show in Moscow.

he number of fishing tackle companies attending one of Russia’s top outdoor exhibitions has jumped more than 25% compared to last year. Organisers report that there will be over 300 anglingrelated exhibitors at the 31st International Exhibition of Hunting & Fishing in Russia. Dimitri Gorodkov, spokesman for the Russian exhibition company, Expo Design, told Angling International that there was no sign that the global economic crisis had affected the popularity of the event or fishing in Russia. He said: “I am not a specialist on the recreational fishing market in Russia, but I can share my experience as a seller of exhibition space for the show. The number of fishing exhibitors has increased and from that it is possible to say that the Russian fishing market has not suffered from the economic downturn. “In fact, there has been extra special

demand from fishing companies for booths at the expo.” Top names that include Extreme Fishing, Normark, Salmo, Izumi and Lotto are among those that will attend the spring event at the Moscow VVC Pavilion from February 15th to 19th. Gordodov said that more than 60,000 people are expected to visit. Expo Design also organizes a similar event in the autumn. Last year 670 companies and 38,000 visitors attended it. ● Turn to page 36 for more show news.

Above: The show is always well attended. Visitors last year included President Dmitry Medvedev.

“It’s clear from the numbers that fishing in Russia has not suffered from the economic downturn.”

DUO Japan sets up in North America NEWZEALANDTO DUO Japan, one of the country’s top premium hardbait brands, has set up a distribution arm to sell its lures in the US, Canada and Mexico. It has established a new company, DUO North America, based in Ontario, Canada and with a warehouse in Davie, Florida. DUO Japan manufactures a large array of saltwater hardbaits and has introduced a bass-based REALIS line of lures specifically for the new market. “We are very excited about bringing DUO’s amazing products to the US, Canada and Mexico,” said Sheila Murphy, CEO of DUO North America. “DUO’s wide range of quality products will surely be well received in


Angling International February 2012

our market. We are looking forward to servicing independent retailers, online and mass merchant accounts.” Martin Bakos, Overseas Sales Manager for DUO Japan, said: “2012 is an important year for us, marking the creation of DUO North America and consequently entering the world’s largest market in the sport fishing industry. “We are especially excited about the additional new baits being designed and launched for the REALIS line, targeted specifically at the bass and walleye markets.” The REALIS line features crankbaits, topwater pencil baits and numerous other lures that will be launched in the near future.

SURVEYANGLERS Recreational fishermen are to take part in the biggest survey ever conducted into angling by the New Zealand Government. The Ministry of Agriculture and Forestry has commissioned the National Research Bureau to quiz around 7,000 of the country’s anglers about where they fish and what they catch. The information about how much anglers take from the sea will help ministers to decide on future catch limits.


Michigan’s B&C signs deal to tie Buggs Fishing Series jigs


exas company Fish-N-Hunt Pro Gear (FNH) has announced that its Buggs Fishing Series of jigs are to be tied by B&C Manufacturing and Import. B&C, headquartered in Michigan and a specialist in fly tying accessories, has begun production of the Curl Tail and Bunny jigs at its facility in Diriamba, Nicaragua. Buggs Fishing products – produced exclusively by head designer and Buggs founder Heath Hippel – were all originally tied in the US. Under the new agreement, Hippel retains full ownership of Bugg’s. B&C owner John Pinto explained: “The deal came about as we tied some early production runs for Heath Hippel. FNH Pro Gear, with Adam Murray at the helm, then signed an exclusive manufacturing and distribution agreement with Buggs Fishing. “FNH quickly garnered placement in Academy

Sports and Outdoors, the leading outdoor retailer in Texas, with rapid expansion in the south-east USA. ‘This necessitated a much larger production run and we were able to expand our production capabilities to meet this demand. “This amounts to a very good piece of business. Importantly, because of the seasonal nature of redfish and sea trout fishing in the Gulf Coast states, it

brings work at an otherwise slow time. “We are very excited about the opportunity to tie this series of ultra-high tech jig patterns. Buggs jigs represent the ultimate in new jig design and use of modern materials. It is really cutting-edge stuff.” B&C acquired its Nicaraguan business in the summer of 2009 to enable it to extend its fly tying business into products such as fly boxes, display cases, fly tying benches and rod racks. FNH manufactures premium fishing and hunting products including wading belts, nets and backpacks.

“We are very excited about the opportunity to tie this series of ultra-high tech jig patterns.”

Roach signs for Eagle Claw OKUMATEAMSWITHMARTIN Wright & McGill – the owner of the Eagle Claw brand – has recruited Tony Roach to its elite pro-staff team. Roach focuses on walleye and ice fishing all over Minnesota and is known for his innovative and game-changing fishing techniques. He will be part of the expanding Wright & McGill Pro Team and also the Team ProKar group of anglers. “We are excited about adding Tony to our group of highly competitive and widely respected anglers. His knowledge and understanding of the walleye fisheries in the upper Midwest are second to none. He adds another dimension to our already dominant team of pros,” said Chris Russell, Marketing Director of Eagle Claw Fishing Tackle.


Angling International February 2012

Okuma Fishing Tackle has teamed with 2011 FLW champion Scott Martin, both on tour and also in the Scott Martin Challenge television series. “There’s not another professional angler in the country that we’d rather work with to showcase our designs and technologies,” said Okuma. The Scott Martin Challenge is aired on NBC Sports (Versus) on Sundays at 7.30am Eastern time and Tuesdays at 10am Eastern time. It is also on the Pursuit Network, the World Fishing Network and Time Warner cable in Texas.


Pure Fishing in talks for new tournament to grow carp fishing in the USA


ure Fishing, sponsor of both the World Carp Classic and the World Catfish Classic, has been involved in talks to stage high profile carp and catfish events in the US. Ross Honey, organiser of the World Carp Classic Carp event organiser Ross Honey: “We will have something and World Catfish Classic in place within two years.” events, has met with the Pure Fishing Board in the US to discuss possibilities and was delighted by a positive response. “The aim is to accelerate the growth of carp fishing in the States by using these events as catalysts to stimulate the market,” said Honey. “It’s a long-term project. We want to get a structure in place that will raise the profile of carp fishing there. The objective was to talk about the opportunities. The way forward looks very positive.

We are two years maximum away from making something happen.” Angling International understands that ideas under consideration include an America versus the Rest of the World match in the style of golf’s Ryder Cup and a ‘super huge’ prize money event on Lake Pure Fishing’s Pascal Grillot took part in the talks Mead near Las Vegas. to stage carp and catfish Pure Fishing brand JRC tournaments in the US. has sponsored the World Carp Classic in Europe for seven years and Berkley was sponsor of the inaugural World Catfish Classic in May 2011. Pure Fishing’s CEO, John Doerr, and its European Marketing Director, Pascal Grillot, were among Board members at the meeting. “Carp fishing is still small in the US, but it will inevitably take off and will be huge,” added Honey. “A good events programme can play a part in that. Ideally we can build a cross-section of trade partners.”

Rapala extends its sponsorship deal with FLW

Rapala has extended its sponsorship of FLW, the world’s leading tournament-fishing organisation, for the third year in a row. Tom Mackin, President of Rapala USA, said: “Tournament angling has become a widely popular sport among anglers of all ages. “FLW is one of the most recognisable tournament organisaRapala USA President Tom Mackin: backing FLW tions in bass and walleye fishing for third year. and not only provides anglers, but fans, with an exciting competition. “We are thrilled to continue our sponsorship and to support the anglers.” “Rapala is a legendary player in our industry,” said President of FLW’s Operations Division, Kathy Fennel. “So many anglers and fans grew up catching bass and FLW’s Kathy Fennel: “We are extremely proud.” walleyes on Rapala lures. And these same lures continue to win tournaments at the sport’s highest levels – the Walmart FLW Tour and the National Guard Walleye Tour. “We are extremely proud to continue our partnership with Rapala.” Strike Pro US and Minn Kota – part of the Johnsons Outdoors group – have also recently announced sponsorship deals with FLW and join a formidable array of backers of the organisation.

FORMER MP TAKES KEY NEW ROLE ON UK’S ANGLING TRUST The appointment of former UK Parliamentary angling spokesman Martin Salter as National Campaigns Coordinator for the Angling Trust, the UK’s representative body for anglers, has been welcomed by the industry. The key elements of Salter’s role include the support of participation programmes, working with trade and other representative bodies, Parliamentary liaison and political lobbying. He will advise on strategy and policy development, assist in campaigns and fundraising and work to increase participation in both the Trust and ATA. Robin Morley, Sales Director of Daiwa UK, said Salter’s experience of 13 years in Parliament would prove invaluable in promoting angling “to the level it deserves.” Left: Martin Salter (centre), the new National Campaigns Coordinator for the UK’s Angling Trust, is pictured with Charles Walker (left), Chairman of the All-Party Parliamentary Angling Group and Mark Lloyd, Angling Trust Chief Executive, outside the UK’s Houses of Parliament. 20

Angling International February 2012

“I would also like to thank the UK tackle companies who made this possible by their contributions to the Angling Participation Fund organised by the ATA,” he added. Salter revealed that his first job is to recruit some high profile ambassadors to raise the Trust’s profile. “This will help it become a really strong and powerful voice for recreational fishing and the environment,” he said. “I’m particularly keen to get some effective outcomes from the current Defra review of cormorant predation. “I will be the main point of contact with my former colleagues on the All-Party Parliamentary Group on Angling and will be developing and helping to implement a wider angling and fisheries campaign strategy for 2012.” The part-time post has been funded by donations from the Angling Trades Association (ATA) and two of the Trust’s individual benefactors.




The Somerset Fly Fishing Show is the most popular in Chuck Furimsky’s calendar of consumer events. Here, key exhibitors from across the USA explain why they always come to New Jersey in January. G.Loomis: It’s ideal for consumer launches

Below: Steve Rajeff demonstrates a new rod at Somerset alongside John Mazurkiewicz (right).

Many visitors to the G.Loomis booth at the Somerset Fly Fishing Show will have their first chance to see some of the company’s “best ever products.” The Shimano fly brand will be showcasing both its Pro-4X and NRX rod ranges and company spokesman John Mazurkiewicz anticipates huge interest over the three-day show. “These rods have been revealed to the trade

during 2011, but a large percentage of the attendees at Somerset won’t have had the chance to see one,” he told Angling International. “We plan a big push for the brand new Pro-4X range. It has already been well received by the trade following a great launch at ICAST, and Somerset is the ideal place to reveal it to consumers. “The award-winning NRX is a super

premium-priced rod and has been one of the best launches in the history of G.Loomis in sales terms – and would have done even better in a more favourable economy. “The new NRX Green will be unveiled for the first time and is a product of the company’s $6million investment in a new paint room and new ovens at its Woodland plant. “These products are some of the best G.Loomis has ever made.” G.Loomis is a regular exhibitor at most of The Fly Fishing Show series and sees Somerset as a key event in its marketing calendar. “G.Loomis is and will continue to be a major player in the fly industry,” added Mazurkiewicz. “Somerset has always been thought of as the most prominent East Coast show, is well supported by solid dealers and has a huge catchment area from which to draw visitors. “It is almost a quasi trade show, with virtually all the major players attending. There will be around six or seven dealers carrying our products in attendance and it is important we support them and the fly fishing industry.” Director of Engineering and casting guru Steve Rajeff (pictured left) will be at the G.Loomis booth to talk to consumers and demonstrate products.

“Somerset is the ideal place to reveal the G.Loomis Pro-4X range to consumers.” 22

Angling International February 2012

Simms: We can show all our spring products Simms will be at the show to reveal its new spring products to anglers. Said Director of Marketing and Brand Management Diane Bristol: “The show is Diane Bristol: a great opportunity for “Simms Simms.” participates in select consumer shows because it’s important to support the specialty retailers at these events and it’s a fantastic

opportunity for Simms to connect with the consumer. “We will bring all of our new spring products to the Somerset Show so that the consumer can see all of the exciting products coming their way. “We also work with the dealers to coordinate having as many new products in their booths as possible. This is a great opportunity to offer marginbuilder programmes to the dealers.” The Simms booth at Somerset will be staffed by Business Development Manager Sam James and Regional Sales Rep Justin Sterner.

St. Croix: It’s simply the number one show Says St. Croix Promotion Manager Rich Belanger: “The Somerset Fly Show has been on our schedule for years. It has proven itself as the number Above: casting expert Bob Jacklin will be on one fly show St. Croix’s stand. in the country. It’s a gathering of the industry’s best teachers, casters and tiers and also a great launchpad to introduce our new products to the consumer. They get the

chance to cast all the rods before they make their selection. We work closely with our retailers to drive consumer traffic through their booth and close the sale at the show.” This year St. Croix will be highlighting its new High Stick Drifter series (below), designed for the nymph enthusiast. On hand to help with the new rods will be pro staffers Bob Popovics and Bob Jacklin, both legendary figures in the fly world. “They are exceptional tiers, casters and teachers just waiting to assist the consumer with any questions,” added Belanger.

May 2011 Angling International



SOMERSET SHOW continued... Temple Fork Outfitters: We get invaluable consumer feedback The large numbers of knowledgeable anglers at the Somerset Fly Fishing Show provide an invaluable insight into how new products are likely to be received by consumers in the year ahead, says Rick Pope, President and joint TFO President Rick Pope: owner of Temple Fork “I get excited just thinking Outfitters. about the show.” The Texan rod making company will be exhibiting at the New Jersey event for the 15th consecutive year –- and Pope has no doubt of its value to his business. “It is said to be the largest fly fishing show in the country and tends to be the best venue among Chuck Furimsky’s prolific series for witnessing consumer reaction to all of our new and existing gear,” he says. “Having attended this show since our beginning with TFO, Somerset’s consumers have proven to be a reasonably accurate leading indicator of how a particular rod series will do for us through the year. “Further, we rely heavily on

consumers for our direction on everything from rod actions to pricing, and the large attendance of strongly opinionated anglers makes Somerset quite unique in this respect. “It is also quite a social event with consumers travelling long distances to attend the full three days. In addition to exhibiting manufacturers, there are constant seminars, fly tying demos and industry icons

“Somerset’s consumers are a fairly accurate indicator of how a rod series will sell in the year ahead.”

in attendance. I get excited just thinking about it.” January marks the beginning of TFO’s show season, with around 40 venues booked on the company’s busy calendar. “Generally, consumer shows play off the winter ‘cabin fever’ by giving consumers a chance to see, try and buy all the new products introduced at last year’s ICAST and IFTD shows,” adds Pope. “While most manufacturers will have products (specifically rods and reels) available for sale through their dealer networks shortly after introduction at one of these two trade shows, consumer purchasing tends to be through the first half of the subsequent year, the beginning of the northern hemisphere’s fishing season.”

The BVK series from Temple Fork will be on show at Somerset this year.

Rio: We always expect a large attendance

Simon Gawesworth: will be there to support Rio’s network of dealers.

Top fly fishing brand Rio has exhibited at Somerset for the past 11 years and anticipates another huge consumer response when the event opens its doors on January 27th regardless of a depressed economy. “I would be surprised if there is not another large attendance,” said Rio’s Marketing and PR Manager, Simon Gawesworth. “People are so passionate about this show that they come whatever the economy is doing. “It is always the first consumer show I book up. I have been going for 11 years and don’t see that changing for the next 11. It’s the largest fly fishing-only show in the world and it’s pretty hard not to go when there is such a big and captive audience.” The large number of active fly fishers

“People are always so passionate about this show that they come whatever the economy is doing. It’s the first we book every year.” 24

Angling International February 2012

looking for new 2012 products is one of two key reasons for Rio’s attendance. The second is to support those dealers in its network that take booths at the show. “If we support our dealers there by getting people interested and excited in the products we offer, it is an easy matter to walk them straight into the dealer’s booth and ensure the customer buys the correct product,” added Gawesworth. The Rio product likely to generate most interest at Somerset will be its new Powerflex trout leaders. Made of stronger material than past trout leaders, they have a totally new taper design that has a more powerful butt section and will turn over with more authority.

Right: visitors to Somerset will find the new Powerflex trout leaders and UniSpey lines on the Rio booth.

Other Rio products on show will include two new spey lines – the UniSpey and the Scandi Short VersiTip – plus a new Tarpon line and an ultra-slow sinking line for lake anglers.

February 2012 Angling International



Anglers urged to avoid illegal lead weights


he UK’s Angling Trades Association (ATA) is urging anglers to avoid purchasing lead weights in sizes that are illegal for fishing. The call comes after the ATA conducted research into the sale of lead shot on the internet and in ‘pound’ shops offering cheap products. The research revealed that some illegal weights are being offered for sale, leaving both seller and user liable to prosecution. The sale and use of lead fishing weights of between 0.06 and 28.35 grams (No.6 shot to 1oz) for the purpose of fishing in the UK has been banned since 1986. Despite non-toxic alternatives being widely available, lead split shot in illegal sizes is still being offered for sale on the internet. The seller will often point out the illegality of using the shot for weighting anglers’ lines, but this is invariable found only in the small print. Pound shops occasionally offer illegal lead weights

but these are usually withdrawn from sale once the seller is alerted to any breach of the law. ATA Chairman Naidre Werner said: “Anglers have a proud record of being environmentally responsible, but there will be some people who are unfamiliar with the legislation who might, through ignorance, break the law. “The ATA encourages every angler to check tackle carefully to ensure it meets regulations and to check the small print on any online purchase. “Legitimate manufacturers support this initiative, particularly because it removes any trading advantage that some sellers may hope to gain by offering illegal weights for sale.” The Trading Standards Authority is responsible for enforcing the legislation in the UK; and the use of illegal weights is covered by regional fishery by-laws,

upheld by the Environment Agency (in England and Wales). The ATA is contacting all 200 Trading Standard departments to ensure officers are aware of the law.

Strike King remembers ‘legendary’ owner Ray Murski

Tributes have been paid to Ray Murski following his untimely death.

Strike King has paid tribute to company owner and Texas fishing legend Ray Murski following his death in a car accident. John Barns, President of Strike King, said: “Ray Murski was a great man. His passion in life was to introduce young people to hunting and fishing, and through his generosity of time and money he was able to do so for over 50,000 children in Texas alone, and countless others across the country. “Ray hired me as a salesman for MurskiBreeding Sales in 1985 and we bought Strike

King Lure Company in 1995. In the 26 years that I was blessed to work with Ray not a single day went by that he didn’t say something or do something that made me laugh or smile. “He was a legend in the fishing industry

“Ray was loved, and will be deeply missed, by everyone who knew him.” – John Barns

who was loved, and will be deeply missed, by everyone who knew him.” Murski, 72, was instrumental in establishing the Strike King brand, taking it from a relatively small spinner bait and jig company to a full product line business, introducing 400 new SKUs in 1998 and 400 more over the next two years. He was awarded the T.Boone Pickens Lifetime Sportsman Award in March last year. He is survived by his wife Mandy, daughter Sara and son Mike.

New website for First Dart OEM line manufacturer First Dart has gone live with a new website designed specifically for importers, distributors and brand owners. The company’s International Sales Manager, Sandy Ogata, said: “The old site was more about promoting the First Dart brand and may have given some people the impression that we are operating a business selling lines to anyone who went online. “The new site makes it clear that we are an OEM manufacturer and provides potential and existing customers


Angling International February 2012

with details of not just our lines, but also technical details, plus spool and packaging options.” Log on to to see the new-look site.


ASA reacts quickly to counter renewed calls for US lead ban


nti-fishing campaigners in the US have revived their controversial bid to have lead banned from fishing tackle.For the second time in just over 12 months, the US Environmental Protection Agency (EPA) has been petitioned by the Center for Biological Diversity and two other anti-fishing groups requesting the EPA regulate the manufacture and sale of lead fishing tackle of certain sizes under the Toxic Substances Control Act (TSCA). A similar appeal was rejected in November 2010 after the EPA found that the petitioners had not demonstrated that the ban is necessary to protect against an unreasonable risk of injury to health or the environment. “The sportfishing community is once again asking the EPA to rule on the side of scientific fish and wildlife population management


ASA Vice President Gordon Robertson: Says the ban petition is ‘unwarranted’.

Angling International February 2012

and dismiss this unwarranted petition,” said American Sportfishing Association Vice President, Gordon Robertson. “Such regulations will have a negative impact on recreational anglers and the sportfishing industry. The petitioners lack credible science to back up such a far-reaching request. “They claim lead is threatening loons across the nation, but several studies – including one by the US Fish and Wildlife Service – have shown the populations are either stable or increasing. “Despite the EPA’s earlier clear ruling, the petitioners continue to attempt to push for the ban,” said Robertson. “This further demonstrates the need for a legislative solution to this growing threat to recreational fishing.” In response, the co-chairs of the Congressional Sportsmen’s Caucus have introduced the Hunting, Fishing and Recreational

Shooting Sports Protection Act to prevent an overreaching ban on lead fishing tackle. Robertson added: “With anti-fishing organisations trying to over-regulate fishing by using whatever means they can, legislation is needed to protect traditional fishing tackle and ammunition from unjustified bans. “Last year more then 43,000 anglers sent their objections to the EPA through KeepAmericaFishing,” added Robertson. “The ASA encourages members of the sportfishing industry to contact the EPA in opposition to this petition and urge their Member of Congress to support the Hunting, Fishing and Recreational Shooting Sports Protection Act.”

“The petitioners lack credible science to back up their request.”

BOOYAH Bait Company agrees new far-reaching BASS sponsorship deal

Bruce Akin: Welcomed BOOYAH’s backing.

BOOYAH Bait Company – a PRADCOFishing holding – is a new Official Supporting Sponsor of the Bassmaster Elite Series circuit, the BASS Federation Nation and three-division Bassmaster Opens. Bruce Stanton, Vice President and General Manager of PRADCO-Fishing and BOOYAH Bait Company, said: “Many of our elite pros, such as Alton Jones, Tim Horton, Edwin Evers and Terry Scroggins, are involved with BOOYAH product development along with fishing legends

such as Bill Dance, Jimmy Houston and Bobby Murray. “We are happy to be involved with the BASS-owned fishing tournament circuit.” BASS CEO Bruce Akin added: “We are extremely pleased to welcome BOOYAH aboard as we move into the 2012 Bassmaster competition season. “BOOYAH is a brand that resonates with so many anglers, from Federation Nation members to seasoned pros on the Elite Series.”

UK’sTubeology settles on distribution partner for its own domestic market Tubeology has secured an agreement that will see its products distributed in England and Wales. The UK-based company has tied up deals across the globe, but surprisingly not in its domestic market until it signed with TrueGear Trading Ann Kitchener: Took time Ltd, of Canterbury, Kent. before choosing TrueGear Ann Kitchener, Tubeology’s from Kent. International Sales Director, said: “England and Wales are key territories for us but until now we had not found the right distribution partner. “We were approached by various organisations – large and small – to take on this role, but we wanted to ensure the partner we chose was one who shared our vision and passion for Tubeology.

“Led by Guy Truelock, TrueGear Trading is a specialist organisation with a great deal of angling experience and we are confident that Guy and his team will look after customers to the highest standard which is very important to us. “They are very knowledgeable and certainly share our vision for the product.” Tubeology, which recently took on the distributorship of American fly materials maker, Umpqua, has enjoyed a meteoric rise with its tube fishing products and now boasts dealers across the globe.

“We wanted to ensure the partner we chose was one who shared our vision and passion for Tubeology.”

OUTDOORLIFE HONOUR DELIGHTS SEBILE Patrick Sébile, the lure pioneer and founder of the popular lure brand sold to Pure Fishing last year, has been included in the prestigious Outdoor Life 25 list. The list, compiled by the 1.4 millioncirculation magazine, recognises individuals who have most positively influenced fishing, hunting and conservation. “It is a great honour,” said Sébile, the captor of 600 different species and supporter of the Recreational Boating and Fishing Foundation and IGFA’s fishery management efforts. “We must continue to protect our sport so that future generations can thrive.”


Call to halt marine park plans


he newly formed Australian Marine Alliance (AMA) – a collaboration between recreational and commercial fishermen – has called for an immediate halt on any moves to create controversial marine parks in the Coral Sea. As reported in last month’s Angling International, Australian Environment Minister, Tony Burke, announced plans to create the world’s largest marine nature reserve off Australia’s northern coast. However, the AMA has called for a moratorium to be placed on implementation of the plan because it says that science simply does not exist to back it up according to a new

Dean Logan: AMA calling for immediate halt on implementation of marine park plans.

State of the Environment report. AMA CEO, Dean Logan, said: “ The State of the Environment report clearly argues in no uncertain terms that Australia lacks the scientific data to deliver effective environmental policy. Minister Burke though has consistently refused to acknowledge industry and community concerns in and around the lack of scientific data that underpins key decisions made by him and his department.” Logan added: “Environmental policy decisions must be based on strong scientific

foundation, not a philosophical view about unsubstantiated benefits from preventing human access to the environment. “Marine parks in the form being proclaimed will not deliver the bio-diversity outcomes Minister Burke or the environmental lobby desire. The State of the Environment Report confirms this unequivocally and brings into question the use of environment for political currency,” added Logan. The Australian Fishing Tackle Trade Association (AFTTA) has welcomed the draft plans which although closing all fishing in significant parts of the Coral Sea, provides for improved sport fishing in other areas.

AMA: ‘Science does not exist to back up proposals’

H3O targets Somerset Fly Show for early season sales lift Fishing sunglasses manufacturer H3O Polarized is taking advantage of the slow economy in the US to show off its moderately priced new H3O LITE range at the Somerset Fly Show. The company says that the New York showcase is its primary exposure to fly fishers in the eastern part of the US. H3O President Earl Park said: “The show provides us with feedback from a large number of consumers who are anxiously awaiting the upcoming season. “It does not matter what the economy is like – the show is always well attended by both consumers and vendors, giving both a great opportunity to launch a successful 2012. “One of our top products on show

will be the H3O LITE series. It is a great value range that provides unsurpassed versatility in a polarised eyewear system.” The company’s H3O Polarized will be featuring its unique Polar-Clear lens that, along with a dark grey and amber lens, is included in its H3O LITE series to provide the fly fisher with a polarised lens that is so close to clear it can be fished down to total darkness. ● For more Somerset Show news see pages 22-24.

The H3O RAGE LITE sunglasses.

MAGAZINES STILL MORE INFLUENTIAL ON ANGLERS THAN TV AND WEB, SAYS SURVEY Magazines remain ahead of the internet, television and radio as the advertising and media source of information that most influences the buying decisions of anglers in the USA. In research conducted by Southwick Associates, 23% of participants said that magazine advertising or feature articles most influenced their choices. This was ahead of internet articles 30

(20%) and TV commercials and programmes (12%), with internet advertising trailing in at only 3%. “The value of a written article discussing the merits of a product certainly still holds a lot of influence with today’s sportsmen,” said Southwick Associates. “Where advertising and media are concerned, despite suspicion that print publications are on the decline in popularity and influence, participants in the surveys

Angling International February 2012

put them ahead of TV, radio and the internet as sources of information that most influence them.” However, nothing influences fishermen more than their own personal experiences. The research found that 77% of anglers cited “personal experience” as the number one deciding factor affecting their selection of a particular brand. A significant 57% also named brand loyalty as another key factor.


Garmin acquires Chilean distributor

Garmin, the worldwide maker of navigation systems – including fish finding devices – has acquired a distribution company in Chile. Centro GPS has been renamed Garmin Chile and will be responsible for sales of the Garmin portfolio out of its headquarters in Santiago. “We are happy to welcome the Chilean team to the Garmin family,” said Dr Min Kao, Chairman and CEO of Garmin. “Our company is investing heavily in the emerging South American market and this key acquisition allows us to maintain a leadership position in this important region.”


Angling International February 2012


Europe is still emphatically open for business in 2012 – but you need to know where to look.

That’s the message from our survey of major retail groups across the Continent. European anglers, they say, will still be buying tackle in 2012 – but only if you have the right products and the right prices.

February 2012 Angling International



Top names and bigger crowds expected at Nantes sea show


op names from the sea fishing tackle industry will be attending the 11th European Fishing Show in Nantes. The organiser, Expo Nantes Atlantique, says that 130 companies are exhibiting at this year’s event which takes place at the Parc des Expositions de la Beaujoire from January 27th to 29th. Top names exhibitors include Rapala, Sensas, Delalande, Sert, Humminbird, Sakura, Jeanneau, Beneteau and Brunswick. The major highlights of this year’s event are: ● Innovation Awards sponsored by Ireland Tourism; ● Demonstrations by top name fishermen; ● The Kayak Village; ● The Quay where there is a display of books, magazines, clothes and paintings; ● A full programme of technical seminars and films on fishing and the sea world. Last year’s event attracted 25,000 visitors, but that number is expected to be exceeded as this year the event coincides with a French public holiday. To boost numbers even further, this year’s Salon Européen Des Pêches en Mer has a tourism show running alongside it. Cyrille Devorsine, Project Manager, said: “The show is growing by about 2% each year and we are pleased to report that we will be

Above: Organisers expect an increase on last year’s 25,000 visitors thanks to the dates coinciding with a French public holiday.

welcoming ten first-time exhibitors in 2012. “The event offers a wide range of products and services for all sectors of the sea fishing market, including boats, bait boats, engines, fishing tackle and other accessories. “Nantes also offers an excellent destination for exhibitors to meet and network with

visitors and businessmen from within the industry,” added Devorsine. “It has established itself as the leading professional event in its field – the trade show where you have to be seen.” For more details visit the show website at

Hobie targets Miami Show for early season impetus

Hobie’s Keeton Eoff: “Miami is a great way for us to start the season.”

Hobie Cat will be kicking off its new season at the biggest boat show in the USA. The Californian company has been exhibiting at the Miami International Boat Show – now called the Progressive Insurance Miami International Boat Show and Strictly Sail – since the 1970s when it was a sailboat-only manufacturer. Hobie Cat will be exhibiting all of the craft in its fleet including its range of Mirage Drive Kayaks. Hobie Cat’s Keeton Eoff said: “We always look forward to Miami. It is a great way for us to start the season and gives us an opportunity to show off our products.”

“Miami is a great way to continue to educate anglers, both old and new, about our kayaks.” 36

Angling International February 2012

Organised by the National Marine Manufacturers Association (NMMA), this year’s event takes place between February 16th and 20th. Last year’s show attracted more than 104,160 outdoor sports enthusiasts and boasted an 80,000sqft hall dedicated to some of the industry’s top fishing boat manufacturers, dealers and tackle makers. The Big Game Room is a mecca for anglers who want to see the latest fishing developments, rub shoulders with top name fishermen, attend seminars and watch demonstrations. It represents the growing interest in the show from the fishing tackle industry – a fact that has not gone unnoticed by Eoff. He said: “The sport of kayak fishing has experienced consistent growth each year and

we have a great opportunity to introduce new anglers to fishing and continue to educate anglers both old and new about the ease and advantages of the Hobie Mirage Drive.”


Date: January 31-February 5 Venue: Westfalenhallen, Dortmund Visitors: Trade/general public jagd_und_hund/en • In its 31st year, the show is the top attended event of its kind in Germany and attracted more than 79,000 visitors in 2011.

JAPAN Fishing Show Osaka 2012

Date: February 3-5 Venue: Intex, Osaka Visitors: Trade/general public • The first day of the show is reserved for fishing tackle buyers, retailers and manufacturers.


Date: February 4-5 Venue: Ijsselmeer, Zwolle Visitors: General public • Europe’s largest dedicated carp-only show.

CHINA China Fish 2012

Date: February 6-8 Venue: New China International Exhibition Centre, Beijing Visitors: Trade only • See comprehensive show preview starting on page 39.


Ireland Angling 2012 Date: February 11-12 Venue: National Show Centre, Swords, Dublin Visitors: General public • Top UK anglers and writers, John Wilson and Charles Jardine, head a top drawer list of star names at the show.

RUSSIA 31st International Exhibition

Hunting & Fishing in Russia Date: February 15-19 Venue: Moscow VVC Pavilion, Moscow • More than 300 fishing exhibitors make this one of the top shows of its kind in the northern hemisphere.


Miami International Boat Show Date: February 16-20 Venue: Miami Beach Convention Center Visitors: General public • North America’s biggest boat show that boasts The Big Game Room – a mecca for anglers.

FRANCE Salon de la Pêche Sportive

Date: February 17-18 Venue: Parc Floral de Paris Visitors: General public • 16th exhibition covers all aspects of recreational fishing.

AUSTRIA International Fair for

Hunting & Fishing Date: February 23-26 Venue: Saltzburg Exhibition Center, Saltzburg • Die Hohe Jagd & Fisherei is the leading hunting and fishing fair in western and central Austria.

ITALY FIPO Fishing Show, 2012

Date: February 24-27 Venue: Bologna Exhibition Centre Visitors: Trade and general public • Despite the fragile state of the Italian economy, organiser FIPO is cautiously optimistic that the show will emulate last year’s success.

ITALY Carp Italy

Date: February 11-12 Venue: Millennial Fair, Gonzaga Visitors: trade and general public • Attracted over 12,500 carp enthusiasts last year.


Date: February 16-19 Venue: Hungexpo Budapest Fair Centre, Budapest Visitors: Trdae and general public • For the first time in its 19-year history a demonstration pool will be take pride of place in the fishing arena.

ITALY Pescare Fly Fishing and

Spinning Show Date: February 18-20 Venue: Fiera Di Vicenza Spa, Vincenza Visitors: Trade and general pubic pescare/index.php • Exhibition dedicated to traditional fishing, fly fishing and fresh and saltwater fishing.

POLAND Rybomania Date: February 24-26 Venue: Poznan International Fair, Poznan Visitors: Trade and general public • One of eastern Europe’s most popular recreational fishing shows. UNITED STATES 2012 International

Custom Rod Building Exposition Date: February 25-26 Venue: Showplace Center, High Point, North Carolina Visitors: Trade and general public • Billed as the world’s largest rod building event. February 2012 Angling International





As global buying power shifts towards China, its key trade show is also changing. As Li Jiang explains here, China Fish will soon be just one of a series of exhibitions designed to help international manufacturers tap into the growing Chinese market. Angling International: There is a sense that China Fish is beginning to serve a different purpose for the trade. Have you noticed a change in the priorities of the buyers and exhibitors at the show over the last couple of years? Li Jiang: Yes. Although most exhibitors come to Beijing looking to the export market, they are now also eyeing the Chinese domestic market. This year the number of international exhibitors has increased by 42.8% with at least 17 of those looking at the opportunities here. China Fish goes to great lengths to attract Chinese buyers and according to the latest statistics, 547 of these from

200 tackle shops and trading companies have already registered to visit the show, an increase of 20% on the same time last year. The priority for buyers has also changed. It is no longer cheap products sourced from China, but a focus on medium to high-end goods. China Fish is also establishing itself as a forum where all the latest industry developments are discussed by buyers from across the world. Representatives from more than 80 countries will attend this year. How has the worldwide economic uncertainty affected China Fish and the Chinese tackle trade as a whole? Because most of the products produced in China are exported to Europe and America, it has had a serious effect on the fishing tackle manufacturing industry over here. However, because China Fish serves as a

platform for both business and communication then even when the economy is in turmoil its communication function is still important. It means the economic uncertainty does not greatly effect the show. But surely China Fish has had to adapt to the changing economic situation? Well, yes, it has. To reduce our dependence on the world economy, we are vigorously promoting the Chinese domestic market and helping those international companies who are looking at it. In the future, China Fish could become a gateway for those overseas exhibitors targeting China. Also, as revealed in Angling International, China Fish is launching a series of consumer shows in big cities across China. When the date of the first Beijing Consumer Show was announced (August 24th to 26th) many of the big brands expressed great interest in the event.

“The show could become a gateway for those overseas exhibitors targeting China.”

February 2012 Angling International




What is the current state of the Chinese fishing market? According to sources within the industry, sales of fishing tackle in the last year reached 20 billion RMB (US $3bn) and the number of anglers is estimated at between 20m and 30m. High quality fishing hooks, lines and lures are the most in-demand products amongst young anglers as lure fishing becomes increasingly popular. However, for the traditionalists, bait is always the priority.

that they do not interfere with the stands nearby. For safety reasons – and to make it more comfortable for visitors – the main passageway has been widened from 4m to 6m. Looking forward to 2013, to make booth selection fairer and more open, a lottery system has been introduced. All exhibitors will need to pick up a Qualification Certificate for booth booking and then a number from the lottery box.

How many exhibitors are you expecting and how does that compare with last year? At the time of going to press, sales have already exceeded my expectations. We are full up with 462 booths occupied and a waiting list of 30 companies. We have even had to move the media booths to the corridor outside the hall. It has been really hard to accommodate all the companies that want to be involved. Despite the growing demand, I am not tempted to enlarge the exhibition area for next year as I am keen to maintain the ratio between exhibitors and visitors. The message is if you want to exhibit, book as early as possible.

All major shows promote their international credentials. What makes China Fish unique? There are a number of stand-out reasons. Firstly, buyers from more than 80 countries and regions across the world visit the show so it is a good opportunity for the big brands to discover the latest global market trends, which is a great benefit to them. Also, China

What major changes have you put in place this year? The highlight of China Fish 2012 will be the Best New Products Awards Banquet. Due to the appreciation of the Renminbi, plus the rising price of raw materials and labour costs, Chinese manufacturers face a very difficult situation. Although the order books are holding up, the profit margins are extremely low. With those factors in mind, I believe that innovation is the only way for Chinese enterprises to move forward. Therefore I am hoping that the banquet will encourage more businesses to participate in the Awards and have their high quality and innovative products recognised. We have worked hard on promotion too. For exhibitors targeting the Chinese market, we have embarked on an advertising campaign in magazines across the country promoting the exhibition and telling retailers why they should attend. What about inside the hall? We have set a 4.3m height restriction on all booths so

“The priority for buyers has also changed. It is no longer cheap products sourced from China.” 40

Angling International February 2012

is the biggest fishing tackle manufacturer in the world so companies can find any supplier they want. Its location means that factory visits before and after the show are that much more convenient. And being a global fishing tackle show with nearly 2,500 international buyers, there is a huge potential for exhibitors to strike business deals. China Fish also provides a platform for meeting with long-term customers annually, while every year also signing up new customers.

The changing face of China Fish

The size of the hall remains the same but there is a shift in the ratio between domestic and international exhibitors. Li Jiang is also on target to increase the number of domestic buyers for those new international exhibitors. Exhibition area Domestic exhibitors International exhibitors Domestic visitors International visitors

2012 26,700 422 40 595* n/a

2011 26,700 442 28 646 2,464

* As of December 31st

China Fish 2012: ESSENTIAL INFORMATION Date: February 6th to 8th Venue: New China International Exhibition Centre, Beijing Opening times: February 6th, 9am to 5pm; February 7th, 9am to 5pm (Best Product Showcase Banquet from 6.30pm); February 8th, 9am to 4pm Admission: On-site registration $55 (US) Early badge pick-up: Pre-registered buyers can pick up their badges one day before the show opens in their hotels if they have booked accommodation through China Fish. Interpreter services: China Fish provides this service to both exhibitors and visitors in English, French, German, Spanish, Russian, Italian, Japanese and Korean. Advance booking requested. Consumer show stand: Booth L001 Cloak Room: Booth L002 (9am to 5pm) Intellectual Property Office: Booth L005 Visitor Lounge and Cyber Lounge: Booth L006 Best Product Showcase: Booth D195

Relix to showcase new reels in Beijing


T Central Sarana Pancing is set to introduce a range of new products under its Relix and Carp LinQ brands at China Fish 2012. A completely new series of Relix carp reels will be unveiled, incorporating a large capacity surfcast-type spool and the proven Relix Bait Leader free spool system. It has been developed together with reel design experts from Korea and carp fishing consultants in Europe. In addition, Relix will be introducing a completely new range of spinning reels with superior line lay and baitcasting reels with new magnetic braking systems. In the line department, Relix will be showcasing its new braided line concept, Gravitek. It is a range that allows the angler to choose how fast he wants his line to sink to the bottom as its descent can be controlled. Carp LinQ will also be displaying an array of new products, including rigs, hooklinks, small terminal tackle, carp sinkers and artificial baits.

Above: the new Primus reel from Relix will be on show at China Fish alongside the Relix Destroyer (far left) and Mortal reels.




Tel: +62 2159 61265 Email: Web:

NINGBO HENGRUN EXPANDING ITS OEM REEL SERVICE Ningbo Hengrun Fishing Tackle Company is targeting new OEM business from at this year’s China Fish in Beijing. The reel manufacturer says that it will be looking to attract new customers from across the world as it continues its rapid expansion following a move to new premises in Ningbo last year. Ahead of the show, the company told Angling International: “During China Fish 2012 we will be looking to develop new markets, including more business in northern Europe, Russia, North America and Australia. It added: “In 2011 we grew our fly reel business. At the show we will also be launching a new aluminium model alongside two new spinning reels – an entry level model and one

positioned for the middle market sector. We believe these reels will satisfy all the needs of our customers and help them achieve their goals.” Founded in 1996, Hengrun Fishing Tackle Company has established itself as a major manufacturer of fishing reels that it says are high quality and competitively priced.

MAKE CONTACT BEFORE CHINA FISH Tel: +86 574 8652 5625 Email: Web: February 2012 Angling International






Old Ghost has surprises in store for visitors to its booth


ld Ghost is promising a ‘big surprise’ for visitors to its stand at China Fish this year, although owner Yi Zhe is keeping any new baits secret until the first day of the show. The expectation is that Old Ghost owner Yi Zhe: Old Ghost will reveal tight-lipped on his new improvements to its planned baits. baits for the European market. At China Fish 2011 it announced its intentions to begin its search for distribution partners in Europe. The company showed its newly developed baits at EFTTEX in Amsterdam before testing them in European waters in September and October. China’s number one bait company has since refined the products further but has yet to announce its distributors for Europe. It is welcoming interested companies to visit its stand at China Fish to discuss options. Following EFTTEX 2011, almost two tons of Old Ghost baits were shipped by air from China to competitors at the World Carp Classic in France in

“We will be at China Fish and EFTTEX and then a new and better range will be ready for Europe.”

September. Later that month more field testing was conducted by potential distributors in 20 countries. Then in October the Old Ghost team headed by Yi Zhe visited the UK to field test its baits on a variety of venues. Says Yi Zhe: “The World Carp Classic was our first opportunity to expose Old Ghost baits to European anglers. It was ideal for growing brand awareness after EFTTEX. After that, the field testing throughout Europe was invaluable for developing the baits. Most of the results were favourable and we had some good suggestions for improvements. The UK was also a very successful trip. “But we have to be cautious. There is a difference between bait sales and tackle sales. If you disappoint

an angler the first time he buys your bait, it’s unlikely he will trust you again. You won’t sell him a second bag. “So in 2012 we will further promote and test our products. When the time comes, we want to be ready with the best possible products for our distributors.” Added Yi Zhe: “This year in February we will again exhibit at China Fish in Beijing. I believe that our newly developed products will bring visitors a big surprise. In June we will again exhibit at EFTTEX in Paris with an even bigger stand. Then a new, better Old Ghost product range will appear to the European industry. “I would like to take this opportunity to thank all our intended distributors for their trust and patience so far. “I hope all distributors can wait with us until it’s the right time to launch into what is a highly competitive market. “So far, Old Ghost has chosen only to draw back the bow but we have not yet discharged the arrow.”



Angling International February 2012

allowing you to deal with just one reliable supplier. “Our in-house technology department, advanced materials and commitment to customer confidentiality means that we are growing strongly. Exhibiting at China Fish will allow us to continue that growth throughout 2012.” First Dart will be using the show to launch its 2012 catalogue that can also be downloaded from its new-look website.




Tel: +42 0607 105748 Email: Web:


Tel: +86 27 8756 1355 Email: Web:

First Dart: ‘We are your one-stop shop for line’

Line manufacturer First Dart says that it is looking forward to a strong 2012 and successful China Fish. At the Beijing show it will be once Simon Henton: “We again exhibiting its complete range supply the complete of lines that are aimed directly at range to customers.” OEM customers around the world. Building on its slogan ‘For your line programme, First Dart first’, the company has a full offering of nylon, tapered, fluorocarbon, braided and fly lines. Simon Henton, Global Marketing Manager, said: “We really are a one-stop shop for our fishing line customers. We supply the complete range and simplify your life by


Ockert puts its OEM line service centre-stage More than 50 years of experience in the fishing tackle industry alongside a constant research and development programme have created an extremely wide range of quality Jan Willenbruch will be at lines from German China Fish. manufacturer Ockert GmbH. Dyneema®, Dacron, Kevlar and PA fibres are braided in diameters from 0.06mm up to 3mm. Hollow, plain, round or blended, Ockert also threads lead inside the braid for leadcores or extrudes coatings on them for skinbraids. The range of monofilaments extends from PA lines, such as Perlon, to copolymers, different fluorocarbons and hard monos. The company, which is exhibiting at this year’s China Fish, says that it is able to

deliver products made to highly individual specifications quickly from its factory. General Manager Jan Willenbruch said: “Due to our integrated approach of combining a huge variety of best raw materials, modern packaging facilities, angling and rig experience and a highly efficient factory in Hungary, we can supply sophisticated private label products for highly specialised markets. “We also offer highly attractive and eyecatching packaging for the lines that are competitively priced and ready for sale.” Willenbruch added that Ockert also offered new and innovative products especially for carp and predator fishing.

MAKE CONTACT BEFORE CHINA FISH Tel: +49 89 894 0830 Email: Web:



February 2012 Angling International


Aqua Sports adds new wading shoe to range


ne of the many new products at China Fish from Korean clothing manufacturer Aqua Sports is its latest wading shoe, the BB-212R. The newcomer to the range is said to provide good protection and comfort even during the toughest fishing conditions. It features a high quality Vibram slip-resistant sole, waterproof gravel tongue system and moulded toe and heel protection. Also making its debut at the exhibition will be the Badagang – the company’s newest wader developed with a new fabric that has been introduced by Aqualex® – called Aquatek™ – and a new stocking foot system. Badagang offers soft and comfortable wading, but a durable protective outer fabric, says Aqua Sports. The upper body is made from three layers of Aqualex® Aquatek™, while the lower body, including the full leg, has five layers. The front chest pocket and hand warmer are zipped with YKK® waterproof zippers, while an additional mesh pocket is provided to keep extra accessories. The new stocking foot is designed to protect the foot from bacteria and germs.




Tel: +82 51 621 6001 Email: Web:

Usami accelerates search for European distributors EN International is building on the success of its Usami lure brand by expanding into Europe. The Sino-Japanese joint venture says that its hard lures have proved extremely popular in many countries worldwide, including Australia, Russia and eastern Europe, since their launch in 2009. However, it is now looking to extend its reach to the rest of Europe and is seeking distributors to sell its products. EN International operates a ‘one distributor one country’ policy and promises to do its best to support and protect its partners. The company will once again be at China Fish and is set to unveil 22 new lures, including the Deadly Plug 50F-MR, Deadly Plug 90F-MR, Usami Wobbler 65F-SDR, Clown Wobbler 85F-MR, Clown Wobbler 85F-DR, and Lunker Slayer 100F-DR.




Tel: +82 51 621 6001 Email: Web: February 2012 Angling International




Plastica Panaro launches Platinum shoulder bags


lastica Panaro is set to debut its new Platinum line of bags containing plastic fishing tackle boxes at China Fish. Heading the five-product range are the 301 and 302 shoulder bags that both feature a roomy upper storage area and internal dividers to make organising the tackle boxes easier. They have a padded shoulder strap and reinforced carrying handle. The 301 is a large shoulder bag that comes with five plastic tackle boxes – three 194s, a 191/6 and a 191/7. The 302 is medium sized and includes two 195 Kamaleont boxes, a 197 Kamaleont, a 101/BTN and a 101/ATN.

The 303 Sling Bag has pockets for scissors and sunglasses and comes with three boxes – a 195 Kamaleont, 191/6 and a 101/BTN. The 304 is a waist pack that features a front pocket that opens up to become a work surface. It includes a 190 spinner bait box and a 191/6 box. Finally there is the 305 Large Backpack. It has a waterproof cover and roomy upper storage area. It includes three 195 Kamaleont boxes and a 191/6 and 191/12 box.

Right: the Platinum 303 Sling Bag. Below: the 301 shoulder bag and 305 Large Backpack.

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Turkey’s Mercan casts east and west in search of line buyers


urkish line manufacturer Mercan is returning to China Fish for the second time. The company says that although the majority of exhibitors in Beijing are from the Far East and Asia, the exhibition also attracts European wholesalers who are in search of new suppliers. It adds: “We provide a good service with our quality products. At last year’s China Fish we received more attention that we expected and were honoured to receive a Best Product Nomination Certificate. “We hope that we can build on that success this year as we continue to expand our market worldwide.” The company has also improved its product range and made changes to its packaging to 46

give it a new look and make it more appealing to its customers. “We believe that the new appearance and our expertise will increase our ability to attract new customers. Because of the geographical location of Turkey, we are also better equipped to provide a quick and reliable delivery service to both Europe and the Middle East.” At China Fish Mercan will be showing off its wide range of monofilament, fluorocarbon and PE braided lines that it says have been developed with the help of the latest technology and can be used in all fishing environments.

“Our location means we can provide a service to Europe and the Middle East.”

Angling International February 2012




Tel: +90 282 37378 58 Email: Web:



Gruppo DP doubles spooling capacity with new technology as OEM business flourishes


Nicola Dagnino says few suppliers can offer as much choice.

talian line manufacturer Gruppo DP has doubled its spooling capacity for parallel winded spools as it continues to drive its OEM business growth. Thanks to new Japanese technology – called hekomaki – the company can now produce 1.5 million spools a month at full capacity. Gruppo DP Sales Director Nicola Dagnino said: “Our OEM business is growing

rapidly because we are able to offer a complete range of materials – nylon, fluorocarbon and PE braids – at all price levels. “We can also offer the double advantage that a European or Asian supplier can give, but from one company instead of two. “Gruppo ships most of its orders from our Asian facilities, but we can also produce and deliver any urgent orders from our base in Italy.” Dagnino said that Gruppo has seen a growing interest in fluorocarbon lines for several applications. He added: “Interestingly, there has also been a demand for coloured fluorocarbon, including multi-colour camouflage. “We can increase the invisibility of fluorocarbon – like in the case of pink fluorocarbon and camouflage multi-colour – and even give some visibility to control the line for special jobs. An example of that is fluorescent yellow for ice fishing. “We have also seen strong interest in quality packaging material and can supply a large range of options – from full coloured embossed tin boxes, special texture paper labels and the hekomaki parallel winding

Gruppo DP: Doubled its spooling capacity for parallel winded spools.

which presents the line very well.” Dagnino believes that one of the advantages Gruppo offers over its competitors is its extensive inventory. He explained: “It is one of the keys to the service we can give our customers. “We carry over 150 tons of material in stock so that our clients do not have to wait the usual 30 to 60 days for extrusion of the line. This way we can lessen our minimum order quantity since the line is already available. We carry over 45 colours ready for spooling.

“We can offer a complete service from branding to choice of specific lines, spools and packaging – the whole package in one.” “Customers prefer to make smaller orders more frequently and this runs perfectly with our strategy of carrying line ready for spooling.” An extra service offered by Gruppo is its in-house design and packaging facility. Dagnino added: “It is a very important service we offer our OEM customers. It means they only have to liaise with our designers to come up with their own creations. “Basically, we can offer a complete service from brand development to choice of specific lines, spools and packaging – the whole package in one.”

MAKE CONTACT BEFORE CHINA FISH Tel: +39 010 368846 Email: Web:



Weihai Kudos arrives with more innovations


eihai Kudos Fishing Tackle will be using China Fish to introduce a wide range of new innovations. Among these is a very powerful bait mixer designed to be used by match and carp anglers for making holes in boilies, peanuts and pellets. It is driven by four 1.5V batteries and there is also a version that takes rechargeable batteries. The company says it also has good news for catfish anglers. It will be unveiling a line vibrator that contains bullets inside which rattle and 47

vibrate on a timer. Anglers can set the rattles to suit themselves on the vibrator tor that is easy to fix to the line. It can also be used for some sea angling applications, including ing shark fishing. The company says that it has enlarged its showroom in Weihai, which now measures over ove ver 300sqm, and is happy to welcome lcome visitors too view its products there. Weihai hai Kudos – previously known as Dalian Kudos – specialises in the manufacture re of a wide range of fishing tackle, end tackle for carp and sea fishingg and electronics.

Angling International February 2012

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Paladin to unveil new Castalia Magic Flight reel in China

The new ‘dimpled’ spool design of Paladin’s latest release increases casting distance, says its inventor Guenther Burk. Could another China Fish award be on the cards?


ver wonder why golf balls have dimples? One reason is that they reduce the friction along the surface of the ball to increase driving distance when hit. Inspired by this notion, the new Castalia Magic Flight spinning reel features a patented spool design with a similar dimpled edge. Paladin – the German-Chinese tackle company – will be showcasing the reel on its booth at China Fish in February. The dimples of the Castalia Magic Flight are positioned on the outer edge of the spool and also the backside of the facing. They work to reduce friction as the line is quickly released during a normal cast. Less friction on the outgoing line increases casting distance for the angler. And that, says Paladin, improves the chances of catching more fish. Says Guenther Burk, the German inventor of the Magic Flight reel: “We have combined a simple design with quality components to increase casting distance up to 30% over standard spinning reels.” The Castalia Magic Flight reel has a slim profile and other weight-saving features, and is well balanced for all-day casting with less angler fatigue. It is available in models 2000 and 4000, a Freerunner model 6000 and Surfcasting model 9000. Paladin is expecting huge interest in the reel on its booth at China Fish in February, and also in the rest of its ever-growing product range. Since 1985, the Paladin (pronounced Pal-a-deen)

Above: The special design of the he Mag Magic agic ic Flight spool features golf ball-like like dimples both on the outer edge ge of the spool and the backside of the facing. Both areas aid in decreasing friction as line is cast off the spool.

product line has grown to include more than 5,000 fishing-related items, 15 trademarked brands, and numerous worldwide design and product patents. Its brands include Magic Flight, Palastar, Trick Fisch, Flip Net, Big Bag, Fit for Fang, Paladin, Big Bull, Maruto, Pantherline, Classic, Master Class, Liquid Braid, Castalia, Sharkfin and Liquid Steel Leader.

“Our simple design combined with quality components will increase casting distance up to 30% over standard reels.” 48

Angling International February 2012

Above: The new reel has a slim profile and other weight-saving features, and is well-balanced for all-day casting with less angler fatigue, says Paladin.


Main image: Th The Castalia Mag Magic agic ic Flight spinn spinning nnin ing reel is availa available labl blee in m models odel od elss 20 el 2000 and 4000, 0, a Fr Free Freerunner eeru ee runn ru nner er m model odel 600 od 6000 000 0 andd Su an Surf Surfcasting rfca rf cast ca stin ingg mo mode model del 9000. Lice Li Licensing cens nsin ns ing an andd distribution part pa partners rtne ners rs are welcome to make ke cont co ntac nt act.t.t.,, sa says Palad adin in.. contact., Paladin.

Paladin’s history of success at China Fish

Paladin has enjoyed three Best of Show category wins and one overall Best of Show product award at China Fish. New product award wins include the Sharkfin® reel, Liquid Steel Leader and Trick Fisch®. The success, says Paladin, is testament to its growing success in product development and worldwide product sourcing. Pictured above (from left) are Mike Richards, Christine Cong and Guenther Burk.

Paladin and Uncle Josh

Paladin distributes the Uncle Josh USA product line in the European marketplace and has developed a unique in-store display for its popular Trout Bait product offering. Uncle Josh Bait Company was established in 1922 and has a large US distribution and an excellent reputation worldwide for quality products. The Uncle Josh umbrella of companies includes brand names Kalin’s, Bead, Sizmic, Little Stinker, Bass Stalker, Atom and the newly acquired Beaver Dam ice fishing products.


The company’s history began in Europe with an idea to have quality German-engineered product designs produced at its own Paladin China factory. The result was a joint venture called Paladin, whose original meaning in mythical literature is ‘very best friend’. Paladin has continued to expand and has international offices in China, USA and Europe supplying more than 40 countries and 1,200 customers worldwide. Product lines include nets, line, braid, leader, lures, pre-rigged and ready-to-fish rod/reel combos, and many types of terminal tackle and rigging systems featuring high quality Japanese hooks.

Paladin also supplies a wide range of angler-related items including apparel, tackle systems and outdoor equipment. Its latest 220-page English language catalogue is now available to international customers. For more details visit China Fish booth #C095 in February.



● PALADIN EUROPE Guenther Burk Principle Director Tel: +49 2293 90899-0 Fax: +49 2293 90899-20 Email: Web: ● PALADIN ASIA Christine Cong Managing Director Tel: +86 631 5283129 Fax: +86 631 5283139 Email: Web: ● PALADIN NORTH AMERICA Mike Richards Managing Director Tel: +1 863 635 7238 Fax: +1 863 635 7392 Email: Web:

February 2012 Angling International





The fishing plier maker is tightening its grip on America and Japan and also turning its attention to Europe and South America. Once again, China Fish holds the key to the year ahead.


richy is building on its success in 2011 – a year that saw a 100% increase in sales – with new launches at China Fish and an export drive into new markets across the world. The Chinese company is set to unveil three new pairs of aluminium pliers at the show and embark on a search for new distributors. Since its launch in 1995, Frichy has established itself as a major supplier of fishing pliers in the US and Japan, but last year announced its intention to become the world’s biggest player in its sector. General Manager Jacky Fan told Angling International: “As well as increasing our business in Japan and the US this year, we are keen break into Europe, Australia and South America. We are currently working on developing products specifically for the South American market.


G Multi-purpose Aluminium Fishing Pliers with Insert Rubber Handles

“Alumininium fishing pliers is a growing market and has tremendous potential across the globe. As we increase our promotional and sales campaigns throughout the world, more and more anglers will realise the benefis of our products.

• CNC machined aluminium construction • Comfortable non-slip rubber handles • Replaceable Titanium gold-plated jaws • Size: 6.5ins

“They will appreciate the lightweight, practical advantages of these rust-proof pliers.” China Fish is an important date on the Frichy calendar. Fan said: “It is the first major event of 2012 and is the first major platform for us to communicate with our global customers and put our new products in the spotlight. “It is also important in that the feedback we receive from our customers gives us an idea where we should be going down the research and development road for new products and where our marketing emphasis should be focused.”

“We doubled our sales in 2011. The global situation is still uncertain but we are well placed to take advantage of any upturn.” 50

Angling International February 2012




¤ Light Game Aluminium Split Ring Plier • CNC machined aluminium construction • Stainless steel split ring jaws for small split rings • 70+ HRC Tungsten Carbide cutters that can slice through the toughest braid • Size: 7ins – suitable for lure and general fishing

GMini Aluminium Fishing Pliers • Ultra-light • Sharp Tungsten Carbide cutters • Simple tool at a great price • Size: 4.5ins

Far left: Frichy General Manager Jacky Fan takes the message to the USA on the company booth at ICAST. Left: Justin Wang with the EFTTEX Best New Accessory Award.

Fan said that Frichy – part of the Richy Group – has the capacity to produce more than 400,000 pairs of pliers from its manufacturing facility in Zhangjiagang City, in the Jiangsu Province of China – a far cry from the 20,000 it made in 2009. He said: “Although 2011 was tough, we still man-

Fishing your life

aged to double our sales from the previous year. The prospects for this year are still unclear because of the uncertain economic situation globally, but Frichy is well placed to take advantage of any upturn in the market. “We will continue to specialise in product innovation and produce cheap aluminium fishing pliers that are practical, professionally built and that meet the needs of the anglers. “We will also be looking to improve our delivery service efficiency by 50% through increasing stocks of our most popular products so we can get them out to our customers in the shortest possible time.” One of the highlights for Frichy in 2011 was its appearance at EFTTEX in Amsterdam where it won the Best New Accessory Award for its Kiwi range of pliers. Fan said at the time: “The award capped a fantastic EFTTEX for the company. It meant so much to us.

“The award capped a fantastic EFTTEX for us. It suggests our products are what fishermen want.” It suggests that our products are what fishermen want and that all our work has been worthwhile. “The EFTTEX Award proved to be a great marketing and promotional tool for us. The day after winning the award we had many people visit our booth to discuss OEM orders and talk about sole agent opportunities.”




Tel/Fax: +86 512 5690 3075/99 Email: Web:

February 2012 Angling International





The lure specialist is returning to China Fish with a more affordable range which it says is ideal for the growing Chinese and Asian markets.


xtreme Fishing is expecting 2012 to be its breakthrough year in Asia, starting with a strong showing at China Fish in February. It is returning to exhibit at the show after making its first appearance last year, an experience owner Vitaly Pchelnikov found invaluable. “China Fish is no longer about finding cheap suppliers,” he says, “instead it’s become a show for international manufacturers looking to sell into China and the rest of Asia. “We learned a lot last year about what will sell in the spinning market in China and we believe we are returning this year with the lures Chinese buyers want – at a price they are happy to pay.” Extreme Fishing excels at manufacturing high quality metal lures. In the past it has focused on high-end finishes, but this year it has put greater emphasis on its more affordable Passion range. Passion lures have all the fish-catching abilities and functionality of other more expensive lures in the Extreme Fishing line-up but are finished in less expensive metals. “We know Chinese buyers are pricesensitive,” says Pchelnikov, “and we believe we have set our prices just right for them without losing quality.” All the company’s lures for 2012 plus an

Passion lures have all the fish-catching qualities of higher priced lures, but their coatings make them more affordable.

exciting new range of rods will be showcased in the new Extreme Fishing catalogue, which will be launched at the show in Beijing. Extreme Fishing’s booth at D167 will once again be close to the specially constructed EFTTA Lounge. EFTTA has a special agreement with China Fish whereby each organisation gives the other er space at its show. The EFTTA Lounge is designed to be a central meeting point for western companies at China Fish. “In our quest for new customers, being close to the EFTTA Loungee is very helpful,” adds Pchelnikov. “I’m glad ad it’s available to us and other European companies. mpanies. It helps promote all our brands. “We know we have the products to sell in China but any support upport from EFTTA is very much appreciated.”


Made using modern technology, all the tackle in Extreme Fishing’s Passion range is high quality and hi-tech – yet still affordable. The finishing is simple but functionality is never sacrificed. Leading the way are Extreme Fishing Passion lures. No matter what the retrieve te, they remain em completely stable sta e as they spin sp through t ough the water. ater. rate, They are finished using a special galvanic coating followed by high quality paints and lacquers. Says Extreme Fishing: “Passion is about simple finishing, simple packaging but always outstanding quality.”

“We learned a lot last year about what will sell in the spinning market ket in China China.”” – Owner Vitaly Pchelnikov


Angling International February 2012

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Glacier Glove’s expertise begins g with cold weatherr gear but extends far further, rther, says y MD Cobyy Rowe. Rowe. “Our warm weather products roducts will be a ggood fit fit forr the European market,” he says ahead of EFTTEX.


lacier Glove’s ve’s business started with th cold weather er neoprene fishing gloves 30 years ago. o. “The neoprene fishing glove is what launched our ur company,” says Managing Coby Rowe: Launches Director Coby Rowe. “For driven by customers. the past three decades, we have continued to improvee the designs. The cold weather fishing market will always be a big part of our product line-up”. The Glacier Glove cold weather portfolio has grown to include gloves and hats ranging from high-end G-Tek neoprene to a windproof fleece. But its offering has grown beyond winter apparel. Rowe explains: “As our markets grew, our loyal customers began to ask us for warm weather products that delivered the same quality as our neoprene products did. “We launched a line of sun gloves and hats so anglers could have great at sun protection and comfort. We develop and test each product to make sure they deliver at least a 50+ UPF rating. “Our focus with all our products is dexterity and comfort. A big question we Left: the redesigned sun hood is lightweight and now tighter fitting for added comfort.

Examples of Glacier Glove’s sun gloves. All are tested to ensure they deliver 50+ UPF protection.

ask in product development is, will the angler wear it all day?” adds Rowe. “We believe the warm weather products will fit the European markets well, just as our cold weather line has done. The products themselves have been in our lineup for years and this year we have launched some exciting new fabric patterns to offer anglers additional options. “We have introduced the Trophy Fish and Bahama patterns to the sun products line-up. Along with these patterns we are also releasing a limited edition run of sun gloves based on the renowned photography of R Valentine Atkinson. The first two patterns will be available in late spring 2012. “We have also redesigned our sun hood. It is a tighter-fitting hood that provides 50+ UPF


sun protection. Our customers were the driving force behind its design – lightweight and breathable, tight fitting so it doesn’t flap in the wind and comfortable. “The entire range will be on display alongside our cold weather products at EFTTEX in June.”

Want to talk to Glacier Glove? Here’s how to find them...

•US:Coby Rowe Tel:+1 775 825 8225 Email: •Europe:Betsey Jansen Tel: +43 699 1008 2421 Email: Web: February 2012 Angling International 55


The voice of the European Tackle Trade

EFTTA Lounge is back at China Fish


FTTA will be at Beijing for the third year running as it continues to build on its strong links with China Fish. It will have a Visitors Lounge at the show – C265 – and is looking forward to welcoming all western buyers, EFTTA members and non members and other trade associations including the ASA, JAFTMA, AFTA, AFTTA, ATA, BVA, GIFAP and FIPO. As well as providing a relaxing meeting place for discussions, the stand, which is situated near most of the European exhibitors, will have free internet access. EFTTEX Manager Neena Tailor said: “We are delighted to continue our agreement with China Fish and are pleased that once again we will be able to offer our loyal members and buyers from the west a comfortable area where they can get all the help they require. “We hope our members and non-members will use these facilities.” The lounge has been designed to offer a comfortable seating area where visitors and exhibitors can meet customers and suppliers and enjoy free refreshments and interpreter services. EFTTA personnel at the lounge this year will include CEO Jean-Claude Bel, General Manager Janet Doyle and Neena Tailor. They will be able to assist visitors and provide information on EFTTA and EFTTEX 2012, which takes place in Paris in June. China Fish will again be hosting an equivalent



Intuition-Pêche was founded by Loic Charuel who started the company because he could not find a bass boat fishing rod to fit his requirements. Charuel is a mechanical engineer who worked for Reglass, the famous Italian rod manufacturer, where his claim to fame was designing the 2005 awardwinning Maver flagship pole M57. Intuition-Pêche now sells the Hot Rods range from its base in Morbihan, Brittany, France. PRODUCT RANGE: Intuition-Pêche currently makes spinning rods for mostly sea fishing with lures. The company is currently developing a range of soft lures and leaded heads which are expected to be available in April of this year. CURRENT MARKETS AND PLANS FOR FUTURE GROWTH: The company’s products are currently sold in the seaside towns of France, but Intuition-Pêche is planning to expand and is looking for partners in other countries. Above: the EFTTA Lounge is designed to be the perfect meeting place for members and western visitors.

lounge at EFTTEX where it will welcome eastern buyers, visitors and exhibitors onto its stand and provide information to the western community on China Fish projects, IPR issues and other relevant information. “We are pleased to see our relationship with China Fish continue to grow. It is very important to us as China is the major fishing tackle manufacturer in the world. Added Neena: “Our links with China Fish helps create business between the east and west and gives us the opportunity to collaborate on such hot issues as trademarks, patents and safety standards. “EFTTA and China Fish both agree that providing the best possible support to our members is very important when they have travelled thousands of miles from home. “We hope our members will use these facilities and find them useful.”

HOW EFTTA MEMBERSHIP WILL HELP: Charuel told Angling International that his company had joined the Association so that it could participate in future EFTTEX exhibitions. He added: “Being part of EFTTA is also important for the image of the company.”


Tel: +33 628 06 5446 Email: Website:

February 2012 Angling International



American Tackle targets Paris


merican Tackle is set to make its third appearance at EFTTEX in June as it continues its expansion into Europe. The US-based rod and components maker says that the exhibition is pivotal to its plans for future global growth. The company’s President, Joe Meehan III, told Angling International: “Going global is the only way for us to achieve our sales goals. We want to expand more rapidly than our present customer base allows so we have to seek new areas where we are relatively unknown. “The European market is the most attractive untapped market we could hope for. There is so much potential there. “We feel we have the perfect product line for rods in Europe – we just need to find a few more willing companies to go our way. Once we establish a foothold I think others will do that. “As a trade show, EFTTEX is very important because it puts us on the map on the continent. If you don’t have a presence there, year in and year out,

Company President Joe Meehan: “There is so much potential for us in Europe.”

Contact: European Sales Manager Dan Paluch is seeking new distributors.

you will not be considered a real player in the industry. People want to know you are all in. If this is a brief foray it will never work. “The show advertises our brand and lets people know we are serious about our commitment to doing business there. “It is important for us to cultivate strong relationships with present and future customers, to promote the brand and learn the designs that the European market wants.”

Meehan added that American Tackle was achieving that at EFTTEX and through working closely with its European Sales Manager, Dan Paluch. “The European market is much different to the American market – but what better place to learn about it but under one roof?” American Tackle has a growing presence in Europe with the German market showing great potential through the Big Game Shop, CMW and Rod Pro. Meehan said: “We have customers in other countries that are growing and becoming larger every year as well. “Dan Paluch is actively seeking distributors and rod manufacturers from Great Britain to Russia, Scandinavia to Italy. So really expanding the European and Eurasian markets in their entirety is our goal.”

Book your hotel rooms for EFTTEX 2012 – official booking website now live The hotel booking website for EFTTEX 2012 is now up and running. Paris-based The Blue Yellow Company has been selected by EFTTEX as its approved booking agency for the exhibition that takes place from June 1st to 3rd. Visitors to the exhibition can now log onto its specially created site where details of a range of hotels in a selection of different star-rating categories with preferred rates can be booked in the centre of Paris, at Charles de Gaulle Airport or at the Villepinte Exhibition Centre (Parc des Espositions). The Blue Yellow Company can also ensure easy and convenient travel around the French capital with its Travel Card that offers discounts of up to 30% on the public transport network system. Details of this appear on the hotel booking form and can be obtained from staff members on the EFTTEX stand at the show from May 31st.

Visitors are also being encouraged to make the most of their time in Paris with the help of The Blue Yellow Company which can book tickets to shows for as little as €90 and a show and dinner from €150. It can also provide tickets for a dinner cruise down the River Seine (€98), lunch cruise (€54) or sightseeing cruise (€12). EFTTEX Exhibition Manager Neena Tailor said: “Getting the right hotel to suit your needs and pocket and enjoying the great entertainment that Paris has to offer can be made so much easier by The Blue Yellow Company. “I would advise visitors to use our approved booking agency to get the best deals and make the most of their time in Paris.” The EFTTEX 2012 hotel booking website can be accessed at Further details can also be provided by emailing February 2012 Angling International


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Angling International February 2012

Angling International - February 2012 - Issue 49  
Angling International - February 2012 - Issue 49  

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