www.24.com 2008 Channel Media Kit

Page 4

Leaderboard

Rates:

“Everything Entertainment.” Channel24 has the following Editorial Pillars: • • • • •

Music Movies TV Fungames Horoscopes

• • • •

Medium Rectangle

Free MP3s Trailers Play Videos

300 x 250 pixels 39kb R320 CPM

* Source: Nielsen’s Net Ratings August 2008

An inclusive, accessible, trusted, new-world broadband-flavoured entertainment portal, Channel24 entertains and informs a broad audience base of South African music and movies enthusiasts, aged between 18 and 40 years. It’s a site that gives you something to think about, and a chance to say what you think.

Monthly household income *

30%

13%

14%

21%

14%

8% 8%

% Profile

0%

Skyscraper 120 x 600 pixels 39kb R300 CPM

** Tends to be the higher income earner

% Profile

22%

15%

728 x 90 pixels 39kb R350 CPM

** Up to R4,200

R4,200 to R12,500

R12,501 to R20,800

R20,801 to R33,300

R33,301 or more

57%

Don!t know

Prefer not to say

39%

4%

Traffic

24.com Media Kit 2008

Gender Breakdown

Internet Access:

Elsewhere

44%

Home

Half Page Ad 56%

Work

There were 72,401 SA visitors during August and they viewed 290,108 pages.

300 x 600 pixels 39kb R450 CPM

Wide Skyscraper 160 x 600 39kb R300 CPM


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