Patek Philippe

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Geneve Salon Design Concept 8th October 2024

It is with great pleasure that we introduce you to Design Haus Liberty and the exceptional creative world of our curated experiences

At DH Liberty, we pride ourselves on creating bespoke interior environments that reflect the sophistication and elegance synonymous with luxury brands like Patek Philippe

Our portfolio includes a diverse range of projects, from high-end residential properties to flagship retail spaces and hospitality venues, each meticulously crafted to embody a unique narrative of timeless elegance and innovative design

Our approach to design is deeply rooted in understanding the essence of our clients' brands and translating that into physical spaces that inspire, captivate and engage, each and every visitor.

We envision the Patek Philippe Geneva Salon as an experiential sanctuary of elegance and innovation, where each element is carefully curated to highlight the prestige and heritage of your brand It would be our privilege to bring this vision to life, creating an interior that resonates with the same excellence and timeless beauty that Patek Philippe is renowned for

Our team brings a wealth of experience and a unique blend of creativity and technical expertise

Bespoke Design Solutions:

We tailor every aspect of our designs to align with the specific ethos and identity of Patek Philippe, ensuring that each detail reflects the brand's timeless elegance.

Attention to Detail:

Mirroring the meticulous craftsmanship of your illustrious pieces, we focus on every detail, from the choice of materials to the ambient lighting, creating a seamless and luxurious experience.

Innovative and Timeless Aesthetics:

Our designs strike a balance between contemporary innovation and classic luxury, ensuring that the space remains both current and enduringly elegant

Customer Experience:

We design spaces that not only showcase products beautifully but also offer an immersive and memorable experience for your clientele, fostering a deeper connection with the brand

Our creative and talented design team look forward to working in partnership with you, to deliver a seamless design process from conception to delivery

We not only strive to create the most innovative and engaging designs and experiences, but also to guide you through the entire design and delivery processes

We have closely studied all of the information provided and understood that the scope of services required, are for interior design consultancy services for the Patek Philippe Geneva Salon, located on Rue du Rhône Also based upon the information provided, we have structured our phases of works into an efficient process that allows for smooth and speedy progression through the course of our design works, whilst working with you closely through each of the stages, to provide you with a seamless design experience

Should you have any questions or comments regarding any of the information provided within this documents, please do not hesitate in contacting us at your earliest convenience.

We thank you for the opportunity for us to propose our design services to you and look forward to the possibility of working with you and your team.

Design Haus Liberty is an award-winning architecture and interior design firm founded by Dara Huang in 2013, with its headquarters based in London, UK Dara and Managing Director and Partner Dylan Wills, work together seamlessly to create a unique and diverse design approach

The firm specialises in providing a wide range of design services including architecture, interior design, product design, and branding to clients throughout the world, across various sectors, including residential, commercial, hospitality, and retail.

Design Haus Liberty is known for its innovative, sustainable, and bespoke design solutions tailored to each client's unique needs

Our studio has a global reach and has worked on numerous high-profile projects in Europe, Asia, and the United States

Our portfolio includes luxury residential towers, hotels, restaurants, retail spaces, and private residences, among others

Offering design services from Architecture, to Interior design we provide unique bespoke solutions globally, tailored to our clients' needs to ensure a seamless approach to the creative design element of any project. Our team are always on hand to deliver the highest level of design services

Dara Huang is the founder of Design Haus Liberty. Dara holds a master’s degree in Architecture from Harvard University and started her career at Herzog de Meuron, and Foster + Partners, London

In the company’s short time, Dara has received numerous awards and honours including Property Weeks 40 under 40, BBC China's 100 Women, Prestige Hong Kong’s 40 under 40 and three RIBA competition recognitions and sits on the board for Prop Tech, is a member of the Milken Institute and Red Club Cartier. She has also exhibited at Somerset House, London and the Architecture Venice Biennale Passionate about creating valuable experiences, DH Liberty expands the boundaries of the way architects tell stories through the built environment.

Alongside their luxury clients such as: The Four Seasons, LVMH, Cartier, Nihi Resorts and Starwood Capital, Dara is launching her first furniture and product line, Dara Maison in 2023

A dynamic speaker and TV presenter, Dara is currently starring as the main judge for a primetime Channel 4 design show to be released in early 2023 and in Britain's Most Expensive Houses in 2022 Dara is regularly invited to participate as a public speaker, in design and at global events most recently: Dezeen, HP, Panasonic and Theory.

She has a keen interest in contemporary art and nature, which inspires much of her designs

Patek Philippe is universally regarded as one of the most prestigious and respected names in the world of horology. Since its founding in 1839 in Geneva, Switzerland, the brand has become synonymous with luxury, precision, and the finest craftsmanship. What sets Patek Philippe apart is its unique combination of heritage, innovation, and artistic mastery. With over 180 years of uninterrupted history, the company has cultivated a reputation for creating some of the most technically sophisticated and aesthetically refined watches ever made.

The brand was established by Polish watchmaker Antoni Patek and later partnered with French horologist Adrien Philippe, who revolutionized the industry by inventing the keyless winding system. This groundbreaking innovation set the tone for Patek Philippe's future a company that would consistently push the boundaries of watchmaking technology while maintaining an unwavering commitment to traditional craftsmanship. Today, Patek Philippe remains one of the few remaining independent, family-owned watchmakers, now in its fourth generation under the leadership of the Stern family, who have preserved its ethos of exclusivity and artistic integrity.

Patek Philippe is celebrated for its exceptional complications, a term in horology that refers to any function beyond basic timekeeping. The brand is a pioneer in producing some of the most complex and coveted watch complications, including perpetual calendars, split-seconds chronographs, minute repeaters, and world time watches. One of its most famous achievements is the Henry Graves Super complication, a pocket watch commissioned in 1925 that features 24 complications and remains one of the most intricate timepieces ever made. These complications, often executed with breath-taking precision and artistry, make Patek Philippe watches highly sought after by collectors and connoisseurs.

However, Patek Philippe's allure is not solely about technical achievement. The brand’s aesthetic philosophy is one of understated elegance. Every Patek Philippe timepiece is a work of art, characterized by intricate hand-finishing, attention to detail, and the use of the finest materials, such as gold, platinum, and diamonds. The brand's design ethos favours timeless beauty over fleeting trends, ensuring that a Patek Philippe watch will remain a symbol of sophistication and class for generations. Many of its most iconic designs, such as the Calatrava, Nautilus, and Aquanaut, have become benchmarks in the industry, with each watch model reflecting the brand's dedication to creating enduring masterpieces.

Patek Philippe's influence goes beyond its intricate movements and luxurious designs. The company's motto, "You never actually own a Patek Philippe, you merely look after it for the next generation," speaks to its philosophy of creating heirloom watches that can be passed down through generations. This idea of legacy and permanence is woven into the fabric of every Patek Philippe timepiece. Unlike mass-produced watches, each Patek Philippe is made in limited numbers, with meticulous attention to detail, making ownership a rare privilege.

In conclusion, Patek Philippe is not just a watchmaker it is a symbol of horological excellence, representing a blend of tradition, innovation, and artistry that few can match. With a dedication to craftsmanship that spans generations, Patek Philippe creates watches that are as much technical marvels as they are works of art. Their timeless appeal, coupled with a rich history of innovation, ensures that Patek Philippe watches continue to be treasured by collectors and passed down as enduring symbols of luxury and sophistication.

Legacy

Patek Philippe is one of the most prestigious and respected watchmaking brands in the world, known for its exceptional craftsmanship, innovation, and timeless elegance. The company's legacy is deeply intertwined with its status as a family-owned business, which has been a key factor in maintaining its reputation for quality and exclusivity.

Patek Philippe has a long history of innovation in horology The company introduced many ground-breaking features in watchmaking, such as the perpetual calendar, split-seconds chronograph, and minute repeater The brand has always been synonymous with precision and craftsmanship, producing watches that are not only functional but also works of art.

Patek Philippe's family legacy is not just about maintaining ownership but also about preserving the brand's values and traditions The Stern family's stewardship has allowed the company to continue its pursuit of perfection in watchmaking, ensuring that each Patek Philippe watch is a masterpiece of design, engineering, and craftsmanship

Under the Stern family's leadership, Patek Philippe remained privately owned, allowing it to maintain a long-term perspective and resist the pressures of short-term financial goals that often affect publicly traded companies This independence has been crucial in preserving the brand's integrity and dedication to quality.

This commitment to excellence has solidified Patek Philippe's position as one of the most respected and revered names in the luxury watch industry. The brand's watches are often considered heirlooms, passed down through generations, much like the company itself

"You never actually own a Patek Philippe. You merely look after it for the next generation,"

Savoir Faire

Patek Philippe is one of the few watch manufacturers that remains entirely independent, which allows them to maintain their tradition of quality and innovation Their long history has established them as one of the most respected names in horology

Each Patek Philippe watch involves intricate artisanal techniques The brand is known for its hand-finishing, including manual engraving, handpolishing, and meticulous assembly

Patek Philippe is famous for its mastery of complicated watch mechanisms, such as perpetual calendars, minute repeaters, and chronographs. Their watches often feature sophisticated complications that require exceptional engineering and craftsmanship.

Patek Philippe uses only the finest materials, including high-grade stainless steel, 18K gold, platinum, and a variety of precious stones They also often develop their own alloys and finishes to achieve a distinct look and feel

Every element of a Patek Philippe watch is carefully considered, from the design of the movement to the finishing of the case and the quality of the dial. Their commitment to detail ensures that each watch is not only a functional timepiece but also a work of art.

Design Inspiration

Park Avenue Armoury, New York

historic interior of the Patek Philippe Salon in exudes timeless elegance and a deep heritage Located in the heart of the city, store has been carefully designed to luxury and prestige of the Patek Philippe while paying homage to its long-standing haute horlogerie

interior design of the salon embraces Art Deco influences, which were popular during the early 20th when Patek Philippe's reputation was rising prominence The geometric patterns, sleek opulent materials typical of Art Deco are incorporated into the decor, lending the sophisticated yet classic ambiance.

Napoleonic Salon exudes a regal atmosphere reminiscent of the grand salons found in European during the 19th century This space is characterized by its opulent decor, luxurious and sophisticated design, all of which grandeur of the Napoleonic period

historic interior of the Patek Philippe Salon in a harmonious blend of luxury, heritage, artistry. The design not only showcases the commitment to excellence but also offers a backdrop for some of the world’s most timepieces

Design Inspiration

Patek Philippe Geneva store historical details

The historic interior of the Patek Philippe Salon in Geneva exudes timeless elegance and a deep sense of heritage Located in the heart of the city, this iconic store has been carefully designed to reflect the luxury and prestige of the Patek Philippe brand, while paying homage to its long-standing history in haute horlogerie

The interior design of the salon embraces Art Deco influences, which were popular during the early 20th century when Patek Philippe's reputation was rising to global prominence The geometric patterns, sleek lines, and opulent materials typical of Art Deco are subtly incorporated into the decor, lending the space a sophisticated yet classic ambiance.

The Napoleonic Salon exudes a regal atmosphere reminiscent of the grand salons found in European palaces during the 19th century This space is characterized by its opulent decor, luxurious materials, and sophisticated design, all of which evoke the grandeur of the Napoleonic period

the historic interior of the Patek Philippe Salon in Geneva is a harmonious blend of luxury, heritage, and artistry. The design not only showcases the brand’s commitment to excellence but also offers a fitting backdrop for some of the world’s most coveted timepieces

Patek Philippe – Geneva Salon

Patek Philippe’s Geneva Salon could perhaps be called the first among equals It was in 1853 that Patek Philippe, needing larger premises as the firm grew, moved into two stories of a building on the rue du Rhône.

Here the company entered into a fifteen-year agreement that has so far lasted for more than one hundred sixty years; the site has become an enduring part of the city landscape

Today, the historic manufacturing headquarters of Patek Philippe has been put at the disposal of its hallowed building is a kind as “the salon”

Patek Philippe took by floor; when the outright in 1891, a made. The company architect Jacques-Elysée splendid, entirely new,

ADDITIONAL HISTORY PAGE

ADDITIONAL HISTORY PAGE

Patek Philippe Clientele – Geneva Salon

Customers of the Patek Philippe store in Geneva tend to be a diverse and distinguished group, united by a shared appreciation for luxury and fine craftsmanship

Many customers are seasoned collectors of high-end watches, drawn to Patek Philippe’s reputation for exquisite craftsmanship and timeless design They often have a deep understanding of horology and seek rare or limited-edition pieces to add to their collections

These individuals have a refined taste for luxury and elegance, extending beyond watches to other aspects of their lifestyle They value Patek Philippe for its heritage and the exclusivity that comes with owning one of their timepieces.

Given Geneva’s status as a global luxury hub, the store attracts clients from around the world This includes those visiting the city specifically to acquire high-end watches and those who have been referred by existing customers or through personal connections

Patek Philippe is known for its emphasis on legacy and tradition Some customers buy watches to pass down through generations, viewing them as heirlooms that embody family values and history. Many are loyal to the Patek Philippe brand due to its storied history, reputation for quality, and the personal relationships they’ve built with the brand over time They often return to the Geneva store for new acquisitions or special services

Overall, the clientele is marked by a blend of sophistication, success, and a deep appreciation for the artistry and heritage that Patek Philippe represents.

Ground Floor

Geneva Salon – Ground Floor

The entrance to the ground floor is an embodiment of understated luxury, featuring large glass doors framed by fine materials such as polished metals and dark wood As visitors step inside, they are greeted by an atmosphere of quiet elegance and exclusivity, setting the stage for an immersive experience

The lobby area features high ceilings with a raised gallery void containing a beautiful crystal feature Chandelier Boasting an open layout, creating a sense of space and grandeur that immediately captures the essence of the brand’s prestigious image.

The primary focus of the ground floor is the display of Patek Philippe's current watch collections Large glass cases house an exquisite selection of the brand’s iconic models

Adjacent to the main display area, there are also consultation spaces where clients can sit with Patek Philippe experts to explore different models, learn about the brand's history, and discuss potential purchases. These areas are more intimate, offering privacy while still being part of the overall experience on the ground floor.

The ground floor of the Patek Philippe Salon in Geneva is a carefully curated space that embodies the brand’s values of luxury, precision, and heritage Through its sophisticated design, luxurious materials, and attention to detail, the ground floor creates an unforgettable first impression and sets the tone for the rest of the experience within the salon.

TO BE UPDATED

Geneva Salon – Ground Floor

Geneva Salon – Ground Floor

Geneva Salon – Ground Floor

Geneva Salon – Ground Floor

Background Layer

Combined Layer

Foreground Layer
Embossed Wallcovering
Furniture Upholstery
Showcase Wood
Inspiration
Metal Finishes
Showcase Velvet
Bespoke Patek Phillipe Rug

First Floor

The first-floor acts as a showcase display of the finer details of the Patek Philippe Brand, whilst providing a galleried view of the watch display area of the ground floor. The environment is meticulously designed to reflect the brand’s luxurious aesthetic, with a beautiful refined watch repair Laboratory, where visitors can experience the intricate and detailed presentation of master watch makers at work providing an atmosphere of visual storytelling that educates customers about the brand’s legacy, craftsmanship, and innovations in horology. The ambiance is calm and sophisticated, encouraging customers to browse and explore the watches at their own pace

The area features dedicated areas for VIP customer service, including private consultation spaces where clients can receive personalized assistance in selecting a timepiece, seeking a service or repair or watch strap The staff here are trained to offer a high level of service, reflecting Patek Philippe’s commitment to an exceptional customer experience. This area is also used for private viewings, where customers can see and try on watches in a more intimate and personalized setting. This is particularly important for high-profile or loyal clients who expect discretion and exclusivity

Overall, the first floor is designed to create an inviting yet exclusive atmosphere, whether they are there to make a purchase, receive service, or simply appreciate the brand's craftsmanship and heritage.

Geneva Salon – First Floor

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Patek Philippe by dylanwills - Issuu