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Contact us Johannesburg / Pretoria:

Mark Botha

Regional Sales Manager 083 258 9916 mark.botha@sales.24.com

Cape Town:

Nicholas Hodge

Account Manager 082 291 6664 nicholas.hodge@sales.24.com

Durban:

Heidi-Lee Pauw

Key Account Manager 083 776 6554 heidi-lee.pauw@sales.24.com


Rates:

“Find the perfect career.” Careers24 is 24.com’s jobs portal and South Africa’s fastest growing recruitment site. We offer recruitment solutions to advertisers of all types and as part of the 24.com network, have access to 2.3 million unique South African browsers monthly – more than any other recruitment website in the country. This network audience is a key differentiator for those seeking to reach passive job-seekers.

munication, and current job status. The site is currently home to more than 177 000 registered job seekers.

Careers24 offers its rapidly growing audience of job seekers access to a broad range of userfriendly tools and services, allowing them to manage their profiles, forms of allowed com-

Our audiences * Source: Nielsen’s Net Ratings August 2008

• Career Seekers • Recruiters

R4,200 to R12,500

13% 12%

R12,501 to R20,800

R20,801 to R33,300

468 x 120 pixels 39kb R260 CPM

18%

11%

% Profile

0% Up to R4,200

17%

16%

Double Banner

** Tends to be the higher income earner

% Profile

30%

13%

728 x 90 pixels 39kb R380 CPM

The Careers24 brand is highly competitive, and is committed to providing cost effective and time saving solutions for recruiters and job seekers alike.

Monthly household income *

15%

Leaderboard

R33,301 or more

Don!t know

**

Prefer not to say

Skyscraper 61%

22%

17%

Gender Breakdown

52%

Internet Access:

Elsewhere

24.com Media Kit 2008

48%

Home

There were 94,475 SA visitors during August and they viewed 1,532,343 pages.

Work

Traffic

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Banner

468 x 60 pixels 39kb R220 CPM


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Rates:

“Everything Entertainment.” Channel24 has the following Editorial Pillars: • • • • •

Music Movies TV Fungames Horoscopes

• • • •

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Free MP3s Trailers Play Videos

300 x 250 pixels 39kb R320 CPM

* Source: Nielsen’s Net Ratings August 2008

An inclusive, accessible, trusted, new-world broadband-flavoured entertainment portal, Channel24 entertains and informs a broad audience base of South African music and movies enthusiasts, aged between 18 and 40 years. It’s a site that gives you something to think about, and a chance to say what you think.

Monthly household income *

30%

13%

14%

21%

14%

8% 8%

% Profile

0%

Skyscraper 120 x 600 pixels 39kb R300 CPM

** Tends to be the higher income earner

% Profile

22%

15%

728 x 90 pixels 39kb R350 CPM

** Up to R4,200

R4,200 to R12,500

R12,501 to R20,800

R20,801 to R33,300

R33,301 or more

57%

Don!t know

Prefer not to say

39%

4%

Traffic

24.com Media Kit 2008

Gender Breakdown

Internet Access:

Elsewhere

44%

Home

Half Page Ad 56%

Work

There were 72,401 SA visitors during August and they viewed 290,108 pages.

300 x 600 pixels 39kb R450 CPM

Wide Skyscraper 160 x 600 39kb R300 CPM


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Updated daily by our award-winning editorial team that represents the cream of SA’s business writing talent, the new look Fin24 unveils a modern site that is easy-to-navigate, and encourages readers to dig around, explore, and comment.

• Trading • Finweek * Source: Nielsen’s Net Ratings August 2008

• News • Markets • Personal Finance • Podcasts • Opinion

Monthly household income *

31%

16%

15.5% 11% 7% 7%

R4,200 to R12,500

% Profile R12,501 to R20,800

R20,801 to R33,300

R33,301 or more

63%

Don!t know

** Prefer not to say 30%

7%

24.com Media Kit 2008

Internet Access:

Elsewhere

Gender Breakdown

35%

Home

65%

Work

Traffic There were 325,215 SA visitors during August and they viewed 1,954,110 pages. Fin24 is ranked as the eleventh most popular online brand in South Africa.

Double Banner

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17% ** Tends to be the higher income earner

% Profile

31.0%

Up to R4,200

300 x 600 39kb R450 CPM

Fin24 has the following editorial pillars:

Fin24 is fast developing its own character. Increasingly, our articles are produced by our growing team with a unique, hard-hitting news agenda. We’ve also added some new sections to the site:

0%

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• Money Clinic sources answers to readers’ personal finance questions from our panel of experts. • My Business publishes news, profiles and business advice relevant to small and medi um-sized businesses. • Jargon Buster helps demystify the terms and jargon frequently bandied about in the financial sector.

Fin24.com is SA’s most read online financial publication, providing up-to-the-minute news and views on the economy, JSE-listed companies, local and world markets.

11%

Rates:

“A world of financial intelligence.”

728 x 90 pixels 39kb R400 CPM

Banner

468 x 60 pixels 39kb R220 CPM


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Rates:

“Fall in love with Food.” Food24 is South Africa’s largest online food portal for all things foodie. From thousands of delicious recipes, honest restaurant reviews to foodie news and fabulous cooking tips – we’ve got all the answers to your foodie conundrums.

728 x 90 pixels 39kb R380 CPM

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On Food24, your opinion counts. With thousands of listed restaurants throughout South Africa and almost 4000 live user generated restaurant reviews, we make it easy for you to choose your next dining-out experience. From the good, the bad to the ugly - we encourage honest restaurant reviews by the people for the people.

Food24 has a database of over 15 000 tried and tested recipes from South Africa’s top food editors for anything from mouth-watering mains to scrumptious desserts. If that is not enough to entice you, what about trying out one of the thousands of recipes submitted by our Food24 users - we even have tips, tools and easy step-by-step guides to teach you how to cook.

Food24 has the following editorial pillars:

Monthly household income

* Source: Nielsen’s Net Ratings August 2008

• Recipes • Cooking tips and guides • Restaurant reviews and listings • Restaurant specials • Foodie blogs • Food news • Food events • User interaction *

30%

Medium Rectangle

300 x 250 pixels 39kb R350 CPM

21%

12% 10%

10%

% Profile

0% Up to R4,200

14%

14%

15%

** Tends to be the higher income earner

% Profile

19%

R4,200 to R12,500

R12,501 to R20,800

R20,801 to R33,300

R33,301 or more

65%

Don!t know

Prefer not to say **

32%

3%

Traffic

Internet Access:

Elsewhere

Gender Breakdown

24.com Media Kit 2008

62%

Home

38%

Work

There were 108,183 SA visitors during August and they viewed 671,438 pages.

Mini Skyscraper Skyscraper 120 x 240 pixels 39kb R250 CPM

Banner

Double Banner

120 x 600 pixels 468 x 60 pixels 468 x 120 pixels 39kb 39kb 39kb R320 CPM R260 CPM R220 CPM


Rates:

“Look. Book. Go.” Air tickets have become cheaper, more people now have access to travel, and the tourism market just keeps on growing, but it remains surprising just how little South Africans know about their own country. GoTravel24.com speaks to the reader like a well-travelled friend, providing exciting, entertaining and exclusive content.

* Source: Nielsen’s Net Ratings August 2008

• Adventure • Beach Holidays • City Breaks • Families • Golf & Spa • Romance • Bush • Dream features • Great pictures

Monthly household income *

30%

17% 14% 11% 7% 6%

Up to R4,200

R4,200 to R12,500

% Profile R12,501 to R20,800

R20,801 to R33,300

R33,301 or more

64%

Don!t know

Medium Rectangle

300 x 250 pixels 39kb R350 CPM

3%

Skyscraper

Internet Access:

Elsewhere

Home

43%

Work

57% Gender Breakdown

24.com Media Kit 2008

468 x 120 pixels 39kb R260 CPM

Prefer not to say **

33%

Traffic There were 57,157 SA visitors during August and they viewed 190,813 pages.

Double Banner

17% ** Tends to be the higher income earner

% Profile

28%

0%

728 x 90 pixels 39kb R380 CPM

GoTravel24 has the following nine editorial pillars, and you’ll find content reflecting these on the site every day:

Our team of dedicated writers is constantly looking for the most exciting and happening travel opportunities and events to excite all types of travellers. The team, as well as our pool of seasoned freelancers, experience the best that South Africa and the world have to offer, and share the good and bad - on and off the beaten track.

15%

Leaderboard

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Banner

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Rates:

“Live a great life.” Health24 is South Africa’s largest health and wellness website, covering health in its broadest possible sense. We have an up-to-the-minute, specialist-reviewed A-Z of every disease you never want to get; alongside a comprehensive “mind” section looking at everything from mood to madness; and that’s just for starters. Uniquely, Health24 has more than 40 experts, from a sexologist to a headache expert, an envirohealth expert to a pharmacist, online and on call to answer our readers’ questions.

News Medical Schemes Diet Fitness Focus Centres Natural Anti-Ageing

17%

18%

120 x 600 pixels 39kb R320 CPM

Medium Rectangle

* Source: Nielsen’s Net Ratings August 2008

• • • • • • • •

18%

300 x 250 pixels 39kb R350 CPM

15%

15%

13% 10%

** Tends to be the higher income earner

% Profile

468 x 120 pixels 39kb R260 CPM

Skyscraper

30%

9%

% Profile

0% R12,501 to R20,800

R20,801 to R33,300

R33,301 or more

Don!t know

66%

**

Prefer not to say

29%

5%

Gender Breakdown

56%

Internet Access:

Elsewhere

44%

Home

There were 303,044 SA visitors during August and they viewed 3,054,985pages. Health24 is ranked as the 13th most popular online brand in South Africa.

Work

Traffic

24.com Media Kit 2008

Double Banner

Editorial Pillars:

Monthly household income *

R4,200 to R12,500

728 x 90 pixels 39kb R400 CPM

Health24 has dozens of highly active forums. You’ll find thousands of people active there at any one time, asking questions or responding to other’s posts with information or ideas of their own. From step-parenting to yoga, fertility to dealing with issue of gender bias, they’re talking, listening, and – of course – benefiting from the advice of our experts.

Health issues are one thing everyone goes online about – maybe just to see whether their symptoms suggest they need to go to the doctor, maybe to find out more about a condition they’ve been diagnosed with, and often just to chat to others who’re in their situation.

Up to R4,200

Leaderboard

Banner

468 x 60 pixels 39kb R220 CPM

Wide Skyscraper 160 x 600 39kb R320 CPM

Mini-Skyscraper 120 x 240 pixels 39kb R250 CPM


Leaderboard

Rates:

“Breaking News. First.” News24 is a place for those who want to be informed frequently throughout the day on the latest news and be a part of the News24 community (the largest digital news community in SA) where users can interact with each other and news events. It is a place where our audience can have their say, air their views, and join in the conversation on the latest news and issues affecting the local and global economy.

News24 is South Africa’s largest digital news brand reaching more than 1.3m people monthly across multiple devices. From web to mobile to interactive TV, if you want to know what is happening locally or internationally then News24 is your destination. News24’s comprehensive coverage of general news, business, sport and other major interest areas has driven consistent growth for the last year and has ensured that it is demonstrably the destination of choice for the majority of online South Africans.

• South Africa • Africa • World • Sport

* Source: Nielsen’s Net Ratings August 2008

• Entertainment • Sci-Tech • Special Report • Galleries

17%

16%

15%

** Tends to be the higher income earner

% Profile

21%

15%

13% 9% 9%

% Profile R12,501 to R20,800

R20,801 to R33,300

R33,301 or more

64%

Traffic News24 is ranked as the most popular online brand in South Africa. There were 1,311,809 SA visitors during August and they viewed 27,802,592 pages.

24.com Media Kit 2008

Don!t know

300 x 600 39kb R450 CPM

Double Banner

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Medium Rectangle

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**

Prefer not to say

30%

6%

Banner 56%

Gender Breakdown

44%

Internet Access:

Elsewhere

R4,200 to R12,500

Home

Up to R4,200

Work

0%

Half Page Ad

Editorial Pillars:

Monthly household income *

30%

728 x 90 pixels 39kb R350 CPM

468 x 60 pixels 39kb R220 CPM


Parent24 is divided into sections to address the stage you’re at. Find the recipe for a healthy pregnancy, explore your birth options, burp a baby, read with a schoolchild. The best parenting infor-

mation from Health24, Women24 and elsewhere is brought together in this one, easy-to-click site, especially for parents.

Mini Package Developmental Stage

Mini

R14,500 R14,500 R13,500 R13,500 R13,500 R13,500

Pregnancy Birth to 1 Toddler (1-2) Pre-School (3-6) School (7-12) Teens (13-18)

Parent24 has the following Editorial Pillars • • • • • • • • • •

Getting pregnant Pregnant Birth to 1 Toddler 1 -2 Preschool 3 – 6 Children 7 – 12 Teens 13 – 18 Health Experts My Kids

*

Some interesting facts There were approximately 2,719,925 SA women online during August. There are approximately 846,198 SA households with children under 2 years. There are approximately 2,115,497 SA households with children between 2-12 years. There are approximately 1,631,955 SA households with children between 13-18 years.

Newsletter banner (468 X 120)

* Source: Nielsen’s Net Ratings August 2008

From the first moment you decide to start a family to the day your child leaves home, talking to other parents is the best way to know if you’re on track or losing the plot. Parent24.com not only has all the information you want... but the honest, guts n all, real-life SA parenting stories you really need. It’s a place to meet, chat - and even argue - with other parents about the right way to bath a baby, handle homework, or tame a teen. Whether you need to commiserate, confide, learn or simply vent Parent24.com is YOUR website.

Packages:

“Meet Parents Like You.”

There are two packages per developmental stage: Mini & Maxi

Permanent hub position (468 X 120)

Permanent article position (468 X 120)

Maxi Package Developmental Stage

Maxi

Pregnancy Birth to 1 Toddler (1-2) Pre-School (3-6) School (7-12) Teens (13-18)

R26,500 R26,500 R26,500 R22,500 R22,500 R22,500

Traffic Parent24 launched in October 2008 but Health24 and Women24 Pregnancy sections have an existing and combined audience of 44,719 in August 2008.

Primary sponsor position on Newsletters

24.com Media Kit 2008

Permanent exposure on a hub position (300 X 250)

** Note: these packages are inclusive of agency commission and exclusive of VAT.

Permanent exposure on an article level (300 X 250)


Leaderboard

Property24 is SA’s most visited online property portal. The site offers daily up-to-date news and information on the property market and trends, properties for sale, home finance, décor, DIY and renovation ideas, guest columns and expert advice and tips on every aspect of buying, selling or owning a home. Readers can sign up for our weekly Newsletter covering the pick of the week’s articles.

*

15% 13%

10%

9%

% Profile R12,501 to R20,800

R20,801 to R33,300

R33,301 or more

68%

Traffic 52%

48% Work

There were 182,814 SA visitors during August and they viewed 2,604,979 pages.

Gender Breakdown

24.com Media Kit 2008

Don!t know

Medium Rectangle

300 x 250 pixels 39kb R350 CPM

**

Prefer not to say

28%

4%

Elsewhere

R4,200 to R12,500

** Tends to be the higher income earner

15%

16%

Home

% Profile

22%

* Source: Nielsen’s Net Ratings August 2008

• Breaking property news • Market and industry news • Rental and sectional title news • Unique properties for sale • Financial and legal advice • Décor and DIY news, advice and tips • Renovations and security news and information • Building and construction news

30%

Up to R4,200

160 x 600 39kb R320 CPM

Editorial Pillars:

Monthly household income

0%

Wide Skyscraper

the agents online to make an appointment to view a property. Our Urgent Sales section offers online auctions of properties that need to sell immediately. Users can sign up for property alerts and Sold Price Index reports.

Property24 has in excess of 160 000 properties listed for sale and to rent, ranging from vresidential homes to fractional ownership options. Property listings are uploaded in real time by 3000 of the country’s largest estate agencies, and potential buyers and tenants can contact

15%

Rates:

“Helping you find the right address.”

728 x 90 pixels 39kb R380 CPM

Internet Access:

Skyscraper

120 x 600 pixels 39kb R320 CPM


Rates:

“On top of your game.” Sport24 is a digital destination offering breaking sports news. The site covers all the major sporting codes supported by its mostly South African audience, including Rugby, Soccer, Cricket, Golf, Tennis and Formula One, to name but a few.

Latest Sports News A fully searchable calendar of events Expert Columns Blogs TV Times Amazing photo Galleries Fixtures Results Log Tables Video Highlights Votes

Double Banner

30%

27%

% Profile

19% 17%

** Tends to be the higher income earner

15% 11% 7%

7%

R4,200 to R12,500

% Profile R12,501 to R20,800

R20,801 to R33,300

R33,301 or more

Don!t know

55%

Prefer not to say

38%

7%

Gender Breakdown

Home

32%

Internet Access

Elsewhere

24.com Media Kit 2008

68%

Work

Traffic There were 167,216 SA visitors during August and they viewed 4,738,518 pages.

300 x 250 pixels 39kb R320

468 x 120 pixels 39kb R250 CPM

* Source: Nielsen’s Net Ratings August 2008

• • • • • • • • • • •

Monthly household income *

Up to R4,200

Medium Rectangle

Sport24 is propped up by the following editorial pillars:

Our Sport24 columnists offer expert analysis and opinion on all things sport, not shying away from controversy, and combined with our editorial team,

0%

728 x 90 pixels 39kb R380 CPM

we are able to offer a world-class product that enhances sports-lovers’ enjoyment of their game.

Sport24 is committed to giving its readers access to the best original sport content on the web in South Africa. Through our columnists, photo galleries, video, and live scoreboards from sport around the globe, we provide our audience with highly insightful and opinionated sporting information.

12%

Leaderboard

**

Wide Skyscraper 160 x 600 39kb R300 CPM

Half Page Ad

300 x 600 pixels 39kb R450 CPM

Skyscraper

120 x 600 pixels 39kb R300 CPM

Banner

468 x 60 pixels 39kb R220 CPM


Rates:

“Motoring News. First.”

Leaderboard 728 x 90 pixels 39kb R380 CPM

Half Page Ad Wheels24 is an online motoring publication giving South Africans daily motoring news. We cover everything from the hottest wheels to Formula One, and the glitz and glamour of motor shows to secret spy photos of future models. And, Wheels24 does not only speak directly to readers, but give them a voice too.

300 x 600 39kb R450 CPM

Wheels24 has the following editorial pillars: • • • • • • • •

Our team of dedicated journalists are constantly exploring the world of motoring to give compelling feedback of what’s happening and what’s new. The Wheels24 team attends the latest vehicle launches and test drives all the newest models to reveal the good, the bad, and the ugly. And to share all this action with users we rev up our content with topquality video productions.

Breaking Motoring News Latest Car Launches Road Tests Formula One Motorsport Bikes & Quads Multimedia User Interaction

* Source: Nielsen’s Net Ratings August 2008

Wide Skyscraper

Monthly household income *

31%

15.5% 11%

7% 6%

% Profile

0% Up to R4,200

R4,200 to R12,500

R12,501 to R20,800

R20,801 to R33,300

R33,301 or more

Don!t know

66%

Prefer not to say

30%

** 4%

Gender Breakdown

Home

24%

Internet Access:

Elsewhere

24.com Media Kit 2008

76%

Work

Traffic There were 174,360 SA visitors during August and they viewed 1,194,409 pages on the site.

Double Banner 468 x 120 pixels 39kb R260 CPM

16%

15%

14%

** Tends to be the higher income earner

% Profile

31.0%

160 x 600 39kb R320 CPM

Banner

468 x 60 pixels 39kb R220 CPM

Skyscraper

Medium Rectangle

120 x 600 pixels 300 x 250 pixels 39kb 39kb R350 CPM R320 CPM


Rates:

“Your voice, everyday.” Women24.com is SA’s leading women’s website; where over 200 000 South Africans come to find and share stories, get advice, have a laugh, an ogle or a skinner and make connections. Women want to be part of a community. Women24 is a community created for women by women. It’s a fun, non-judgmental and oozing with sisterhood.

Women24 has the following editorial pillars:

Medium Rectangle

Love & Sex Fashion & Beauty Bride24 Wellness TV & Gossip Parenting Home & Away Books & Astrology Chat & Win

30%

20% 14% 12% 11%

10%

% Profile R33,301 or more

68%

Traffic There were 225,361 SA visitors during August and they viewed 1,323,838 pages. Women24 is ranked as the 18th most popular online brand in South Africa

24.com Media Kit 2008

Don!t know

40%

60%

Gender Breakdown

Prefer not to say **

27%

5%

Elsewhere

R20,801 to R33,300

Home

R12,501 to R20,800

Work

R4,200 to R12,500

160 x 600 39kb R320 CPM

Double Banner

468 x 120 pixels 39kb R260 CPM

15% ** Tends to be the higher income earner

% Profile

18%

Up to R4,200

Wide Skyscraper

300 x 250 pixels 39kb R350 CPM

* Source: Nielsen’s Net Ratings August 2008

• • • • • • • • •

Monthly household income*

0%

728 x 90 pixels 39kb R380 CPM

female SA voice... that’s been there done that, and brooks no raised eyebrows.

While Women24 covers everything from relationship and fashion advice to how to put up shelves or change career direction, there is one thing that spans across all our content. A strong,

15%

Leaderboard

Internet Access:

Half Page Ad

300 x 600 pixels 39kb R450 CPM

Skyscraper

120 x 600 pixels 39kb R320 CPM

Banner

468 x 60 pixels 39kb R220 CPM


Speakerbox is a music site that target users from 18 to 24 years, as well as the music industry. The site has a strong focus on social networking and user-generated content, and has a real-life presence at music events across SA. On Speakerbox, all users are on an equal footing. The social networking element, which includes Speakerbox Bandspace, allows for direct conversation between bands, reviewers and fans. Users rate or hate as they see fit, and let the world know about it. It’s a cult-URL thing. Speakerbox journos and fans attend all major music festivals, as well as smaller gigs and parties, to make sure that if it’s cool, it’s online. We have a large archive of video interviews, live music videos, and just general strange stuff. There are hundreds of free mp3s by South African bands available for download - if you want to hear a band, you’ll find it on Speakerbox. Speakerbox lets the user go where he or she is most comfortable. Go to Rock, Urban, Pop or Dance, wherever you fit in.

24.com Media Kit 2008

Rates:

“Where music is everything.”

Leaderboard 728 x 90 pixels 39kb R350 CPM

Speakerbox is all about attitude, and about the knowledge to back it up. If it’s so hip it hasn’t even happened yet, someone on Speakerbox will be talking about it. The site plugs into the 24.com network, and benefits from the huge amount of traffic that entails. Speakerbox isn’t just about the extreme edge of cool. Our social networking system, gig guide and photo galleries are the platform for users to showcase their social lives, from dancing all night at fashionable clubs, to letting go at student nights. Editorial Pillars: • Rock • Urban • Pop • Dance • MP3s • Events • Gimme More • Pics & Vids

Medium Rectangle

300 x 250 pixels 39kb R350 CPM


Rates:

“24.com on your phone.” Categories:

m.24.com is the mobilization of the 24.com network, allowing users to access the content they have come to know on 24.com via their mobile handset in an environment that is user friendly and tailored for a mobile device. The site attracts more than 62 000 visitors monthly, each accessing the content between 2 and 7 times a day.

• News • Sport • Health • Finance • Weather • Motoring • TV Guide • Entertainment • Horoscopes • Lotto • Movies Info • Classifieds

* Source: Nielsen’s Net Ratings August 2008

Mobile Ad Monthly household income *

33.0%

33%

19%

16.5%

** Tends to be the higher income earner

% Profile

24%

15%

4%

5%

0%

% Profile

0% Up to R4,200

R4,200 to R12,500

R12,501 to R20,800

R20,801 to R33,300

R33,301 or more

Traffic There were 49,468 SA visitors during August and they viewed 767,017 pages on the WAP site.

38%

Gender Breakdown

24.com Media Kit 2008

62%

Don!t know

Prefer not to say

**

216 x 36 pixels 4kb R220 CPM



www.24.com 2008 Channel Media Kit